- On Monday, UConn guard Paige Bueckers made history as the first NCAA athlete to sign an endorsement deal with Gatorade, joining pro basketball players such as Elena Delle Donne, Candace Parker, Zion Williamson and...
- University of Connecticut women’s basketball star Paige Bueckers has signed a historic deal with Gatorade. Bueckers is the first-ever college athlete to be signed by Gatorade, the company announced on Monday. WFSB
- BUFFALO, NY – November 29, 2021 /SPORTSWIRE WOMEN/ – LEKI, a leader in innovative skiing, trekking and trail running poles, announced today they have inked a deal with trail running legend Courtney Dauwalter. Winning...
- Johnson C. Smith is launching a women’s cycling program, the first at a historically Black college. JCSU is one of three schools to receive funding from EF Pro Cycling, Cannondale and USA Cycling. The...
- A recent study published by World Athletics (WA) revealed that female athletes competing in the Tokyo 2020 Olympics were the target of 87 per cent of all online abuse directed at Olympic athletes during...
- Peloton has sued Lululemon after the leggings maker threatened legal action against the connected fitness equipment company earlier this year. The suit, filed in Manhattan federal court on Wednesday, comes just a few weeks...
- People have had an awakening around women’s sports, often seen as an undervalued asset. And because of the world’s focus on diversity, equity and inclusion, people have looked at women’s sports and realized that...
- According to Harvard Business Review, women founders received only 2.3 percent percent of all venture capital funding in 2020. To put that in perspective, 2.3 percent equates to roughly $3.7 billion that went to...
- For Athleta, year-over-year comparisons were challenged by the pandemic-driven surge in year-ago results, but growth was still achieved, along with hefty increases against the 2019 third quarter. Athleta’s comparable sales increased 2 percent in...
- A new study which involved overweight, sedentary men and women and several types of moderate exercise, found that people who worked out did not overeat afterward at an enticing buffet lunch. However, they also did not...
- The one-day semi-classic Nokere Koerse announced it will triple the prize money for its women’s race in 2022, bringing it in line with the men’s event. That means the women’s winner will receive €18,800,...
- New York, NY—November 22, 2021 /SPORTSWIRE WOMEN/ –OOFOS, the global leader in recovery footwear, partners with the Marni On The Move podcast, the popular endurance sports, fitness and wellness focused show to kick off...
- Over the last few decades, a lot of research has gone into nutrition and how it affects running performance. Unfortunately, the majority of that research has been done on male subjects and it is only...
- A team of evolutionary biologists and biomedical researchers from Harvard are taking a run at it (sometimes literally) in a new study published in PNAS. The work lays out evolutionary and biomedical evidence showing...
- Tahoe, CA (November 2021) The Betts Fit Sports Bra was designed to solve the “comfortable or supportive?” conundrum by someone who has lived it. A DDD and former D-1 soccer player & personal trainer,...
- New research finds that exercising can increase production of our body’s own cannabis-like substances, which reduce inflammation and could potentially help prevent conditions like arthritis, heart disease, and even cancer. The study, published in the journal...
- Chinese tennis star Peng Shuai hasn’t been seen in public for 18 days and counting. This comes after she accused a former Chinese Communist party leader of sexual assault on Nov. 2. It has...
- There’s no doubt that Serena is one of the greatest tennis players of all time. But how much is Serena Williams’ net worth and how much as she made from her prize money and endorsement...
- Toronto, Nov. 19, 2021 — Athleta, part of San Francisco-based Gap Inc. (NYSE: GPS), opened a new 4,800-square-foot retail store today at Yorkdale Shopping Centre in Toronto. The new Yorkdale store is Athleta’s second company-operated...
- During Covid, almost every single men’s sports ratings went down, but WNBA and NWSL ratings went way up. There’s new support for professional women’s sports. Big names are committing big dollars — and it...
- Berkeley, Calif. — November 18, 2021 /SPORTSWIRE WOMEN/ – GU Energy Labs, a leader in the endurance sports nutrition market, announced the promotion of Magdalena Boulet to President. This appointment represents an investment in the...
- Wearable fitness company Whoop has formed its new Women’s Performance Collective to further the company’s research and product development effort, specifically to benefit women’s health and athletics. The founding class of the WPC, which...
- The footwear brand made by female ballers, for female ballers, announced that it has entered into an exclusive partnership with Dick’s Sporting Goods for the upcoming basketball season. According to Moolah Kicks, its sneakers will...
- On Tuesday the International Olympic Committee published a groundbreaking document titled “Framework on Fairness, Inclusion, and Non-Discrimination on the Basis of Gender Identity and Sex Variations.” The ten-point guide advises individual Olympic sports on how...
- More than 46,000 cancer cases in the United States might be prevented each year if almost all of us walked for about 45 minutes a day, according to an eye-opening new study of inactivity, exercise...
- November 17th, 2021. Santa Barbara, California /SPORTSWIRE WOMEN/ — California-based running apparel company, rabbit, has partnered with Women-Led Wednesday to support and promote women in leadership. Founded by two women, Monica DeVreese and Jill Deering, with...
- BERKELEY, CA & SEATTLE, WA – NOVEMBER 17TH, 2021 /SPORTSWIRE WOMEN/ — &Mother, a social change nonprofit focused on gender equity and working motherhood, and Oiselle, a by women for women apparel brand, announced the...
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