- A new mathematical model incorporates the influence of social interactions on community exercise patterns, implying that connecting with moderately active individuals may motivate sedentary people to become more active. Ensela Mema of Kean University...
- Las Vegas is a city known for its glitz and glamour. Neither, though, were found during what was supposed to be a showcase of some of the nation’s top women’s basketball teams this holiday...
- Manchester City’s have become the first Barclays Women’s Super League side to partner with a British womenswear brand. The Fold will be the Official Formalwear Partner of Manchester City Women, providing access to a...
- Recent breakthroughs have helped usher female athletes and their organizations closer to the mainstream than they’ve ever been. According to a 2018 Nielsen report on the rise of women’s sports, 84% of general sports...
- The Athletic plans to double its coverage of professional women’s sports through a multiyear partnership with Google, its chief commercial officer Seb Tomich told Axios. Beginning this week, The Athletic will start to post...
- From pumping tents at start villages to lactation stations along the course, here’s how major races are making changes to better support new moms. Runners World (paywall)
- Michelle Parker. Caite Zeliff. Brooklyn Bell. This next film is full of big names, big lines, and big smiles, and it carries a big accomplishment. ‘Nexus’ is the first feature-length film entirely directed and...
- With the resale industry predicted to grow, activewear brand On has added men’s and women’s apparel to its resale program, the company announced on Friday. After launching Onward in September for footwear only, the...
- After months of imploring the federal government to clean up their sport, Canadian gymnasts will finally have the floor in Ottawa. Gymnasts will be among the first to testify before members of Parliament today...
- Athleta’s comps were flat year-over in the third quarter as the chain continues to feel the impact of a demand shift from athleisure to occasion and work-based categories. However, success with lifestyle offerings led...
- Former World No.1 Naomi Osaka in collaboration with Nike, launched her new capsule collection on Thursday. The 25-year-old signed a partnership with the apparel giant back in 2019. Since then, she has been associated...
- Prior to her appointment as interim CEO Brumfield served as USA Triathlon’s Chief of Staff and Chief Business Development Officer, where she built a reputation as an innovative and results-driven leader for the sport...
- Pro Volleyball Federation, the new professional women’s indoor volleyball league in the U.S., endeavors to give elite players and coaches the opportunity to profit from their abilities, cultivate dedicated fanbases throughout the country and...
- The LPGA is planning to award $101.4 million in total prize money in 2023, marking an all-time single-season high for the tour. According to the Associated Press (h/t ESPN), the figure is 18 percent...
- Wimbledon is planning to relax its all-white clothing rule in order to allow women’s players to wear dark-colored undershorts if they choose to do so, according to an announcement from organizers on Thursday. This...
- The Pro Volleyball Federation announced its presence Thursday and said it will begin play in February 2024, calling itself “real pro volleyball and the premier women’s professional volleyball league in North America.” The organizers,...
- Sun Valley, ID /SPORTSWIRE WOMEN/ – Women-Led Wednesday announces the fifth installment of its annual shopping holiday created to encourage conscious consumerism in support of women-led brands, and this year, is excited to welcome more...
- iTOUCH Wearables, producers of well-priced smartwatches, fitness trackers and fashion-forward tech accessories, has announced a multi-year partnership with Health and Wellness Expert, Podcast Host and the Creator of The Fitness App, Jillian Michaels. Michaels has...
- PROVIDENCE, R.I., (November 15, 2022) /SPORTSWIRE WOMEN/ – G-Form®, a leading technology-driven sports protection brand, today introduced its first protective equipment for women in the softball, fastpitch category. Partnering with professional and four time...
- Amazon announced the launch of Amazon Clinic, which it calls, “a virtual health storefront, bringing together clinical offerings from national, award-winning telehealth providers.” With Amazon Clinic, customers are able to select the third-party telehealth provider that...
- PROVIDENCE, R.I., Nov. 15, 2022 — G-Form®, a leading technology-driven sports protection brand, today introduced its first protective equipment for women in the softball, fastpitch category. Partnering with professional and four time All American Sierra Romero, G-Form’s...
- ESPN has enjoyed multiple years of increased ratings for its women’s college volleyball coverage — and as a result has expressed interest in renewing its deal in the future. In the meantime, however, ESPN...
- Researchers at Tel Aviv University discovered that running increases the glucose (sugar) consumption of internal organs, thus reducing the amount of energy available to tumors. Led by Professor Carmit Levy of the Department of...
- Since the allegations emerged, a host of commercial partners have either paused or withdrawn sponsorship funds for Hockey Canada since the allegations emerged. The likes of Scotiabank, Tim Hortons and Telus, for example, have...
- The Miami Marlins promoted O’Connor to president of business operations on Monday, making them the first U.S. major sports franchise to have women serving simultaneously as president and general manager. The Marlins made history...
- If you weren’t exercising before pregnancy, studies say it’s safe and beneficial to introduce some activity now. Exercise physiologist and nutrition scientist Dr. Stacy Sims has recently debunked some pregnancy and exercise myths on social...
- Those who exercise either early or late in the morning were 11% and 16% respectively at a lower risk of coronary artery disease. Those who exercise later in the morning were 17% less likely...
- The Welsh government has partnered up with the Tour of Britain and Women’s Tour organizer, SweetSpot, to host key stages of the two races. The 2024 Women’s Tour will set off from Wales for the...
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