BUSINESS NEWS
Want to stay up to date on the latest women's sports press releases and business news? Scroll below to view all women's sports business news.-
July 2, 2025
Former athletes sue SFA over axing women’s sports
Six former female athletes are suing Stephen F. Austin State University for violating Title IX a little more than a month after the school announced it was cutting four sports. The LufKin Daily News
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July 1, 2025
Inside Women’s Sports Bar Boom
Women’s sports bars are increasingly opening across the country. Some of these establishments, which broadcast only women’s games, are cashing in with full houses; others are still wrestling with finding enough capital to stay solvent. FRONT OFFICE SPORTS
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June 30, 2025
Lululemon Sues Costco Over Alleged Copycat Yoga Pants
Lululemon filed a lawsuit against Costco, charging the warehouse club is selling “confusingly similar” replicas of its jackets, sweatshirts and pants. In a lawsuit filed Friday in the U.S. District Court for the Central District of California, Lululemonclaims that certain Costco products imitate its own designs so closely that it constitutes...
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June 28, 2025
Women’s Sports Bars Are on the Rise. Survival Isn’t Guaranteed
Women’s sports bars are increasingly opening across the country. Some of these establishments, which broadcast only women’s games, are cashing in with full houses; others are still wrestling with finding enough capital to stay solvent. FOS contributor Ellyn Briggs checked in with six of these bar owners on their high-risk, high-reward industry. FOS
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June 27, 2025
VC Firm Launches $16M Fund To Back Wellbeing Tech Startups
The San Francisco-based VC firm has locked in $16 million for the first close of its second fund, aiming to scale startups that put emotional intelligence and human resilience at the core of their tech. Athletech NEWS
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June 26, 2025
Tennis Star Aryna Sabalenka Takes Stake in David Beckham’s IM8
IM8, the supplement brand co-founded by David Beckham and health sciences company Prenetics, has signed female tennis star Aryna Sabalenka as a global ambassador in a deal that also sees Sabalenka become a shareholder of IM8, the sides announced during Wimbledon 2025. Athletech NEWS
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June 25, 2025
How Should Sports Journalism Adapt To The Women’s Sports Boom?
You might already know this, but women’s sports are kind of a big deal these days. Whether we’re talking media rights deals, or ratings, or advertising, or even new leagues, the sports landscape has shifted significantly since 2024, when the Caitlyn Clark effect plus the Paris Olympics shifted the landscape....
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June 23, 2025
Lululemon Lays Off 150, Plans ‘Modest’ Price Increases
Lululemon is tightening its operations by eliminating roughly 150 corporate roles, a move the company says is part of an effort to operate with greater agility. The layoffs, which impact employees across Lululemon’s global store support centers, come as the popular brand prepares to implement strategic price increases, described by executives...
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June 18, 2025
Gambling and social media abuse of women in sport – what is going on?
According to Signify, which has been working with tennis authorities on detecting abuse through an artificial intelligence-led detection system called Threat Matrix, a significant proportion of abuse sent to tennis players stems from gamblers who have lost bets. Across the year, a category they call 'angry gamblers' sent 40% of...
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June 18, 2025
Gambling and social media abuse of women in sport – what is going on?
When tennis player Katie Boulter revealed to the BBC the shocking scale of abuse she receives on social media, she emphasised that many angry messages feature references to gambling. BBC SPORT
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June 16, 2025
Monumental Sports & Entertainment Becomes Early Investor in Women’s Sports Platforms The IX and The Next
Monumental Sports & Entertainment (MSE) announced today that it has made a strategic investment in sports media platform The IX and its dedicated women’s basketball vertical The Next. Monumental
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June 15, 2025
Souhan: Sarah Spain lauds success of Minnesota women’s sports, invests in Aurora
Sarah Spain is host to the podcast “Good Game with Sarah Spain,” has a new book entitled “Runs in the Family” and writes for espnW. She has created a national profile while fearlessly championing women sports and social justice. So maybe it shouldn’t have surprised anyone that she became an...
