BUSINESS NEWS
Want to stay up to date on the latest women's sports press releases and business news? Scroll below to view all women's sports business news.-
May 11, 2024
Interest in women’s sports rises, but participation gap remains
A congressional watchdog in a new report called on the U.S. Department of Education’s Office for Civil Rights to improve its enforcement of Title IX compliance in college athletics. The U.S. Government Accountability Office in the report issued Thursday appeared critical of the OCR’s oversight in expanding opportunities for women in college...
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May 10, 2024
Toronto Set to Be WNBA’s 14th Franchise, First Outside U.S.
Toronto will be the WNBA’s 14th team and first outside the United States, beginning play in May 2026, according to the CBC. Billionaire Larry Tanenbaum, the chairman of Maple Leafs Sports & Entertainment and a minority owner in the Maple Leafs and Raptors among other investments, was awarded the franchise, with...
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May 8, 2024
WNBA to begin full-time charter flights this season, commissioner says
The WNBA plans to commit $50m over the next two years to provide full-time charter flight service for its teams during the season, the league’s commissioner announced Tuesday in a move that addresses years of player safety concerns. Commissioner Cathy Engelbert said in a meeting with sports editors that the league will...
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May 8, 2024
Dallas approves plan to bring pro women’s soccer team to the Cotton Bowl
The Dallas City Council unanimously approved a plan to bring a new professional women’s soccer team to the Cotton Bowl. Sports fans really only get to enjoy the historic stadium for a few big games out of the year. But that will change when the USL Super League starts its inaugural...
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May 8, 2024
Caitlin Clark boost leads to major broadcast partnership to show Fever games
TEGNA Inc. and the Indiana Fever announced an expansive broadcast partnership that will bring Fever games to an unprecedented number of households across the country. The collaboration, which includes 11 additional markets joining TEGNA’s Indianapolis NBC affiliate, WTHR, marks a milestone in the promotion of the WNBA and women's sports on broadcast television. The...
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May 8, 2024
Retired WNBA legend Candace Parker named president of Adidas women’s basketball
According to Adidas, Parker will "collaborate with the brand to create a powerful platform aimed at influencing and elevating the future of women’s sports. She will drive innovative strategies and empowering initiatives to push the game further while inspiring the next generation of hoopers to dream bigger and reach higher...
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May 5, 2024
How Form’s Co-Founders Use Social Media To Build a Winning Fitness Brand
Recently becoming part of the Seattle Storm ownership group, Sue Bird joined an elite set of former professional athletes turned owners across the NBA and WNBA. She is only the third retired WNBA player to move into ownership, joining Lisa Leslie (Los Angeles Sparks) and Renee Montgomery (Atlanta Dream). Bird's...
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May 5, 2024
A $5,000 check won by Billie Jean King 50 years ago helped create Women’s Sports Foundation
Billie Jean King’s $5,000 check from her sportswoman of the year award was used to launch the Women’s Sports Foundation in 1974. Since then, the foundation has invested more than $100 million to help girls and women gain opportunities and equity in sports. AP Sports
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May 5, 2024
WNBA Doesn’t Show Preseason Game, Fan Stream Gets Huge Audience
On Friday night, the Chicago Sky faced the Minnesota Lynx in their preseason opener. The game was of major interest to followers of women’s basketball, but the WNBA’s streaming app did not air the game, despite listing that all preseason tilts would be watchable from the app. That’s when a fan, @heyheyitsalli, stepped in...
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April 25, 2024
UConn legend Sue Bird joins Seattle Storm ownership group
Following a historic playing career with the Seattle Storm, four-time Seattle Storm WNBA champion Sue Bird is re-joining the franchise, this time as a member of the organization’s ownership group. The Storm announced the news Wednesday but did not disclose Bird’s stake in the franchise. While it is significant Bird is...
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April 23, 2024
The WNBA Boom Goes Beyond Caitlin Clark
On March 7, the reigning back-to-back champion Las Vegas Aces announced they had sold out of season tickets, an apparent first in the WNBA. On Monday, the Dallas Wings and Atlanta Dream both announced they’d done the same. Clark has undoubtedly created more buzz around women’s hoops, but the league was already...
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April 22, 2024
The Sports Bra announces plans to franchise with investment from Reddit co-founder Alexis Ohanian
The Sports Bra, a now-iconic Portland destination that made history as the first women’s sports bar in the world, has announced plans to franchise and expand into other cities. Investment from Reddit co-founder Alexis Ohanian — the husband of tennis legend Serena Williams — will fund the effort in partnership with...
