BUSINESS NEWS

December 14, 2022

WNBA reportedly will not announce expansion plans by the end of the year, still hopes team starts by 2025

The WNBA expansion process is taking a little longer than expected. WNBA commissioner Cathy Engelbert told The Athletic the league would not announce a new expansion site by the end of the year. Engelbert said in September she would love to make an expansion announcement by the end of 2022....

December 11, 2022

WNBA Wants More Money in Players’ Pockets

The WNBA is working on a way to keep players working in the U.S. Since before the league began in 1997, players have been going overseas, first to play and then to complement their salaries — the WNBA minimum is $62,285. FOS

December 8, 2022

Lululemon Lifts Outlook As Q3 Comps Surge 22 Percent

Lululemon Athletica, Inc. again raised its outlook for sales and earnings for the year after reporting third-quarter results that topped guidance. Comparable sales in the quarter increased by 22 percent, or 25 percent on a constant dollar basis. Sales of $1.9 billion exceeded guidance in the range of $1.780 billion to $1.805 billion. EPS of $2.00...

December 7, 2022

Sue Bird, Megan Rapinoe announce launch of A Touch More production company

Sue Bird and Megan Rapinoe have launched A Touch More, a production company that focuses on the "stories of revolutionaries who move culture forward." The power couple announced the start of the venture created in partnership with TOGETHXR — the media and commerce company Bird co-founded — on Wednesday in an interview...

December 5, 2022

Metabolism tracker Lumen raises US$62 million

Metabolism measurement platform Lumen, has raised US$62 million in a series B funding round led by Pitango Venture Capital. Participating investors include Hanwha Group, Resolute Ventures, RiverPark Ventures, Unorthodox Ventures, Almeda Capital and Disruptive VC. Endurance Biz

December 2, 2022

Leading women’s sports news breakers are joining forces to create the ultimate ‘women’s sports content network’

Only a small fraction of all sports media coverage is devoted to reporting on women's games. Two of the biggest players in women's sports media are joining forces to change that metric. The Next — a premier WNBA and women's college basketball newsroom from The IX — and leading women's soccer outlet Equalizer Soccer are joining...

December 2, 2022

Women’s Sports Network Launches Free Channel on Roku to Stream Original Shows, Programming

The Women’s Sports Network has launched a free channel on Roku to stream original shows and programming from partners such as the Athletes Unlimited, the WNBA, LPGA Tour, Street League Skateboarding, U.S. Ski & Snowboard, USGA, Women’s Football Alliance, and World Surf League. The new channel for Roku TVs and...

December 1, 2022

Allyson Felix Joins First Women’s Bank to Help Close the Gender Lending Gap and Elevate Women Business Owners

CHICAGO-- First Women’s Bank announced that Allyson Felix, the most decorated track and field Olympian in history, Founder and President of Saysh, and advocate for women’s equity, has joined Billie Jean King, Nia Batts and Sophia Bush as a Strategic Advisor to the Bank. Together, First Women’s Bank and Allyson...

November 30, 2022

U.S. Women’s National Team will make $5.85 million after men’s win over Iran

FIFA, international soccer's governing body, outlined the prize money teams would receive in the World Cup in Qatar and those that finished 9th through 16th will get $13 million each. According to the CBA, the prize money will be divided in two parts — 90% will be split equally between the men's and...

November 28, 2022

The Fastest-Growing Audiences On TV Are For Women’s Sports

Long an afterthought to men’s sports, women’s sports have seen huge gains in viewership in recent years, albeit from very small bases. While no women’s sports outside of Olympic gymnastics or ice skating can compete with men’s for ratings, interest in them is clearly on the rise—and could represent an...

November 22, 2022

The Athletic to double women’s sports coverage

The Athletic plans to double its coverage of professional women's sports through a multiyear partnership with Google, its chief commercial officer Seb Tomich told Axios. Beginning this week, The Athletic will start to post job openings for a new slate of journalism roles to cover women’s sports specifically, with an...

November 19, 2022

Meet Victoria Brumfield, the Trailblazing New CEO of USA Triathlon

Prior to her appointment as interim CEO Brumfield served as USA Triathlon's Chief of Staff and Chief Business Development Officer, where she built a reputation as an innovative and results-driven leader for the sport and organization. Her vision and leadership led the development and implementation of USA Triathlon's most recent...

November 17, 2022

Women-Led Wednesday Reports a Record 650 Brands Banding Together to Inspire Conscious Shopping this Holiday Season

Sun Valley, ID /SPORTSWIRE WOMEN/ - Women-Led Wednesday announces the fifth installment of its annual shopping holiday created to encourage conscious consumerism in support of women-led brands, and this year, is excited to welcome more than 650 companies to its directory leading up to the holiday on Nov. 23, 2022. Brands...

