APPAREL NEWS

November 9, 2023

Athleta Hits the Road for Experiential Fitness Tour Across the U.S.

Gap Inc.’s Athleta is kicking off a new experiential fitness series next week in New York City that will then travel to cities across North America into 2024, including Los Angeles, Miami, Boston and San Francisco. Move with Athleta events invite women to sweat, connect and celebrate the “Power of She,” reflecting the...

November 1, 2023

CorePower Yoga, Venus Williams’ EleVen Partner on Activewear Collection

CorePower Yoga, the nation’s largest yoga studio brand, has unveiled a collaboration with EleVen by Venus Williams. The collection launched today and brings to life a custom collection of yoga-ready activewear. The line of yoga-ready activewear includes a bra, leggings, tank and pullover in high-performance fabric. Athletechnews

October 30, 2023

Skims Named Official Underwear Partner of the NBA, WNBA and USA BASKETBALL

NEW YORK, Oct. 30, 2023 -- The National Basketball Association (NBA) and SKIMS today announced a multiyear partnership, making SKIMS the official underwear partner of the NBA, the Women's National Basketball Association (WNBA) and USA Basketball. "I am incredibly proud of SKIMS partnership with the NBA, as it is a reflection of SKIMS growing...

October 18, 2023

Krimson Klover Releases Winter and Outerwear 2023 Apparel Collection

Boulder, Colo. (Oct. 18, 2023)/SPORTSWIRE WOMEN/ – As the snow begins to fly, Krimson Klover, an outdoor fashion and lifestyle brand powered by women, introduces its winter 2023 apparel collection. With cozy layers that are both practical and fashionable the collection is made for enjoying a crisp morning stroll through snow-covered...

October 12, 2023

Derby based boobydoo pledge to fit 1000 women with the best sports bras for them

12th October 2023 - Derby, UK /SPORTSWIRE WOMEN/ – boobydoo are the UK’s leading sports bra experts, offering fitting advice and education for active women, while providing access to some of the most popular sports bra brands, including Shock Absorber, Sportjock, Panache Sport and Freya Active. The choice of elite...

September 28, 2023

MEC Expands Sizing for Both Technical Hiking and Skiing Collections

VANCOUVER, B.C. — (September 28, 2023) /SPORTSWIRE WOMEN/ – Mountain Equipment Company(MEC), Canadian retailer and outdoor gear brand, is beyond excited to announce the addition of plus sizes to their technical apparel collections for fall and winter. MEC believes that every woman should have the opportunity to participate in and enjoy...

September 20, 2023

Apparel 50 2023

Nike retains its position as the world's most valuable apparel brand with a brand value of USD 31.3 billion, despite a 6% decrease, according to Brand Finance's 2023 report. Brand Directory

September 13, 2023

Allyson Felix has created a runner just for women

Allyson Felix, the most decorated female Olympian in athletics history, has only just begun creating the change she hopes to achieve in women’s sports. On Wednesday, the American track and field star, known for her fierce advocacy for women and mothers, unveiled a women’s performance runner for the shoe brand Saysh she co-founded...

September 7, 2023

Saucony Uses a Corn-Based Midsole for Its Most Sustainable Sneaker Ever

Saucony is launching its most sustainable sneaker yet with today’s release of the Triumph RFG, which stands for “Running for Good.” The runner boasts a corn-based midsole and utilizes plant-based dyes for its upper. It arrives as part of Saucony’s pledge to feature organic, recycled, or renewable materials in 90...

September 6, 2023

Sports & Fashion Have Joined Forces In A Game-Changing Way

When the 2024 Olympic Games make their long-awaited debut next July, it won’t just be car manufacturers and technology corporations that you’ll see advertised in every stadium and on every commercial break. Instead, you’ll catch LVMH and its maisons, including Louis Vuitton, Dior, and Loewe, paying $166 million to design the medals,...

August 30, 2023

Wondery Outdoors Relaunches Toward Greater Diversity, Inclusivity, Empowerment

August 30, Los Angeles, Calif. /SPORTSWIRE WOMEN/ – Wondery Outdoors, the women’s apparel and gear brand on a mission to be the most diverse and inclusive brand in the outdoor industry, is relaunching to consumers, today. Beyond new paths of engagement through messaging, visuals, and social channels, Wondery is looking...

August 24, 2023

Nike U-turns, will sell goalkeeper jerseys after Earps outcry

Nike will make its women's teams goalkeeper kits available for fans to buy, the sportswear giant said on Thursday following a petition supported by England's Mary Earps. While fans were able to buy their national teams' replica kits, the goalkeeper's jersey was not on sale during the Women's World Cup, which led...

