BUSINESS NEWS
Want to stay up to date on the latest women's sports press releases and business news? Scroll below to view all women's sports business news.-
February 26, 2024
UCI hands out suspensions after Cynisca Cycling found guilty of participating ‘in a fraud’
The UCI has suspended members of Cynisca Cycling after the team disguised a mechanic as a rider in an effort to gain entry to last year's Argenta Classic. American team Cynisca were missing one of their five riders due to illness for the road race in Belgium. Mechanic Moira Barrett dressed as...
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February 21, 2024
Biden-Harris Administration’s ARPA-H commits $100 million to accelerate women’s health research
As the first major deliverable of the White House Initiative on Women’s Health Research, the Advanced Research Projects Agency for Health (ARPA-H), an agency within the U.S. Department of Health and Human Services (HHS), announced the ARPA-H Sprint for Women’s Health, which commits $100 million towards transformative research and development...
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February 15, 2024
Nike Is Laying Off 2% of Workforce as Company Works to ‘Right-Size’ Organization
After months of speculation, Nike confirmed late Thursday that it is laying off 2 percent of its workforce. The move comes after the athletic giant revealed in December that it was taking steps to “streamline” the organization and would look to save up to $2 billion in costs over the...
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February 13, 2024
Jenny Cavnar Becomes First Female MLB Play-By-Play Announcer
NBC Sports California, the team’s regional sports network, has named Jenny Cavnar as the primary play-by-play announcer for A’s games, making her the first female primary play-by-play voice in the history of Major League Baseball. Cavnar spent the past 12 years as a backup play-by-play announcer, and reporter, as well...
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February 8, 2024
Women’s sport viewership grew to record levels in 2023
A total of 46.7 million people viewed 1+ minute of women’s sports on linear TV, a record tally that is almost 1 million more than the previous high, set in 2019. Streaming service viewership also saw a marked growth surrounding major women’s sporting events, most notably soccer’s FIFA Women’s World...
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February 7, 2024
Women Shut Out from Highest-Paid Athletes Despite Investment Boom
Sportico’s annual feature on the world’s highest-paid athletes published Wednesday and featured zero women in the top 100. None. Nada. Zilch. An expanded look at the 200 top earners would have produced the same result. Female athletes have never been well represented at the top of the financial food chain in sports....
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January 29, 2024
Push to invest in women’s sports facilities is led by female investors
The Kansas City Current’s $117 million stadium will become the first specifically built for a women’s pro team when it opens this spring. Its importance to the NWSL, to women’s sports generally, is immense. It is both symbolic, for what it represents, and tangible in that it will provide a...
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January 22, 2024
Tara VanDerveer sets record for most wins in NCAA hoops history
Step aside, Coach K. Stanford's Tara VanDerveer is the new winningest basketball coach in NCAA history. The Stanford women's basketball team defeated Oregon State 65-56 at Maples Pavilion Sunday to give VanDerveer her 1,203rd career victory, passing former Duke men's coach Mike Krzyzewski. Krzyzewski, who held the record since 2019,...
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January 21, 2024
Sue Bird Says WNBA Players Are ‘Uniquely Positioned to Go After Everything’ in Next Contract Talks | Video
Former professional WNBA athlete Sue Bird anticipates a sweeping collective bargaining agreement (CBA) for women’s basketball players when they next negotiate their contract in the WNBA. The retired and winningest American basketball star sat down with the team behind “Sue Bird: In the Clutch” for an interview at TheWrap’s Sundance Portrait...
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January 18, 2024
Andre De Grasse invests in new Canadian women’s soccer league
Six-time Olympic sprint medallist Andre De Grasse is investing in the future of women’s sports in Canada. The 29-year-old has reportedly bought a stake in team AFC Toronto City, one of eight teams in the new Canadian pro soccer league, Project Eight. Project Eight is a new Canadian women’s professional soccer league,...
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January 16, 2024
Mallory Swanson signs record-breaking NWSL contract with Chicago Red Stars: ‘It’s the start of something new’
United States women's national team striker Mallory Swanson signed a record-setting contract with the Chicago Red Stars, the club announced on Tuesday. The striker will stay in Chicago through 2028 on a four deal with a fifth-year option, a newly allowed league contract. The deal's terms will make Swanson the...
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January 15, 2024
Designing shoes for women’s feet with Wes and Allyson Felix of Saysh (2023)
On How I Built This Lab, Allyson and Wes talk with Guy about their journey to the top of the track and field world, the decision to leave Nike, and how they built the iconic shoe that Allyson wore during her gold medal performance at the 2020 Olympics in Tokyo....
