News Topics
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August 17, 2026
Drink coffee for less body fat, more muscle, study suggests
Regular coffee consumption was associated with a leaner body composition among more than 2,200 adults, including lower total and visceral fat and greater skeletal muscle mass. Higher intake was also linked to lower levels of branched-chain amino acids associated with insulin resistance, although the study cannot prove that coffee directly...
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August 14, 2026
Women’s sports viewership surging in 2026
Women’s sports viewership is surging in 2026, with 28.3 billion minutes watched in the first half of the year—up 18% from 2025—and 52% of the U.S. population now expressing interest, while the share with “no interest” has fallen nearly 20% in three years. The WNBA is a major driver: games...
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August 13, 2026
Nielsen data shows more fans are watching women’s sports than ever before
Women’s sports are booming. More people are watching women’s sports – from the women’s NCAA Tournament to the NWSL – and more women are watching sports, including NASCAR and the NFL. That’s all according to a new analysis from Nielsen that breaks down the numbers and viewership in its "Women...
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August 7, 2026
Before the WNBA became a phenomenon, Billie Jean King asked NBA commissioner David Stern for one promise
There’s nothing like being with Billie Jean King at a New York Liberty game. Already a legend wherever she goes, inside of Barclays Center, King is surrounded by thousands of fans who truly appreciate her legacy. The tennis icon was the first woman to fight for and earn equal pay...
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August 6, 2026
USA Basketball Announces Roster For Women’s FIBA World Cup
USA Basketball has officially selected its roster for this September's FIBA World Cup. On Thursday morning, Sue Bird unveiled USA Basketball's roster for the FIBA World Cup in Germany. The star-studded national squad is headlined by a plethora of marquee names, such as Caitlin Clark, Paige Bueckers, Angel Reese and...
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August 5, 2026
ASO announces fan restrictions on some sections of Tour de France Femmes queen stage to Mont Ventoux due to wildfire risk
ASO has restricted spectator and hiking access on two stretches of the Tour de France Femmes stage to Mont Ventoux because of wildfire risk in Vaucluse and Drôme. The final climb itself is still expected to go ahead, but access near the Dentelles de Montmirail, Bédoin, and part of the...
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August 5, 2026
WNBA Season-Ticket Holders Grapple With Soaring Prices
As the WNBA continues to grow, some of its most loyal fans fear they’re being priced out. Coming off an All-Star Game that saw the get-in price quintuple from year to year, Front Office Sports spoke to season-ticket holders in several markets who say they were hit with sticker shock...
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August 4, 2026
Shattered Record: The Queen of the John Muir Trail Does It Again
The John Muir Trail is one of California’s most scenic — and challenging — backpacking trails, crossing both Mt. Whitney and Yosemite Valley. Most hikers typically complete the trail in 2 to 3 weeks. The route scales 10 passes in the High Sierra, making for a series of challenging ascents and descents....
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August 4, 2026
Cleveland’s WNBA Team Name is Unveiled
It was announced that in 2028, a new WNBA franchise will reside in Cleveland, Ohio. In a live-stream unveiling on August 4th, a presentation group include Cleveland Cavaliers president of basketball operations Koby Altman, it was revealed what the newest chapter of Cleveland's part in the WNBA. The name decided...
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August 3, 2026
Is ‘bra doping’ a thing at the Tour de France Femmes?
Socks too high, you say? Well, there’s a new sartorial saga unfolding in pro cycling. This time, the controversy is brewing at the Tour de France Femmes. With the individual TT coming up, there’s some chatter in the peloton. And similar to the sock length debacles a few years ago,...
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August 1, 2026
Access to women’s sports trails demand, new poll finds
A new national poll found that interest in women’s sports is growing, but access is still a major barrier. While nearly 6 in 10 sports fans say they can watch most or all of what they want, that drops to 42% among women’s sports fans.ssrs+1 The gap suggests demand is...
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July 31, 2026
Why It Took 119 Years To Build A Tour de France For Women
While the competitive product heading into these nine days of racing is undeniable, the short history of the event deserves far more scrutiny than it typically receives. The men’s Tour de France was first contested in 1903, while the women’s version, operated by the very same company in the Amaury...
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July 31, 2026
New Women’s Professional Baseball League is looking like ‘a movement’
Too many times, Kelsie Whitmore was so livid, she wanted to scream to the heavens. Too many times, Whitmore was so depressed, she wanted to grab all of her baseball equipment, and toss it in the ocean. Too many timea, she wondered, whether life was fair, deprived of her love...
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July 30, 2026
Who’s Riding What in the Tour de France Femmes? All the Bikes Powering the 2026 Edition.
