- Though the heyday of women’s-only events may have come and gone, there’s a resurgence of female events on the horizon. But why? Triathlete
- Dreama Walton never thought she’d be an ultrarunner. But, as she says in the trailer for Dreama Team — the upcoming documentary about her journey — she “caught the bug.” Ultrarunning is a hell...
- FIFA has upped the ante for its 2023 Women’s World Cup — but it still has a long way to go to achieve equal pay to the men’s game. During his closing remarks at...
- Bonnie Tu, chairperson of Giant Group, speaking at the annual Bicycle Leadership Conference, offered a personal look at her role in developing Giant’s LIV brand of bicycles and cycling apparel scaled for women. BRAIN
- 16th March 2023 – London, UK /SPORTSWIRE WOMEN/ – Science in Sport has signed a multi-year partnership with women’s world marathon champion Gotytom Gebreselase and the Elite Running Team. Science in Sport is the official...
- Zurich, Switzerland /SPORTSWIRE WOMEN/ – ZAAF is one of the newest UCI Women’s Continental Teams and CORE is partnering with the team in 2023, delivering heat management expertise and solutions. When racers get hot, their...
- Exercise as a treatment for severe depression is at least as effective as standard drugs or psychotherapy and by some measures better, according to the largest study to date of exercise as “medicine” for...
- Nike has developed a new digital coaching resource, “Coaching HER,” in partnership with the Tucker Center for Research on Girls & Women in Sport at the University of Minnesota, a preeminent research center leading...
- Gibb, a native of Winchester, Massachusetts, is a legend in the sport of distance running, as she is the first woman to ever run and complete the Boston Marathon. In 1966, the Boston Marathon...
- Kara Goucher is a two-time Olympian, who competed in the 5,000m, 10,000m and marathon, and is a World Champion Silver Medalist at the 10,000m. In 2015, Goucher went public with accusations that her former...
- On Tuesday, ESPN announced that it had filled all “in-game sponsorship opportunities” for the women’s tournament. Theresa Palmieri, VP of Disney Advertising Sports Brand Solutions, said that advertisers have “flocked to these offerings.” In...
- The Women’s Tennis Association (WTA) announced that CVC Capital Partners, the global private equity firm, had become a commercial partner after making a $150 million investment that would give CVC a 20 percent stake...
- On February 19, 1989, Sweden’s Ingemar Stenmark won his 86thWorld Cup race—a giant slalom in Aspen, fewer than 100 miles from Edwards, Colorado, the hometown of American skier Mikaela Shiffrin. Thirty-four years later, in...
- March 10, 2023. Boulder, Colorado /SPORTSWIRE WOMEN/ – 4x World Champion Mirinda Carfrae officially retires after successful 20+ year pro career, including 3 IRONMAN® World Championship titles and an IRONMAN® 70.3® World Championship crown. Fast,...
- Women’s Tour organiser SweetSpot has stated that the race is in “urgent” need of additional commercial income for the 2023 edition. The revelation came as the route of this year’s event was announced on...
- There will forever be a “before and after” in racing with the successful debut of the Tour de France Femmes avec Zwift in 2022. The platform and prestige that came with the international recognition...
- The Adidas Terrex WMN Hiker Mid Rain.Rdy, according to the brand, is a hiking shoe developed specifically for the female anatomy. To develop a women’s-specific hiking style, Adidas Terrex said its design team explored...
- Seattle, Wash. (March 8, 2022) /SPORTSWIRE WOMEN/ – Take the Lead, a first-of-its-kind retreat, is returning in 2023 with the continued mission to provide women and femme of color (WFOC) who work in the...
- PITTSBURGH, March 8, 2023 — DICK’S Sporting Goods (NYSE: DKS) and Just Women’s Sports (JWS), the leading multimedia platform exclusively dedicated to women’s sports, are partnering with WNBA Champion, 2x WNBA MVP and Olympic...
- A powerful, experiential initiative, 26.2 is not only a commitment to sponsor this year’s female marathon runners but an effort to generate awareness for the many gender inequalities in sport. As part of the...
- Women’s college basketball is generating strong TV ratings this season. Just in time for the tipoff of the 2023 NCAA women’s tournament, CBS Sports and ESPN veteran Bonnie Bernstein is poised to launch a...
- It’s a widely held belief that running puts wear and tear on the legs, leading to arthritis down the road. But a new study from the University of California, San Francisco looked at more...
- LOS ANGELES, Calif., March 8, 2023 /SPORTSWIRE WOMEN/ – Ten years ago, at the Los Angeles Marathon, Julie Weiss finished her journey of 52 marathons in 52 weeks, in a quest to raise one...
- Runners who menstruate find it useful to track their periods, since fluctuations in the menstrual cycle can affect many aspects of training, such as recovery, training readiness, fuelling needs and mood. Apple recently published a...
- BOSTON, MARCH 07, 2023 – Sports Innovation Lab, the data-driven fan intelligence company behind women’s sports initiatives such as The Fan Project, and Ally Financial Inc., a purpose-driven financial services company known for its commitment to...
- Yoga classes and beach massages? That’s so 2019. Since the pandemic, hotels and resorts around the world have embraced services like comprehensive blood tests, IV infusions and 3-D scans. New York Times
- Hundreds of people rode through the streets of London last weekend, protesting for safer cycling conditions for women. The event was organized by the London Cycling Campaign’s (LCC) Women’s Network, along with Joyriders, a...
- According to the newspaper, Cassidy started running in 2010 after she ran the Disney Marathon with her sister. Since then, she’s run 100 marathons and is on her way to becoming a World Marathon...
- Lululemon has updated its Blissfeel running shoe for women, introduced a year ago. The Blissfeel 2 has a revamped seamless upper that’s designed to be even more “blissfully” comfortable and well-fitting than the first...
- Unaided by technical or medical support, Gottwald ended her journey in Cape Town, South Africa, on Feb. 15, 2023. Gottwald’s finish marks the first person to ride an electric motorcycle across the continent. She...
- On International women’s day, adidas launched a campaign featuring their women athletes. The film encourages women in sport & beyond to embrace their multiplicities and express them in an unfiltered way. Through this film,...
- According to StockX, Salomon was the fastest-growing sneaker brand on the marketplace, experiencing 2,277% trade growth in 2022 over 2021. Salomon launched its Sportstyle category in fall 2018, but George Egan, Salomon North America...
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