BUSINESS NEWS

January 13, 2025

WNBA Free Agency Is Nigh, but CBA Uncertainty Raises Huge Questions

WNBA Free agency has started as teams may hand out co re designations—but this year’s offseason is significantly impacted by what’s to come next year. Front Office Sports

January 10, 2025

Melanin MVP Joins The Everyday Athlete Podcast Network by Run Tri Bike

LOS ANGELES. Jan 10, 2025 /SPORTSWIRE WOMEN/ - Run Tri Bike is proud to announce that Melanin MVP, a newsletter and podcast that celebrates Black and Brown women athletes, has joined the Everyday Athlete Podcast Network by Run Tri Bike. This strategic partnership aims to engage and inspire endurance athletes...

January 9, 2025

Next Is Now Women’s Sports Docuseries Wants More Brands on Its Team

Getting women’s sports a larger share of overall sports coverage is a team effort, and Religion of Sports, Ensemble, Deep Blue Sports + Entertainment, and Roku have combined forces to attack that goal. Adweek

January 8, 2025

Olympic champion Gabby Thomas gets Vogue cover

American 200m star Gabby Thomas made history at the Paris Olympics when she ended a 12-year U.S. gold drought in the women’s 200m. She’s now also making waves in world of fashion, modelling for the winter 2025 edition of Vogue. Running Magazine

January 7, 2025

Coco Gauff Invests in Unrivaled Basketball League, Hopes to ‘Uplift Women’s Sports’

Women's tennis star Coco Gauff has invested in the professional 3-on-3 women's basketball league, Unrivaled Basketball.  The 20-year-old shared a statement on social media, emphasizing her commitment in "uplifting women's sports." Unrivaled is an "innovative" 3-on-3 women's basketball league founded by U.S. Olympians Napheesa Collier and Breanna Stewart. The league...

January 6, 2025

Enter the Golden Age of Branding in Professional Women’s Sports

While some teams in other women’s professional sports leagues are upping their branding games as well—with clubs like the Angel City FC and the San Diego Wave setting the bar in the NWSL— there is still ample room for growth (and investment) across the industry. Printmag

January 3, 2025

National Women’s Soccer League team coming to Colorado for record $110 million fee

The National Women's Soccer League's (NWSL) 16th team is coming to Denver, Gov. Jared Polis announced in an X post on Jan. 2. According to our Denver news partners, the city is expected to pay a record $110 million expansion fee, a report from Sportico states – a sum that's more than double...

December 28, 2024

Front Office Sports seeks a business of women sports reporte

Front Office Sports is seeking a dynamic reporter to lead our coverage of the business of women’s sports. This role requires someone who understands the workload and focus that comes with working at a dynamic and fast-paced media company. talkingbiznews

December 27, 2024

Phoenix’s first female sports bar called Title 9 Sports Grill set to open amid rise in women’s sports

A new sports bar called Title 9 is planning to open at the end of January. The bar is going to feature women's sports and is co-owned by two former women athletes. As women’s sports rise in popularity, fans are finding a slight problem: There’s nowhere to watch them. When Audrey...

December 19, 2024

Franklin Sports Announces a Multi-Year Licensing Agreement with the WNBA

Franklin Sports, a leading brand in the sporting goods industry, announced today a multi-year licensing agreement with the Women’s National Basketball Association (WNBA). Franklin’s youth and fan products—slated to debut in the summer of 2025—will create greater engagement with basketball and the WNBA’s brand among a generation of young fans, a...

December 19, 2024

Pickleball leads the way in women’s sports pro salaries as sport continues growth

In the year of the women's sports boom, the most lucrative sport for female athletes wasn't basketball or soccer, but pickleball. The pro pickleball tour paid out on average $269,000 to its female competitors. Awful Announcing

December 18, 2024

Women’s Sports Network Expands Reach With Samsung TV Plus Deal

FAST Studios’ Women’s Sports Network has expanded its distribution with the addition of Samsung TV Plus, potentially bringing 88 million active users in 30 territories to the channel. With the addition of Samsung TV Plus, Women’s Sports Network is now available via Roku, Amazon Sports, MyFree DirecTV, LG Channels on LG Smart...

December 17, 2024

A’ja Wilson Reportedly Signs Six-Year Contract Extension With Nike, ‘One of the Richest’ Deals in Women’s Basketball History

It looks as if A’ja Wilson and Nike are going to be aligned for a long time. ESPN senior NBA insider Shams Charania reported via Twitter (X) on Tuesday that Wilson is signing a six-year contract extension with Nike. What’s more, Charania stated it is “one of the richest shoe deals for a women’s basketball player.” In May,...

