BUSINESS NEWS

February 10, 2025

Nike’s Super Bowl Ad Puts Women Athletes Center Stage on a Male-Dominated Field

As Nike plots its comeback, the brand is celebrating women athletes changing the game in its first Super Bowl ad in nearly three decades. AdWeek

February 8, 2025

Women’s flag football players bask in Super Bowl spotlight

Women's flag football got its moment in the mega-sized Super Bowl spotlight this week in New Orleans, as the NFL moves to harness the momentum of women's sports in the United States. Reuters

February 6, 2025

Portland’s WNBA and NWSL teams will share the first joint training facility

The Portland Thorns of the National Women's Soccer League and the city's as-yet unnamed WNBA team will train together at a new performance center in a first-of-its-kind alliance between teams from both leagues. Both women's teams are owned by the Bhathal family, which also has a stake in the NBA's...

February 5, 2025

Butler Athletics receives $12 million pledge in support of women’s sports

Butler Athletics is set to receive the largest documented estate commitment in school history, a gift aimed to support its women's athletic programs, on national girls and women in sports day. IndyStar

February 4, 2025

Therabody Launches “Therabody, for Her” To Support Women’s Wellbeing

Therabody has unveiled “Therabody, for Her,” an initiative dedicated to women’s health across four critical life stages: mental wellbeing, menstruation, motherhood, and menopause—termed the “Four Ms.” The initiative aims to provide women with the tools and knowledge they need to navigate these different phases of life. Athletech News

February 4, 2025

Wild Rye Bolsters Its Team with Two New Hires

Sun Valley, ID (Feb. 4, 2025) /SPORTSWIRE WOMEN/ -  Wild Rye, the women-led brand that creates beautifully designed technical apparel to empower women in the outdoors and beyond, is excited to announce two new additions to the brand’s growing team: national sales manager, Megan Odom, and supply chain operations manager,...

February 3, 2025

Ariel Investments launches women’s sports fund

The Ariel Investments Project Level will turbo charge growth in women’s sports through ‘diversified investments and significant ownership stakes’. SportsPro

January 30, 2025

Charlotte introduces professional women’s basketball team

Charlotte will be one of four cities that's part of a brand-new professional women's basketball league. Named the UPSHOT League, this initiative is dedicated to uniting excellence and values while empowering women in basketball. The league announced four teams for its debut season, including Charlotte, Greensboro and Jacksonville, Florida. Officials said...

January 30, 2025

Why Bill and Crissy Haslam, Candace Parker and others put in WNBA bid for Nashville team

An ownership group including Bill and Crissy Haslam, Candace Parker, and Faith Hill and Tim McGraw has submitted a bid for a WNBA expansion team in Nashville. The team would be named the Tennessee Summitt in honor of the legendary Lady Vols coach. The ownership group is privately financing the bid and...

January 30, 2025

NWSL announces Denver as its 16th franchise, to begin play in the 2026 season

The NWSL announced on Thursday that Denver will be its 16th franchise, beginning play in the 2026 season. It will be Denver's first women's professional sports team in a major national league. A group led by IMA Financial Group CEO Robert Cohen is reportedly paying a record expansion fee of $110 million....

January 30, 2025

World Cup Champion Alex Morgan Sees a VC Wave Coming to Women’s Sports

Alex Morgan anticipates a VC wave shaping women's sports and has launched Trybe Ventures to back sports teamsleages , AI, and wellness startups. Business Insider (PAYWALL)

January 30, 2025

Peyton Manning among investors for proposed Nashville WNBA franchise

The chairman of the NHL's Nashville Predators and his wife want to bring the WNBA to Music City and have teamed up with a star-filled investor group including Candace Parker, Pro Football Hall of Fame quarterback Peyton Manning. Fox Sports

January 29, 2025

Caitlin Clark Effect Drove Record $3.26 Million in Ticket Sales at Iowa

Thanks to star player Caitlin Clark, Iowa sold out its 2023-24 season ticket slate for the first time in program history. The Iowa women’s basketball program generated a record-setting $3.26 million in ticket sale revenue for 2023-24. Yahoo Sports

