BUSINESS NEWS
Want to stay up to date on the latest women's sports press releases and business news? Scroll below to view all women's sports business news.-
January 21, 2026
Female sport coaches twice as likely as men to be bullied, study finds
Women who coach sports in the UK are experiencing bullying and harassment at far higher rates than men, according to a new study. The survey of 2,000 coaches conducted by the charity Women in Sport and Leeds Beckett University found 30% of women surveyed said they had experienced bullying in...
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January 18, 2026
L.A. Takes The Top Spot As America’s Best City For Women’s Sports
Los Angeles is the best city for sports regardless of gender, and this new study proves it. According to a new nationwide ranking from Covers.com, L.A. officially landed in the No. 1 spot as the best city in the United States for women’s sports. The study measured attendance, media visibility, youth participation, college...
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January 16, 2026
WNBA Exploring Buying Back 16% Stake Sold in 2022
Five years ago, the WNBA’s business was in a desperate place. Fresh off a pandemic season, the effects of which reverberated well into 2021, the league needed money. Commissioner Cathy Engelbert led a capital raise that the league trumpeted as “the largest-ever” for a women’s sports property, eventually selling a...
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January 15, 2026
Alex Morgan Leads Investor Group for Women’s Indoor Golf League
WTGL, the newly announced women’s indoor team golf league, will launch with a strong list of high-profile female investors across sports and entertainment. Former U.S. women’s national soccer team star Alex Morgan’s Trybe Ventures will be the lead capital partner for WTGL, which is set to debut in the winter of...
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January 14, 2026
Women Shut Out Again From List of Top 100 Highest-Paid Athletes
Female athletes are earning more than ever as dollars flow into professional leagues in basketball, soccer, softball, hockey and volleyball. A record 15 female pros earned more than $10 million last year via salaries, prize money and endorsements, up from only six in 2023. Yet for the third straight year, no women...
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January 12, 2026
WNBA, players’ union agree to moratorium, halting initial stages of free agency
The WNBA and its players’ union agreed to a moratorium for league business Monday. The moratorium, which was confirmed by the league, was necessary because the sides failed to reach a deal on a new collective bargaining agreement or an extension of the current one by Friday night’s deadline. The...
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January 12, 2026
WNBA free agency: How are continued CBA negotiations affecting offseason schedule?
The WNBA and the Women's National Basketball Players Association have entered a period of "status quo" after the 2020 collective bargaining agreement expired on Friday without a new deal or another extension. Though a work stoppage is now a possibility, both sides have signaled a desire to continue negotiations. "The...
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January 9, 2026
Former WNBA player, Atlanta Dream owner invests in The Sports Bra
Former WNBA player and part-owner of the Atlanta Dream Renee Montgomery is now an investor in The Sports Bra, the Portland-based sports bar dedicated to women’s sports and their fans. The move comes as The Sports Bra founder and CEO Jenny Nguyen embarks on a franchising strategy for the business. New Sports...
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January 8, 2026
The Surging Femtech Sector Is Racing Toward a $267B Future
Market data points to femtech’s evolution beyond fertility apps, creating new openings for fitness brands, wearable makers and hospitality players to embrace women’s health It’s hard to avoid a conversation about women’s health these days, as if decades of neglect are now being repaid all at once. Hormonal health, fertility,...
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January 5, 2026
How Unrivaled plans to become women’s basketball’s Champions League
Alex Bazzell has a vision for Unrivaled, the 3-on-3 professional women’s basketball league beginning its second season on Monday, Jan. 5, in Miami, Florida. “What we want to build this into is the Champions League of women's basketball,” said Bazzell, the president of Unrivaled. “And that's not a competition towards...
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January 5, 2026
Swiatek: Women’s tennis does not need ‘Battle of the Sexes’
Iga Swiatek did not watch Aryna Sabalenka take on Nick Kyrgios in Dubai and does not feel women's tennis requires such events; world No 2 said: "We have so many great athletes and great stories to present"; Swiatek is playing for Poland in United Cup in Australia, live on Sky...
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December 28, 2025
Mark Walter Offered a Stake in His WNBA Team. Billie Jean King Wanted More
King has been breaking barriers her whole life, including in business after her storied tennis career. BJK Enterprises CEO Ilana Kloss told FOS how they ended up as part owners of the Dodgers. When Dodgers and Lakers owner Mark Walter offered Billie Jean King and Ilana Kloss the chance to...
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December 26, 2025
10 Moments That Changed the WNBA Forever in 2025
The 2025 WNBA season was one for the record books, defined by the departure of legends, the rise of a new generation of game-changers, and a massive surge in popularity. From historic on-court milestones to significant shifts in the business landscape, the year delivered a continuous stream of headlines that invariably...