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April 17, 2024
Under Armour Loses Another High-Ranking Female Exec, This Time in the HR Function
The Baltimore-based athletic brand announced in a Tuesday SEC filing that its chief people and administrative officer Tchernavia Rocker will be leaving the company on June 1, 2024 “for personal reasons.” She joined the company in 2019 as its chief people and culture officer, a then-newly created title to emphasize...
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April 16, 2024
Serena Williams eyes potential investment in Caitlin Clark, Angel Reese and Women’s Basketball
Serena Williams, known for her dominance on the Tennis court, is exploring opportunities to channel her influence into women's basketball. The 23-time Grand Slam champion, who already holds ownership stakes in Angel City FC and Los Angeles Golf Club, expressed her interest in owning a WNBA team, provided the conditions are right. In a recent interview...
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April 16, 2024
Clark sets jersey sales record for draft picks
Just two hours after the Indiana Fever selected her with the No. 1 pick in the WNBA draft on Monday, Clark became Fanatics' top-selling draft pick of any draft night in history, according to Darren Rovell of cllct. Clark's jersey sales surpassed those of Jacksonville Jaguars quarterback Trevor Lawrence, who set the...
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April 16, 2024
The WNBA Has Huge Ambitions as Caitlin Clark Finally Comes Aboard
Caitlin Clark made her way to the podium to shake commissioner Cathy Engelbert’s hand and usher in a new era of the WNBA. She did the obligatory interview with ESPN before heading backstage and being greeted by…Jake from State Farm? The insurance spokesman, who has appeared alongside the Iowa star...
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April 8, 2024
WNBA Commish Wants New Media-Rights Deal to Double Old One
Cathy Engelbert is betting big on the WNBA’s next media-rights deal. Speaking on CNBC a day after Iowa fell to undefeated South Carolina in the NCAA championship game, the WNBA commissioner is already talking up the impact Caitlin Clark will bring to her league a week before she officially joins it. The...
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April 2, 2024
FanDuel says Iowa-LSU game was its biggest betting event of all time for women’s sports
The superstar women’s college basketball matchups Monday night attracted more than just viewers — the games also set new sports betting records. FanDueltells CNBC that the Louisiana State University versus Iowa game was its biggest betting event of all time for women’s sports. The record betting comes as women’s sports...
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March 26, 2024
The Women’s Trading Card Market Is Untapped. Can Caitlin Clark Change That?
In her final, record-breaking season at Iowa, Caitlin Clark’s impact on women’s college basketball cannot be overstated, from historic ratings to spiked ticket prices and sold-out arenas. As soon as the obvious No. 1 pick declared for next month’s WNBA draft, the average price for Indiana Fever tickets more than...
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March 25, 2024
VIDEO: Women’s sports are primed for venture investment
March Madness is a thrilling, sometimes nerve-wracking, time of year for many people, and for the first time in history viewers may be more excited for the women's tournament than the men's. As surprising as that sounds, it comes at no surprise to Jasmine Robinson, co-founder and managing partner of...
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March 22, 2024
How Women Are Redefining Fitness on Their Own Terms
Women’s History Month commemorates the achievements and struggles of women throughout history and casts a light on the evolving roles and burgeoning presence of women. The fitness industry serves as a prime example of this evolution. Historically, the fitness world mirrored many other sectors, with men predominantly occupying the roles...
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March 21, 2024
Lululemon Posted Strong Q4 Results but Guides to Slower Q1 Growth
Lululemon Athletica, Inc. CEO Calvin McDonald said the company was pleased with the solid finish for its 2023 fiscal year and continues to deliver ahead of its Power of Three ×2 strategy. Net revenue increased 16 percent to $3.2 billion. International net revenue increased 54 percent, or 56 percent on...
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March 21, 2024
Caitlin Clark may already make the WNBA a lot more money before even going pro
The 2023 NCAA Championship game between Iowa and LSU was by far the most-watched game on record — garnering an average viewership of nearly 10 million — and this has parlayed into strong viewership numbers throughout the 2024 regular season. But while the first round of March Madness is only...
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March 21, 2024
Lindsey Vonn Invests In SLC’s New Women’s Professional Soccer Team
On Friday, three-time Olympic medalist Lindsey Vonn announced her investment to the National Women’s Soccer League 2024 expansion side Utah Royals FC, a decision that is sure to empower women in sports worldwide. Now, being a part owner of the club, Vonn posted to Instagram that "women in sports is a movement,...
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March 15, 2024
Angel City For Sale: NWSL’S Most Valuable Team Seeks New Owner
The NWSL’s most valuable franchise may soon have a new owner. The board of Angel City FC has hired Moelis & Company to explore a control sale of the franchise, according to multiple people familiar with the plan. The process follows tension between some board members over team governance, said the...
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