News Topics
-
May 12, 2026
Gut wrenching and infuriating’ – fury as funding stripped from Canadian women’s team pursuit squad ahead of LA Olympics
Cycling Canada has withdrawn funding and support for the women's team pursuit squad ahead of the 2028 LA Olympics, opting not to field a team at the October 2026 UCI Track World Championships in Shanghai. The men's team pursuit program will continue receiving resources. This performance-based decision redirects funds to...
-
May 12, 2026
Women’s College Flag Football’s Biggest Weekend Crowns New National Champions at IMG Academy
May 12, 2026 [ATLANTA, GA] /SPORTSWIRE WOMEN/ - The RCX Sports Foundation successfully hosted the 2026 Women’s College Flag Finals and NAIA Women’s Flag Football Invitational May 6–9 at IMG Academy in Bradenton, Florida, bringing together women’s collegiate flag football programs from across the country for a championship weekend featuring competition...
-
May 12, 2026
St Michel-Preference Home-Auber 93 to focus professional future on women’s team from 2027
St Michel-Preference Home-Auber 93 will focus its professional resources on its women’s team from 2027, marking a major strategic shift for one of French cycling’s most historic clubs. CM Aubervilliers 93 Cyclisme confirmed the decision in a statement on 12th May, explaining that the club will concentrate its professional project...
-
May 12, 2026
Sarah Spain’s ‘Good Game’ is becoming women’s sports’ daily must‑listen
The WNBA is back, the NWSL season is well underway, the NCAA softball tournament bracket is set and the battle for the PWHL Walter Cup is on. If you’re looking for a way to keep up with all the action — other than USA TODAY SPORTS’ Studio IX —the podcast Billie Jean King takes with her daily coffee is probably a good place to start....
-
May 11, 2026
Fitness trackers could predict if you’ll have complications after surgery, new study shows
A new study highlighted by Cleveland.com reports that data from everyday fitness trackers, like step counts and heart rate, can help predict which patients are more likely to develop complications after surgery. Researchers analyzed activity data (for example, how many steps people took per day before an operation) and found...
-
May 11, 2026
WNBA’s media rights deal reportedly grows to more than $3 billion
The WNBA has secured transformative media rights deals totaling $3.1 billion over 10 years, marking its 30th season as a standout in sports broadcasting value. This package builds on a foundational 11-year, $2.2 billion agreement from two years ago with Disney/ABC/ESPN and Comcast/NBC/Peacock, expanded by separate pacts with Paramount/CBS, Scripps/Ion,...
-
May 10, 2026
10 Moms Who Rip, and Make Motherhood Look Easy
The Inertia highlights 10 accomplished female athletes, primarily surfers, who balance high-level sports performance with motherhood. It showcases how these women maintain their competitive edge while embracing family life, making it appear seamless and inspiring. Profiles include world champion Carissa Moore, big-wave rider Lexi Dupont, and pro surfer Honolua Blomfield,...
-
May 8, 2026
Google Launches $99 Fitbit Air, a Screenless Wearable for Health Tracking
Google recently launched the Fitbit Air, a compact, screenless wearable priced at $99.99, designed as a slim alternative to bulkier smartwatches. The pebble-shaped device focuses on passive health tracking without a display, relying on the Google Health app for insights and personalized coaching powered by AI. It pairs seamlessly with...
-
May 7, 2026
WNBA and AWS Announce Multi-Year Partnership to Drive Fan Engagement, Innovation and Growth
The Women's National Basketball Association (WNBA) and Amazon Web Services (AWS) announced a multi-year partnership on May 7, 2026, aimed at boosting fan engagement, advanced analytics, and league growth. AWS becomes the Official Cloud and Cloud AI Partner of the WNBA and joins the WNBA Changemakers Collective, marking its first...
-
May 7, 2026
The $1 billion bet: The Bay Area is at the cutting edge of a women’s sports boom
The Golden State Valkyries, the Bay Area's WNBA expansion team that debuted in 2025, have reached a landmark $1 billion valuation, making them the first women's professional sports franchise to hit that mark. This figure, reported by CNBC, tops the league rankings ahead of the New York Liberty at $600...
-
May 7, 2026
Rachel Entrekin Becomes 1st Woman to Win Cocodona 250 Ultramarathon
Rachel Entrekin has made ultramarathon history by becoming the first woman to win the Cocodona 250 outright, finishing first overall in 56 hours, 9 minutes, and 48 seconds in Flagstaff, Arizona. Her time shattered the previous overall course record by more than two hours and vaulted her ahead of both...
-
May 7, 2026
Coach Partnering With WNBA’s New York Liberty Team
Coach has now become a partner of the New York Liberty, one of the oldest teams within the Women’s National Basketball Association. The Liberty is one of the league’s three original franchises and is currently prepping for its 30th season, which will kick off on Friday. As reported, Coach is...
