News Topics
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October 21, 2024
As women’s hoops boom, NIL boosters favor men, records show
Shaylee Gonzales and her Texas women’s basketball teammates earned $435,000 in NIL income from July 2021 to July 2024, far less than their male counterparts, records show. (Aaron A. Martinez/Austin American-Statesman/USA Today Network). Washington Post
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October 21, 2024
Nike Extends Deal with WNBA, NBA and NBA G League Through 2037
Nike has extended its contract with the WNBA, the NBA and the NBA G League to become their official apparel and uniform provider through 2037. The announcement came that day after The New York Liberty won their first WNBA championship against the Minnesota Lynx. FootWear News
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October 21, 2024
Oura Releases Perimenopause Report
Oura, the smart ring company, released its first-ever Perimenopause Report to provide insights into how physical changes impact daily functioning. One of the study’s major findings was the detrimental impact of perimenopause on sleep. Athletech News
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October 19, 2024
Ancient DNA suggests our love for carbs goes back 800,000+ years
Our craving for bread, pasta, and potatoes may be more than just a cultural preference – it could be encoded in our DNA. Research reveals that our ability to digest starchy foods has much deeper roots than previously thought, potentially explaining why so many of us find carbohydrates irresistible. By...
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October 19, 2024
Inside Red Bull Rampage where women risk their lives to make history in death-defying sport of free riding
For the first time in its history, women competed in Red Bull Rampage. Yet why they or their male counterparts w m or watching from home, the riders appear possessed by an inhuman level of courage - and frankly, insanity. The rules are simple: Get from point A to point...
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October 18, 2024
Kenyan parliament demands U.S. journalist apologize for marathon world record question
Kenyan distance runner Ruth Chepngetich stunned the distance running world at the 2024 Chicago Marathon, not only breaking the previous women’s world record but also becoming the first woman to run sub-2:10—something many thought was impossible. Running Magazine
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October 17, 2024
Why WNBA’s Next CBA Negotiations Have Huge Ramifications
During a livestream earlier this week, Chicago Sky rookie Angel Reese revealed her WNBA salary does not cover her bills. Reese, who was the No. 7 pick in the 2024 draft, made around $73,000 this season, and Caitlin Clark, the top pick of the draft, only made about $3,000 more. The...
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October 17, 2024
PWHL and LA Dodgers co-owner Mark Walter pledges $5.5 million to Women’s Sports Foundation
NEW YORK — Mark Walter, the PWHL and Los Angeles Dodgers co-owner, pledged $5.5 million to the $55 million capital campaign of the Women’s Sports Foundation on Wednesday night. Newsday
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October 17, 2024
How New Balance’s ‘athlete-first’ approach to women’s sports partnerships is paying off
With the WNBA finals between the New York Liberty and the Minnesota Lynx in full swing, all eyes are on a league that has exploded in popularity this year. This season of the WNBA has had more 100-point games than any season in the league’s 28-year history. Glossy
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October 16, 2024
Unrivaled, New Women’s Basketball League, Strikes Multiyear Deal With TNT
The new 3-on-3 women’s basketball league Unrivaled announced an exclusive multiyear media deal with TNT Sports on Wednesday. Games will air three nights a week on TNT Sports platforms: Mondays and Fridays on TNT and Saturdays on truTV. Front Office Sports
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October 15, 2024
WNBA Finals TV Ratings Grow in Game 2 Despite NFL Competition
The WNBA continues to smash viewership records despite Caitlin Clark and the Indiana Fever’s elimination nearly two weeks ago. Game 2 of the Finals between the New York Liberty and Minnesota Lynx averaged 1.34 million viewers Sunday at 3 p.m. ET on ABC, the most-viewed WNBA Finals game in 23 years....
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October 15, 2024
During WNBA season, bars and restaurants say they saw greater customer demand for women’s sports
CHICAGO (AP) — Josh Pehlke remembers having to beg and plead at bars and restaurants to get them to show WNBA games just a few years ago. Too often, the answer was a flat-out no. WaterTown Daily Times
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October 14, 2024
WNBA Postseason Ratings Still Surging Post–Caitlin Clark
The league’s most-watched championship round since moving to the best-of-five game format in 2005 was when the New York Liberty and Minnesota Lynx deadlocked at one game apiece, with the Finals shifting to Minnesota for the next two games Wednesday and Friday. A winner-take-all Game 5 would be played back...
