PRESS RELEASES

September 22, 2023

Oiselle Selects Five Athletes For “Year of the Underbird” OTQ Sponsorship

Seattle, Wash. (September 22, 2023)/SPORTSWIRE WOMEN/ – Oiselle, an innovator and leader in the women’s running space, is excited to announce the athletes selected to receive their “Year of the Underbird” sponsorship in preparation for the 2024 Olympic Marathon Trials in Orlando, FL. Oiselle has selected four unsponsored Olympic hopeful...

September 18, 2023

Kane Footwear Welcomes Crossfit Athlete Kari Pearce to Team

Westport, CT (September 19, 2023) /SPORTSWIRE WOMEN/ - Kane Footwear is proud to announce their partnership with Crossfit athlete Kari Pearce. The six-time CrossFit Games athlete was a perfect fit for Kane’s team: her experience in gymnastics and competitive fitness have taught her the importance of recovery and taking care...

September 14, 2023

Parity Announces Parity Locker, An Immersive E-Commerce Platform to Help Close the Gender Income Gap in Pro Sports and Create Unprecedented Fan-Athlete Connections

NEW YORK, Sept. 14, 2023 -- Parity, the sponsorship platform dedicated to closing the gender income and opportunity gap in professional sports, today announced the launch of Parity Locker, an innovative e-commerce platform that offers a curated selection of one-of-a-kind memorabilia from prominent professional women athletes across sport. Parity Locker celebrates the achievements of notable women...

September 14, 2023

Parity Announces Parity Locker, An Immersive E-Commerce Platform to Help Close the Gender Income Gap in Pro Sports and Create Unprecedented Fan-Athlete Connections

NEW YORK, Sept. 14, 2023 -- Parity, the sponsorship platform dedicated to closing the gender income and opportunity gap in professional sports, today announced the launch of Parity Locker, an innovative e-commerce platform that offers a curated selection of one-of-a-kind memorabilia from prominent professional women athletes across sport. Parity Locker celebrates the achievements of notable women...

September 14, 2023

Revamped Indiana Women’s Running Festival Adds Events, Fundraising for Breast Cancer Awareness Month

CARMEL, Ind. (September 14, 2023) /SPORTSWIRE WOMEN/ – CRRG Events announced today that the 13th annual Indiana Women’s Half Marathon has grown to include four races as the revamped Indiana Women’s Running Festival. In addition to the half marathon, the Indiana Women’s Running Festival will include the Women’s 4-Miler, Women’s...

September 5, 2023

Dovetail Workwear & Northwest Maritime Center Set Sail On ‘23/24 Partnership

PORTLAND, OREGON (September 5, 2023) /SPORTSWIRE WOMEN/ – Dovetail Workwear – the Northern Hemisphere’s largest exclusively women’s workwear apparel company made by, for, and with women – is excited to announce its official partnership with the Northwest Maritime Center to continue to build community on and off the water, empower...

August 30, 2023

Wondery Outdoors Relaunches Toward Greater Diversity, Inclusivity, Empowerment

August 30, Los Angeles, Calif. /SPORTSWIRE WOMEN/ – Wondery Outdoors, the women’s apparel and gear brand on a mission to be the most diverse and inclusive brand in the outdoor industry, is relaunching to consumers, today. Beyond new paths of engagement through messaging, visuals, and social channels, Wondery is looking...

August 29, 2023

COROS announces the PACE 3 GPS Sport Watch

IRVINE, California / AUGUST 29, 2023/SPORTSWIRE WOMEN/ – COROS Wearables Inc., makers of GPS sports wearables and training software for multi-sport athletes, today announced the launch of the PACE 3, its latest performance-focused sport wearable and successor to The PACE 2, which packs an even more powerful punch. Improving on its...

August 27, 2023

Back-To-Back: United States Taylor Knibb Defends Her Title At The 2023 Vinfast IRONMAN 70.3 World Championship Triathlon In Lahti, Finland

LAHTI, Finland (Aug. 26, 2023) /SPORTSWIRE WOMEN/ - American Olympian Taylor Knibb captured her second VinFast IRONMAN® 70.3® World Championship title in Lahti, Finland, on Saturday. After exiting the ROKA swim course in the top-3, Knibb quickly gained the lead on the FULGAZ bike course and never looked back. Putting...

August 15, 2023

The Best Down Joggers of 2023

/SPORTSWIRE WOMEN/ - “Cute, comfy, hug all the right places! Love these joggers! Cannot wait for frigid temps to wear again!” “It’s like having 2 cozy sleeping bags on your legs.” The Down Joggers We’ve All Been Waiting For are finally here! Combining Style, Comfort, and Performance, Buttnski’s Blue River Down...