August 21, 2023

How Women’s Outdoor Brand Hikerkind Uses Community to Build Awareness

Up-and-coming women’s outdoor brand Hikerkind wants its products to fit into the everyday lives of its customers, and what they want is not a simple answer. To help create a sense of community around the brand, Hikerkind hosts weekly hiking club meetups across the country as well as a range of events...

August 15, 2023

The Best Down Joggers of 2023

/SPORTSWIRE WOMEN/ - “Cute, comfy, hug all the right places! Love these joggers! Cannot wait for frigid temps to wear again!” “It’s like having 2 cozy sleeping bags on your legs.” The Down Joggers We’ve All Been Waiting For are finally here! Combining Style, Comfort, and Performance, Buttnski’s Blue River Down...

August 8, 2023

From the World Cup to Wimbledon, Female Athletes Are Fighting For Their Uniforms

In the wake of Title IX, and the fight for equal access to sports, after the (ongoing) battle for pay equity in competition, comes the war for uniform equity. It’s not just about clothes. It’s about choice. At a time when controlling women’s bodies is at the forefront of political and cultural...

August 8, 2023

Norrøna Reveals New ‘Tailored for Her’ Collection, Rigorously Tested by the Brand’s U.S Women Ambassadors

OSLO, Norway (Aug. 8, 2023)/SPORTSWIRE WOMEN/ – Norrøna, the family-owned Norwegian manufacturer of premium apparel and gear, is proud to present its new ‘Tailored for Her’ women’s specific ski and mountaineering specific products, which will be available for Fall of 2023. The brand also shared updates on its U.S. women’s ambassador...

August 3, 2023

Luxury brands like Prada and Burberry are stepping into the sports arena

Luxury brands are increasingly becoming bigger players in the world of sports sponsorship. Prada announced its partnership with the Chinese women’s soccer team last month for this summer’s FIFA Women’s World Cup. Soccer-inspired lifestyle brand Able Made teamed up with luxury fashion house Burberry to introduce a soccer apparel collection...

July 25, 2023

TaylorMade to release limited-edition Barbie-inspired pink bags for Evian Championship

TaylorMade to release limited-edition Barbie-inspired pink bags for Evian Championship. The bag won’t only reference the blockbuster Mattel smash Barbie, but it will also feature allusions to the event and the gorgeous locale, the French Alps and Évian-les-Bains region. Golf Digest

July 21, 2023

Do Women Need Gender-Specific Running Shoes?

Brian Beckstead, co-founder of shoe company Altra—a brand that’s offered men’s and women’s-specific fits in all of their models since the brand launched in 2011—explains how the differences between men’s and women’s-specific lasts are found around three main places in the foot. Outside Online

July 17, 2023

EXEC: Nike Hit by Lawsuit Over Pocket Bras

Nike is facing a lawsuit in Boston Federal Court by an inventor who claims the sportswear giant stole her technology for a line of sports bras with pockets. In court papers, SherryWear, LLC said its founder, Sherry Goff, first pitched her patented Pocket Bra to Nike in 2015. SGB

June 29, 2023

Krimson Klover Reveals 2024 Spring and Summer Collection

Boulder, Colo. (June 29, 2023)/SPORTSWIRE WOMEN/ – Krimson Klover, an outdoor and lifestyle brand powered by women passionate about living a life fueled by outdoor adventure, meaningful connection and giving back, revealed its 2024 spring and summer collection. With new hike, bike, pickleball, swimwear and leisure styles, Krimson Klover is outfitting...

June 28, 2023

Can workout clothes improve posture?

In fact, that 2021 study in the International Journal of Industrial Ergonomics declared “the PMSS is not intended as a therapeutic device to correct posture abnormalities or as a long-term solution to less-than-ideal posture.” Rather, the study authors wrote, it should be viewed as an instant posture corrector or, essentially,...

June 26, 2023

LAIRD Apparel Debuts Women’s Line: GABBY

The new line builds on the functional performance prowess of LAIRD Apparel’s men’s line. The Daily Outdoor Retailer

June 20, 2023

Can Tri Gear Be Cool? We Put a Hollywood Stylist to The Test

Tri style has certainly evolved over the years (for proof, check out the OG Triathlete Magazine covers) but few would ever accuse a triathlete of being fashionable. Even with the recent surge in athleisure trends and Hoka’s must-have status among the Hollywood set, society has yet to reach the point...

June 19, 2023

Jelenew Debuts Luxury Women’s Cycling and Fitness Apparel Blending Proprietary Tech and Style at Outdoor Retailer Summer 2023

SALT LAKE CITY (June 19, 2023)/SPORTSWIRE WOMEN/ – Jelenew, the premium high-performance female sports brand, is launching cycling and fitness apparel for women at this year's Outdoor Retailer Summer blending proprietary technology and French couture style. On display at booth 29036-RC, the line includes short and long-sleeved jerseys, base layers, bib...