- Nike has signed Stanford University’s Rachel Heck as the US sportswear brand’s first name, image and likeness (NIL) golf athlete. Heck currently sits third in the World Amateur Golf Rankings and her notable wins...
- Sometimes, the quest for equality in sports can feel like a grueling uphill battle. Frequently marginalized, underfunded or just plain ignored, women’s teams and leagues continue to struggle. Meanwhile, their male counterparts enjoy disproportionately...
- More than 4.6 million women joined sports betting apps in 2021, according to Global Wireless Solutions, and female user rates grew 115% compared to 2020. FanDuel added around 1.7 million female users last year. DraftKings brought in an...
- Salt Lake City, UT. May 16, 2022 /SPORTSWIRE WOMEN/ – Outdoor gear brand, and certified B Corporation™, Cotopaxi is thrilled to announce Marissa Magno (she/her) as VP of People & Inclusion, a newly created...
- Eniola Aluko is the sporting director of Angel City FC, a new expansion team in the National Women’s Soccer League (NWSL). Born in Lagos, Nigeria and raised in Birmingham, England, Aluko went on to...
- For the first time, the women at the center of the company’s transformation are coming together for a joint interview and photo shoot. Nike is using its 50th anniversary to make a powerful statement...
- In the May “Women in Power” issue, six of Nike’s trailblazing execs at the center of the brand’s ambitious strategy sat down with FN for exclusive interviews to discuss their unique career paths, Nike’s...
- A Russian court has extended the pretrial detention of US basketball star Brittney Griner — held since February on accusations of drug smuggling — by another month, Russian state news agency TASS reported Friday. CNN
- /SPORTSWIRE WOMEN/ – A few months ago, Olympian Emily Sisson shared her excitement around the competitiveness that currently exists in U.S. women’s distance running. “Every single race, I feel like people are going after...
- Naomi Osaka is an incredible athlete, a champion, history maker and role model. The four-time Grand Slam winner has gained significant recognition as an activist and she has most recently become an advocate for...
- Fabletics announced a new collaboration with Universal Tennis, which aims to connect players globally through level-based play, to transform tennis apparel with exclusive courtside styles. Created in partnership between Fabletics designers and Universal Tennis athletic...
- “Some research shows exercise is important for overall health and wellbeing—including fertility—but other research warns against exercise negatively impacting fertility,” says Dr. Lora Shahine, reproductive endocrinologist at Pacific NW Fertility in Seattle and host...
- Overtime, the leading brand for the next generation of sports fans, announced today its partnering with Gatorade on a two-day basketball experience in Atlanta. PR Web
- Adidas went controversial when it decided to display the bare breasts of 25 women in a recent advertising campaign for its sports bras. Now, an independent advertising regulator in the UK has banned the...
- Sun Valley, ID /SPORTSWIRE WOMEN/ – Wild Rye, the women-founded, women-led and women-specific mountain bike, snowsports and outdoor apparel company, is proud to announce a partnership with Red Bull Formation, the premiere women’s big...
- The world’s highest-paid female athlete is venturing out on her own for representation. Tennis star Naomi Osaka announced that she and agent Stuart Duguid have left IMG to launch their own sports agency, EVOLVE. FOS
- Brooks releases a “Run Proud” collection every spring, which celebrities the LGBTQ+ community and Pride Month. This year, the beloved running brand has teamed up with queer artist and illustrator Lisa Congdon on a collaborative...
- Sports business website Sportico has published a list of the top 100 highest-paid athletes in the world and it makes grim reading for female athletes. Give Me Sport
- During a recent analyst day presentation, Lululemon revealed its five-year financial outlook, in which management officially set a target to double annual sales by fiscal 2026. At first, this forecast might seem like a...
- Lafayette, CO (May 10th, 2022)/SPORTSWIRE WOMEN/ – Trango, the US Distributor for Tenaya, is excited to announce that the Global fashion brand Zara and Tenaya are teaming up for a product collaboration for Spring 2022. The...
- With shares of Nike, Adidas, Under Armour and Lululemon all down 30% to 50% in the past six months, the opportunity for old brands to connect with new customers in new ways is immense....
- In response to players speaking out against the WNBA’s restrictive roster sizes, commissioner Cathy Engelbert is addressing their concerns by charting a path for the future of the league’s finances. The WNBA is looking...
- CHICAGO – May 9, 2022/SPORTSWIRE WOMEN/ – On the trail. Up to the lake. Into the woods. Along for the road trip or a day at the beach, let’s go together…Vera Bradley + Coleman! Vera...
- As interest in the premier North American women’s basketball competition continues to surge, an expanded schedule of 36 games per team will mark the league’s longest ever season as it looks to capitalise on its growing popularity. The 2022 campaign will also...
- The National Women’s Soccer League (NWSL) has named HR, payroll and workforce management company UKG as the first-ever title sponsor of the Challenge Cup. The multi-year, multimillion dollar deal will see the prize pot...
- Writer, actor and producer Mindy Kaling is teaming up with Pepsi’s Propel enhanced water brand to promote JOWO — the joy of working out — no matter where you are on your fitness journey....
- Scientists are doing experiments to see whether sensors might be added to wearables to tell us even more about our health based on gases released by our skin. WebMD
- Nike is continuing its efforts to emphasize employee well-being as it starts the process of bringing employees back into the office. The sportswear giant will once again close all of its offices worldwide for...
- Their faith in the sports’ appeal is borne out by intriguing new TV data from the National Hockey League. The NHL’s female cable TV viewership across ESPN and TNT in the U.S. rose a...
- PORTLAND, Ore., and CARLSBAD, Calif. – May 5, 2022 /SPORTSWIRE WOMEN/ – SOREL Footwear, known for blending function and fashion, and prAna, a leader in sustainable, outdoor apparel, announced today the launch of a limited-edition...
- Since the 2010 launch of the espnW brand, ESPN has done various projects there, including a website vertical, films, summits, and more. On Wednesday, around this year’s summit in New York City, ESPN announced...
- An investment company co-founded by Brooklyn Nets star Kevin Durant is joining the Gotham FC’s ownership group. Thirty Five Ventures, or 35V, co-founded by Durant and entrepreneur Rich Kleiman, has joined the North Jersey-based professional women’s...
- A new study from the American College of Cardiology suggests that regular exercise can decrease the likelihood of heart complications by 22 per cent in individuals with anxiety and depression, compared to 10 per...
- Heineken, which last year expanded its UEFA sponsorship to the women’s game, is on a mission to tackle gender bias affecting soccer players and fans. The campaign marks a new direction for Heineken’s 25-year UEFA sponsorship...
- Today ESPN announced the roster of sponsors for The espnW Summit NYC. The one-day event will gather a distinctive group of leaders and change-makers at the intersection of sports, business, and entertainment for a...
- Four-time Grand Slam winner Naomi Osaka, who has been open about her battle with depression, has joined workplace wellness and mental health platform Modern Health as an advocate for de-stigmatizing mental health care and...
- Callaway’s TravisMathew brand is well-known for its men’s clothing and golf apparel, but on Tuesday the company unveiled something new: a women’s line. TravisMathew was acquired by Callaway in 2017 for $125.5 million, and...
- Golf’s world No. 3 Lydia Ko has been praised for her honest answer about being on her period which left her interviewer lost for words. During the final round of the Palos Verdes Championship...
- The formal change in designation is a significant development because it opens a new path to secure Griner’s freedom. Instead of waiting for her drug smuggling case to play out in the Russian legal...
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