APPAREL NEWS

August 21, 2023

How Women’s Outdoor Brand Hikerkind Uses Community to Build Awareness

Up-and-coming women’s outdoor brand Hikerkind wants its products to fit into the everyday lives of its customers, and what they want is not a simple answer. To help create a sense of community around the brand, Hikerkind hosts weekly hiking club meetups across the country as well as a range of events...

August 15, 2023

The Best Down Joggers of 2023

/SPORTSWIRE WOMEN/ - “Cute, comfy, hug all the right places! Love these joggers! Cannot wait for frigid temps to wear again!” “It’s like having 2 cozy sleeping bags on your legs.” The Down Joggers We’ve All Been Waiting For are finally here! Combining Style, Comfort, and Performance, Buttnski’s Blue River Down...

August 8, 2023

From the World Cup to Wimbledon, Female Athletes Are Fighting For Their Uniforms

In the wake of Title IX, and the fight for equal access to sports, after the (ongoing) battle for pay equity in competition, comes the war for uniform equity. It’s not just about clothes. It’s about choice. At a time when controlling women’s bodies is at the forefront of political and cultural...

August 8, 2023

Norrøna Reveals New ‘Tailored for Her’ Collection, Rigorously Tested by the Brand’s U.S Women Ambassadors

OSLO, Norway (Aug. 8, 2023)/SPORTSWIRE WOMEN/ – Norrøna, the family-owned Norwegian manufacturer of premium apparel and gear, is proud to present its new ‘Tailored for Her’ women’s specific ski and mountaineering specific products, which will be available for Fall of 2023. The brand also shared updates on its U.S. women’s ambassador...

August 3, 2023

Luxury brands like Prada and Burberry are stepping into the sports arena

Luxury brands are increasingly becoming bigger players in the world of sports sponsorship. Prada announced its partnership with the Chinese women’s soccer team last month for this summer’s FIFA Women’s World Cup. Soccer-inspired lifestyle brand Able Made teamed up with luxury fashion house Burberry to introduce a soccer apparel collection...

July 25, 2023

TaylorMade to release limited-edition Barbie-inspired pink bags for Evian Championship

TaylorMade to release limited-edition Barbie-inspired pink bags for Evian Championship. The bag won’t only reference the blockbuster Mattel smash Barbie, but it will also feature allusions to the event and the gorgeous locale, the French Alps and Évian-les-Bains region. Golf Digest

July 21, 2023

Do Women Need Gender-Specific Running Shoes?

Brian Beckstead, co-founder of shoe company Altra—a brand that’s offered men’s and women’s-specific fits in all of their models since the brand launched in 2011—explains how the differences between men’s and women’s-specific lasts are found around three main places in the foot. Outside Online

July 17, 2023

EXEC: Nike Hit by Lawsuit Over Pocket Bras

Nike is facing a lawsuit in Boston Federal Court by an inventor who claims the sportswear giant stole her technology for a line of sports bras with pockets. In court papers, SherryWear, LLC said its founder, Sherry Goff, first pitched her patented Pocket Bra to Nike in 2015. SGB

June 29, 2023

Krimson Klover Reveals 2024 Spring and Summer Collection

Boulder, Colo. (June 29, 2023)/SPORTSWIRE WOMEN/ – Krimson Klover, an outdoor and lifestyle brand powered by women passionate about living a life fueled by outdoor adventure, meaningful connection and giving back, revealed its 2024 spring and summer collection. With new hike, bike, pickleball, swimwear and leisure styles, Krimson Klover is outfitting...

June 28, 2023

Can workout clothes improve posture?

In fact, that 2021 study in the International Journal of Industrial Ergonomics declared “the PMSS is not intended as a therapeutic device to correct posture abnormalities or as a long-term solution to less-than-ideal posture.” Rather, the study authors wrote, it should be viewed as an instant posture corrector or, essentially,...

June 26, 2023

LAIRD Apparel Debuts Women’s Line: GABBY

The new line builds on the functional performance prowess of LAIRD Apparel’s men’s line. The Daily Outdoor Retailer

June 20, 2023

Can Tri Gear Be Cool? We Put a Hollywood Stylist to The Test

Tri style has certainly evolved over the years (for proof, check out the OG Triathlete Magazine covers) but few would ever accuse a triathlete of being fashionable. Even with the recent surge in athleisure trends and Hoka’s must-have status among the Hollywood set, society has yet to reach the point...

June 19, 2023

Jelenew Debuts Luxury Women’s Cycling and Fitness Apparel Blending Proprietary Tech and Style at Outdoor Retailer Summer 2023

SALT LAKE CITY (June 19, 2023)/SPORTSWIRE WOMEN/ – Jelenew, the premium high-performance female sports brand, is launching cycling and fitness apparel for women at this year's Outdoor Retailer Summer blending proprietary technology and French couture style. On display at booth 29036-RC, the line includes short and long-sleeved jerseys, base layers, bib...

