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December 10, 2025
Hello Sunshine’s ‘The Rise’ Five-Part Documentary Series On Women’s Sports Heading To Peacock
Hello Sunshine, along with Ally and the Lyda Hill Philanthropies’ If/Then Initiative, revealed the premiere of The Rise, a five-part documentary series capturing the growth of women’s professional sports. The first two films in the series land on Peacock on December 15, 2025, with additional features rolling out in 2026. Hello Sunshine’s documentary...
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December 10, 2025
New Professional Softball League to Launch in 2026
While the Athletes Unlimited Softball League (AUSL) has made waves over the last year, creating a new opportunity for the world’s best professional softball players to compete, a new league is looking to do the same. On Wednesday, the Professional Softball League (PSL) officially launched, combining seven previously independent softball teams...
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December 10, 2025
Women’s tennis body signs biggest sponsorship deal in the history of women’s sport
In a landmark moment for women’s tennis, the WTA has signed what is believed to be the biggest sponsorship deal in the history of female sport with Mercedes Benz. The WTA today announced that the German car manufacturing giant would become their ‘premier partner’, affirming the tour’s status as the...
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December 9, 2025
Climber Charles Barrett Just Lost His Court Appeal
In a ruling issued on December 8, the United States Ninth Circuit Court of Appeals upheld a lower court’s conviction and life sentence of accomplished California climber and guidebook author Charles Barrett for the rape of a woman in Yosemite National Park. Barrett was found guilty by a federal jury after a February 2024...
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December 9, 2025
Women running marathon without veils in Iran compared to ‘nudity’ by officials
Thousands of women ran a marathon on Kish Island, in Iran – without a hijab – in what many saw as a sign of the social and cultural shift in the country. Footage showed the runners dressed in red T-shirts and letting their hair free at the start of the competition on Friday before...
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December 8, 2025
WNBA Champion Sabrina Ionescu Becomes Global Brand Ambassador for Ant International
Four-time WNBA All-Star Sabrina Ionescu today becomes a new Global Brand Ambassador for Ant International, a leading global provider of digital payments, digitisation, and financial technology. The partnership is built on a shared commitment to creating a more inclusive and sustainable world through empowering underserved communities and youth groups with...
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December 8, 2025
Air Pollution Undermines Health Benefits Of Exercise, Evidence Says
Air pollution can undermine some of the health benefits active folks expect to derive from regular exercise, a new study says. The protective effect exercise should have on people’s risk of death was cut by half among those living in areas with heavy air pollution, researchers reported recently in the journal BMC...
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December 8, 2025
Exclusive: Adidas extends deal with Women’s National Football Conference
Adidas’s early history is in international football, but in recent years, the brand has been throwing its weight behind American football—women’s tackle football, to be exact. That is now set to continue. Adidas, which was one of the first sponsors of the Women’s National Football Conference (WNFC) during its inaugural...
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December 5, 2025
Short film illustrates the fear of violence faced by many runners
Ahead of Canada’s National Day of Remembrance and Action on Violence Against Women on Saturday, Toronto filmmaker Cathy van Ingen has released Gone For a Run–a short film illuminating the fear runners routinely face while simply going out for a run. The film follows a woman going on an everyday run, with the...
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December 4, 2025
Tonal’s 2025 State of Strength Report Reveals Shorter Workouts, Smarter Training, and a Major Shift Toward Longevity
Tonal, the pioneer of the world’s smartest strength training system and home to the largest strength dataset in the world, today released its 2025 State of Strength Report, revealing how fitness trends are shifting toward shorter, smarter, and more personalized routines that support long-term health. Drawing on data from 32,000* members...
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December 4, 2025
Caitlin Clark’s 2025 Salary: $114K From WNBA, $16M From Sponsors
It was a frustrating season on the court for Caitlin Clark, as a series of injuries limited her to suit up in only 30% of Indiana Fever games during the 2025 WNBA regular season. But she crushed it off the court, thanks to an endorsement portfolio that pushed her total...
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December 3, 2025
Highest-Paid Female Athletes 2025: Top 15 All Make $10M+
Money is pouring into women’s sports, with athletes in basketball, hockey, soccer, softball and volleyball reaping the rewards. But the top tier of the world’s highest-paid female athletes is dominated by tennis, as it has been for decades. The 15 top-earning female athletes in 2025 include 10 tennis players, up...
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December 3, 2025
Women’s sports sponsorship in India growing 50% faster than men’s: Report
Women’s sports in India are emerging as a fast-growing commercial and cultural category, according to a new year-end report by LS Digital. Titled 'The Rise of Women's Sports Marketing in India,' the study examines how India’s Women’s Cricket World Cup victory and broader institutional reforms are reshaping fandom, digital consumption,...