-
May 7, 2026
BRANWYN Deepens Partnership with Zentera & Transitions to ZQ+ Merino Wool Standard
Bend, OR (May 7, 2026) /SPORTSWIRE WOMEN/ – BRANWYN continues to raise the bar for what Performance Innerwear can and should be by deepening its leadership at the intersection of uncompromising natural-fiber product performance, women’s health, and sustainability. The award-winning, seamless Merino wool brand announces its expanded partnership with Zentera Wool Company and has now...
-
May 6, 2026
Roku Launches WNBA Zone for 2026 Season
Roku has launched the WNBA Zone, a dedicated streaming hub for the 2026 WABBA season, designed to centralize live games, scores, highlights, and other league content in one place on Roku devices in the U.S. The Zone makes it easier for fans to find and watch WNBA action without having...
-
May 6, 2026
PWHL adds 9th team in Detroit ahead of next season
The Professional Women’s Hockey League (PWHL) is adding a ninth team in Detroit, set to begin play in the 2026–27 season at Little Caesars Arena. This expansion marks the third new franchise since the league launched in 2024 and is part of a broader push to grow its presence in...
-
May 6, 2026
The Business of Being Angel Reese: How She Built One Of The Most Powerful Portfolios In Women’s Sports
Angel Reese has built a massive business empire beyond basketball, earning nearly $9-10 million in 2025 mostly from endorsements like Beats by Dre, Cash App, Victoria's Secret, and her signature sneaker, far outpacing her modest WNBA salary of around $75,000. She's expanded into acting with a role in Netflix's "The...
-
May 6, 2026
Smaller balls for women’s rugby ‘worst decision ever’
England fly-half Zoe Harrison has strongly criticized World Rugby's decision to introduce smaller size 4.5 balls for the upcoming WXV Global Series in September and October. The balls are about 3% smaller than the standard size five but weigh the same, following trials with elite women's Sevens players last November....
-
May 6, 2026
Skechers Strikes Deal With WNBA to Become Official League Partner
Skechers has inked a new multiyear deal with the Women’s National Basketball Association to become an official partner of the league. The now-private footwear brand noted that its signed players Kiki Iriafen, Rickea Jackson and Jackie Young will kick off the partnership on court for the WNBA’s milestone 30th season. David Weinberg,...
-
May 6, 2026
Do Women Really Pace Marathons Better than Men?
A recent study challenges the long-held belief that women consistently pace marathons better than men. While earlier research, like a 2011 analysis of 92,000 races, showed women slowing less in the second half (11.7% vs. men's 15.6%), new findings suggest this advantage may not be as straightforward or universal. Researchers...
-
May 5, 2026
Canadian Agency Monday Establishes U.S. Operations in Portland, Oregon
Portland, OR (May 5, 2026) /SPORTSWIRE WOMEN/ - Canadian agency Monday has established business operations in Portland, Oregon, formalizing its presence in the American market as part of a broader expansion that brings leadership closer to U.S. clients across the outdoor, active, and wellness space. With clients including Adidas, Arc’teryx,...
-
May 4, 2026
Utah State Introduces Women’s Sports Pass
Utah State University has introduced a new “Women’s Sports Pass” that gives fans access to women’s volleyball, soccer, gymnastics, and women’s basketball for a single price of $200, starting with the 2026–27 athletic season. The pass provides general‑admission seating for soccer, gymnastics, and women’s basketball, while volleyball entry still requires...
-
May 4, 2026
Flavor Flav Announces SHE Weekend in Las Vegas to Honor Women’s Sports and Olympic Athletes
Hip‑hop icon Flavor Flav has announced “SHE Weekend” (Sports Hospitality & Entertainment), a four‑day Las Vegas festival running from July 16–19, 2026, dedicated to honoring women’s sports and U.S. Olympic and Paralympic medalists. What began as a social‑media–driven idea to celebrate the U.S. women’s hockey team’s gold at the 2026...
-
May 4, 2026
$1M volleyball event to be held at AT&T Stadium
Four women's college volleyball teams—Florida, Nebraska, Penn State, and SMU—will compete for a $1 million total purse in "Spikes Under the Lights," a made-for-TV exhibition at AT&T Stadium in Arlington, Texas, on August 27, 2026. The event features two semifinals followed by a championship final, all played in a best-of-three...
-
May 4, 2026
Gatorade Makes Major Investment in Women’s Health
The sports drink giant is partnering with Venus Williams and leaning into scientific research to close long-standing gaps in women’s sports science, the latest move in Gatorade’s recent brand evolution. Gatorade is going all-in on women’s health, pushing forward a new performance-driven scientific initiative. The legacy hydration brand is partnering...
-
May 4, 2026
Ohio will get a National Women’s Soccer League team, but residents oppose training facility location
Columbus, Ohio, is set to receive a National Women’s Soccer League (NWSL) expansion team, but the plan has sparked local controversy regarding the location of the team’s proposed training facility. Both the Columbus City Council and Franklin County commissioners have approved a total of $50 million in public funding to...
