- Today we are humbled and excited to announce the launch of The North Face’s first Himalayan Suit designed specifically for women. Frankly, it is long overdue. The original Himalayan Suit was designed to protect...
- ESPN announced the roster of sponsors for The espnW Summit NYC. The one-day event will once again gather leaders across sports, business, and entertainment for a curated program of keynotes, panels, and presentations focused on...
- On the evening of April 27, as the sky darkened over the Atlantic coast of France, a 36-foot sailboat drifted slowly on a windless sea. South African sailor Kirsten Neuschäfer, 40, stood alone at...
- Ask any endurance athlete who has experienced cramping during training or a race, and they’ll have a story similar to Moore’s. Cramps can be mild or severe, fluttery or full-on, located in one muscle...
- It’s important to define what constitutes a processed food before passing judgment on them. There’s a range of refinement on our supermarket shelves. Slowtwitch
- The Las Vegas Aces unveiled the team’s new training center and headquarters on Friday. The 2022 WNBA champions boast the first facility built solely for a WNBA team in league history. The new facility...
- Three weeks after giving birth, Selman started to feel recovered and eager for some physical activity. Again she asked her healthcare provider how to proceed. They advised her to listen to her body and...
- One of the most well-attended women’s sporting events in U.S. history will be a Nebraska women’s volleyball match. In just two days, the team sold about 89,000 tickets to a match at Memorial Coliseum,...
- Livvy Dunne has a multi-year partnership as the face of Vuori Clothing. She is the most followed college athletes on social media. Now she’s signed an NIL deal with Sports Illustrated to join the company’s swimsuit edition this year. SI
- While there is not an exact, one-size-fits-all definition for cold plunging, the water tends to be between 50 and 59 degrees Fahrenheit and is usually done for no more than 10 or 15 minutes...
- Over the past 34 years, the Canadian brand with a namesake fossil logo has developed a reputation for highly-technical performance gear and steep price tags. Few will argue: Arc’teryx has developed a reputation for...
- 2022 world champion and Tokyo Olympic medalist Torri Huske has signed with WME Sports for a NIL representation. Huske, a rising junior at Stanford University, will remain in college and compete in the NCAA as her...
- Québec City – April 26, 2023 /SPORTSWIRE WOMEN/ – HOLOS, the Canadian organic overnight muesli ‘superfood’ brand fueling athletes of all kinds to new personal bests, and Maghalie Rochette, elite Canadian off-road cyclist and...
- The 2023 women’s World Cup is the most recent women’s sports property set to cash in big on its next media rights deal. The tournament could be worth more than $300 million, according to The Wall...
- A new research review suggests physical activity may also help people cut back on drug and alcohol use. Adding physical activity to traditional treatment for substance-use disorder seems to lead to better results, says review...
- Ending the season with a mind-boggling video! Monster Energy is proud to announce the worldwide premiere of the all-female “Turisti Per Sempre” video, starring some of the world’s top competitive women snowboarders. Released to...
- GUNNISON, COLORADO /SPORTSWIRE WOMEN/ – All-female led outdoor apparel company SheFly announces company rebrand as Gnara. After gaining early traction from industry awards and grants, and earning viral popularity with consumers on social media,...
- Edison, N.J. (April 25, 2023)/SPORTSWIRE WOMEN/ – Jelenew, a luxury high performance female sports brand with a cycling focus, is launching expanded lines for spring, combining French couture design and technical performance technology. Designed...
- OAKHAM, United Kingdom /SPORTSWIRE WOMEN/ – Bradshaw Taylor, an outdoor, country and lifestyle company that brings dynamic brands to market across the UK, Europe, and USA, today announces that Emily McKissock has joined the...
- The LPGA has signed its first tour-wide ticketing partnership with SeatGeek as it looks to learn more about its fans—insights that have long been absent from the golf association’s arsenal. Until now, ticketing for...
- The NCAA women’s basketball tournament, Women’s World Cup and others seek to turn rising ratings into much bigger broadcast fees. WSJ
- Canadian Women & Sport in partnership with Boston Consulting Group and Canadian Tire Corporation, parent company to SportChek and and Helly Hansen, has released new research outlining the growing investment opportunity for the professional...
- LIV Golf, the professional golf tour owned by Saudi Arabia’s Public Investment Fund, is reportedly contemplating the creation of a new tour for women golfers. The rumor first appeared in 2022 as LIV began...
- After teasing the launch earlier this month, Hoka has finally unveiled its first kids’ collection as it continues its growth path. According to the Deckers Brands-owned athletic label, the collection will launch with three...
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