January 28, 2025

Oofos Names Liz White Chief Marketing Officer

Oofos has hired Liz White for its newly-created chief marketing officer role. White will use her expertise in “combining data analytics and creative storytelling” to shape its marketing strategies. Footwear News

January 28, 2025

Canada Goose Appoints Luxury Fashion Vet as SVP Merchandising

Canada Goose has appointed Judit Bankus as SVP of merchandising. Bankus will play a key role in shaping the brand’s product roadmap through a lens of sustainability and innovation to support long-term growth. SGB Media

January 22, 2025

Naomi Girma: Chelsea agree first $1m transfer in women’s football

Chelsea are set to make USA defender Naomi Girma the first $1m transfer in women’s football after agreeing a world-record fee with San Diego Wave. Yahoo Finance

January 22, 2025

EXEC: REI Names Mary Beth Laughton as Next CEO as Eric Artz Plans Exit

REI Co-op President and CEO Eric Artz will retire in March, marking a new chapter in the co-op’s 87-year history. The Board of Directors said the outgoing CEO shared his intentions to retire with the Board as part of a planned succession process and he will actively support Laughton during...

January 20, 2025

Angel City co-founder targets ‘minority stake’ in Chelsea women’s team

Kara Nortman, one of the co-founders of the National Women’s Soccer League’s (NWSL) Angel City, is reportedly exploring the purchase of a minority stake in Women’s Super League (WSL) champions Chelsea through her Monarch Collective investment platform. According to Sky News, Monarch Collective is among the parties eyeing a minority interest...

January 17, 2025

Unrivaled Is Built for Its Mom Athletes With On-Site Nannies

For all the glitz and glam of the new 3-on-3 league Unrivaled, one practical element is standing out to a number of players: nannies. Unrivaled is founded by WNBA players Napheesa Collier and Breanna Stewart, both of whom are mothers. Inside Unrivaled’s Florida complex of an 850-person capacity show court, weight...

January 16, 2025

The Women’s Sports Foundation Welcomes Seven New Trustees Who Will Help Propel its 50-Year Legacy into 2025 and Beyond

Val Ackerman (BIG EAST Conference); Stacey Allaster (United States Tennis Association); David Friedman (Earlystone Management Inc.); Rachel Garcia (USA Softball); Alexander Popov (Carlyle Group); Bill Shelton (Group 1001); and Gabby Thomas (USA Track & Field), join an innovative group of cross-sector experts who are fiercely fighting for gender equity throughout the sports ecosystem. WSF President Scout Bassett will continue in her role for...

January 16, 2025

$78M training facility to be built for Fever in downtown Indianapolis

After a run to the postseason behind Caitlin Clark, the WNBA's Rookie of the Year, the Indiana Fever will be on the receiving end of a $78 million "sports performance center" to be built in downtown Indianapolis. Reuters

January 15, 2025

Unrivaled Basketball’s luxury touches raising the bar for women’s pro sports

Williams had plopped herself onto the wooden bench as part of her recovery from Lunar Owls practice. She had plans to get a massage, too, after she wrapped up her Unrivaled media obligations. New York Post

January 15, 2025

March Madness will pay women’s teams under a new structure approved by the NCAA

The unanimous vote by NCAA membership was met by a round of applause both inside the ballroom and around the sport. This was the final step toward a pay structure for women playing in March Madness. MSN

January 15, 2025

Did Pickleball Ace Pay Equity For Women Athletes? Greater Investment Wins Big For Athletes, Sports And Fans

Professional pickleball volleyed for equal pay and scored. Major League Pickleball (MLP) and the Professional Pickleball Association (PPA Tour) recently announced that their equal pay and play approach resulted in the sport’s more than 60 pro women athletes earning an average annual salary of $260,000 in 2024. Forbes

January 13, 2025

WNBA Free Agency Is Nigh, but CBA Uncertainty Raises Huge Questions

WNBA Free agency has started as teams may hand out co re designations—but this year’s offseason is significantly impacted by what’s to come next year. Front Office Sports