BUSINESS NEWS
Want to stay up to date on the latest women's sports press releases and business news? Scroll below to view all women's sports business news.-
April 27, 2022
Everything You Need to Know About Serena Williams’ Hub of Imagination at Nike Headquarters
Addressing media last week during a walkthrough of the Serena Williams Building, which was designed by Portland architecture firm Skylab Architecture, longtime Nike exec John Hoke explained the athlete’s influence on the facility. The chief design officer referred to Williams as “the spine of the project.” Footwear News
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April 25, 2022
Women’s Sports Network adds Athletes Unlimited to content slate
Los Angeles-based Fast Studios has revealed partnerships with four leagues and organizations to beef out the programming slate for its new Women’s Sports Network streaming channel. The dedicated 24-hour streaming channel for women’s sport will now offer content from Athletes Unlimited, a network of player-driven sports leagues that include softball,...
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April 21, 2022
Beachbody announces president and CFO is stepping down
The Beachbody Company Inc. President and Chief Financial Officer Sue Collyns is stepping down in May, the the digital fitness and nutrition subscription company has announced. She is leaving to transition to a new chapter of opportunities in both the for-profit and non-profit sectors. The company also announced that Kathy...
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April 21, 2022
Chelsea Bid Gets Backing From Serena Williams, Lewis Hamilton
Final bids for Chelsea FC were submitted last week — and now two of the world’s top athletes are entering the mix. According to Sky Sports, 23-time Grand Slam singles champion Serena Williams and seven-time Formula 1 world champion Lewis Hamilton have joined Sir Martin Broughton’s consortium, agreeing to invest roughly $13 million each should the group win...
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April 19, 2022
Serena Williams’ venture fund invests seven-figure sum into OpenSponsorship
Launched in 2015 by British entrepreneur Ishveen Jolly, OS’ tech platform allows athletes to sign up for free and apply directly to brands to work with them on certain campaigns. Brands themselves are able to pay a flexible subscription fee. By end of 2021, the business had facilitated more than...
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April 18, 2022
NCAA Women’s Gymnastics Dominates ESPN Social Media Engagement
Division I women’s basketball isn’t the only NCAA women’s sport that drew impressive fan engagement this year. Women’s gymnastics drew more engagement on ESPN social platforms than any other women’s sport in 2022, the network announced, garnering 100 million impressions. Front Office Sports
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April 14, 2022
Women Now Make Up One-Third Of NBA Audience
Full-season NBA viewership for the 2021-22 regular season rose 19% to 1.6 million average game viewers. But the growth of female viewers outpaced that overall average, with viewership up 23% from last season – and 11% from the 2019-2020 season. Front Office Sports
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April 11, 2022
Brooks Appoints Chief Running Advisor
Brooks has named the two-time US Olympian Des Linden its chief running advisor. Linden will help the running brand conceive and create new products and technology. SGB Media
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April 9, 2022
First ever women’s sports bar open in Portland
Chef Jenny Nguyen is proving the phrase “if you build it, they will come” true after opening the first sports bar in the country to exclusively show women’s sports. Customers are already pouring into “The Sports Bra” as ratings for the WNBA, women’s soccer and softball are reaching record highs. Today
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April 8, 2022
Gotham FC bolsters women-led front office with key management hire for new season
Pagnanelli began her role earlier this year and hit the ground running. Since she joined the women-led front office at Gotham, the franchise signed a major tech partnership with the blockchain company Algorand — the company’s logo will be emblazoned on Gotham’s jerseys for the 2022 season. North Jersey
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April 7, 2022
Sports Emmy Nominations Put a Spotlight on Women’s Sports
Nominees for the 43rd annual Sports Emmy Awards were announced Wednesday, with women’s sports featured in a number of categories. Nominees focused on women’s sports include ESPN’s “144” documentary on the 2020 WNBA season, Facebook Watch’s “Simone vs. Herself” docuseries on Simone Biles. JWS
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April 6, 2022
Behind the unusually high sale price of D.C.’s women’s soccer team
Washington, D.C.'s women's soccer team, the Spirit, is hot - on the field and on the open market. Last season, they won their first-ever championship. They signed a huge contract for a star player, and last week, the team officially sold for the highest valuation ever for a women's soccer...
