- One organization representing the women’s peloton has taken aim at another organization representing the women’s peloton this week. Cycling Tips
- (RALEIGH, NC) January 14, 2022 /SPORTSWIRE WOMEN/ – BOA Nutrition announced it has inked a deal with the 7-time champion and world-record-holder in multiple obstacle course racing disciplines. Hunter McIntyre holds titles from Hyrox, Tough...
- The world’s highest-paid female athletes have made a name for themselves in their respective sports, but most of the women make more money from endorsements than they do competing. The top 10 accounted for...
- Even after a remarkable fall 2021 season where she won her first U.S. championship at the Cherry Blossom 10 Miler and finished as the first American female at the Boston Marathon, Nell Rojas had no exciting offers...
- As women’s cycling continues to grow, with higher salaries, more racing, and more at stake, the systems in place on the men’s side of the sport are creeping into the women’s. The UCI has...
- Bern Helmets, known internationally for its proprietary street-inspired helmets for the slopes, biking, skateboarding, water sports, and commuting, today announced its partnership with snowboarder Lindsey Jacobellis. During upcoming competitions for the 2022 winter season, Jacobellis,...
- Barcelona have sold more than 70,000 tickets for their Women’s Champions League quarter-final against Real Madrid at the Nou Camp in March. The previous highest attendance for a women’s club match was Barca’s La...
- Vancouver WA – January 11, 2022/SPORTSWIRE WOMEN/ – Sherri McMillan, the founder of Why Community and the owner of Northwest Personal Training, will deliver the keynote presentation at the IDEA Personal Trainer Institute in...
- Osaka has debuted her third clothing collection with Nike. The four-time Grand Slam champion tennis star played creative director for a shoot, meticulously styling, curating and photographing its new line, flexing her creative muscles. The highly...
- CARMEL, INDIANA /SPORTSWIRE WOMEN/ – Two Carmel Marathon alumni will be included in the women’s elite field of the 126th running of the Boston Marathon. Kathy Derks of Appleton, Wisconsin and Ziyang Liu of...
- To higher deal with all of the dispiriting information this winter about rising Covid-19 circumstances and a lot else, you would possibly need to get out and play within the snow, based on a...
- Sports Illustrated has covered some iconic duos over the decades: Jordan and Pippen. Venus and Serena. Kobe and Shaq. Now, SI is trying to form an iconic duo of its own by teaming up...
- January 11th, 2022, Santa Barbara, California /SPORTSWIRE WOMEN/ – On Saturday, April 16th, the Born to Adapt 3 Hour Challenge will begin. When the gun goes off at 10:00 am, the history of running...
- With Leylah Fernandez leading the charge, Lululemon plans tennis-specific gear, likely launching in spring. Lululemon was drawn to Fernandez not just because of her athleticism, but because she is family-oriented, a goal-setter, exude positivity and...
- DENVER–VF Corporation today announced that it has appointed Nicole Otto to the position of Global Brand President, The North Face®. Otto joins VF following a successful 16-year career at Nike and will succeed Steve Murray,...
- Austin, Texas – Jan. 11, 2022 /SPORTSWIRE WOMEN/ – Delfina Athletics has partnered with endurance apparel company Betty Designs to expand its custom offerings and become the new, one-stop-shop for triathlon teams and organizations...
- The first of its kind, Formation is billed as a “progression session,” with the multi-day event providing elite female freeride athletes a worldwide platform. The brainchild of Holden, Formation came about after a roundtable...
- Saks.com has launched an online shop focused on wellness as health consciousness rises amid the pandemic. The Wellness Shop encompasses four key pillars: Fitness, Health & Nutrition, Sexual Wellness and Rest & Relaxation. RetailWire
- Mixed-gender events have been added in snowboarding, speedskating and ski jumping, but bobsled’s new competition is for women only. NY Times (paywall)
- Want a healthier business? Take a cue from Cotopaxi and Title Nine: Elevate more women. Outside
- The company made a splash with Olympian Molly Seidel. Now it has four of the 10 fastest U.S. women from 2021. Runners World (paywall)
- Long considered the biggest event in women’s golf, the U.S. Women’s Open now has prize money and future sites to match. The U.S. Golf Association announced Friday that the purse will nearly double this...
- KENT, Wash., (Jan. 6, 2022) /SPORTSWIRE WOMEN/ – Diamondback is pleased to announce the addition of Devin Cowens to its athlete roster for 2022. Cowens is a well known cycling advocate who has brought a...
- Since 2014, Free to Run has been Case’s passion project. When she’s not running and training for ultras, or mired in her work as a human rights analyst for the UN, she pours her...
- Muscles develop a lasting molecular “memory” of past resistance exercises that helps them bounce back from long periods of inactivity. NY Times (paywall)
- Today marks the six-month anniversary of several new state laws that ensure college athletes the right to endorse products without being punished for doing so by the NCAA. For years, the NCAA’s leadership had...
- Cordeiro was elected as USSF president in 2018, but resigned nearly two years later amid a backlash to court filings relating to the equal pay lawsuit filed by members of the U.S. women’s national team....
- January 5th, 2022– Broomfield, CO /SPORTSWIRE WOMEN/ – In 2020, award-winning camping equipment manufacturer Sierra Designs launched Reach Out, an interdisciplinary initiative to increase participation and accessibility in outdoor recreation. Since the program’s inception,...
- Wahoo is targeting the Women’s WorldTour next year in a new partnership with clothing manufacturer Le Col. The company has taken over as a named sponsor of the Drops-Le Col p/b Tempur squad. Tom and Bob...
- The UCI has rejected the pink jersey of Basque squad Bizkaia Durango, shortly after offering the same verdict to the jerseys of Andy Schleck-CP NVST-Immo Losch and British team AWOL O’Shea. On Tuesday morning...
- New research shows that even American women who identify themselves as very enthusiastic sports fans see less frequent athletic events than women who say they are less interested. Overall, a survey of more than...
- A December 2021 study in Frontiers in Physiology by an amazing research team led by Ritva S. Taipale-Mikkonen looked at question directly: do changes during the menstrual cycle impact running performance? Trail Runner
- Charleston, SC (January 4, 2022)/SPORTSWIRE WOMEN/ – She Tris Sprint Triathlon announced this month that registration for three sprint triathlon events has opened and the first event will be back where the series started...
- Sports rebounded from the punishing COVID-19 pandemic in 2021, allowing women’s sports leagues, teams, and athletes to enjoy one of their most successful and memorable to date. Getty Images captured it all, so Insider...
- NEWBURY PARK, Calif. (Jan. 3, 2022) /SPORTSWIRE WOMEN/ – Liv, the company dedicated to getting more women on bikes, today announced its technical partnership with Team BikeExchange-Jayco (formerly GreenEDGE Cycling) through 2024. “We are...
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