- United States women’s national team striker Mallory Swanson signed a record-setting contract with the Chicago Red Stars, the club announced on Tuesday. The striker will stay in Chicago through 2028 on a four deal...
- NASHVILLE /SPORTSWIRE WOMEN/ – On your mark. Get set. Go! USA Endurance Events, a road race company offering luxury racing experiences in select cities throughout the U.S., has chosen Nashville for its upcoming USA...
- A popular New Year’s resolution is to exercise more. Whether you’re training for a marathon or looking to get healthy, how you prepare for the gym is key. One decision you’ll have to make...
- /SPORTSWIRE WOMEN/ – Wander Trails, a recently launched purpose-driven brand, is making waves in the realm of nature-inspired clothing and accessories. Founded with a deep commitment to environmental conservation, Wander Trails’ mission is to...
- FOR IMMEDIATE RELEASE /SPORTSWIRE WOMEN/ – Commonwealth Games gold medalist Micha Powell’s memoir-slash-workbook titled Sprinting Through Setbacks: An Olympian’s Guide to Overcoming Self-Doubt and Imposter Syndrome, will be released in Summer 2024 with Strong...
- Endurance runner and pain scientist Donna Urquhart has broken the world record for the longest run in a polar region after completing a 1300 km ultramarathon across Antarctica. Urquhart said she set out to...
- On How I Built This Lab, Allyson and Wes talk with Guy about their journey to the top of the track and field world, the decision to leave Nike, and how they built the...
- A consortium of investors has acquired Bandier and Carbon38 in a move meant to reinvigorate the activewear space. Formerly plagued with supply chain challenges, Bandier had been actively seeking a buyer as recently as last month...
- Last year, SponsorUnited found that the collective sponsorship revenue for US major professional sports outfits totaled US$6.7 billion. With leagues expanding overall inventory and offering entirely new categories, such as AR signage, there are plenty...
- Boulder, Colo. (January 12, 2024)/SPORTSWIRE WOMEN/ – Krimson Klover, the outdoor and lifestyle brand powered by women passionate about living a life fueled by outdoor adventure, meaningful connection and giving back to the community, has...
- BOSTON/SPORTSWIRE WOMEN/ – The 128th Boston Marathon presented by Bank of America will feature the strongest women’s field in race history, led by defending champions Hellen Obiri and Susannah Scaroni. A total of 19...
- Despite—or perhaps because of—this difference from other types of exercise, somatic workouts were a subject of curiosity for many this past year. “Somatic workout” was a top trending fitness term on Google in 2023,...
- Fitness guru Tracy Anderson is launching an activewear line Thursday called Tracy Anderson Collection. The first piece to drop from the collection is the Power Mesh Shrug. Designed to keep one’s muscles warm during...
- PORTLAND, OREGON (January 11, 2024) /SPORTSWIRE WOMEN/ – Dovetail Workwear – the largest exclusively women’s workwear brand in the northern hemisphere – is committed to creating durable, comfortable and sustainable apparel, built by, for...
- Paralympian and world record holder in Track & Field, Scout Bassett, assumes her role as President of the Women’s Sports Foundation. Ally Financial’s Andrea Brimmer; HighlightHer Founder, Arielle Chambers; USWNT Legend, Ashlyn Harris; Bank...
- Seven of the top ten most popular fitness influencers in the world are female, illustrating women’s strength and earning power in shaping the global fitness and wellness industry through Instagram, TikTok and YouTube, according...
- Alisa Vietti is a holistic health coach and researcher who founded Flo Living, a female hormone company, in 2001. She popularized the concept of cycle syncing. Vitti developed the cycle synchronizing method to create a customized health...
- Pensacola, Fla. /SPORTSWIRE WOMEN/ – Recognizing the strength, resilience and spirit of women in the running community, the 2024 Publix Pensacola Double Bridge Run, presented by aDoor Real Estate, aims to create an empowering experience...
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Lululemon founder’s remarks have some DEI experts calling for boycotts to combat ‘regressive values’A black woman seeking yoga gear, learned that the company’s founder, Chip Wilson, had publicly bashed the notion of the brand embracing diversity. Wilson founded Lululemon in 1998 and stepped down as CEO in 2013,...
- ESPN and the NCAA struck an eight-year, $920 million deal for broadcast rights to 40 championships, including the women’s March Madness tournament. Women’s Division I sports comprised more than half of the value in...
- Many people use the new year as an opportunity to set new goals but before getting too focused on how to change habits, take the time to appreciate how far you’ve come. New data...
- The Portland Thorns sale has officially gone through, with the Bhathal family acquiring the NWSL team from Merritt Paulson for a record $63 million, according to multiple outlets. The Thorns announced the sale to...
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