BUSINESS NEWS

October 24, 2024

DIY to professional: The rise of agents in women’s cycling

The professionalization of women’s cycling has created an ecosystem of support roles around the athletes themselves, with sports agents emerging as key players in this transformation. Escape Collective

October 24, 2024

Mountain Hardwear Announces Fifth Annual Open Aperture Photo Clinic

Richmond, Calif. [October 24, 2024] /SORTSWIRE WOMEN/– Mountain Hardwear is thrilled to announce the launch of the fifth edition of the Open Aperture Photo Clinic, a transformative program dedicated to amplifying the voices of underrepresented communities through the art of outdoor photography and videography. This year’s clinic, taking place in...

October 23, 2024

Women’s Semi-Pro Football League Raises $1M in Funding Round

The Women’s National Football Conference has closed on a $1 million funding round. It’s the most money to date raised by the semi-pro women’s league, which was founded in 2018. The seed round was led by ProPharma CEO Dawn Sherman, who also owns the WNFC’s Jersey Shore Football Team. This latest capital...

October 23, 2024

Unrivaled Preparing ‘Lionel Messi–Like’ Offer for Caitlin Clark

Special players attract special contract offers—and compensation. The new Unrivaled women’s basketball league is considering a sweeping “Lionel Messi–like” offer to entice Caitlin Clark to play in the league’s inaugural season, sources tell Front Office Sports.

October 22, 2024

WNBA entering a new era as Players’ Union withdraws from CBA

The WNBA Players' Association has pulled the plug on their current collective bargaining agreement, well ahead of schedule. Demanding a bigger slice of the pie after a record-breaking season, the players are pushing for a new deal that reflects the league's growth and ensures fairer pay. Inside the Games

October 22, 2024

ESPN Welcomes Jo Fox as Senior Vice President of Marketing

ESPN is pleased to announce the appointment of Jo Fox as Senior Vice President of Marketing. Fox will oversee strategic leadership for the marketing team, driving brand awareness, fan engagement, and contributing to the growth of revenue across ESPN's platforms. Based in New York, she will report directly to Tina Thornton,...

October 22, 2024

Premium Swiss Performance Brand X-BIONIC® Takes Grip on North American Market, Supported by Industry Stalwarts

Denver, CO. (October 22, 2024) /SPORTSWIRE WOMEN/ - Swiss-engineered apparel and gear brand, X-BIONIC®, an innovative leader in high-performance athletic-wear, is excited to announce its official launch into North America, with a commitment to superior quality and cutting-edge technology. The brand aims to redefine the standards of athletic wear for...

October 21, 2024

2024 Swimrun CÔTE D’AZUR and Sumarpo: A Partnership Focus on Pure Adventure

/SPORTSWIRE WOMEN/ - Sumarpo is excited to join forces with SWIMRUN CÔTE D'AZUR for the 2024 season, teaming up to bring even more joy to one of the original swimruns on the Côte d'Azur. The partnership is all about celebrating the pure happiness that comes from tackling a swimrun, combining...

October 21, 2024

Nike Extends Deal with WNBA, NBA and NBA G League Through 2037

Nike has extended its contract with the WNBA, the NBA and the NBA G League to become their official apparel and uniform provider through 2037. The announcement came that day after The New York Liberty won their first WNBA championship against the Minnesota Lynx. FootWear News

October 17, 2024

Why WNBA’s Next CBA Negotiations Have Huge Ramifications

During a livestream earlier this week, Chicago Sky rookie Angel Reese revealed her WNBA salary does not cover her bills. Reese, who was the No. 7 pick in the 2024 draft, made around $73,000 this season, and Caitlin Clark, the top pick of the draft, only made about $3,000 more. The...

October 16, 2024

Unrivaled, New Women’s Basketball League, Strikes Multiyear Deal With TNT

The new 3-on-3 women’s basketball league Unrivaled announced an exclusive multiyear media deal with TNT Sports on Wednesday. Games will air three nights a week on TNT Sports platforms: Mondays and Fridays on TNT and Saturdays on truTV. Front Office Sports

October 16, 2024

BibBoards Hits 100,000 Orders Milestone, Empowering Athletes and Revolutionizing Race Day Experiences

San Ramon, CA /SPORTSWIRE WOMEN/ - BibBoards, the innovative and eco-friendly solution to race bib attachment, is thrilled to announce it has officially surpassed 100,000 orders. This significant achievement marks the growing popularity of BibBoards across a wide range of sports communities, from run clubs and cycling events to obstacle...