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June 10, 2025
Track Star Sha’Carri Richardson Partners With Reddit Co-Founder Alexis Ohanian To Build Multicity Athlos Track Empire
Olympic gold medalist and global track sensation Sha'Carri Richardson joined startup Athlos as an owner-advisor, stepping into a leadership role with the women-focused athletics startup as it plans a massive expansion into a team-based, multi-meet league beginning in 2026. yahoo!
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June 10, 2025
Eddie Nunez’s Ambitious Makeover Of Women’s Sports at Houston Continues With New Softball Coach Chrissy Schoonmaker — Inside the Transformation Plan
University of Houston athletic director Eddie Nuñez found himself returning to the coach who he felt really wanted to be at UH again and again. Chrissy Schoonmaker jumped out early, stayed in the mix throughout the search and ended up being the choice in the end. PAPER CITY
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June 9, 2025
WNBA Launches Nationwide Game Changing Campaign For Women’s Sports
The WNBA continues to grow after a record-breaking 2024 season behind Caitlin Clark, Angel Reese, and their respective draft class. heavy.
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June 7, 2025
Women’s sports are thriving in Saudia Arabia, thanks to the government’s Vision 2030 plan
Women’s sports are growing in popularity globally, and athletes from the Middle East are increasingly making their mark on the world stage. FORTUNE
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June 5, 2025
Seattle Storm Stakes Sold at $325 Million Valuation
Owners of the Seattle Storm recently sold small pieces of the WNBA team at a $325 million valuation. The transaction represented roughly 1.5% of the team's equity. SPORTICO
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June 4, 2025
Peyton Manning joins Denver NWSL franchise ownership
Hall of Fame quarterback Peyton Manning has joined the ownership group of the Denver NWSL expansion franchise that will begin play next year. Manning is a five-time NFL MVP and a two-time Super Bowl champion who played his final four seasons with the Denver Broncos, retiring in 2016 shortly after leading the team to...
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June 2, 2025
The Richest Female Sports Team Owners 2025
Chaos in the public markets over the past year has taken a bite out of Miriam Adelson’s fortune, dropping her net worth 3%. But the 79-year-old widow of former Las Vegas Sands CEO Sheldon Adelson can always count on her sports team. Forbes
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June 2, 2025
The Richest Female Sports Team Owners 2025
Chaos in the public markets over the past year has taken a bite out of Miriam Adelson’s fortune, dropping her net worth 3%. But the 79-year-old widow of former Las Vegas Sands CEO Sheldon Adelson can always count on her sports team. Forbes
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June 2, 2025
How Startups Tap into the Women’s Sporting Goods Boom
Startup companies including Moolah Kicks and Round 21, as well as star athlete-owned Togethxr, are seeking to capitalize on this niche, which drove an estimated $4 billion in merchandise sales last year, according to a report from Deloitte. CO
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June 2, 2025
Women’s Sports is on the Rise: Meet the 5 Most Valuable Teams
The WNBA’s NY Liberty officially became the highest valued women’s sports team in history. Raising funds from a group of investors in a deal that values the franchise at $450 million, this marks the largest valuation ever for a professional women’s sports team. yahoo sports
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June 1, 2025
WNBA Championship Ring Boom: ‘Way Bigger. Way More Diamonds’
Sandy Brondello won her first WNBA championship ring after leading the Phoenix Mercury to a title in 2014. In May, she stepped up to receive her second as the skipper of the Liberty—the last remaining original WNBA team without a title, which finally claimed one in 2024. FRONT OFFICE SPORTS
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May 30, 2025
WNBA Players Prioritize Child Care, Family Benefits in CBA Fight
Breanna Stewart, two-time WNBA MVP, three-time league title winner and mother of two, has finally reached another milestone in the WNBA. Sportico
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May 22, 2025
New York Liberty Reach Record Women’s Sports Franchise Valuation
The spotlight is firmly on the WNBA this year and the league has the sports world’s full attention. There was a seismic shift in interest last season with a new rookie class bringing eyes and interest to the league like they hadn’t seen in decades—and the New York Liberty just...
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