- Less than a third of U.S. adults meet suggested benchmarks for aerobic and muscle-building activities set out by health officials, according to a new study released Thursday. The U.S. Department of Health and Human...
- The timing of the launch comes months after Merrell — the 2022 FNAA Brand of the Year — revealed in its Inclusivity in the Outdoors Report that nearly one in five people experience discrimination...
- The experience inspired Peralta-Mitchell to bring more women of color into the fold. In 2020, she launched Game Changers, a program that provides mentorship, career guidance, and funding to support women of color in...
- The BCCI designed the Women’s Premier League as a sister version of the IPL. Of the five franchises, three went to existing IPL team owners. Reliance Industries, the owners of the Mumbai Indians, spent...
- It’s official, soccer superstar Alex Morgan has surpassed tennis icons Serena Williams and Naomi Osaka to become the most endorsed female athlete of 2022. Alex is no doubt incredibly talented. Her influence has played...
- January 26, 2023 – Boulder, Colorado, USA –/SPORTSWIRE WOMEN/ – Fast Talk Laboratories, the fast-growing endurance training and coaching education platform, has launched a new podcast series on its popular Fast Talk podcast feed. Fast...
- Black-owned femtech apparel brand Oya Femtech Apparel has recently announced that it has raised $1.3 million in an oversubscribed pre-seed round. The round is led by the Sixers Innovation Lab, with additional investors including REI Path...
- The WNBA has been accused of a traveling violation—one that could cost as much as $30 million per year to solve if it’s done the way the players want, which means ditching commercial flights...
- While women’s representation in running has come a long way, we are still far from seeing a 50/50 split at the start lines of ultra races in 2023. According to RunRepeat’s State of Ultrarunning’s...
- The 2021 Final Four Most Outstanding Player came into this season with a NIL valuation of $75,000 at minimum — and has inked deals with some of the biggest brands, like Nike and Beats...
- After a runner’s Instagram post about the Boston Marathon’s lack of a clear policy around pregnancy deferrals, the Boston Athletics Association is finally taking action. Women’s Running
- Elite runners are joining the calls for better maternity policies in sport, adding their voices to those in the WNBA and in soccer. WNBA All-Star forward Dearica Hamby called out the Las Vegas Aces...
- Triathlon is a sport that requires top-level performance across three difference disciplines to achieve success at the highest level and with five World Championship titles, there’s no doubt Scotland’s Lesley Paterson has done just that. Alongside...
- 23/01/2023 /SPORTSWIRE WOMEN/ – The Adventure Racing World Series is under new ownership after the company was purchased from Geocentric Outdoors (Australia) by a consortium of investors lead by current CEO, Heidi Muller. Muller...
- Canada has the chance to prove why it should get a WNBA team. Toronto is hosting a preseason game between the Minnesota Lynx and Chicago Sky in May at Scotiabank Arena that will air...
- The inconsistency of searchable facts that disadvantages sportswomen is behind a new global campaign called “Correct The Internet” which is the collective work of an international group of like-minded people that seeks to highlight...
- ASICS reveals exercise can significantly improve cognitive function and advance mental performance. From boosting short-term memory to increasing concentration levels, exercise enhances brain power and could be the solution to helping us pass exams...
- American skiing great Lindsey Vonn won everything there is to win in alpine skiing before retirement in 2019 (Olympic gold, 82 World Cups, and multiple World Championships), but one last dream goal eluded her...
- Within the months to follow Gilbert conducted research that concluded that the doctor was right. Most leggings with spandex blends have the potential to trap moisture in the vaginal area which can throw off...
- Des Linden and Kara Goucher have both been interviewed on many podcasts during their careers, but the time has now come for two of the sharpest women in running to take to the mic...
- A 12-time winner on the LPGA Tour (including a pair of major championships), Henderson is among the LPGA’s elite, currently ranked No. 7 in the world. After switching to TaylorMade’s TP5x ball last year...
- Does Armorina look and sound a bit too much like Under Armour? That was a core question for Baltimore jurors who last week sided with Under Armour in the sports clothing and accessories company’s trademark lawsuit...
- Greatness attracts greatness. So it makes sense, then, that Gucci Vault is teaming up with champion skier Lindsey Vonn to launch “Vault Altitude,” a curation of exclusive collections by eight different brands inspired by...
- Ahead of the inaugural Women’s Indian Premier League launching in March, Viacom 18 will pay 9.51 billion Indian rupees ($116 million) for the media rights for the next five years. The value per-game is...
- Mental toughness is a hot concept these days, among both academics and athletes. Its rise reflects the growing recognition that performance depends as much on the brain as on the body, but it has...
- The majority of athletes appear to be sticking with their school’s apparel brands: South Carolina’s Aliyah Boston inked a long-term deal with Under Armour; UCLA’s Reilyn Turner signed with Nike; and hundreds of athletes...
- The decorated Olympic gymnast, who grew up in foster care before being adopted by her grandparents, said she was always determined to beat the statistics of her situation. Now at age 25, Biles is...
- Lululemon is bolstering its executive leadership with a brand new hire on its product team. The Vancouver, British Columbia-based athleisure brand has tapped Elizabeth Binder to serve as its first chief merchandising officer. She...
- The head coach of Louisiana State University’s gymnastics team said there will be added security when it travels to an away meet after an incident last week where fans of Tigers gymnast and TikTok...
- The World No. 2 golfer is one of the biggest stars in the game of golf and on the LPGA. Last month at the QBE Shootout, Max Homa and Kevin Kisner called her the...
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