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January 5, 2024
Women’s Sports Hit New Heights with Landmark ESPN-NCAA Deal
ESPN and the NCAA struck an eight-year, $920 million deal for broadcast rights to 40 championships, including the women’s March Madness tournament. Women’s Division I sports comprised more than half of the value in the deal at $65 million annually. FOS
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January 4, 2024
Portland Thorns sold for $63 million to Bhathal family
The Portland Thorns sale has officially gone through, with the Bhathal family acquiring the NWSL team from Merritt Paulson for a record $63 million, according to multiple outlets. The Thorns announced the sale to RAJ Sports, led by siblings Lisa Bhathal Merage and Alex Bhathal, who also own the NBA’s...
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January 3, 2024
Planet Fitness busts gym barriers with help from Megan Thee Stallion
Low-cost gym chain Planet Fitness partnered with Megan Thee Stallion for a new campaign meant to break down fitness barriers in the new year, according to a press release. To capitalize on the interest in fitness that typically arrives in January, the rapper is playing the role of Mother Fitness,...
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December 28, 2023
Who made the most triathlon prize money in 2023?
Long-distance racers dominated the prize money lists in 2023, according to the detailed analysis by Trirating.com’s Thorsten Radde. While two of the top-five money earners from the year did compete in short-course races, the lion’s share of their income came from Professional Triathletes Organisation (PTO) and Ironman races. Here’s a...
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December 26, 2023
Pro Triathlete Ruth Astle Reveals 2023 Finances
After a big 2022, Ruth Astle candidly shares what a not-so-successful season looks like, financially, for a pro triathlete. Triathlete
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December 21, 2023
Pro Volleyball Federation nets CBS Sports as first ever broadcast partner
The Pro Volleyball Federation (PVF) has announced CBS as its first official television partner in a multi year deal that will see matches broadcast on the CBS Sports Network. The broadcast deal continues CBS’s commitment to women’s sport having recently agreed a new deal for the National Women’s Soccer League (NWSL). SportsPro Media
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December 21, 2023
he World’s Highest-Paid Female Athletes 2023
The list of the world’s highest-paid female athletes has a new No. 1: 22-year-old Polish tennis star Iga Świątek, who made an estimated $23.9 million in 2023 (before taxes and agents’ fees). Since Forbes introduced the ranking in 2008, Maria Sharapova is the only other woman beyond Williams and Osaka to have...
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December 19, 2023
How playing sports can make women better leaders
According to data from non-profit organization Canadian Women & Sport, there is a dramatic drop in girls playing sports as their bodies change during puberty, with one in three girls leaving sport by their late teen years. By comparison, only one in 10 teenaged boys leave sports during that time. Girls...
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December 11, 2023
From athlete to advocate: How Kate Johnson drives brand investments in women’s sports
In 1995, Nike released an ad called “If You Let Me Play,” which emphasized the benefits of sports for girls and women at a time when fewer of them were encouraged to be athletes. Kate Johnson remembers it well. At the time, she was a teenager in Oregon (Nike’s home...
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December 6, 2023
Minnesota’s first women’s sports bar to open next spring in Minneapolis
A Bar of Their Own, which will exclusively show and promote women's sports, will open in the old Tracy's Saloon in Minneapolis' Seward neighborhood next spring, it said on social media Wednesday. Owner Jillian Hiscock launched a crowdfunding campaign in October and raised over $140,000 in two months. Though interest...
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November 29, 2023
Women’s Sports Revenue Set to Hit $1B In 2024
In yet another sign of the increasing popularity of women’s sports, elite competitions around the world are projected to surpass $1 billion in annual revenue for the first time next year. A new report from Deloitte predicts that top women’s leagues will generate global revenues of $1.28 billion in 2024....
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November 28, 2023
The Rise of Female Leaders in Fitness & Wellness
During a panel discussion entitled “Women in Charge: Leading beyond Boundaries in Fitness & Wellness,” part of Athletech News’ DISRUPT 2023 video series, a group of highly successful female fitness executives reflected on their journeys to the top of their field, the circumstances that helped get them there and the advice...
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November 20, 2023
Nike Tops List of Brands Supporting Women’s Sports
A survey conducted by Aggregate Sports found Nike to be the top brand respondents felt supported women’s sports the most, followed by Gatorade and Coca-Cola. The survey of 1,000 U.S. adults who consider themselves avid or casual sports fans was conducted in late September by Aggregate Sports, a sales, consulting,...
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