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December 2, 2025
Strava Releases 12th Annual Year in Sport Trend Report, Revealing That Doomscrolling Is Out, Movement Is In
Strava, the app for active people with over 180 million users across more than 185 countries, today released its 12th annual Year In Sport: Trend Report, revealing a fundamental shift in how younger generations are choosing to connect: they're logging off and lacing up. Running and racing boomed in 2025. Gen...
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December 2, 2025
U.S. Soccer Launches Kang Women’s Institute to Transform Health and Performance in the Women’s Game
U.S. Soccer announced the launch of the Kang Women’s Institute, a first-of-its-kind platform designed to accelerate advancements in the women’s game through science, innovation, and elevated best practices. Made possible through a transformative investment from business leader and women’s sports advocate Michele Kang, the Kang Institute will establish research-backed best...
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December 2, 2025
Mark Allen Signals Major New Initiative to Boost Women’s Participation in Triathlon
Mark Allen, one of the greatest athletes in triathlon history and a six-time Ironman World Champion, used his Instagram platform this week to signal a major development for women in the sport. Allen has been a visible advocate for equity in triathlon, including leading a petition that pushed Ironman to...
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December 2, 2025
With Nike merch, TV, and podcasts Togethxr is making its motto a reality
Former pro soccer player Alex Morgan, snowboarder Chloe Kim, swimmer Simone Manuel, and basketball player Sue Bird launched Togethxr in 2021, with a mission to increase media coverage of women’s sports. Four years later, the media and commerce brand—which encompasses merch, a production studio, and a podcast network—is demonstrating that women’s sports...
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December 1, 2025
Meet Kelsie Whitmore: The trailblazing face of women’s baseball in the Bay Area
When Kelsie Whitmore heard her name called with the first pick in the inaugural Women’s Professional Baseball League draft in November, it was more than a milestone. Whitmore’s selection came with a call to represent the Bay Area, bringing her professional journey full-circle to where it began nearly a decade...
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December 1, 2025
WNBA proposes $1.2M max player salary amid ongoing CBA negotiations
One day after the WNBA and Women's National Basketball Association (WNBPA) agreed to extend the current collective barging agreement (CBA) through Jan. 9, the league has reportedly come to the negotiating table with a new proposal that increases player compensation. The league's latest offer includes a maximum $1 million guaranteed base salary...
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November 30, 2025
WNBA, Players Association agree to extend CBA deadline again, to January 2026
The WNBA and the WNBA Players Association agreed to a second extension in collective bargaining negotiations, according to a WNBA statement. "The WNBA and WNBPA have agreed to extend the current CBA through January 9, 2026, with either party having the option to terminate the extension with 48 hours' advance...
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November 28, 2025
14 US stadiums proposed among 20 possible sites for 2031 Women’s World Cup
The United States Soccer Federation proposed 14 American sites among 20 possible venues to host games for the 2031 Women's World Cup, including seven U.S. stadiums to be used for next year's men's tournament. FIFA released the bid books Friday for the 2031 and 2035 women's tournaments. There is only one...
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November 26, 2025
The Postpartum Running Guide Moms Need Now
Running is hard. Postpartum is hard. Put the two together and you have a goal harder than a negative split in the Boston Marathon. But for many moms, returning to running is an important postpartum milestone that helps them find calm and reclaim their identity in what can be a destabilizing period. Indeed, exercise...
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November 25, 2025
Pair of Fever stars extend WNBA athlete list joining Project B league
Indiana Fever guards Kelsey Mitchell and Sophie Cunningham are the latest WNBA players to sign on with women's basketball startup league Project B, which begins play in Europe, Asia and Latin America in 2026. On Monday and Tuesday, the league revealed that Mitchell and Cunningham would join its expanding roster that...
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November 24, 2025
Running Brands See Bright Future for Women’s-Focused Events
Through rain and relentless desert heat, over 4,000 women (and a handful of men) pounded Scottsdale’s streets in a sea of colorful energy, community and pain as they came together to run 26.2 miles in the second annual Every Woman’s Marathon. Featuring major sponsors like Saucony and Rabbit, the race...
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November 24, 2025
UC Berkeley Haas takes the lead in advancing equal pay, women’s sports leadership
Kellie McElhaney, executive director of the Center for Equity, Gender, and Leadership (EGAL), which helped promote the conference, said women’s sports have a “special sauce”: positive community impact, role models, inclusive fan engagement, and purpose. Recognizing the need for professional development for athletes and business leaders to drive the industry, EGAL has...
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