BUSINESS NEWS

September 29, 2021

Nike Expands Its New York City Retail Footprint With a Hyperlocal and Women-Led Williamsburg Store

Nike said its footwear and apparel offering is popular with women in the neighborhood, and the store will offer services such as individual bra fitting and styling sessions. And for the first time in a Nike Live store format, the second floor will feature genderless mannequins, which also includes a...

September 29, 2021

Endurance Sportswire Launches Sportswire Women, First Press Release Distribution Service for the Women’s Sports Industry

San Diego, Calif. – September 29, 2021 /SPORTSWIRE WOMEN/ -- Endurance Sportswire, Inc., the press release distribution company specifically for the running, cycling and triathlon industries, today announced its third niche press release service Sportswire Women. Sportswire Women is the only press release distribution service specifically for brands serving the women's...

September 28, 2021

Former WSL CEO Named Leader of US Ski & Snowboard

U.S. Ski & Snowboard announced the appointment of Sophie Goldschmidt as the organization’s next President and CEO, officially beginning on October 18, taking over from current President and CEO Tiger Shaw. Shop Eat Surf

September 27, 2021

Dick’s Sporting Goods CEO Lauren Hobart on Reinventing Outdoor Retail and Female Leadership in a Male-Dominated Industry

Since Lauren Hobart took over as CEO of Dick's Sporting Goods effective Feb. 1., the sporting goods retail giant has unleashed several initiatives to expand its physical footprint, attract more shoppers and inspire consumers — all while reaping the benefits of the athletic and outdoor shopping boom. Check out her...

September 25, 2021

Under-fire USA Gymnastics appoints chief communications officer

Jill Geer, who has almost 20 years’ experience within the Olympic Movement, has secured the post at a governing body which has come under fire over its handling of allegations against disgraced doctor Larry Nassar. The former USA Track and Field (USATF) chief communications and marketing officer will be responsible for...

September 21, 2021

MKTG gets domestic sponsorship brief for 2022 Women’s Basketball World Cup

The MKTG Sports and Entertainment agency has been unveiled as the official commercial partner for the 2022 Fiba Women’s Basketball World Cup. A subsidiary of Dentsu Sports International, MKTG will work with the tournament’s local organising committee to source domestic sponsorships for the competition, which will be held in Australia...

September 21, 2021

prAna’s Responsible Packaging Movement Receives Honorable Mention in Fast Company’s 2021 Innovation by Design Awards

Carlsbad, CA – September 21, 2021 /SPORTSWIRE WOMEN/ — prAna, creator of Clothing for Positive Change and a leader in sustainable outdoor fashion, is pleased to announce its Responsible Packaging Movement (RPM) was honored in Fast Company’s Innovation by Design Awards for 2021 in the Packaging category. The 10th anniversary...

September 10, 2021

U.S. Soccer asks USMNT, USWNT to divide FIFA World Cup prize money equally

U.S. Soccer Federation president Cindy Parlow Cone on Friday sent an open letter asking the unions of the women's and men's national teams to agree to equalize FIFA's World Cup prize money. She called for the men's national team to allow the USSF to reallocate a portion of FIFA's World...

September 9, 2021

Columbia Sportswear Company Appoints Monica Mirro President of the prAna Brand

PORTLAND, Ore.--(BUSINESS WIRE)--Columbia Sportswear Company (Nasdaq: COLM), a leading innovator in active outdoor apparel, footwear, accessories and equipment, today announced the appointment of Monica Mirro as the President of the prAna brand. Mirro will lead the prAna brand, continuing the brand-led, consumer focused approach to create clothing for positive change....

September 9, 2021

Title Nine’s Fourth Annual Pitchfest Outdoor Edition Announces 2021 Finalists

Emeryville, Calif. (Sept. 9, 2021) - Title Nine, the adventure and outdoor apparel retailer that encourages women to risk, lead and own, is proud to announce the nine incredible woman-owned brands chosen as finalists in its fourth annual Pitchfest Outdoor Edition. As finalists, these women rose to the top as...

September 8, 2021

The National Women’s Hockey League is history. Welcome, Premier Hockey Federation.

North America’s first women’s professional hockey league to pay players a salary is adopting the new name on Tuesday as part of a rebranding to reflect sweeping changes made to its management structure, coupled with an influx of private ownership entering its seventh season. “The league has come a long...

