Press Release Archive for dates of Thursday, February 15, 2024 thru Wednesday, February 28, 2024
- The current group of elite U.S. women trail runners focusing on shorter-distance mountain races is the strongest it’s ever been. This year, they are looking to make an even bigger splash on the world...
- Canadian brand Hettas is funding research on female running biomechanics in order to advance the sport–and help enhance its shoes, too. Hettas’ goal was to create a product that would allow more women to...
- Studies have found that more supportive bras reduce oxygen consumption—a proxy for how much energy you’re burning at a given running pace—by 7 percent, perhaps by enabling subtle changes in your running stride. In Medicine & Science...
- Asics has released the results of a new global study on the gender exercise gap, which aims to explore women’s exercise levels and their mental wellbeing. Commissioned by Asics and independently led by Dr. Dee Dlugonski, assistant...
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[Vancouver/Whistler, BC Canada] /SPORTSWIRE WOMEN/ – The organizing team behind the cycling events RBC GranFondo Whistler and XFondo announced today that they have been successfully accepted into the Canadian Women and Sport Same Game...
- According to a report out from Deloitte on Tuesday, investments in women’s health startups grew 5% between 2022 and 2023, even as venture funding in the overall health tech market fell 27% in the same time period. $481 million...
- Owner Jillian Hiscock’s new endeavor is the first bar dedicated to women’s sports in the state, modeled after The Sports Bra that opened a couple years ago in Portland, Oregon. A Bar of Their...
- Ahead of this year’s Super Bowl, a group of more than 100 CMOs, media execs, and leaders from sports teams and leagues like the NWSL, MLS, and Nascar met to discuss something other than...
- CARMEL, Ind. (February 27, 2024) /SPORTSWIRE WOMEN/ – The Women’s Running Festival, the largest women’s running event in Indiana, added a 10K race in 2024 to complement its half marathon and 5K. In addition,...
- Researchers from the University of Washington have introduced the thermal earring, a piece of smart tech they say could redefine how we monitor our health. The device continuously monitors earlobe temperature to provide more...
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Bozeman, Mont. (February 26, 2024) /OUTDOOR SPORTSWIRE/ – Over 50 Outside, a program created in 2021 to inspire women over the age of 50 to take to the trails and build upon their health, fitness,...
- In a report on global trends for athletes in 2023, Strava found that globally, women “were 9% more likely than men to cite a lack of safe places to exercise.” But in the U.S.? That...
- The UCI has suspended members of Cynisca Cycling after the team disguised a mechanic as a rider in an effort to gain entry to last year’s Argenta Classic. American team Cynisca were missing one of...
- For the first time in conference history, the Big Ten Women’s Basketball Tournament is sold out. The league made the announcement on Friday. This year’s event is scheduled for Wednesday, March 6 through Sunday,...
- More than two-thirds of women experience harassment while running, a study has found, as victims say they no longer report abuse to the police as it has become an “everyday occurrence”. The study, by...
- As the first major deliverable of the White House Initiative on Women’s Health Research, the Advanced Research Projects Agency for Health (ARPA-H), an agency within the U.S. Department of Health and Human Services (HHS),...
- Rescuers who are women have been called “pretty mules” by patients who they’re carrying out of the backcountry; they’ve even been called “wimps” and “b*tches” for being perceived as too cautious or too assertive....
- ESPN will air AU Pro Basketball for the first time; Deal now includes all four athletes unlimited sports Over 70% of games will be distributed on linear TV, with remaining games featured on ESPN+...
- A number of studies have confirmed that pickle brine might be more effective than sports drinks at treating muscle cramps. One study from the Department of Health, Nutrition, and Exercise Science at North Dakota...
- Working out benefits us all — but women might reap more benefits from grabbing a pair of dumbbells or taking a sweaty stroll than their male counterparts. That’s according to a large new study...
- ESPN has reached an agreement with CONCACAF – the Confederation of North America, Central America Caribbean Association Football – to be the exclusive, Spanish-language home of the inaugural W Gold Cup, a new flagship...
- Beyond their reputation as a Thanksgiving side dish, cranberries are emerging as potential game-changers for athletes seeking a performance boost. A recent study out of Montreal’s Concordia University delved into the impact of cranberry...
- Women were a dominant story in final Super Bowl LVIII viewership figures. Data from measurement agency Nielsen showed the final audience for Super Bowl LVIII reached an average of 123.7 million, up slightly from fast national estimates...
- After months of speculation, Nike confirmed late Thursday that it is laying off 2 percent of its workforce. The move comes after the athletic giant revealed in December that it was taking steps to...
- SACRAMENTO, Calif. (Feb. 15 , 2024)/SPORTSWIRE WOMEN/ – Itacate Foods, the dehydrated meals brand bringing the richness of Latin cuisine and culture to the outdoors, proudly announces its retail partnership with REI Co-op. Founded by...
Wednesday, February 28, 2024
Tuesday, February 27, 2024
Monday, February 26, 2024
Friday, February 23, 2024
Thursday, February 22, 2024
Wednesday, February 21, 2024
Tuesday, February 20, 2024
Sunday, February 18, 2024
Thursday, February 15, 2024
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