BUSINESS NEWS

December 22, 2022

The top ten highest-paid women in sport in 2022

A new generation of marketable female sports stars is now maturing and making millions of dollars. In fact, eight of the top-earning female athletes in 2022 earned at least $10 million, which is more than double the number from a year ago and the most females to reach that milestone since...

December 21, 2022

Under Armour Taps Marriott International Veteran Stephanie Linnartz as Its Next President and CEO

Under Armour has a new CEO. The Baltimore-based athletic giant announced today that Stephanie Linnartz will become president, CEO and member of its board of directors, effective Feb. 27, 2023. Linnartz is currently the president of Marriott International Inc., a company she has been employed by for more than 25...

December 20, 2022

Phoenix Suns sale: Mat Ishbia to purchase NBA franchise and WNBA’s Mercury for $4 billion, per reports

The NBA's Phoenix Suns and WNBA's Phoenix Mercury are being sold to Mat Ishbia, the billionaire CEO of United Wholesale Mortgage. The purchase price will be $4 billion, and the deal is pending NBA approval. The sale effectively ends the tenure of embattled owner Robert Sarver, who announced in September that he would sell his...

December 16, 2022

Bengals’ Joe Burrow Buys into New Pro Women’s Volleyball League

Bengals quarterback Joe Burrow is adding his name to the growing list of believers in women’s volleyball as a founding partner of the Pro Volleyball Federation, the sport’s newest indoor professional league. The NFL star’s parents, Jimmy and Robin, are also investing in the league, which is set to debut in early 2024....

December 14, 2022

Naomi Osaka And Patrick Mahomes Join Wave Of Celebrities Investing In Pickleball

Following in the footsteps of NBA stars LeBron James and Kevin Durant, tennis ace Naomi Osaka and Kansas City Chiefs quarterback Patrick Mahomes are investing in a new Major League Pickleball team in a deal expected to be announced Thursday. Celebrity investors have poured into the league over the last...

December 14, 2022

Women’s Hockey League’s Salary Cap Jumps 900%

After raising it from $300,000 to $750,000 for the 2022-23 season, the women’s hockey league announced plans on Wednesday to raise it again for the 2023-23 season — this time to $1.5 million, representing a 900% increase since 2021. The move is part of a three-year, $25 million commitment approved...

December 14, 2022

WNBA reportedly will not announce expansion plans by the end of the year, still hopes team starts by 2025

The WNBA expansion process is taking a little longer than expected. WNBA commissioner Cathy Engelbert told The Athletic the league would not announce a new expansion site by the end of the year. Engelbert said in September she would love to make an expansion announcement by the end of 2022....

December 11, 2022

WNBA Wants More Money in Players’ Pockets

The WNBA is working on a way to keep players working in the U.S. Since before the league began in 1997, players have been going overseas, first to play and then to complement their salaries — the WNBA minimum is $62,285. FOS

December 8, 2022

Lululemon Lifts Outlook As Q3 Comps Surge 22 Percent

Lululemon Athletica, Inc. again raised its outlook for sales and earnings for the year after reporting third-quarter results that topped guidance. Comparable sales in the quarter increased by 22 percent, or 25 percent on a constant dollar basis. Sales of $1.9 billion exceeded guidance in the range of $1.780 billion to $1.805 billion. EPS of $2.00...

December 7, 2022

Sue Bird, Megan Rapinoe announce launch of A Touch More production company

Sue Bird and Megan Rapinoe have launched A Touch More, a production company that focuses on the "stories of revolutionaries who move culture forward." The power couple announced the start of the venture created in partnership with TOGETHXR — the media and commerce company Bird co-founded — on Wednesday in an interview...

December 5, 2022

Metabolism tracker Lumen raises US$62 million

Metabolism measurement platform Lumen, has raised US$62 million in a series B funding round led by Pitango Venture Capital. Participating investors include Hanwha Group, Resolute Ventures, RiverPark Ventures, Unorthodox Ventures, Almeda Capital and Disruptive VC. Endurance Biz

December 2, 2022

Leading women’s sports news breakers are joining forces to create the ultimate ‘women’s sports content network’

Only a small fraction of all sports media coverage is devoted to reporting on women's games. Two of the biggest players in women's sports media are joining forces to change that metric. The Next — a premier WNBA and women's college basketball newsroom from The IX — and leading women's soccer outlet Equalizer Soccer are joining...

December 2, 2022

Women’s Sports Network Launches Free Channel on Roku to Stream Original Shows, Programming

The Women’s Sports Network has launched a free channel on Roku to stream original shows and programming from partners such as the Athletes Unlimited, the WNBA, LPGA Tour, Street League Skateboarding, U.S. Ski & Snowboard, USGA, Women’s Football Alliance, and World Surf League. The new channel for Roku TVs and...