November 11, 2022

Canada Soccer President claims “epic, historical deal for pay equity” on the way

Canada Soccer President Nick Bontis predicts that ongoing labour talks will produce "an epic, historical deal for pay equity." The association's collective bargaining agreement (CBA) with the women's team - the reigning Olympic champions - expired last December. Inside the Games

November 10, 2022

The Business of Fitness Podcast with Molly Hurford is Feisty Media’s new show bringing sport + business together for women

Victoria, BC— November 10, 2022 /SPORTSWIRE WOMEN/ - Feisty Media is releasing its 10th show, The Business of Fitness Podcast with Molly Hurford. The podcast explores all things athletic industry-related through the lens of the women who have been working in the endurance sport and fitness industries for years, and...

November 8, 2022

Former Harvard co-captain, professional basketball player Maura Healey elected governor of Massachusetts

The current Attorney General of Massachusetts is projected to defeat Republican Geoff Diehl, flipping the office back to Democrats after two terms under Charlie Baker. Not only is Healey the first woman to be elected to the office, she's also the first open lesbian to be elected governor in U.S....

November 7, 2022

Victoria Brumfield Named USA Triathlon Chief Executive Officer

COLORADO SPRINGS, Colo. /SPORTSWIRE WOMEN/ – Victoria Brumfield today was announced by USA Triathlon Board of Directors Chair Joel Rosinbum as the Chief Executive Officer for the National Governing Body. Brumfield, who has served as USA Triathlon’s interim CEO since early September, becomes the organization’s first female CEO in its...

November 2, 2022

Serena Williams is on extensive list of investors in Tiger Woods’ new venture

Serena Williams is on an extensive list of new investors announced today by TMRW Sports, a Winter Park, Florida-based firm started by golfers Tiger Woods and Rory McIlroy to create a tech-focused golf league called TGL. The startup has raised more than $15 million. The TGL will consist of six...

November 1, 2022

Naomi Osaka, Hyperice and Modern Health Unite to Improve Mental Wellness

Hyperice, a global high-performance wellness brand,  furthered its commitment to helping people improve their mental wellness with the launch of a guided meditation narrated by four-time Grand Slam singles champion and mental health advocate Naomi Osaka, now available in the Core App and developed by global workplace mental health platform, Modern Health....

October 31, 2022

Women’s Soccer Continues to Grow, Drawing More Investors

Setting the Pace — FIFA’s benchmarking report covering women’s soccer — found that the number of women’s leagues with title sponsors has risen 11% from 2021 to 77%, while the roster of leagues securing broadcasting revenue grew from nine to 10. FIFA’s second edition of the report, which analyzes 30 leagues and 294 clubs, also revealed...

October 27, 2022

Camber Outdoors Names Mindy Silva as Chief of Staff

BOULDER, Colo. (Oct. 27, 2022) /SPORTSWIRE WOMEN/ - Camber Outdoors, the non-profit organization with the mission of supporting workplace inclusion, equity and diversity for outdoor-recreation focused organizations, announces Mindy Silva as Chief of Staff, effective immediately. In this newly created Chief of Staff position, Silva will act as a right...

October 27, 2022

Highest-Paid Female Athletes 2022: Osaka And Serena Score Nearly $90M

Naomi Osaka and Serena Williams have played only 30 matches between the two of them in 2022, as injuries and extended breaks kept them off the court. But the two tennis aces remained the biggest draws for brands looking to reach a global audience through female sports stars. The result:...

October 25, 2022

Did Serena Williams Just Drop A Comeback Hint? Tennis Legend Claims She’s ‘not Retired’

Serena Williams may not be not done with tennis after the legendary US tennis star dropped a huge statement over her possible comeback. Williams 'evolved' away from the game following her US Open exit but it looks like she has some unfinished business in store. Republic World

October 24, 2022

Eurovision Sport secures 2023 Women’s World Cup rights for 28 countries

Eurovision Sport has secured the rights to the 2023 Fifa Women’s World Cup for its members in 28 countries, as world soccer’s governing body continues to hold out for more lucrative offers in larger markets. The European Broadcasting Union (EBU) members covered by the deal have committed to showing at...

October 20, 2022

FIFA Rejects World Cup Tv Bids In Favor Of Pay ‘Women’s Game Deserves’

FIFA is calling on broadcasters to increase their TV bids for the 2023 Women’s World Cup after rejecting a number of offers for being too low. Romy Gai, FIFA’s chief partnerships and media officer, said the body has already turned down offers to broadcast the World Cup in Italy, Germany,...