FITNESS & NUTRITION NEWS

January 10, 2024

Female Fitness Influencers Flex Monetizing Muscles

Seven of the top ten most popular fitness influencers in the world are female, illustrating women’s strength and earning power in shaping the global fitness and wellness industry through Instagram, TikTok and YouTube, according to new research. The results are based on a list of the top 50 fitness influencers...

January 10, 2024

Cycle Syncing: Can Aligning Your Workouts With Your Menstrual Cycle Make You Fitter?

Alisa Vietti is a holistic health coach and researcher who founded Flo Living, a female hormone company, in 2001. She popularized the concept of cycle syncing. Vitti developed the cycle synchronizing method to create a customized health plan. This personalized health plan matches your diet and workouts with your sleep patterns, lifestyle, and...

December 4, 2023

Xponential Fitness Acquires Lindora Weight Loss Clinics

Focused on weight management and metabolic health, Lindora clinics offer GLP-1s like Ozempic, IV drips, hormone replacement therapy, and cold laser therapy, among other treatments. Expanding its empire beyond exercise, XPOF will acquire Lindora’s intellectual property and take over 31 existing clinics, with plans to franchise the brand globally. Fitt...

November 17, 2023

Lindsay Arnold’s The Movement Club Embraces Postpartum Fitness

The Movement Club, a fitness platform and app founded by “Dancing With The Stars” pro and certified trainer Lindsay Arnold, continues to make waves in the world of fitness and wellbeing with the launch of its first-ever Postpartum Program. Launched in September, the program comes on the heels of the...

November 8, 2023

‘Psychological flexibility’ and other lessons from pro-athlete moms

Sonya Looney placed third in a 100-mile mountain bike race, her first competition after she returned to racing following two pregnancies. Erin Huck won her first USA Cycling Marathon National Championship seven months after giving birth. Looney and Huck are part of a growing group of pro-athletes who say that...

October 23, 2023

Rumble Boxing Is a Hit With Female Franchisees

Boxing has quickly become a favorite fitness activity of women across the U.S., especially among those in the Millennial age range. More and more, women are making the once-male-dominated sport their go-to workout routine, shattering long-held notions of what’s masculine and feminine. Rumble Boxing, the boxing-inspired group fitness brand acquired...

October 5, 2023

PowerBar Founder Back in the Game with Jambar Energy Bars

Jennifer Maxwell is returning to the energy bar world with one of the most impressive pedigrees in the market. She and her husband, Brian, founded PowerBar about 40 years ago, and later sold the company to Nestle in 2000. Now she’s back with Jambar, which are organic, naturally sweetened energy...

October 2, 2023

Forces of Fitness: Meet 6 Women Changing The Industry For The Better

In theory, social media makes connecting to like-minded fitness enthusiasts simple. There are tons of opportunities to inspire, motivate, and delight—but also to exclude. That’s why following folks who share lived experiences can make a difference. Women's Health Mag

October 2, 2023

Debunking 7 Common Recovery Myths for Runners

Whether you’re a seasoned runner or just beginning to lace up your shoes, it’s essential to separate fact from fiction when it comes to recovery. This article will debunk seven common recovery myths for runners, with insights from experienced coaches and professional runners. Women's Running

September 13, 2023

Therabody Doubles Down in Beauty Launching TheraFace Mask

The new product innovation, TheraFace Mask, is an FDA cleared, powerful and effective LED light therapy mask that is clinically proven to reduce signs of aging, firm skin and increase radiance. The mask's 648 medical-grade Red, Red + Infrared and Blue LED lights—three times more than the leading competitor—provide full-face...

August 29, 2023

Alo Yoga Launches Supplement Line, Continuing Wellness Push

Alo Yoga has mindfully moved into the supplement space, recently unveiling new gel-based ingestible wellness products and partnering with Sephora to launch its beauty and recovery line in stores in early September. Athletech

August 14, 2023

Let’s Talk About Menopause and Running

Women don’t stop training after age 40, so why aren’t we openly discussing how to adjust and adapt as our bodies go through seismic shifts? Women's Running

July 12, 2023

How hot is too hot to exercise outside?