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December 22, 2025
Americans Plan To Spend $60B on Fitness in 2026, Cut Back on Other Expenses Instead
A new survey shows fitness is a top spending priority for Americans, with many respondents indicating they‘d rather spend less on dining out and travel before cutting back on gym memberships Fitness remains the most popular New Year’s resolution for Americans — and a top spending priority. A new nationwide...
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December 22, 2025
Denver City Council approves Summit women’s soccer stadium plan
Denver City Council gave its $50 million final stamp of approval Monday night for a planned professional women’s soccer stadium. Denver Summit FC threatened to abandon its plans to bring the team and a 14,500-seat stadium to Santa Fe Yards, if Denver failed to provide an initial public investment of $50 million. The...
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December 18, 2025
LOVB pro volleyball to add expansion franchise in San Francisco
League One Volleyball (LOVB) is in a golden state of mind following the announcement of its newest franchise. On Thursday, Dec. 18, the women's professional indoor volleyball league announced it's expanding to the Bay Area with the LOVB San Francisco franchise, bringing the total number of teams in the league to...
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December 17, 2025
The World’s Most Valuable Women’s Sports Teams 2025
After three decades of existence, the WNBA finds itself in a precarious position as team owners and the players’ union battle over a new collective bargaining agreement. Coming off two seasons that set attendance and TV ratings records, athletes want a larger share of the league’s growing revenue, among other demands. Owners, naturally, want to keep costs down as the...
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December 9, 2025
Climber Charles Barrett Just Lost His Court Appeal
In a ruling issued on December 8, the United States Ninth Circuit Court of Appeals upheld a lower court’s conviction and life sentence of accomplished California climber and guidebook author Charles Barrett for the rape of a woman in Yosemite National Park. Barrett was found guilty by a federal jury after a February 2024...
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December 4, 2025
Tonal’s 2025 State of Strength Report Reveals Shorter Workouts, Smarter Training, and a Major Shift Toward Longevity
Tonal, the pioneer of the world’s smartest strength training system and home to the largest strength dataset in the world, today released its 2025 State of Strength Report, revealing how fitness trends are shifting toward shorter, smarter, and more personalized routines that support long-term health. Drawing on data from 32,000* members...
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December 4, 2025
Caitlin Clark’s 2025 Salary: $114K From WNBA, $16M From Sponsors
It was a frustrating season on the court for Caitlin Clark, as a series of injuries limited her to suit up in only 30% of Indiana Fever games during the 2025 WNBA regular season. But she crushed it off the court, thanks to an endorsement portfolio that pushed her total...
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December 2, 2025
Strava Releases 12th Annual Year in Sport Trend Report, Revealing That Doomscrolling Is Out, Movement Is In
Strava, the app for active people with over 180 million users across more than 185 countries, today released its 12th annual Year In Sport: Trend Report, revealing a fundamental shift in how younger generations are choosing to connect: they're logging off and lacing up. Running and racing boomed in 2025. Gen...
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December 2, 2025
U.S. Soccer Launches Kang Women’s Institute to Transform Health and Performance in the Women’s Game
U.S. Soccer announced the launch of the Kang Women’s Institute, a first-of-its-kind platform designed to accelerate advancements in the women’s game through science, innovation, and elevated best practices. Made possible through a transformative investment from business leader and women’s sports advocate Michele Kang, the Kang Institute will establish research-backed best...
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December 2, 2025
Mark Allen Signals Major New Initiative to Boost Women’s Participation in Triathlon
Mark Allen, one of the greatest athletes in triathlon history and a six-time Ironman World Champion, used his Instagram platform this week to signal a major development for women in the sport. Allen has been a visible advocate for equity in triathlon, including leading a petition that pushed Ironman to...
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December 2, 2025
With Nike merch, TV, and podcasts Togethxr is making its motto a reality
Former pro soccer player Alex Morgan, snowboarder Chloe Kim, swimmer Simone Manuel, and basketball player Sue Bird launched Togethxr in 2021, with a mission to increase media coverage of women’s sports. Four years later, the media and commerce brand—which encompasses merch, a production studio, and a podcast network—is demonstrating that women’s sports...
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December 1, 2025
WNBA proposes $1.2M max player salary amid ongoing CBA negotiations
One day after the WNBA and Women's National Basketball Association (WNBPA) agreed to extend the current collective barging agreement (CBA) through Jan. 9, the league has reportedly come to the negotiating table with a new proposal that increases player compensation. The league's latest offer includes a maximum $1 million guaranteed base salary...
