- A new study finds that tai chi is better than conventional aerobic exercise at lowering blood pressure in middle-aged people with prehypertension. Tai chi is a traditional form of Chinese martial arts, and it’s...
- ITHACA, NY – February 14, 2024 /SPORTSWIRE WOMEN/ – As women continue to redefine their roles in sports and fitness, Levelle Nutrition is embarking on a groundbreaking crowdfunding campaign to address the critical gender gap...
- Google Pixel is teaming up with the National Women’s Soccer League (NWSL), one of the fastest-growing leagues in professional sports, as its Official Mobile Phone. Pixel puts the best of Google’s AI, services and...
- SAN FRANCISCO, Feb. 13, 2024 /PRNewswire/ — Today, Athleta, a Gap Inc. brand (NYSE: GPS), ushered in a new era of unparalleled performance technology with the debut of its new Train Collection. A brand rooted in performance...
- NBC Sports California, the team’s regional sports network, has named Jenny Cavnar as the primary play-by-play announcer for A’s games, making her the first female primary play-by-play voice in the history of Major League...
- Sika Henry signed up for her first sprint triathlon in 2013. She didn’t even own a bike. Fast forward 10 years—she’s been an IRONMAN 70.3 podium finisher five times, competed in the IRONMAN World...
- New York, NY, February 13, 2023 /SPORTSWIRE WOMEN/ – Grandstand, the startup bringing the best of the creator economy to sports, today announced the launch of the platform’s first collective of women athletes, offering them...
- Savannah, Georgia, February 12, 2024 /SPORTSWIRE WOMEN/ – Acknowledging the historically intimidating and male-centric nature of marathons, Milk, the original performance beverage, proudly announces Every Woman’s Marathon, marathon designed by and for women. Scheduled...
- Deckers Brands (NYSE: DECK), a global leader in designing, marketing, and distributing innovative footwear, apparel, and accessories, today announced that it has named Robin Green as its next President of HOKA, effective immediately. Green...
- Before climbers can win a gold medal in this year’s Olympic Games, they must prove they’re not dangerously underweight. New rules announced Wednesday will require climbers to undergo additional testing before competing in any...
- SAN FRANCISCO, (Feb. 7, 2024) – Bay FC, the new women’s professional soccer franchise representing the Bay Area in the National Women’s Soccer League (NWSL), today announced a multi-year partnership with PNC, one of the...
- A total of 46.7 million people viewed 1+ minute of women’s sports on linear TV, a record tally that is almost 1 million more than the previous high, set in 2019. Streaming service viewership...
- New York, NY and Tampa, FL, February 7, 2023 /SPORTSWIRE WOMEN/ – In celebration of National Girls and Women in Sports Day (NGWSD) Tampa Bay Sun FC has announced a new partnership with sports marketing...
- NEW YORK, February 7, 2024 – On National Girls and Women in Sports Day, the Women’s National Basketball Association (WNBA) and VOICEINSPORT (VIS) have announced a new community partnership in collaboration with the WNBA...
- Sportico’s annual feature on the world’s highest-paid athletes published Wednesday and featured zero women in the top 100. None. Nada. Zilch. An expanded look at the 200 top earners would have produced the same result. Female...
- There isn’t a ton of data on resistance training for women, so researchers pooled it to look for patterns. Outside
- Fitbit Labs, an upcoming program, will use AI to provide deeper health insights, such as answering questions about why your run may have been harder today than it was yesterday. Fitbit thinks there’s big...
- Train Fitness is capitalizing on the importance of physical health. The company is addressing the $21.8 billion global virtual fitness market through AI-powered wearable fitness trackers. Using AI to analyze motion data from Apple Watches, Train...
- Saudi Arabia will host the 2024 West Asian Football Federation (WAFF) Women’s Championship this month – the first official 11-a-side women’s tournament to be held in the Kingdom. A milestone for women’s football in...
- Watkinsville, GA (February 6, 2024) /SPORTSWIRE WOMEN/ – Tifosi Optics, a leading sport and lifestyle sunglasses brand, has announced a partnership with marathoner, certified run coach, physical therapist, and content creator, Stephanie Pi. As...
- The legendary Italian bike manufacturer Pinarello has made its first entry into the Women’s WorldTour, with the Treviso-based brand announced as the official bike partner of Swiss WorldTeam Roland Cycling. The Italian bike manufacturer will supply bikes to...
- New York, NY, /SPORTSWIRE WOMEN/ – We are pleased to announce the new release Go Multisport: Add Fun, Challenge & Exploration to Your World by endurance athlete Jennifer Strong McConachie. This all-in-one resource and first...
- O’Keeffe turned in a stunning and blistering performance at the U.S. Olympic marathon trials in Orlando, crossing the finish line in 2:22:10 to not only win her marathon debut but break the event record....
- February 1, 2024. Mt. Pleasant, SC /SPORTSWIRE WOMEN/ – Charleston based She Tris Triathlon events announced this week an agreement with Jeremey Davis of Set Up Events to purchase and rebrand the NC based all...
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