As climate change leads to record-high temperatures around the world, dangerously hot days are prompting questions about when it’s too hot to exercise outdoors. The stakes are high. The consequences of a too-hot workout “range from feeling thirsty to death,” said Clare Minahan, a sports scientist at Griffith University in...

July 4, 2023

CTE diagnosed in professional female athlete for first time

Chronic traumatic encephalopathy, known as CTE, has largely been connected with men who played American football. But it's not just a men's disease. Scientists at the Australian Sports Brain Bank announced Monday that Heather Anderson, a former Australian rules football player, has become the first professional female athlete to be...

July 2, 2023

LPGA golfer Amy Olson to compete in US Women’s Open while seven months pregnant

Amy Olson has already played in one women's golf major while pregnant. She will get the chance again. Olson will be seven months pregnant when she competes this weekend at the U.S. Women's Open Championship at Pebble Beach Golf Links, the first time a women's major tournament is being held...

June 23, 2023

Fitness company wants to pay you $10,000 to walk 10K steps in a day

GymBird, which offers resources and tools to help individuals improve their health and fitness, is seeking to hire a "Chief Step Officer," according to the job posting. The selected candidate will train for one month, giving them time to gradually work their way from zero to 10,000 steps. FOX29

June 21, 2023

What you should know about muscle memory to help you stay fit

Understanding how both kinds of muscle memory work can help you get off to a strong start if you’re establishing a new fitness routine or rebooting one after a break. cnn Health

June 1, 2023

Cycle Syncing Is Trendy. Does It Work?

Professional athletes and fitness influencers say that timing workouts around their menstrual cycles has big benefits. Experts are less certain. The New York Times

May 22, 2023

Serena Williams’ Will Perform brand launches at Walmart

Introduced as a direct-to-consumer brand in December, Will Perform products will be sold in over 3,000 Walmart stores beginning next month, according to a release sent to Retail Dive. Adding Walmart to its current retail mix will more than double Will Perform’s brick-and-mortar footprint, placing it in almost 5,000 doors...

April 30, 2023

Processed Food Perfection

It’s important to define what constitutes a processed food before passing judgment on them. There’s a range of refinement on our supermarket shelves. Slowtwitch

April 13, 2023

You Shouldn’t Trail Run Alone. But If You Do, Here’s How to Stay Safe

In almost any trail running or hiking safety guide, “don’t go alone” is inevitably in there, and it is solid advice. It generally is safer to run with someone else. If you get injured, you have someone who will call emergency services and help you. If you’re somewhere with large...

March 23, 2023

Is Your Hormonal Birth Control Affecting Your Athletic Performance?

Athletes of all levels have considered whether their choice of birth control might influence how they train, recover, and perform. But the answer is complicated. Here’s what you need to know. Outside+

January 12, 2023

Are Protein Bars Actually Good for You?

The global market for protein bars is growing quickly and expected to swell to more than $2 billion by the end of 2026. Despite the advertising, nutrition experts say that protein bars aren’t all that healthy. The New York Times (paywall)

January 11, 2023

4th Annual International Women’s Day Bike Ride Spreads the Message of Diversity, Equity, And Inclusion

LOMBARD, Illinois /SPORTSWIRE WOMEN/ - On March 8-12, 2023, nonprofit Inspyrd Movement™ will be hosting their 4th annual International Women’s Day – Together We Ride™ global cycling event. As in years past, participants are encouraged to ride their bikes anywhere, any distance, outdoors or inside, in a group or solo...

January 10, 2023

Elite athletes are no longer ashamed of their periods — and tracking their menstrual cycles may even be a secret weapon

The problem for elite athletes and everyday people alike is that science knows very little about the menstrual cycle, especially when it comes to fitness and performance. But it's such a big factor when it comes to women's sport and how they perform. If only people can find ways to...