- Professional athletes and fitness influencers say that timing workouts around their menstrual cycles has big benefits. Experts are less certain. The New York Times
- Scientists at universities in the United States and Mexico are adding to the growing evidence of running’s benefits to brain health with research looking specifically at the effects of regular exercise on neurons formed...
- The National Women’s Soccer League scrapped its age minimum, and now a wave of teens are going pro—and hoping to make the U.S. national team. WSJ
- A triathlete has proudly shared a “beautiful” photo from a recent race, in which she bled through her bodysuit while on her period. Emma Pallant-Browne took to Instagram last week to share a photo...
- /SPORTSWIRE WOMEN/ – Strong Girl Publishing is creating books and content to inspire girls in sport, written by young women who’ve been there. The new micro-publishing company was founded by author and journalist Molly...
- Atlanta – 31 May 2023 /SPORTSWIRE WOMEN/ – Supersapiens, the world’s first glucose management system designed for athletes, is proud to announce its partnership with Marley Blonsky. Supersapiens, powered by Abbott’s Libre Sense Glucose...
- On the heels of its support of the FIFA World Cup 2022™, Frito-Lay North America continues to celebrate soccer fans as the Official USA Snack of the FIFA Women’s World Cup™ Frito-Lay North America is proud to continue its relationship with FIFA, signing on...
- LOS ANGELES– The most valuable franchise in the National Women’s Soccer League has teamed up with TicketManager to provide the company’s technology and services to corporate clients, including corporate partners, suite holders, corporate season...
- ROANOKE, Virginia — May 29, 2023 /SPORTSWIRE WOMEN/ – Virginia’s Blue Ridge TWENTY24 pro cycling team traveled to Fayetteville, AR for the four-day Joe Martin Stage Race May 18-21. The team earned podiums in...
- Opening week attendance for the WNBA is up 24% compared to last year’s opening week, the league announced Friday. The jump in fan attendance comes alongside record-breaking WNBA TV ratings as the opening night...
- The German FA (DFB) has signed a three-year deal with Google to become the official sponsor of the national women’s team with its Google Pixel brand. Google will have a set of digital rights,...
- Gap Inc. reported Athleta’s sales fell 11 percent in the first quarter to $321 million due to “continued product acceptance challenges.” On an analyst call, Gap officials said Julia Leach has been hired as...
- Commissioner Cathy Engelbert told Front Office Sports in an interview that NIL has been a “huge positive” for the WNBA and women’s sports. While LSU gymnast Olivia Dunne ranks first among On3’s women’s NIL...
- The Pro-Volleyball Federation will be America’s premiere women’s professional volleyball league, and will start play in 2024. The inaugural season will begin with 8 teams, including a franchise in San Diego. 10 News
- Lululemon made waves when it debuted its first-ever Blissfeel sneaker last summer. The athleisure brand has continued to expand its collection by adding a new style to its lineup — the Blissfeel Trail Running...
- Lululemon announced today that it will create over 2,600 new jobs in Vancouver over the next five years. The expansion of lululemon’s global headquarters in its hometown promises to significantly boost British Columbia’s prosperity....
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How New U.S. Ski & Snowboard CEO Sophie Goldschmidt Is Amplifying The Sports’ Visibility—And RevenueShe’s a Brit who, until taking over at the helm of U.S. Ski & Snowboard in 2021, had never worked in snowsports—and yet new CEO Sophie Goldschmidt is leading the organization into a golden...
- A little bit of exercise can help keep pain in check, researchers in Norway have found. Their newly published study suggests that physically active people have a higher pain tolerance on average than those...
- Lululemon is launching an initiative that will put a spotlight on female athletes. Called Further, the initiative is designed to demonstrate how far women can go when they are supported with resources and product...
- Peloton is shifting perceptions from in-home to everywhere, fitness enthusiasts to people at all levels, exclusivity to inclusivity across all Peloton Members present and future. Its app will now offer five membership tiers, including...
- ESPN’s broadcast of Brittney Griner’s return to the WNBA last Friday was the most-viewed WNBA regular season game on cable television in 24 years and the most-viewed WNBA opening night game on ESPN platforms...
- Bozeman, MT. (May 23, 2023)/SPORTSWIRE WOMEN/ – Today, Alpen Outdoors, makers of outdoor apparel for women, is excited to announce their debut product, the Ridge Pant. Built to last and designed to endure any...
- You’ve probably noticed ads for these “superfood powders” scattered across social media or on your favorite podcast. Athletic Greens, Daily Greens, Supergreens — mix just one scoop of these multivitamin powders into a glass...
- Introduced as a direct-to-consumer brand in December, Will Perform products will be sold in over 3,000 Walmart stores beginning next month, according to a release sent to Retail Dive. Adding Walmart to its current...
- There’s a big cohort of women in their 50s who want to challenge themselves. These women have potentially got older children who are self-dependent. They may have retired, have more time, money and the...
- Going out for just one run can curb your appetite while also heightening your response to food cues in parts of your brain, according to a new study published in the journal Human Brain Mapping....
- Under Armour announced it has signed Minnesota Lynx guard Diamond Miller, the No. 2 pick in the 2023 WNBA Draft, and the No. 8 pick Laeticia Amihere of the Atlanta Dream. Also, Under Armour...
- Outdoor device maker Garmin’s extensive Women of Adventure campaign has been a mainstay of the company’s outdoor division for more than five years, and the company continues to evolve it. Women of Adventure shares...
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