BUSINESS NEWS
Want to stay up to date on the latest women's sports press releases and business news? Scroll below to view all women's sports business news.-
January 22, 2025
Naomi Girma: Chelsea agree first $1m transfer in women’s football
Chelsea are set to make USA defender Naomi Girma the first $1m transfer in women’s football after agreeing a world-record fee with San Diego Wave. Yahoo Finance
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January 20, 2025
Angel City co-founder targets ‘minority stake’ in Chelsea women’s team
Kara Nortman, one of the co-founders of the National Women’s Soccer League’s (NWSL) Angel City, is reportedly exploring the purchase of a minority stake in Women’s Super League (WSL) champions Chelsea through her Monarch Collective investment platform. According to Sky News, Monarch Collective is among the parties eyeing a minority interest...
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January 17, 2025
Unrivaled Is Built for Its Mom Athletes With On-Site Nannies
For all the glitz and glam of the new 3-on-3 league Unrivaled, one practical element is standing out to a number of players: nannies. Unrivaled is founded by WNBA players Napheesa Collier and Breanna Stewart, both of whom are mothers. Inside Unrivaled’s Florida complex of an 850-person capacity show court, weight...
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January 16, 2025
$78M training facility to be built for Fever in downtown Indianapolis
After a run to the postseason behind Caitlin Clark, the WNBA's Rookie of the Year, the Indiana Fever will be on the receiving end of a $78 million "sports performance center" to be built in downtown Indianapolis. Reuters
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January 15, 2025
Unrivaled Basketball’s luxury touches raising the bar for women’s pro sports
Williams had plopped herself onto the wooden bench as part of her recovery from Lunar Owls practice. She had plans to get a massage, too, after she wrapped up her Unrivaled media obligations. New York Post
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January 15, 2025
March Madness will pay women’s teams under a new structure approved by the NCAA
The unanimous vote by NCAA membership was met by a round of applause both inside the ballroom and around the sport. This was the final step toward a pay structure for women playing in March Madness. MSN
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January 15, 2025
Did Pickleball Ace Pay Equity For Women Athletes? Greater Investment Wins Big For Athletes, Sports And Fans
Professional pickleball volleyed for equal pay and scored. Major League Pickleball (MLP) and the Professional Pickleball Association (PPA Tour) recently announced that their equal pay and play approach resulted in the sport’s more than 60 pro women athletes earning an average annual salary of $260,000 in 2024. Forbes
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January 13, 2025
WNBA Free Agency Is Nigh, but CBA Uncertainty Raises Huge Questions
WNBA Free agency has started as teams may hand out co re designations—but this year’s offseason is significantly impacted by what’s to come next year. Front Office Sports
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January 9, 2025
Next Is Now Women’s Sports Docuseries Wants More Brands on Its Team
Getting women’s sports a larger share of overall sports coverage is a team effort, and Religion of Sports, Ensemble, Deep Blue Sports + Entertainment, and Roku have combined forces to attack that goal. Adweek
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January 7, 2025
Coco Gauff Invests in Unrivaled Basketball League, Hopes to ‘Uplift Women’s Sports’
Women's tennis star Coco Gauff has invested in the professional 3-on-3 women's basketball league, Unrivaled Basketball. The 20-year-old shared a statement on social media, emphasizing her commitment in "uplifting women's sports." Unrivaled is an "innovative" 3-on-3 women's basketball league founded by U.S. Olympians Napheesa Collier and Breanna Stewart. The league...
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January 6, 2025
Enter the Golden Age of Branding in Professional Women’s Sports
While some teams in other women’s professional sports leagues are upping their branding games as well—with clubs like the Angel City FC and the San Diego Wave setting the bar in the NWSL— there is still ample room for growth (and investment) across the industry. Printmag
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January 3, 2025
National Women’s Soccer League team coming to Colorado for record $110 million fee
The National Women's Soccer League's (NWSL) 16th team is coming to Denver, Gov. Jared Polis announced in an X post on Jan. 2. According to our Denver news partners, the city is expected to pay a record $110 million expansion fee, a report from Sportico states – a sum that's more than double...
