- ESPN revealed that the 2023 Women’s Final Four was its most viewed edition of the NCAA Division I women’s college basketball semifinal across ESPN platforms in recorded history, according to viewership data from Nielsen’s...
- Less than a month after it was reported that the Women’s Tour was in danger of cancelation, it has been announced that the 2023 edition of the five-day British stage race (not to be...
- 31st March – London, UK /SPORTSWIRE WOMEN/ – Science in Sport (SiS) has signed an exclusive partnership with Eilish McColgan. The global endurance nutrition brand will support Britain’s top female long-distance runner as she builds...
- With stars, story lines and skill, the TV rights for the women’s Division I basketball tournament could be worth over $80 million, part of a larger wave of investors flocking to women’s sports. NY...
- Hildebran, NC, March 30, 2023 /SPORTSWIRE WOMEN/ – Producer Shane Cooper and director Paul Willerton have teamed up to create a new feature-length documentary film, Flandrien. The film is set in the Flanders region...
- The sportswear brand announced a new product line Thursday designed to help minimize the risk of period leaks, and all 13 national teams partnered with Nike will be provided with the new shorts. This...
- In an ideal world, experts say, you would get both ample exercise and ample sleep. But a new study suggests that exercise could potentially help counteract the health consequences of not getting a proper amount...
- The fledgling Women’s Sports Network — the streaming platform that claims it is to women athletes what the NFL Network is to football players — just had its OTT risk pay off. Only five...
- In October 2021, Staley, who earned a third straight trip to the Final Four, inked a seven-year, $22.4 million contract — a $1 million annual increase. The contract made her one of the top...
- Oofos has completed a new round of funding, which was led by Derek Carr of the New Orleans Saints, retired NFL quarterback Alex Smith and WNBA star turned championship-winning women’s college basketball coach Dawn...
- The “weekend warrior” exercise pattern once dismissed by experts as not quite good enough may not be so bad after all. A study in this week’s JAMA Network Open finds that people who walk...
- Athleisure giant Lululemon reported strong global sales for the fourth quarter and 2022 fiscal year. The company announced that revenue rose 30% to $2.8 billion for the quarter ending Jan. 29, 2023. Income from...
- Women’s March Madness viewership continues to skyrocket with this year’s regional rounds — while the men’s tournament experiences a slight decrease. Women’s Sweet 16 viewership on ESPN went up a whopping 73% compared with...
- A new fund being launched is seeking to capitalize on the potential of women’s sports. Kara Nortman, a former managing partner at Upfront Ventures, and Jasmine Robinson, a former partner at VC firm Causeway...
- The study was led by Hayley Young, a psychologist at Swansea University in Britain. She and her colleagues compared sprinters, distance runners, and non-athletes in two separate sub-studies. The athletes were further divided into...
- Tickets to the NCAA women’s Final Four at American Airlines Center in Dallas this weekend won’t come cheap. As of Monday, a single ticket to the NCAA championship semifinals on Friday were priced at...
- Camille Herron destroyed the world record for 48 hours of running, covering 435.336 kilometers (270.5 miles) around a 400-meter track in Bruce, Australia. The previous record, 411.5 kilometers (255 miles), was set by Jo...
- The German sneaker giant and Beyoncé have mutually agreed to end their global business partnership for the singer’s Ivy Park lifestyle brand, according to The Hollywood Reporter. The decision will end a collaboration between...
- Wilton, Conn. – March 23, 2023 /SPORTSWIRE WOMEN/ – Today, Cannondale is thrilled to welcome gravity athlete, acclaimed mountain bike coach and anti-racism consultant, Anita Naidu, to its athlete roster for 2023. A pioneer in...
- Mark Kirkham, senior vice president and CMO of international beverages, discussed why sponsors should invest in ways that elevate the sport. Marketing Dive
- What started as a Facebook page for group runs and became dinners, workshops, and a community on the East Coast. In just over a year, GRIT has become a community of over 160 people,...
- Athletes of all levels have considered whether their choice of birth control might influence how they train, recover, and perform. But the answer is complicated. Here’s what you need to know. Outside+
- TAMPA, Fla. /SPORTSWIRE WOMEN/ – The IRONMAN Group is pleased to announce the appointment of Marieka Barnard to Chief Marketing Officer (CMO) after serving most recently as Vice President of Event Marketing for The...
- Adidas is shining a light on women’s safety. Earlier this month, the athletic company released “The Ridiculous Run” ad campaign to drive greater awareness around the ridiculous realities women face every time they go...
- The First Round games averaged 257,000 viewers which is up 27 percent from the 2022 Tournament. Four games eclipsed 400,000 viewers, led by the two biggest historical bluebloods. 639,000 viewers watched Tennessee beat St....
- A first-of-its-kind documentary series chronicling a group of athletes, artists, and activists across snowboarding, surfing, and skateboarding, Fabric – streaming now on Outside Watch – pays homage to women making positive change in their communities through sport....
- The NWSL hired Berman in March 2022. Previously, she was deputy commissioner at the National Lacrosse League, spent 13 years with the NHL and worked as a labor lawyer at Proskauer Rose. Her biggest...
- Run Calgary has announced plans for new “family inclusivity amenities” that will be introduced at the 2023 Servus Calgary Marathon on May 28, including a pregnancy or postpartum deferral option, child care on race...
- In October 2022, the researchers’ findings on maximizing recovery in the postpartum period were published in the International Journal of Sports & Physical Therapy. The first of its kind study shares a rehabilitation model...
- Justine Fédronic, 31, is an Olympian with family roots in France and Martinique, currently living in Seattle, Washington, and she sees running fashion as capable of existing in dialogue with performance, culture, environmental responsibility,...
- Jersey City, NJ, – Mizuho Americas, the NYC-headquartered arm of one of the largest financial institutions in the world and new title sponsor on the LPGA Tour, today announced the full field of 120...
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