BUSINESS NEWS

August 29, 2025

Stanley 1913 Partners With Caitlin Clark on Hydration Collection

Stanley 1913 is expanding its presence in sports culture with a newly announced partnership with Caitlin Clark, the record-shattering Indiana Fever guard. The collaboration begins with the debut of the limited-edition Stanley 1913 x Caitlin Clark Collection, available September 3 online at stanley1913.com and later this month at retailers including Scheels,...

August 29, 2025

WNBA Teams Desperate to Expand Rosters Amid ‘Extreme Hardship’ 

Friday’s unusual announcement from the Dallas Wings highlights the stress on teams this time of year. Days before last month’s WNBA All-Star Game, Indiana Fever coach Stephanie White sat in the depths of Barclays Center after her team’s 21-point loss to the Liberty and fielded questions alongside guards Sophie Cunningham...

August 28, 2025

Mark Cuban On Why NBA Expansion Isn’t Imminent

NBA commissioner Adam Silver has teased league expansion for years, with Las Vegas and Seattle as the markets commonly linked to new teams. But the NBA has yet to pull the trigger on its first expansion franchise since 2004, and Mavericks minority owner Mark Cuban believes it won’t happen anytime soon....

August 26, 2025

Startup women’s leagues on the rise, fueled by popularity of women’s sports. But will they last?

At least eight women’s pro leagues have launched in the past three years, including the WPBL, Unrivaled — a fast-paced 3-on-3 women’s basketball league that debuted this year — and the Professional Women’s Hockey League, seizing on rising viewership, bigger sponsorship deals and a fan base more eager than ever to...

August 26, 2025

Lululemon Shifts Technology and Information Leadership with Focus on AI

Lululemon Athletica, Inc. has named Ranju Das as chief AI and technology officer, effective September 2. In this newly created role, Das will be responsible for leading the company’s technology organization and driving the development and execution of the next phase of Lululemon’s technology and AI strategy. SGB MEDIA

August 25, 2025

WNBA CBA Deal ‘Probably Not Going to Happen’ Before Deadline

With the WNBA and its players association still far apart on a new collective bargaining agreement, WNBPA executive committee secretary Elizabeth Williams is doubtful that a deal will be struck by the Oct. 31 deadline. The Chicago Sky forward is far from alone in that concern among players, according to sources familiar with the ongoing...

August 23, 2025

How the Bay became the new capital of women’s sports

A national women’s flag football team competes annually in world championships, and the U.S. will field a squad for the 2028 Olympics in Los Angeles, but opportunities are limited to the top 15 to 20 players in the country. There’s no league on the scale of the WNBA or NWSL,...

August 20, 2025

The “Motherhood Penalty” in Endurance Sports is Real. A Strava Grant Aims to Change That.

Many of these moms are struggling to find suitable childcare while they train and race. Many are also seeing pelvic floor therapists to adjust to their new bodies as they return to the sport. triathlete

August 20, 2025

New Parity Report Reveals Women’s Soccer Fans Are the Most Loyal, Trusting—and Ready to Spend

August 20, 2025, NEW YORK, NY SPORTSWIRE WOMEN/ - As momentum builds around women’s soccer in the U.S., new research from Parity reveals what every marketer should know: women’s soccer fans are among the most valuable audiences in sports—driven by unmatched brand loyalty, deep trust in athletes, and a strong...

August 19, 2025

National Park Service Fires Employee for Practicing First Amendment Right

YOSEMITE NATIONAL PARK, CA (August 29, 2025) /SPORTSWIRE WOMEN/ — On August 12, Shannon “SJ” Joslin (they/them), a dedicated park ranger at Yosemite National Park, was fired for hanging a trans flag on El Capitan on May 20th while off-duty and not using any park resources. This unjust dismissal violates...

August 19, 2025

Levelle Nutrition Launches First-Ever Cycle Syncing Protein Formulated for Women’s Unique Physiology

NEW YORK, NY (August 19, 2025) /SPORTSWIRE WOMEN/  - Levelle Nutrition today announced the official launch of its Cycle Syncing Protein, the first protein powder intentionally developed to support the shifting nutritional needs of menstruating women throughout their cycle. Despite the fact that women experience more than 450 hormonal cycles...

August 16, 2025

Five former Wisconsin women’s basketball players file lawsuit against former coach Marisa Moseley

The allegations of mental abuse that preceded the resignation of former Wisconsin women’s basketball coach Marisa Moseley moved to a new arena on Aug. 15. Federal court. Five former players filed a civil lawsuit against Moseley, the University of Wisconsin Board of Regents and Justin Doherty, who served as the administrator for women’s basketball and...

