- Golf fashion has developed at a steady pace over the last decade. It’s a competitive market and there is no sign of it slowing down. Golf Monthly
- In 2023, the Navy plans to design a biosensing bra and undershirt intended to monitor the vital signs of aircrew while in flight. These compressive garments feature built-in sensors that measure breathing, heart rate...
- Movano Health seeks FDA approval for smart ring for women. “Evie” will gather health metrics and provide users with data via an app. The smart ring will provide metrics like resting heart rate and...
- The annual ACSM’s Health & Fitness Journal® worldwide survey to determine industry trends by health and fitness professionals is now in its 17th consecutive year. The COVID-19 pandemic certainly made an impact on the 2021 survey...
- Popularity across women’s sports has grown steadily over the past few years, but 2022 marked a pivotal moment as several sports saw increases in viewership and ratings, sponsorship deals and prime-time coverage. CBC
- Dec. 27, 2022 / TAMPA /SPORTSWIRE WOMEN/ – ABC Action News is the Publix Gasparilla Distance Classic’s Official and Exclusive Television Station and, title sponsor of its ABC Action News Health & Fitness Expo and...
- ROANOKE, Va. (December 2022) /SPORTSWIRE WOMEN/ – Virginia’s Blue Ridge TWENTY24 professional cycling has released its full roster for the 2023 season, featuring a diverse squad of track, mountain biking, gravel, ultra, Zwift eSports,...
- BOSTON, Mass. (December 23, 2022)/SPORTSWIRE WOMEN/ – The Levine Law Group – CCB Elite Women’s Cycling Team gains increased support for 2023 with the addition of co-title sponsor, Alpine Carbon. With this new partnership the...
- The House this week passed a bipartisan bill that requires equal compensation for U.S. women competing in international sports competitions. The bill, called the Equal Pay for Team USA, requires that all athletes representing the...
- Simone Biles and telehealth provider Cerebral Inc. have ended their partnership. Biles was announced as Cerebral’s chief impact officer in October 2021 and part of a partnership called “Simone Biles x Cerebral.” Biles’ contract...
- Under Armour announced that Stephanie Linnartz will become president, CEO and member of its board of directors, effective Feb. 27, 2023. She replaces Patrik Frisk, who stepped down from the role in June. With this appointment, Linnartz...
- In the era of college athletes cashing in, women seem to be quickly benefiting from the chance to monetize while in the college spotlight. It’s been almost 18 months since the NCAA adopted its...
- A new generation of marketable female sports stars is now maturing and making millions of dollars. In fact, eight of the top-earning female athletes in 2022 earned at least $10 million, which is more than...
- Under Armour has a new CEO. The Baltimore-based athletic giant announced today that Stephanie Linnartz will become president, CEO and member of its board of directors, effective Feb. 27, 2023. Linnartz is currently the...
- With the 2022 Vans Pipeline Masters’ significantly expanded and a remarkably diverse women’s division emphatically justifying its format with Carissa Moore’s amazing first-round Backdoor barrel, it seems like the appropriate time to consider the...
- Kris Machnick is not going to let a little thing like a birthday stand in the way of her goals. She celebrated her most recent lap around the sun by training hard at Pacific...
- Since the NCAA rolled out its Interim NIL policy in July 2021, male and female student athletes have benefited from individual and team-wide endorsement deals with major brands. This has caused a tilt in...
- The NBA’s Phoenix Suns and WNBA’s Phoenix Mercury are being sold to Mat Ishbia, the billionaire CEO of United Wholesale Mortgage. The purchase price will be $4 billion, and the deal is pending NBA approval. The sale...
- A series of documents highlighting more details about the allegations of gender discrimination and sexual harassment at Nike has been unsealed to the public, following a legal push from various publications with an interest in covering...
- Kenyan marathoner Diana Kipyokei has been banned for six years and stripped of her 2021 Boston Marathon title for doping and tampering, the Athletics Integrity Unit said Tuesday. Boston.com
- The International Olympic Committee (IOC) has ushered in a new set of transgender guidelines, which it says is designed to preserve a level playing field in female sport. The issue has become a hot...
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