Press Release Archive for dates of Thursday, January 18, 2024 thru Wednesday, January 31, 2024
- Brooks on Monday announced a new footwear deal with Kara Goucher, the two-time Olympian and three-time NCAA Champion runner. The deal includes a footwear sponsorship as well as speaking engagement and athlete collaboration opportunities....
- If the benefits of physical activity were distilled into a pill, everyone would be on it. Studies show that moving improves nearly every aspect of health: boosting sleep, strength, and mental well-being while slashing...
- The Kansas City Current’s $117 million stadium will become the first specifically built for a women’s pro team when it opens this spring. Its importance to the NWSL, to women’s sports generally, is immense....
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PORTLAND, OREGON (January, 2024) /SPORTSWIRE WOMEN/ – Dovetail Workwear – the largest exclusively women’s workwear brand in the northern hemisphere – is elated to announce internationally recognized illustrator, author, activist, and avid cyclist Lisa...
- More than 90,000 fans showed up for an outdoor volleyball match in Nebraska’s football stadium last summer, and the NCAA semifinal and championship matches set attendance and television viewership records. Opening night was everything...
- Carlsbad, California /SPORTSWIRE WOMEN/ – Zoot Sports, the global leader in triathlon apparel, is thrilled to announce the signing of elite professional triathlete Holly Lawrence in a multi-year sponsorship. Lawrence is a World Champion...
- Target is leveling up its product offerings, making wellness its bullseye in 2024. The Minneapolis-based retailer is introducing over 1,000 new budget-friendly wellness products across apparel, accessories, skincare, supplements, functional beverages, vitamins and tech categories. Athletech...
- Smith has confirmed its partnership with Human Powered Health (HPH) Cycling – a UCI Women’s World Tour team – becoming the official performance eyewear and helmet provider for the 2024-25 seasons. For use in training and competition,...
- There is a seismic shift happening in mountain culture and outdoor adventure right now. Female athletes, rescuers, guides, and recreationalists are getting more representation, becoming more prevalent, and gaining the respect they’ve always deserved....
- SAVANNAH, Ga., Jan. 23, 2024 — Acknowledging the historically intimidating and male-centric nature of marathons, Milk, the original performance beverage, proudly announces Every Woman’s Marathon, the only U.S. marathon designed by and for women. Scheduled for November 16, 2024,...
- Calia, a women’s performance wear brand sold exclusively at Dick’s Sporting Goods, has launched a new apparel collection, Inspire, featuring a revolutionary new fiber. The highlight of Calia’s new collection is Lycra Adaptiv technology,...
- “Capital One’s The Match”, the popular exhibition featuring professional golfers and other athletes, will include female competitors for the first time. The competition will be held on Feb. 26 at The Park in West...
- MyFitnessPal has named Mike Fisher as its new CEO, a move that comes after the global nutrition and food tracking app recently announced a new partnership with Kate Hudson. Fisher, who has previously served...
- Health and wellness is highly personal. Sometimes our bodies want a challenging mountain trek and a big dose of carbs. Or, after I’ve adventured hard, I might crave a nourishing week of yoga or...
- Step aside, Coach K. Stanford’s Tara VanDerveer is the new winningest basketball coach in NCAA history. The Stanford women’s basketball team defeated Oregon State 65-56 at Maples Pavilion Sunday to give VanDerveer her 1,203rd...
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Charleston, SC (January 22, 2024) /SPORTSWIRE WOMEN/ – Free Fly, the innovative outdoor apparel brand committed to blending performance and comfort, is thrilled to announce the newest addition to its Surf Ambassador Team, Nicole...
- Former professional WNBA athlete Sue Bird anticipates a sweeping collective bargaining agreement (CBA) for women’s basketball players when they next negotiate their contract in the WNBA. The retired and winningest American basketball star sat down...
- When Chelsea Sodaro won the 2022 Ironman World Championships just 18 months after having her daughter, Skye, she ignited inspiration in women across the globe. Not only did the then 33-year-old return to peak...
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Boulder, Colo. (Jan. 19, 2024)/SPORTSWIRE WOMEN/ – For the first time in the brand’s history, Krimson Klover, an outdoor fashion and lifestyle brand powered by women, will introduce its Fall/Winter 2024 apparel collection at premier...
- Six-time Olympic sprint medallist Andre De Grasse is investing in the future of women’s sports in Canada. The 29-year-old has reportedly bought a stake in team AFC Toronto City, one of eight teams in the new...
- On Wednesday, SD Worx announced a new addition to the front of their jerseys before the team officially kicked off the 2024 season: Protime. The “workforce-management” company sponsored the team last season but wasn’t...
Tuesday, January 30, 2024
Monday, January 29, 2024
Friday, January 26, 2024
Thursday, January 25, 2024
Wednesday, January 24, 2024
Tuesday, January 23, 2024
Monday, January 22, 2024
Sunday, January 21, 2024
Friday, January 19, 2024
Thursday, January 18, 2024
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