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December 28, 2024
Front Office Sports seeks a business of women sports reporte
Front Office Sports is seeking a dynamic reporter to lead our coverage of the business of women’s sports. This role requires someone who understands the workload and focus that comes with working at a dynamic and fast-paced media company. talkingbiznews
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December 27, 2024
Phoenix’s first female sports bar called Title 9 Sports Grill set to open amid rise in women’s sports
A new sports bar called Title 9 is planning to open at the end of January. The bar is going to feature women's sports and is co-owned by two former women athletes. As women’s sports rise in popularity, fans are finding a slight problem: There’s nowhere to watch them. When Audrey...
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December 19, 2024
Franklin Sports Announces a Multi-Year Licensing Agreement with the WNBA
Franklin Sports, a leading brand in the sporting goods industry, announced today a multi-year licensing agreement with the Women’s National Basketball Association (WNBA). Franklin’s youth and fan products—slated to debut in the summer of 2025—will create greater engagement with basketball and the WNBA’s brand among a generation of young fans, a...
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December 19, 2024
Pickleball leads the way in women’s sports pro salaries as sport continues growth
In the year of the women's sports boom, the most lucrative sport for female athletes wasn't basketball or soccer, but pickleball. The pro pickleball tour paid out on average $269,000 to its female competitors. Awful Announcing
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December 18, 2024
Women’s Sports Network Expands Reach With Samsung TV Plus Deal
FAST Studios’ Women’s Sports Network has expanded its distribution with the addition of Samsung TV Plus, potentially bringing 88 million active users in 30 territories to the channel. With the addition of Samsung TV Plus, Women’s Sports Network is now available via Roku, Amazon Sports, MyFree DirecTV, LG Channels on LG Smart...
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December 16, 2024
Unrivaled’s $28 Million Investing Round Includes Phelps, Giannis, Staley, Watkins
We are getting close to the start of the new women's basketball league, Unrivaled. It will be a 3-on-3 league that has generated a ton of buzz since being announced earlier in the year. The league will debut on Jan. 17 and the league has revealed revealed coaches and rosters....
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December 16, 2024
Silicon Valley Eyes Women’s Professional Football Franchise with the WNFC
Following recent WNFC expansion cities Chicago and Jersey Shore, Silicon Valley tech executive Jake Langner is leading a small group of investors who are exploring the opportunity to bring a San Jose team to the growing league. GlobeNewswire
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December 12, 2024
Alexis Ohanian makes donation to Virginia women’s basketball
The Virginia women's basketball team is getting what the school calls a "multi-year transformational gift" from entrepreneur and philanthropist Alex Ohanian. Ohanian, who is married to tennis legend Serena Williams and is one of the founding investors in the Angel City FC team in the NWSL, has a history of support...
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December 12, 2024
The year in review: Garmin releases 2024 Garmin Connect Data Report
Garmin released its 2024 Garmin Connect™ Data Report, highlighting overall health and fitness trends from its customers around the world. From detailed health and wellness stats – like how well our customers slept or how their bodies responded to stress – to fitness-driven data like average daily steps, insights from the...
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December 8, 2024
Caitlin Clark Fever rookie card sells for record-setting price, second-highest sale ever in women’s sports
A Caitlin Clark Indiana Fever rookie card has sold for a record-setting $234,850 at auction, per Goldin. t is the most expensive women's basketball card ever. CBS Sports
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December 4, 2024
Highest-Paid Female Athletes 2024: Coco, Caitlin and Korda Soar
Interest in women’s sports has exploded recently with record TV ratings, attendance, revenue, sponsorships and franchise valuations across multiple sports properties. For the athletes, the money is starting to flow as well. The world’s 15 highest-paid female athletes will earn an estimated $221 million in 2024, up 27% versus last...
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December 3, 2024
Women’s World Cup-winning coach Jill Ellis takes full-time leadership job at FIFA
Two-time Women’s World Cup-winning coach Jill Ellis took a full-time job with FIFA as its chief football officer on December 3. Ellis will continue to work alongside Arsène Wenger, FIFA chief of global football development, in a partnership they started in 2021 when she led the governing body’s technical advisory...
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December 2, 2024
Mollie Marcoux Samaan stepping down as LPGA commissioner after 3 1/2 years of record prize money
Mollie Marcoux Samaan is resigning in January as LPGA commissioner, a surprise announcement Monday after record growth in prize money along with criticism the LPGA wasn't gaining in popularity during the surge in women's sports. Star Tribune
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