- Although one of the hottest topics in sports, NIL also is one of the most misunderstood. Bird, Ogwumike, Boston and Bueckers get to the truths about the impact of NIL on women’s college basketball....
- When professional triathlete and multi-time iron-distance champion Michelle Vesterby crossed the finish line of Ultraman Arizona in 24:28:06 a couple of weeks ago and became the race’s overall champion, the first man didn’t follow until more than two...
- STAMFORD – (March 28, 2024)/SPORTSWIRE WOMEN/ – LOWA Boots, the global footwear brand known for over 100 years of hand-crafted European heritage, today announced that its pro athlete, Sunny Stroeer, completed the Iditarod Trail Invitational...
- State Farm has signed a new multiyear agreement to serve as title sponsor of the State Farm WNBA Friday Night Spotlight on ION. It was also title sponsor for the 2023 WNBA season, the...
- Jasmin Paris (U.K.) made history on March 22 in the waning minutes of the 2024 Barkley Marathons, when she came around the final corner of the finishing road. No woman had ever finished four laps of...
- In her final, record-breaking season at Iowa, Caitlin Clark’s impact on women’s college basketball cannot be overstated, from historic ratings to spiked ticket prices and sold-out arenas. As soon as the obvious No. 1...
- Epsilon, a global advertising and marketing technology company, today announced it is partnering with Opendorse, the leading athlete marketplace and NIL technology company, to launch “Work Together to Win Together,” the first and only name,...
- “Physically active people have a lower risk of insomnia symptoms and extreme sleep duration, both long and short,” said lead study author Dr. Erla Björnsdóttir, sleep expert and part time teacher and researcher at...
- March Madness is a thrilling, sometimes nerve-wracking, time of year for many people, and for the first time in history viewers may be more excited for the women’s tournament than the men’s. As surprising...
- If there’s one depressing fact I’ve learned in nearly two decades of covering women’s cycling, it’s that, sadly, there’s rarely a moment to rest on one’s laurels in this sport—and that’s particularly true for...
- /SPORTSWIRE WOMEN/ – On the weekend of May 16 – May 19 in Olympia, Washington, the locally-based 1984 Trials Legacy Committee is organizing a 40-year reunion for the inaugural U.S. Women’s Olympic Marathon Trials....
- Jasmin Paris from Midlothian completed the Barkley Marathons in Tennessee with just one minute 39 seconds to spare of the 60-hour cut off. She was so exhausted she slumped to the ground after finishing...
- March Madness is underway, and Jordan Brand has signed one of the tournament’s most promising stars to a name, image and likeness (NIL) deal. The namesake brand of NBA icon Michael Jordan announced Friday that it has...
- /SPORTSWIRE WOMEN/ – Katie Zaferes is joining an all-star line-up for supertri E World Triathlon Championships powered by Zwift in London on April 13. The American Olympic silver and bronze medallist is continuing her...
- Women’s History Month commemorates the achievements and struggles of women throughout history and casts a light on the evolving roles and burgeoning presence of women. The fitness industry serves as a prime example of...
- Lululemon Athletica, Inc. CEO Calvin McDonald said the company was pleased with the solid finish for its 2023 fiscal year and continues to deliver ahead of its Power of Three ×2 strategy. Net revenue...
- The 2023 NCAA Championship game between Iowa and LSU was by far the most-watched game on record — garnering an average viewership of nearly 10 million — and this has parlayed into strong viewership...
- In the realm of sports, the pendulum of attention has historically swung heavily in favor of men’s competitions, relegating women’s sports to the sidelines. However, a seismic shift is currently underway, thanks in large...
- On Friday, three-time Olympic medalist Lindsey Vonn announced her investment to the National Women’s Soccer League 2024 expansion side Utah Royals FC, a decision that is sure to empower women in sports worldwide. Now, being a...
- A study of 500 females aged 10-17 revealed seeing successful women in sport has boosted the confidence of 65 per cent, with 55 per cent claiming it makes them feel like they can do...
- A seven-time All-American from Stanford University, Fraser, 27, has set personal bests in the 3,000m indoors (8:51); 5,000m indoors (14:48); 10,000m (31:52); and half marathon (1:11:00). Fraser, who turned pro in 2018, is currently...
- In this World Happiness Report, the focus is on the happiness of people at different stages of life. In the seven ages of man in Shakespeare’s As You Like It, the later stages of...
- [Gainesville, FL March 20th, 2024] /SPORTSWIRE WOMEN/ – Fitz Koehler, renowned for her vibrant presence and happy noise in the racing world, is set to dazzle audiences in a different arena as she participates...
- Female athletes made up more than half (52 per cent) of a list of college athletes with the most number of name, image and likeness (NIL) deals during the 2023/24 season – an increase...
- ROTH/SPORTSWIRE WOMEN/ – German long-distance triathlon record holder, Laura Philipp, will be competing again at DATEV Challenge Roth on 7 July 2024. The 36-year-old is returning to the Home of Triathlon after her third...
- Camille Herron of the U.S. has set yet another world record, this time the women’s 6-day world record by running 560.330 miles (901.764 kilometers) at the 2024 lululemon FURTHER event in La Quinta, California. The race was held on...
- The 2023-2024 women’s college basketball season has experienced a surge in viewership, with FOX reporting a 48% increase in TV ratings. This surge, along with increased ticket prices and advertisement spikes, confirms the predicted...
- According to the running publication Run Repeat, as of 2022, women’s participation in trail races has reached 46%, whereas in 1997 only 13% of trail race participants were women. And if we look at Run Repeat’s...
- PHOENIX– Sprouts Farmers Market will continue its long-term commitment to women’s athletics by announcing eight new individual Name, Image and Likeness (NIL) deals with female athletes from schools in Sprouts communities across the country. To...
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