June 15, 2023

Google introduces generative AI virtual try-on tool

In an attempt to replicate the fitting room online, Google has released a new virtual try-on tool using generative artificial intelligence that is available through its search engine, the company announced on Wednesday. It is only usable on women’s tops to start. Shoppers can hit products with a “Try On” badge...

June 13, 2023

Nike’s New Well Collective to Shift Focus From Sports to Holistic Health

In an effort to take its reach beyond just sports, Nike has announced the launch of the Nike Well Collective. Debuting today, the initiative looks to expand on ideas of mind, body and life, serving as a guide for “wellness journeys” for all of its consumers. Nike will be transforming...

May 26, 2023

Athleta’s Q1 Revenues Stumble Again, Hires New Chief Creative Director

Gap Inc. reported Athleta’s sales fell 11 percent in the first quarter to $321 million due to “continued product acceptance challenges.” On an analyst call, Gap officials said Julia Leach has been hired as its new chief creative officer to help revive assortments. Leach was most recently chief brand officer...

May 25, 2023

Lululemon Launches Blissfeel Trail Running Shoe With Enhanced Grip & Springy Cushioning

Lululemon made waves when it debuted its first-ever Blissfeel sneaker last summer. The athleisure brand has continued to expand its collection by adding a new style to its lineup — the Blissfeel Trail Running Shoe. The new sneaker is the first one from the company that’s designed specifically for trail...

May 23, 2023

Alpen Outdoors Launches The Ridge Pant, Made for Women and Built for Adventure

Bozeman, MT. (May 23, 2023)/SPORTSWIRE WOMEN/ – Today, Alpen Outdoors, makers of outdoor apparel for women, is excited to announce their debut product, the Ridge Pant. Built to last and designed to endure any adventure, the Ridge Pant is a sustainably sourced, high-quality pant any adventurous woman will be proud...

May 18, 2023

A growing number of sports bras, shirts and leggings brands found with high levels of toxic chemical, watchdog warns

After warning customers in October about BPA in athletic clothes, the Center for Environmental Health (CEH) said it sent legal notices to brands whose leggings, shorts, sports bras, and athletic shirts after testing showed the clothing could expose wearers to up to 40 times the safe limit of BPA, based...

May 18, 2023

Lululemon Makes Minority Investment in Samsara Eco

Announced Thursday, the athleticwear brand made a minority investment in Australian start-up Samsara Eco, a company that has a patented enzymatic process which breaks down high-performance nylon and polyester polymer blends for use as new fibers. Details were not disclosed but Lululemon is the first equity apparel partner in Samsara...

May 11, 2023

This Black Female Founder Launched Her Own Size Inclusive Shoe Brand and Landed a Macy’s Retail Partnership

When Ahriana Edwards couldn’t find shoes in her size, she did something a college student might only dream about — she started her own brand. This issue came to a head when Edwards, who is now 24, began preparing for college graduation and had a hard time finding dressier shoes...

May 10, 2023

Salomon introduces “Shortney” running shorts worn by Courtney Dauwalter

Annecy, France (May 10, 2023)/SPORTSWIRE WOMEN/ – Two-time UTMB® winner, Hardrock 100 winner, and now trendsetter. Salomon trail running athlete Courtney Dauwalter has won just about every ultra-trail race one can enter, and she won them all wearing her signature loose-fitting, knee-length Salomon prototype shorts. Along the way, fans on social...

May 9, 2023

Under Armour Hits $1.4B in Revenue, Turns Focus Toward Women’s Apparel

Under Armour’s fourth-quarter earnings beat Wall Street estimates — but its stock still fell 5.7. Revenue for the company’s fourth quarter was up 8% to $1.4 billion, driven by $862 million from North America.  FOS

May 9, 2023

Specialty Sports Bra Brand Lume Six Outpaces Leading Brands in Dry Time Test

Santa Cruz, Calif. (May 9, 2023)/SPORTSWIRE WOMEN/ – Lume Six, the specialty sports bra brand designed by longtime outdoor industry professional and the first woman to climb a million feet on her bike in a year, Margaux Elliott, is proud to announce its industry-leading results from a dry time test conducted...

May 8, 2023

Jelenew, Luxury High Performance Female Sports Brand With Cycling Focus, Launches SOMAtique Indoor Apparel

EDISON, N.J. (May 8, 2023)/SPORTSWIRE WOMEN/ – Jelenew, a luxury high performance female sports brand with a cycling focus, today launches the SOMAtique collection of indoor cycling apparel consisting of bras, bib shorts, leggings, bike shorts, and skorts. Each product combines the brand’s proprietary technology CurveTec™ for best in class support...