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October 14, 2024
Ruth Chepngetich Shatters Women’s World Marathon Record In Chicago
Kenya’s Ruth Chepngetich smashed the women’s world marathon record in Chicago on Sunday, taking almost two minutes off the previous best to win the race in two hours, nine minutes and 56 seconds. Forbes
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October 13, 2024
Tennis star King reflects on 50 years of Women’s Sports Foundation
Living legend Billie Jean King said her work is far from over as she celebrates a half century of advocacy for generations of female athletes this week with the 50th anniversary of the Women's Sports Foundation. Reuters
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October 10, 2024
New study shows diet, exercise reverses liver damage
New research from the University of Missouri School of Medicine suggests intensive lifestyle interventions are an effective way of treating and improving liver disease. Diet and exercise are the first lines of treatment for liver disease; however, this study is the first to examine the impact of diet and exercise...
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October 10, 2024
NWSL’s San Diego Wave Sale Closes as Team Faces Lawsuit
Lauren Leichtman and her husband Arthur Levine closed the second piece of their two-part transaction to buy the San Diego Wave, according to a team spokesperson. Sportico
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October 10, 2024
Yahoo Sports and The Athletic Partner to Launch New Digital Destination for Women’s Sports Coverage
Yahoo Sports and The Athletic have announced a partnership to create a new home for women’s sports coverage. Yahoo Sports reports that views of their women’s sports articles are up 253% over the last 12 months. Barrett Media
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October 10, 2024
Robin Goomes wins the first Red Bull Rampage women’s competition
Seven of the world’s top women’s riders dropped into the Red Bull Rampage course in Virgin, Utah for the first time and pushed the level of progression to new heights. For the first time, seven of the best female freeriders heard that starting cue this year. Red Bull
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October 9, 2024
JuJu Watkins Reportedly Signs a Multiyear Contract Extension With Nike
USC basketball star JuJu Watkins has reportedly signed a multiyear contract extension with Nike. Charania further reported that discussions with Nike to close the deal ended on Tuesday. Footwear News
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October 9, 2024
WNBA Finals Feature a Tale of Two Differing Success Stories
In a league where funding has been scarce for some teams, the Liberty’s new billionaire owners invested in new facilities, lucked into Sabrina Ionescu in the 2020 draft, and recruited the likes of Breanna Stewart, Jonquel Jones, and Courtney Vandersloot. Front Office Sports
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October 8, 2024
The Gist’s revenue strategy is about more than typical sports content sponsors
Sports newsletter and media company The Gist, which just announced that it crossed the 1 million newsletter subscriber mark, has worked with all of those brands—but it didn’t increase its ad revenue 20 fold in the past two years by targeting typical sports marketers alone, Jacie deHoop, co-founder and head...
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October 8, 2024
Allyson Felix Launches New Sports Management Company to Empower Women
Allyson Felix has launched a women-focused sports management firm called Always Alpha, as a new subsidiary of Dolphin, a leading entertainment marketing, production and content development company. Felix is joined by business partner and brother Wes Felix as well as sports executive Cosette Chaput as cofounders. Always Alpha aims to empower modern women...
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October 8, 2024
Tracee Metcalfe Becomes First U.S. Woman to Climb the World’s Highest Peaks
On Friday, Tracee Metcalfe, 50, became the first U.S. woman to scale all of the world's 8,000m peaks. Metcalfe’s final summit on the list of 14 8,000m peaks was Tibet’s Shisha Pangma, the lowest of the 14 at 8,027 m (26,335 feet). Gear Junkie
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October 7, 2024
Caitlin Clark will compete in LPGA’s The Annika pro-am this November
On Monday, it was announced that Clark will be participating in the LPGA's upcoming pro-am event, 'The Annika,' this November. The Annika's pro-am event is scheduled for Wednesday, November 13. The official tournament will start the following day. Clark will also participate in the Women’s Leadership Summit on Tuesday, November 12...