December 17, 2024

FELT Bicycles Extends Partnership with Virginia’s Blue Ridge TWENTY28 as Team Celebrates Milestone 20th Anniversary

Roanoke, VA, December 17, 2024 /SPORTSWIRE WOMEN/ – Newly acquired FELT Bicycles has extended its long-standing partnership with Virginia’s Blue Ridge TWENTY28, marking 2025 as a year of milestones. The team, founded by Nicola Cranmer in 2005, is celebrating its 20th anniversary as the longest-running professional women’s team in the...

December 16, 2024

Unrivaled’s $28 Million Investing Round Includes Phelps, Giannis, Staley, Watkins

We are getting close to the start of the new women's basketball league, Unrivaled. It will be a 3-on-3 league that has generated a ton of buzz since being announced earlier in the year. The league will debut on Jan. 17 and the league has revealed revealed coaches and rosters....

December 16, 2024

Silicon Valley Eyes Women’s Professional Football Franchise with the WNFC

Following recent WNFC expansion cities Chicago and Jersey Shore, Silicon Valley tech executive Jake Langner is leading a small group of investors who are exploring the opportunity to bring a San Jose team to the growing league. GlobeNewswire

December 12, 2024

Alexis Ohanian makes donation to Virginia women’s basketball

The Virginia women's basketball team is getting what the school calls a "multi-year transformational gift" from entrepreneur and philanthropist Alex Ohanian. Ohanian, who is married to tennis legend Serena Williams and is one of the founding investors in the Angel City FC team in the NWSL, has a history of support...

December 12, 2024

The year in review: Garmin releases 2024 Garmin Connect Data Report

Garmin released its 2024 Garmin Connect™ Data Report, highlighting overall health and fitness trends from its customers around the world. From detailed health and wellness stats – like how well our customers slept or how their bodies responded to stress – to fitness-driven data like average daily steps, insights from the...

December 8, 2024

Caitlin Clark Fever rookie card sells for record-setting price, second-highest sale ever in women’s sports

A Caitlin Clark Indiana Fever rookie card has sold for a record-setting $234,850 at auction, per Goldin. t is the most expensive women's basketball card ever. CBS Sports

December 5, 2024

The WNBA was the fastest-growing brand in 2024: report

After a season marked by viewership and attendance records and a roster of new sponsors, the women’s basketball league landed at the top of Morning Consult’s annual Fastest Growing Brands report, which is determined by comparing the share of consumers who said they were considering purchasing from a brand in Q3 to Q1. ChatGPT...

December 4, 2024

Highest-Paid Female Athletes 2024: Coco, Caitlin and Korda Soar

Interest in women’s sports has exploded recently with record TV ratings, attendance, revenue, sponsorships and franchise valuations across multiple sports properties. For the athletes, the money is starting to flow as well. The world’s 15 highest-paid female athletes will earn an estimated $221 million in 2024, up 27% versus last...

December 4, 2024

Wild Rye Announces Expansion Into Snow Outerwear For Fall-Winter 2025-26

Sun Valley, ID (Dec. 4, 2024) /SPORTSWIRE WOMEN/ - Wild Rye, the premiere active lifestyle apparel brand designed to empower women in the outdoors and beyond, announces its FW25-26 expansion into the snowsports outerwear category, complimenting the brand’s existing winter offerings of merino-wool baselayers and eco-synthetic insulation. Functional and minimalistic...

December 4, 2024

Gnara Announces Go Free™ Collection: Leggings and Shorts Featuring Patented GoFly® Zipper Technology

Gunnison, CO. (Dec. 4, 2024) /SPORTSWIRE WOMEN/ - Gnara, inventor of the award-winning GoFly® Pee Zipper Technology, is announcing the official launch of Go Free™ ⅞ Legging and Go Free™ 6” Shorts on their site (www.gnara.com) after a successful Kickstarter campaign this fall. It was the highest funded Kickstarter campaign...

December 3, 2024

Women’s World Cup-winning coach Jill Ellis takes full-time leadership job at FIFA

Two-time Women’s World Cup-winning coach Jill Ellis took a full-time job with FIFA as its chief football officer on December 3. Ellis will continue to work alongside Arsène Wenger, FIFA chief of global football development, in a partnership they started in 2021 when she led the governing body’s technical advisory...

December 3, 2024

Laura Beachy Joins Thermore as Vice President of Global Marketing and Communications

Milan, Italy (December 3, 2024) /SPORTSWIRE WOMEN/ — Thermore, an Italian manufacturing firm and leader in sustainable synthetic insulation, welcomes Laura Beachy as Vice President of Global Marketing and Communications. Beachy joins Thermore from Hyla Strategies, a NYC-based boutique marketing firm, where she served as a Managing Partner since 2014. Over...