December 1, 2022

Allyson Felix Joins First Women’s Bank to Help Close the Gender Lending Gap and Elevate Women Business Owners

CHICAGO-- First Women’s Bank announced that Allyson Felix, the most decorated track and field Olympian in history, Founder and President of Saysh, and advocate for women’s equity, has joined Billie Jean King, Nia Batts and Sophia Bush as a Strategic Advisor to the Bank. Together, First Women’s Bank and Allyson...

November 30, 2022

U.S. Women’s National Team will make $5.85 million after men’s win over Iran

FIFA, international soccer's governing body, outlined the prize money teams would receive in the World Cup in Qatar and those that finished 9th through 16th will get $13 million each. According to the CBA, the prize money will be divided in two parts — 90% will be split equally between the men's and...

November 28, 2022

The Fastest-Growing Audiences On TV Are For Women’s Sports

Long an afterthought to men’s sports, women’s sports have seen huge gains in viewership in recent years, albeit from very small bases. While no women’s sports outside of Olympic gymnastics or ice skating can compete with men’s for ratings, interest in them is clearly on the rise—and could represent an...

November 22, 2022

The Athletic to double women’s sports coverage

The Athletic plans to double its coverage of professional women's sports through a multiyear partnership with Google, its chief commercial officer Seb Tomich told Axios. Beginning this week, The Athletic will start to post job openings for a new slate of journalism roles to cover women’s sports specifically, with an...

November 19, 2022

Meet Victoria Brumfield, the Trailblazing New CEO of USA Triathlon

Prior to her appointment as interim CEO Brumfield served as USA Triathlon's Chief of Staff and Chief Business Development Officer, where she built a reputation as an innovative and results-driven leader for the sport and organization. Her vision and leadership led the development and implementation of USA Triathlon's most recent...

November 17, 2022

Women-Led Wednesday Reports a Record 650 Brands Banding Together to Inspire Conscious Shopping this Holiday Season

Sun Valley, ID /SPORTSWIRE WOMEN/ - Women-Led Wednesday announces the fifth installment of its annual shopping holiday created to encourage conscious consumerism in support of women-led brands, and this year, is excited to welcome more than 650 companies to its directory leading up to the holiday on Nov. 23, 2022. Brands...

November 11, 2022

Canada Soccer President claims “epic, historical deal for pay equity” on the way

Canada Soccer President Nick Bontis predicts that ongoing labour talks will produce "an epic, historical deal for pay equity." The association's collective bargaining agreement (CBA) with the women's team - the reigning Olympic champions - expired last December. Inside the Games

November 10, 2022

The Business of Fitness Podcast with Molly Hurford is Feisty Media’s new show bringing sport + business together for women

Victoria, BC— November 10, 2022 /SPORTSWIRE WOMEN/ - Feisty Media is releasing its 10th show, The Business of Fitness Podcast with Molly Hurford. The podcast explores all things athletic industry-related through the lens of the women who have been working in the endurance sport and fitness industries for years, and...

November 8, 2022

Former Harvard co-captain, professional basketball player Maura Healey elected governor of Massachusetts

The current Attorney General of Massachusetts is projected to defeat Republican Geoff Diehl, flipping the office back to Democrats after two terms under Charlie Baker. Not only is Healey the first woman to be elected to the office, she's also the first open lesbian to be elected governor in U.S....

November 7, 2022

Victoria Brumfield Named USA Triathlon Chief Executive Officer

COLORADO SPRINGS, Colo. /SPORTSWIRE WOMEN/ – Victoria Brumfield today was announced by USA Triathlon Board of Directors Chair Joel Rosinbum as the Chief Executive Officer for the National Governing Body. Brumfield, who has served as USA Triathlon’s interim CEO since early September, becomes the organization’s first female CEO in its...

November 2, 2022

Serena Williams is on extensive list of investors in Tiger Woods’ new venture

Serena Williams is on an extensive list of new investors announced today by TMRW Sports, a Winter Park, Florida-based firm started by golfers Tiger Woods and Rory McIlroy to create a tech-focused golf league called TGL. The startup has raised more than $15 million. The TGL will consist of six...

November 1, 2022

Naomi Osaka, Hyperice and Modern Health Unite to Improve Mental Wellness

Hyperice, a global high-performance wellness brand,  furthered its commitment to helping people improve their mental wellness with the launch of a guided meditation narrated by four-time Grand Slam singles champion and mental health advocate Naomi Osaka, now available in the Core App and developed by global workplace mental health platform, Modern Health....