September 8, 2021

Athleta Expands Its REI Co-op Partnership by 130 Stores to Hit $2B in Net Sales by 2023

Athleta has expanded its wholesale partnership with REI Co-op. With the expansion, the women’s activewear label will now deliver a curated selection of products in 135 of the outdoor retailer’s doors, as well as online. Prior to today’s announcement, Athleta was sold in just five REI locations. FN

September 8, 2021

Lululemon Surges on Post-Pandemic Growth

Lululemon posted $1.45 billion in second quarter earnings, a 61% rise from the same period last year, when the pandemic had shuttered much of its in-person retail. The growth represented more than just a pandemic bounceback: Revenue was also up 64% from Q2 2019. FOS

September 6, 2021

How female athletes are pushing for a level playing field

Both the US women's national teams in hockey and soccer have fought for increases in wages and equitable treatment, arguing that the value they bring to global events like the Olympics and world championships isn't being fairly compensated. In 2017, members of the women's hockey team reached a landmark four-year deal with...

September 3, 2021

Allison Corbett Named Top 100 Women in Sports at the 2021 Sports Inclusion Conference

PITTSBURGH (September 3, 2021) /WOMEN'S SPORTSWIRE/ Allison Corbett, P3R’s Senior Vice President of Marketing and Communications, was recognized as a sports industry leader and named a Top 100 Women in Sports at the 2021 Sports Inclusion Conference. Nominations were received from across the country, and top leaders were selected based...

September 1, 2021

Minnesota Women’s Soccer Becomes First Community-Owned Women’s Team In U.S.

Minnesota Women’s Soccer, a pre-professional team, started selling community ownership shares on Wednesday, becoming the first women’s sports team in the country to be community-owned. The team is one of the founding members of the USL W League, which has the goal of strengthening the pipeline between college and professional...

August 30, 2021

Kara Anastasiadis Named President of OvareGroup Outdoor

Los Angeles, CA /WOMEN'S SPORTSWIRE/ The OvareGroup, a Los Angeles-based media and marketing communications company, today appointed retail veteran Kara Anastasiadis president of the newly formed OvareGroup Outdoor division. Based in Calgary, Anastasiadis spent 17 years with FGL Sports Ltd., a division of Canadian Tire Corporation, in a series of...

August 30, 2021

All-Women Broadcast Team to Call NBC Sports’ Coverage of ShopRite LPGA Classic

NBC Sports will utilize an all-women broadcast team to call the ShopRite LPGA Classic at the Bay Course at Seaview in Galloway, N.J., on October 1-3 on GOLF Channel, marking the first-ever all-women golf broadcast team in U.S. television history. The commentary team will feature Cara Banks handling play-by-play duties,...

August 26, 2021

Athleta parent company Gap acquires Berkeley startup that allows customers to try on fits virtually

Ahead of its second quarter earnings call Thursday, Gap Inc. announced it has acquired e-commerce startup Drapr, a recent Y Combinator alum that has built technology that lets customers try on clothing virtually to ensure a better fit from home. SF Business Times

August 26, 2021

New Data From The Fan Project Shows Women’s Sports Have Most Innovative, Committed Fans

Hockey Hall of Famer Anglea Ruggerio and her company partnered with the top women's pro leagues and their consumers to study how fans were engaging with the game. The NWSL and WNBA were the only professional sports leagues in North America to experience increased TV ratings during 2020 amid the...

August 26, 2021

WNBPA, Parity Join Forces to Create Marketing Opportunities and Drive Revenue to WNBA Players

NEW YORK (August 26, 2021) – OneTeam Partners is proud to announce a multi-year partnership between the Women's National Basketball Players Association ("WNBPA") and Parity, an online sponsorship platform for women athletes that aims to create strategic marketing opportunities and drive revenue for players in the WNBA. Announced on Women’s...

August 25, 2021

ESPN Moves Rachel Nichols Off NBA Coverage, Cancels ‘The Jump’

ESPN used to rely on two talented female sportscasters, Rachel Nichols and Maria Taylor, for some of its top basketball coverage. Going forward, the network isn’t going to have either. Variety reports that ESPN has decided to cancel “The Jump,” the Nichols-led weekday daily basketball-news program and take the sportscaster off of NBA coverage. The...

August 23, 2021

Highest-Paid Female Athletes 2021: Osaka and Serena Ace the Competition

Life on the court has been a grind for Naomi Osaka and Serena Williams over the last six months. Injuries, shocking losses and skipped tournaments have limited the pair to only nine on-court WTA match wins combined since February, when Osaka captured the Australian Open after defeating Williams in the semifinal. And yet, their...

August 23, 2021

Simone Biles named world’s most marketable athlete for 2021

Gymnastics icon Simone Biles has been named as the world’s most marketable athlete for 2021. The 19-time world champion and owner of four Olympic gold medals edges out four-time Grand Slam tennis champion Naomi Osaka to take top spot in SportsPro’s 2021 list of the World’s 50 Most Marketable Athletes presented...

August 19, 2021

WNBA Becomes First Women’s Professional Sports League On Buzzer

Buzzer, the new mobile platform for personalization and discovery of live sports, today announced a new agreement with the WNBA to distribute live game content, making the WNBA the first women’s professional sports league to be offered on the platform. Beginning August 25, Buzzer will provide frictionless access to WNBA...