This is a bike-and-gear rundown of the 2026 Tour de France Femmes, showing what each team is riding and the equipment choices behind the peloton. It highlights a wide spread of setups, from top-tier teams on bikes like Specialized, Colnago, Trek, Cervélo, Canyon, and Cannondale to smaller squads using brands...
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July 30, 2026
WNBA Posts, Deletes Video of Apparent Bueckers–Reese Bet on Game
The WNBA posted, then quickly deleted, a video showing Paige Bueckers and Angel Reese appearing to joke about a $400 bet on a Wings-Dream game. The league later said the post “missed the mark,” reminded players about its anti-betting rules, and addressed it internally; a league source said the players...
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July 30, 2026
ESPN secures media rights to Women’s Pro Baseball League, bringing full season and playoffs to ESPN starting August 1
ESPN has struck a media-rights deal with the Women’s Pro Baseball League, making ESPN the league’s U.S. and U.S. territories streaming home for its 2026 season. The agreement covers all 30 regular-season games, seven guaranteed playoff games, and the postseason exclusively, including the best-of-five Championship Series, starting Aug. 1.espnpressroom+1 It’s...
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July 30, 2026
Spotify adds a running mode to its app
Spotify is adding a new mode to its phone app for people who like to listen to music on runs. The new running mode cues up songs based on different phases of runs, and selects tracks based on your preferences and tempo. Paying subscribers can find the running mode in...
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July 29, 2026
Female athletes surge in NIL deals as Learfield reports a 123% jump in participation
Female college athletes are participating in name, image and likeness opportunities at a much faster rate than before, with Learfield reporting a 123% jump in female athlete participation in NIL compensation activities over the 2025-26 fiscal year. Female athlete engagement in NIL activities more than doubled in 2026, rising from...
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July 29, 2026
There’s Not Enough Women’s Sports Ad Inventory To Go Around, But That’s Starting To Change
Women’s sports is attracting more advertiser interest because audiences and viewership are growing, but inventory is still scarce because mainstream media coverage remains limited. The big opportunity is increasingly in creator-led social content and better measurement, not just traditional TV slots. Agencies like Deep Blue are helping build new women’s...
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July 29, 2026
Cleveland WNBA Names Cleveland Clinic as Third Founding Partner and Official Hospital and Sports Medicine Provider
Cleveland WNBA today named Cleveland Clinic as its third Founding Partner. The multiyear partnership establishes Cleveland Clinic as the team’s official and exclusive hospital and sports medicine provider, reinforcing a shared commitment to advancing women’s sports, youth development and community health across Northeast Ohio and the broader region. Cleveland Clinic...
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July 28, 2026
Canyon-SRAM reveal colourful kit for Tour de France Femmes backing ambitious new ‘We Femmes’ campaign
Canyon-SRAM are the latest team to launch a special kit for the Tour de France Femmes avec Zwift, unveiling a characteristically colourful new look that supports the 'We Femmes' campaign. Supported by brands including Canyon, Zwift and SRAM, plus Ryzon, who have designed and manufactured the kit, the We Femmes campaign...
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July 27, 2026
42-year-old woman set to become fastest person on earth for dangerous 2,000km trek — beating her male rivals
Ain’t no mountain high enough — at least not for this superwoman. Ultra-runner and New Zealand native Sophie Grant has set out to break the record for the fastest known time ever through the treacherous Alpine pass of Via Alpina. She’s set to achieve her goal in 30 days. “Being...
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July 27, 2026
ESPN Facing Growing Pressure To Cut Ties With Monica McNutt
ESPN is facing growing pressure to cut ties with WNBA analyst Monica McNutt on Monday, July 27. The ESPN analyst, who also serves as an in-game analyst for the New York Knicks, publicly called out Caitlin Clark during a "Women's Sports Sundays" segment for the Worldwide Leader in Sports. McNutt...
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July 27, 2026
Could collagen peptides help protect female runners’ bones?
Collagen supplements have mostly been marketed to runners for their possible effects on joints, tendons, skin and hair. In a new study, researchers from the University of Connecticut examined the way collagen impacts bone health in female distance runners, with promising results. Collagen peptides are produced by breaking collagen into...
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July 27, 2026
‘Ted Lasso’ Season 4 Puts Women’s Sports At The Center Of Its Rollout
Apple TV built its most beloved comedy on the strength of one idea: belief. Three years after Ted Lasso seemed to close the book for good, the show is back on August 5 with its biggest tonal swing yet, moving Coach Lasso from the men's Premier League pitch to a second-division women's...
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