- Television broadcasts of the Final Four of ‘March Madness’, the NCAA men’s and women’s college basketball tournaments, generated $174 million in sponsor media value (SMV), according to a new report. Sportcal
- The surf industry has made progress in bringing attention to this niche market of wetsuits, but women still have gripes over fit. Here’s what surfers, women, and brands are doing about it. Gear Junkie
- In almost any trail running or hiking safety guide, “don’t go alone” is inevitably in there, and it is solid advice. It generally is safer to run with someone else. If you get injured,...
- The NWSL Challenge Cup once again will offer an increased payout. Challenge Cup partner UKG has committed $1 million in prize money to the tournament, which will be distributed among the four teams to...
- SANTA CRUZ, CA /SPORTSWIRE WOMEN/ – Gazelle Bikes, a leading manufacturer of high-quality electric bicycles, is proud to announce the launch of four new models for 2023: the Avignon C380, Arroyo C5, Ultimate C380,...
- Monday’s WNBA Draft on ESPN was the league’s most-viewed draft since 2004, and the second-most viewed WNBA Draft on record. ESPN said 572,000 viewers tuned into this week’s draft, which saw the Indiana Fever...
- The Reebok and Milk Makeup collab is an unusual merger of beauty with sports. Reebok has launched a limited-edition footwear and apparel range dubbed Equipment Essentials. The release is in collaboration with Milk Makeup, the...
- The sponsorship provides crucial financial support for many of the athletes involved given the large discrepancies that remain between FIFA’s World Cup prize pools for the men’s and women’s tournaments. The $110 million to...
- Plenty of investors agree, as they’re ploughing money into women’s sports amid the sports’ growing popularity. And that trend will continue, experts say. Recent investments include the National Women’s Soccer League announcement last week...
- According to Spotrac.com, the largest annual contract currently in the WNBA is held by Jackie Young, who earns $252,450 each year. Young’s contract is for two years, and she will be a free agent...
- Charter flights, long grounded by insufficient revenue to pay for them, will now be provided for all postseason games, starting with this year’s WNBA playoffs, as well as a select number of regular-season contests. Private travel during...
- The WNBA has remained a 12-team league for more than a decade now, despite interest from prospective ownership groups and cities as the league’s reach has grown across the country. In fact, there are...
- Uniforms for women grow smaller and tighter as they ascend from high school to college to professional running, while men’s uniforms typically remain suspended in the high-school look — a loose jersey and flowing...
- The league’s eligibility rules are keeping two of the 2023 NCAA Tournament’s biggest stars on campus. The WNBA official rules require players to be 22 years old the year of the draft. The other option...
- Are you a sweet tooth? In a large review of 73 meta-analyses – which included 8,601 studies – high consumption of added sugar was associated with significantly higher risks of 45 negative health outcomes, including diabetes,...
- Sheryl Sandberg invests in a new National Women’s Soccer League team in the San Francisco Bay Area. Fortune (PAYWALL)
- On April 2, the NCAA Women’s Basketball National Championship game aired to much fanfare. With 9.9 million people watching from all over the country, according to The Athletic, Louisiana State University beat the University...
- Los Angeles (April 4, 2023) /SPORTSWIRE WOMEN/ – Thousand, creators of vintage-inspired, innovative bicycle helmets and safety accessories, is proud to announce the launch of its Heritage 2.0 helmet, the next evolution of the brand’s...
- BOSTON, MASS — APRIL 4, 2023 /SPORTSWIRE WOMEN/ – Inc. today announced its sixth annual Female Founders list, honoring an outstanding group of 200 leaders whose innovations and leadership are creating positive change in...
- Los Angeles, CA (April 3, 2023) /SPORTSWIRE WOMEN/ – Fierce Hazel, the woman-owned, sustainable cycling accessory company, just released its first line of on-the-bike bags. The True Grit Collection are the first-ever cycling bags...
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