October 15, 2024

During WNBA season, bars and restaurants say they saw greater customer demand for women’s sports

CHICAGO (AP) — Josh Pehlke remembers having to beg and plead at bars and restaurants to get them to show WNBA games just a few years ago. Too often, the answer was a flat-out no. WaterTown Daily Times

October 13, 2024

Tennis star King reflects on 50 years of Women’s Sports Foundation

Living legend Billie Jean King said her work is far from over as she celebrates a half century of advocacy for generations of female athletes this week with the 50th anniversary of the Women's Sports Foundation. Reuters

October 10, 2024

NWSL’s San Diego Wave Sale Closes as Team Faces Lawsuit

Lauren Leichtman and her husband Arthur Levine closed the second piece of their two-part transaction to buy the San Diego Wave, according to a team spokesperson. Sportico

October 10, 2024

Yahoo Sports and The Athletic Partner to Launch New Digital Destination for Women’s Sports Coverage

Yahoo Sports and The Athletic have announced a partnership to create a new home for women’s sports coverage. Yahoo Sports reports that views of their women’s sports articles are up 253% over the last 12 months. Barrett Media

October 9, 2024

WNBA Finals Feature a Tale of Two Differing Success Stories

In a league where funding has been scarce for some teams, the Liberty’s new billionaire owners invested in new facilities, lucked into Sabrina Ionescu in the 2020 draft, and recruited the likes of Breanna Stewart, Jonquel Jones, and Courtney Vandersloot. Front Office Sports

October 8, 2024

Allyson Felix Launches New Sports Management Company to Empower Women

Allyson Felix has launched a women-focused sports management firm called Always Alpha, as a new subsidiary of Dolphin, a leading entertainment marketing, production and content development company. Felix is joined by business partner and brother Wes Felix as well as sports executive Cosette Chaput as cofounders. Always Alpha aims to empower modern women...

October 7, 2024

The GIST and The Professional Women’s Hockey League (PWHL) Team Up To Create Fan-First Content and Further Amplify Women’s Sports

NEW YORK, Oct. 7, 2024 -- The GIST, a revolutionary and inclusive sports media brand dedicated to leveling the playing field by providing equitable, in-depth, and digestible coverage to both women's and men's sports, and the Professional Women's Hockey League (PWHL), a professional ice hockey league in North America comprised of six teams featuring the...

October 4, 2024

Fines and Suspensions Rock Alexis Ohanian’s Angel City After NWSL Scandal Leads to Unexpected Heartbreak

In the past, Angel City FC, co-founded by Reddit co-founder Alexis Ohanian, was such a breath of fresh air for women’s soccer. Yet here the club is now, looking like a drowning man. A sudden blow exposes its very foundation to the risk of fines and suspensions, leaving its future...

October 2, 2024

The Sports Bra launches Roku app showcasing women’s soccer club

Portland-based women’s sports bar, The Sports Bra, launched a new Roku app, aiming to elevate women in sports. The app was created in a “groundbreaking” partnership between The Sports Bra and United City FC Women, a women’s amateur soccer club in Los Angeles, which is prepping for an international tour...

September 27, 2024

Chicago Sky fire head coach Teresa Weatherspoon after just one season

The Chicago Sky have fired head coach Teresa Weatherspoon after just one season, the team announced on Friday. Weatherspoon, who was hired less than a year ago, went 13-27 in her first year in charge, as the Sky missed the playoffs for the first time since 2018. "After careful consideration, we have...

September 26, 2024

Join Women-Led Wednesday Initiative to Drive Change and Uplift Women In Business

Sun Valley, ID (Sep 26, 2024) /SPORTSWIRE WOMEN/ - Women-Led Wednesday, the annual purpose-driven holiday that urges the public to shop women-led businesses, returns for the seventh year, calling on consumers to be mindful of their purchasing power leading up to popular eCommerce holidays like Black Friday and Cyber Monday....

September 25, 2024

Fuel Goods and Human Powered Health Partner to Revolutionize Sports Nutrition with Personalized, Direct-to-Athlete Solutions

September 25, 2024 - Asheville, NC/SPORTSWIRE WOMEN/ – Fuel Goods, the inclusive leader in making sports nutrition accessible and approachable for all people, and Human Powered Health (HPH), the premier human performance testing company, proudly announce a strategic partnership aimed at empowering individuals to be proactive about their health and performance....

September 24, 2024

Women who played sports are more likely to be business leaders

Title IX, which was enacted as part of the Education Amendments of 1972, prohibits sex-based discrimination in schools and subsequently requires that institutions provide equal athletic opportunities for both men and women. Some of the most influential women in business today played sports in their childhoods. A 2023 Deloitte survey found...