August 14, 2025

What’s next for the business of women’s racing?

The 2025 Tour de France Femmes avec Zwift achieved record viewership; the next challenge is using those eyeballs to build sustainable support for the rest of the sport. escape

August 14, 2025

The Coolest Owners in Women’s Sports Are All Women

This last year has seen an explosion in women's sports gaining more notoriety and visibility than ever — extending to media coverage, brand partnerships, and game attendance and viewership. But just as exciting is the fact that there are so many women behind the growth and investment of professional sports through...

August 13, 2025

Lady Vols legend Candace Parker reaches multi-year extension with TNT Sports

Lady Vols basketball legend Candace Parker reached a multi-year extension with TNT Sports that includes an expanded role, the network announced Aug. 13. The three-time WNBA champion and two-time WNBA MVP will continue to be a prominent analyst for TNT Sports and CBS Sports' NCAA Division I men's basketball championship coverage, according to a...

August 13, 2025

Grit, goals and glam: How beauty brands are making up for lost time and tapping into women’s sports

It would take four more years for the tipping point to come when women’s sports exploded commercially and culturally (record crowds, prime-time coverage, and the amplified visibility of social media), with more athletes glamming up before stepping onto the pitch. From a business standpoint, most beauty brands are still leaving...

August 12, 2025

Back on the Inc. 5000: BRANWYN Named One of America’s Fastest-Growing Companies

Bend, OR (August 12, 2025) /SPORTSWIRE WOMEN/ – BRANWYN, the women’s seamless Merino Performance Innerwear and activewear brand, is thrilled to announce its inclusion in the 2025 Inc. 5000 list, marking its second appearance on the prestigious ranking. This annual list celebrates the fastest-growing private companies in America, highlighting the...

August 11, 2025

Court Blocks University From Cutting Women’s Sports Programs: What Your School Needs to Know

In the wake of the groundbreaking settlement establishing a new revenue-sharing system with student-athletes, a federal court in Texas just blocked a university from cutting women’s beach volleyball, golf, and bowling teams for the upcoming school year because of potential gender discrimination concerns. JDSUPRA

August 8, 2025

$4.5M donation boosts SIU women’s sports in Carbondale

Southern Illinois University received a significant boost with a $4.5 million gift from an anonymous donor. SIU says this donation will enhance scholarships for female student-athletes and improve the Saluki Softball stadium. WSIL

August 8, 2025

Ariel Investments sees opportunity in women’s sports amid continuing rise in popularity

Ariel Investments President & co-CEO Mellody Hobson said that “there are light years of difference in valuations and in prices” between men’s and women’s sports franchises, and “we think that creates real opportunity.” SBJ

August 7, 2025

Women in Nigerian sports still underpaid

Nigerian women are facing off not just against top talent abroad but a domestic atmosphere of mismanagement and pay disparities -- and even the risk of repression for speaking out. The country is fresh off a win at the finals of Women's AfroBasket, their fifth-consecutive championship at the continent's top...

August 7, 2025

Surf Icon Lisa Andersen Joins Outerknown

Outerknown is proud to welcome legendary surfer Lisa Andersen to the Outerknown family. Lisa’s legacy in surf culture and her enduring impact on women’s athletics align seamlessly with Outerknown’s mission to inspire and empower through purpose-driven design. Co-founded by 11-time world champion Kelly Slater and acclaimed designer John Moore, Outerknown...

August 6, 2025

Whitecap Sports Group opens women’s sports unit

Tampa-based sports investment bank Whitecap Sports Group has launched a business unit tailored specifically for women’s sports. The new group will be led by Chelsee Washington, most recently an associate with the firm. Washington, who joined WSG in 2023, is a former NWSL player and has advised on team ownership deals...

August 6, 2025

NWSL renews deal with Just Women’s Sports platform

US top tier women’s league NWSL has renewed its digital media partnership with Just Women’s Sports (JWS), a multimedia platform dedicated exclusively to women’s sports, for a fourth year. Just Women’s Sports, which had 172 million social impressions across its NWSL content last season, has rights to NWSL game highlights,...

August 6, 2025

How Nike, the WNBA, and NWSL Pitched Women’s Sports in Portland

Last week, during The Epicenter Women’s Global Sports Summit, RAJ Sports general manager Karina LeBlanc put in the legwork to show brands, fans, media, and the world at large what Portland, Oregon, had to offer all levels of women’s sports. Led by siblings Alex Bhathal and Lisa Bhathal Merage, RAJ...