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March 30, 2022
DC professional sports teams create Washington Coalition of Women’s Professional Sports
Owners, players, coaches, and representatives from the Washington Mystics, Washington Spirit, DC Divas, and the DC Shadow came together for a press conference to go more in-depth on the creation of the Washington Coalition of Women's Professional Sports. WJLA
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March 29, 2022
USA Gymnastics restructures leadership in women’s program
USA Gymnastics is overhauling its leadership structure in its women's elite program. Instead of having one person serve as the program's high-performance director, USA Gymnastics is dividing the job into three "equitable" positions, each of whom will report to the program's vice president of women's gymnastics. In an email to...
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March 28, 2022
The GIST Makes A Move Into Sports Business Coverage
Investment and a newsletter list that now tops 400,000 subscribers means a series of newsletters are ahead, along with podcasts and other expansion efforts. Yet The GIST turned to veteran women’s sportswriter Pardeep Cattry with a very specific assignment for the second-ever newsletter, following the success of the main offering:...
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March 28, 2022
Former WNBA player Lisa Leslie joins gaming platform
Former WNBA player and current coach and broadcast analyst Lisa Leslie has joined multiverse blockchain gaming platform LootMogul as a brand ambassador and business partner. Her level of investment in the company was not disclosed. Biz Journals
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March 22, 2022
NHL needs to make ‘substantial offer’ to unite women’s pro hockey
The Professional Women's Hockey Players Association and Premier Hockey Federation are set to meet at the request of NHL commissioner Gary Bettman. Sportsnet's Jeff Marek first reported the news, saying the NHL's intention is to attempt to bring the two sides together. TSN also reported during NHL trade deadline day that all...
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March 22, 2022
Women Are Dominating Ski Films This Year, on Both Sides of the Camera
If you want to watch lady shredders rip it up this year, you’re in luck. A ton of female-led ski films recently launched, with appearances from up-and-coming skiers like Madison Ostergren, as well as new and unique stories from industry legends like Ingrid Backstrom. Outside Online
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March 22, 2022
Naomi Osaka gets equity stake in FTX as part of ambassador deal
Cryptocurrency exchange platform FTX has named Naomi Osaka as a global ambassador in a partnership that also sees the tennis star handed an equity stake in the company and some payments made in digital currency. SP
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March 16, 2022
Pay equity software startup gains more big-name backers, including WNBA’s Candace Parker
Pay equity software startup Syndio has gained a new set of high-profile investors. The new investors, announced Monday, are contributing to Seattle-based Syndio's $50 million Series C round it raised in September and include WNBA star Candace Parker and Zillow co-founder Spencer Rascoff through his 75 and Sunny venture fund. The Business Journals
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March 11, 2022
Salaries are booming as paydays grow quickly for women’s college basketball coaches
Eye-popping salaries aren't just for college coaches in football and men's basketball. They're also quickly becoming a bigger deal for coaches in women's basketball. As the sport has grown in stature, so has the pay for its coaches. USA Today
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March 10, 2022
Women’s Sports Network would “love to see” WNBA on its platform
The Women’s Sports Network, the new dedicated 24-hour streaming channel for women’s sport, is targeting future rights deals for major properties including the Women’s National Basketball Association (WNBA). SP
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March 9, 2022
National Women’s Soccer League Names Jessica Berman Next Commissioner
The National Women’s Soccer League announced that Jessica Berman has been named the league’s next commissioner. Messing joined the league in October 2021. During her five-month tenure, she is credited with negotiating and launching a joint investigation with the NWSLPA, resolving the Washington Spirit ownership situation, and overseeing the sale...
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March 9, 2022
Florida women’s hoops coach Finley gets $3.7M contract
Florida women’s basketball coach Kelly Rae Finley’s recently signed five-year contract is worth $740,000 annually. The University Athletic Association released her contract Wednesday in response to a public records request. Finley s igned it March 1, two days after agreeing to terms on the $3.7 million deal. Bakersfield
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March 8, 2022
Investing In Women’s Sports: The Right Thing To Move Brands Forward
Brands shouldn’t invest in women’s sports just because it’s the right thing to do. Today it’s important to recognize that the future is female. This slogan has been around for decades and still rings true. Women’s sports are on the rise in the U.S. and around the world. They continue...
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