- Billion-dollar fitness behemoth Peloton Interactive successfully sued a women’s cycling group for using the term “Peloton.” The Women’s Peloton, a Belgian community that promotes and advocates for women’s cycling, will have to change its...
- In recent years, women’s professional sports fandom and women’s participation in athletics have been on the rise, leading to opportunities for sportswear brands to appeal to women’s sports fans and female athletes alike through sponsorships, product...
- Bob Iger is one of the most powerful figures in the media. The longtime Walt Disney Co. CEO and his wife, Willow Bay, the dean of USC’s journalism school, appear to be close to striking a...
- Hall of Fame rapper and iconic member of Public Enemy, Flavor Flav, has signed an unprecedented five-year sponsorship deal as the official hype man for the USA Water Polo Women’s and Men’s National Teams....
- At Unbound this year, race organizers started the elite women’s field 25 minutes ahead of the amateurs at the bequest of the athletes. Amateur men never caught the lead women, proving that a staggered...
- Logitix, a ticketing platform, published a report that monitors multiple secondary ticket exchanges for WNBA games. Among its findings are that the average resale ticket price, without ticketing fees, has grown to $87.75 through...
- Hiking to hot springs is a time-honored tradition in the U.S. and beyond, and not just because soaking feels good after a long walk. Many hot springs enthusiasts also claim that the waters themselves have...
- ESPN has announced the launch of Futbol W, a weekly studio program that will comprehensively cover professional women’s soccer. The show will debut on ESPN2 on Tuesday, July 23, beginning at 9:30 p.m. ET, simulcast...
- /SPORTSWIRE WOMEN/ – When Commonwealth Games gold medalist Micha Powell wrote her memoir-slash-workbook titled Sprinting Through Setbacks: An Olympian’s Guide to Overcoming Self-Doubt and Imposter Syndrome, her goal was to inspire the next generation...
- Kade Gewanter Darby Communications Kadegewanter@darbycommunications.com 828-254-0914 o / 413-834-1746 July 1st, 2024 – Decorah, IA /SPORTSWIRE WOMEN/ – Tactacam, the industry-leading manufacturer of cellular cameras designed to help hunters elevate their experience, is excited...
- Ally’s newest Fortnite game, “Tee Time Speedrun,” launched last week to promote its sponsorship of the United States Golf Association (USGA). Ally also contributed to the $12 million in prizes awarded at this year’s...
- The Women’s National Football Conference is seeking additional funding in a bid to become the next breakout sports league. New sponsorship and digital media deals have helped the league grow in recent years, but...
- The lack of merchandise options, or lack of merchandise period, isn’t just a source of annoyance to women’s sports fans. It’s one more example of the economic inequities that have held women’s sports back....
- Indiana Fever guard and Iowa’s own Caitlin Clark just earned a trio of nominations for the 2024 ESPY Awards. ESPN announced the nominations Wednesday morning, and Clark was nominated for three awards — the most of...
- OLATHE, Kan./June 26, 2024/SPORTSWIRE WOMEN/ – Garmin (NYSE: GRMN) today announced the Approach® Z30 laser range finder, the latest addition to the Garmin golf ecosystem, helps golfers see the course in new ways. This...
- The Chicago Sky’s 88-87 win over the Indiana Fever on Sunday drew the largest audience for a WNBA game in 23 years. ESPN announced its broadcast averaged 2.3 million viewers and peaked at 3.3...
- Caitlin Clark ranks among the most popular active basketball players, along with the NBA’s LeBron James and Stephen Curry, according to YouGov. BI
- As June winds down, three popular Peloton instructors are set to exit the at-home fitness giant following a round of contract negotiations that has left some Peloton devotees disheartened. Kristin McGee, Kendall Toole and...
- This week, WNBA star A’ja Wilson teased fans with news of an upcoming announcement with Nike on social media. On Saturday, the athletic giant revealed the logo for the leader of the Las Vegas Aces. “A’yyyyyyyyy,” Nike captioned the logo...
- Myths about women in sport date back at least to the dawn of the Olympics 2,800 years ago, when women weren’t allowed to compete. These myths “remain hard to shake,” according to sports journalist Maggie...
- The rapid development of new leagues has made investing in women’s sports increasingly more attractive and full of opportunities. Now, more than ever, women’s sports are on investors’ radars, with its status as one...
- The Las Vegas Aces became the first WNBA team to sell out every home game in a season when the final tickets were claimed Thursday for a Sept. 3 matchup against Angel Reese and the Chicago Sky. That game is one...
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