- Angel City FC, the Los Angeles women’s soccer team beginning play in 2022, adding an eighth founding-level sponsor in Klarna, a Swedish fintech company that provides a variety of e-commerce services. It’s the brand’s...
- Seattle, WA /SPORTSWIRE WOMEN/ – Oiselle, a by woman for woman athletic apparel company, partners with Alison Mariella Désir, an activist and founder of Harlem Run, on a three-piece collection inspired by Harlem street...
- The WNBA players’ union will continue its support for causes in each of the league’s 12 markets, forming a multiyear partnership with Pepsi Stronger Together, the company’s initiative to support community involvement projects. The...
- Alongside the announcement of a new broadcast deal with ESPN, the National Women’s Hockey League has rebranded, launching a new identity as the Premier Hockey Federation. Sportico
- CAMBRIDGE, Mass.— Nov. 4, 2021— InsideTracker, the leading truly personalized performance and nutrition system, presents a live, virtual event featuring endurance legend Shalane Flanagan in conversation with acclaimed journalist Emily Abbate on the eve...
- In April, Gunnarsdóttir, currently under contract at French side Olympique Lyonnais until June 2022, announced that she and her husband were expecting their first child and were returning to stay with her relatives in Iceland...
- DENVER–(BUSINESS WIRE) –VF Corporation (NYSE: VFC), a global leader in branded lifestyle apparel, footwear and accessories, has been ranked No. 12 of 300 on the Forbes list of the World’s Top Female Friendly Companies...
- Cassie Abel, co-founder of Wild Rye, a mountain bike and ski apparel brand, launched Women Led Wednesday, and started promoting it on social media through a hashtag, then its own account, and a website...
- On Wednesday, ROXY will launch a new surf and snow collection with fashion designer Cynthia Rowley. As comfortable designing elaborately embroidered dresses as she is wetsuits, Rowley’s brand has always aimed for “pretty-meets-sporty” throughout...
- BOSTON, Nov. 3, 2021 /PRNewswire/ — WHOOP, the human performance company, and the Women’s Tennis Association (WTA) today announced a multi-year partnership naming WHOOP as the Official Fitness Wearable of the WTA. The WTA has also approved...
- The sporting landscape in Japan is showing no sign of slowing down as the Tokyo Olympic and Paralympic Games drift into distant memories. In September, more sporting history was made with the launch of...
- ACFC’s new multi-year deal with Klarna, an all-in-one shopping platform, represents that company’s first foray into a sports organization anywhere in the world. Forbes
- Her Spirit, the UK-based specialist fitness platform for women, has announced an apparel partnership with HUUB Design. Together they will develop a range of products that women feel proud, enabling them to want to be more...
- CARLSBAD, CA, – November 2, 2021— Designer Wellness, the trusted source for nutrient-filled protein powders and other wellness products, today introduced Designer Smoothie, a shelf stable and portable protein fruit smoothie that is made...
- xperts from across the industry look at how those who govern and market women’s sport are taking a fresh approach in areas like competition structure, content distribution, sponsorship packaging and fan acquisition. SP
- For years there’s been a dearth of scientific research on what female bodies need for optimal performance. Here’s what we now know about how women runners should fuel their bodies differently from men. Podium...
- In a new development, the International Handball Federation (IHF) has changed their uniform policy for female players. Women will now be allowed to wear bike shorts and tank tops, replacing a previous ruling of...
- From media coverage to exercise science and startup funding, women’s sports have long been overlooked. But now, a growing number of entrepreneurs and investors are shining a spotlight on female athletics. Can they change...
- In a new global research report, The Coverage Gap: A Step Towards Leveling Visibility and Viewership Disparity in Women’s Sports. The survey’s bottom line: There is still a massive disparity in the amount of coverage...
- NEW ORLEANS /SPORTSWIRE WOMEN/ — Ticket books for the 2022 Sun Belt Conference Men’s and Women’s Basketball Tournaments will go on sale Monday, November 1 at 10 a.m. CT. In partnership with Pensacola Sports...
- Rossignol kicks off the 2021/2022 winter season with continuing support of Women of Winter (WoW). For 2021/22, WoW and PSIA-AASI will provide 30 scholarships (up from six last year) to receive PSIA-AASI Level 1 certifications...
- A WNBA expansion team could be coming to Oakland through an investor group led by retired player Alana Beard. The WNBA champion is partnering with the African American Sports and Entertainment Group, an organization...
- Over 45 percent of the athletes at the 2022 Beijing Winter Olympics will be women, a record for the Winter Olympic Games. With the 2022 Beijing Winter Olympics set to begin in 100 days, – the...
- Manhattan Beach, CA, Oct. 28, 2021 (GLOBE NEWSWIRE) — SoCal Challenge announced today that it will hold its inaugural beach volleyball event featuring six of the top ten ranking NCAA teams at the sport’s most...
- Though women have held a place in the ownership ranks of American pro teams for years, female-led control bids have been exceedingly rare, if not altogether nonexistent, throughout the country’s top leagues. Yet there...
- Lululemon has unveiled its official apparel line for Team Canada in the 2022 Olympic and Paralympic Winter Games. The line includes apparel and accessories for the team to wear at the Opening Ceremony, Closing...
- New York, NY (October 27, 2021) /SPORTSWIRE WOMEN/ — The Women’s Sports Foundation (WSF) announced the 2021 grant recipients of the Sports 4 Life program, a national initiative to increase sport participation and retention...
- The NCAA spends more on male athletes than female ones on average, especially when it comes to the few championship events seen as the organization’s big money makers. The law firm found the NCAA...
- Sports Innovation Lab, a data-driven fan intelligence company, has completed raising a round of funding that increases the company’s total capital raised to $5.8 million. This latest round was co-led by Elysian Park Ventures,...
- Uefa and English soccer’s governing body, the Football Association (FA), have confirmed that Danish toy brand Lego will be a national sponsor for the Women’s Euro 2022 tournament. The European soccer body’s flagship international...
- The very first stadium built specifically for a women’s soccer team in the U.S. will be built in Kansas City. KCTV5 reports a $70 million riverfront National Women’s Soccer League stadium is coming to...
- Juli Hernandez is known for being an incredible athlete and human who surfs, skates, and pioneers board sports for women. Juli calls California home, but her mix of Cuban, Costa Rican, Italian, and Spanish...
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Serena Williams rookie card goes for $44,280, a new record price for female-athlete cards at auctionA Serena Williams autographed rookie card from 2003 was sold at New Jersey-based Goldin Auctions on Sunday for $44,280. The price was a record for any women’s sports card, beating the record sale previously held by...
- Six women athletes who left the University of Oregon track and field program in recent seasons say they felt devalued as individuals and at risk for eating disorders because of the program’s data-driven approach...
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