August 8, 2023

Norrøna Reveals New ‘Tailored for Her’ Collection, Rigorously Tested by the Brand’s U.S Women Ambassadors

OSLO, Norway (Aug. 8, 2023)/SPORTSWIRE WOMEN/ – Norrøna, the family-owned Norwegian manufacturer of premium apparel and gear, is proud to present its new ‘Tailored for Her’ women’s specific ski and mountaineering specific products, which will be available for Fall of 2023. The brand also shared updates on its U.S. women’s ambassador...

August 4, 2023

Valente Wins 2023 World Championship Scratch Race

GLASGOW /SPORTSWIRE WOMEN/ - During the evening session of the second day at the Sir Chris Hoy Velodrome, Jennifer Valente (San Diego; TWENTY24 Pro Cycling) tackled her first individual event, the Women’s Scratch Race. The 40-lap race was action-packed, with attacks breaking up the group in the latter half of the...

August 3, 2023

lululemon Announces the Formation of Mental Wellbeing Global Advisory Board

VANCOUVER, British Columbia-- lululemon (NASDAQ:LULU) today announced the creation of a Mental Wellbeing Global Advisory Board to help the company develop best practices and influence a global conversation to improve mental wellbeing outcomes for both employees and communities around the world. The Advisory Board is comprised of 11 leaders representing...

August 2, 2023

Strava Rallies Communities to Strive for More™ Attention on Women’s Sports

SAN FRANCISCO and PORTLAND, Ore., Aug. 2, 2023 -- Strava, the subscription platform at the center of connected fitness, today announced its latest effort as part of its Strive for More™ initiative, a commitment to promote and support women in movement and sports. Jointly with TOGETHXR, a media and commerce company founded by world-renowned professional athletes Alex Morgan, Chloe...

July 25, 2023

Endurance Sportswire Launches Free AI Press Release Generator

San Diego, CA - June 25, 2023 - Endurance Sportswire, the only press release distribution service for the running, cycling and triathlon industries, today announced the launch of its free AI press release generator. The innovative new tool allows businesses to quickly and easily create high-quality press release drafts in...

July 19, 2023

National Women’s Soccer League Announces San Diego Wave FC as Host of 2023 NWSL Championship

NEW YORK - The National Women's Soccer League today announced San Diego Wave FC as the host of the 2023 NWSL Championship, presented by Bud Light. Returning to the west coast for the first time since 2018, the league final will be held at Snapdragon Stadium in San Diego, California...

July 17, 2023

NBC Sports’ “Uphill Climb” Presented by Shimano, Story of Trailblazing Women of the Tour de France in 1980s – Available Now Exclusively on Peacock

(July 17, 2023, Los Angeles CA) /ENDURANCE SPORTSWIRE/ - “Uphill Climb: The Women Who Conquered The Impossible Race,” presented by Shimano, an original documentary about one of the most significant yet lesser-known stories in sports, is available now exclusively on Peacock in the United States. The story was produced in...

July 13, 2023

Taylor Kornieck Scores Premium Beverage Electrolit as Official Hydration Partner

Cerritos, Calif. (Jul 13, 2023) /SPORSTWIRE WOMEN/ - Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – announces it is the official hydration partner of professional soccer player, Taylor Kornieck. "Signing with Electrolit as my official hydration sponsor is a game-changer for me. Their commitment...

July 13, 2023

Women’s Epic Race Announces Clean Simple Eats as Premier Sponsor for 2023 Mountain Trail Race Series

Brighton Resort, UT, July 2023 /SPORTSWIRE WOMEN/ – Women's Epic, Utah's premier mountain trail race series created specifically for women, is thrilled to announce Clean Simple Eats (CSE) as the premier sponsor for the highly anticipated 2023 Women's Epic Trail Race Series. With a shared passion for promoting physical and...

July 12, 2023

The 14th Annual Giant Race Announces Historic All-Female Running Team

San Francisco, CA /SPORTSWIRE WOMEN/ – The Giant Race presented by Alaska Airlines today announces the first-ever all-female running team to participate in the event - the Alaska Airlines All-Stars. Captained by three-time Olympian Shannon Rowbury, the team of nine (9) female Bay Area athletes signifies the importance of representation in...

July 11, 2023

Liv Cycling Hosts Watch Parties Across the Globe for the Tour de France Femmes avec Zwift

NEWBURY PARK, CA — JULY 11, 2023 /SPORTSWIRE WOMEN/ - Liv Cycling, official partner of the Tour de France Femmes avec Zwift and sponsor of the white jersey for the ‘Best Young Rider Classification’ , today announces a global series of watch parties to encourage more viewership of the iconic race...

July 7, 2023

Kids Adventure Games™ is set to launch across in Canada 2023

TORONTO, ON /SPORTSWIRE WOMEN/ - Kids Adventure Games, the wildly popular outdoor obstacle course race series for kids ages 6-16+, is thrilled to announce its expansion into Canada with the first event set for Fredericton, New Brunswick July 15-16, 2023. Maria Burton, a long-time Race Director, and owner of the...

July 6, 2023

National Cycling League Announces New CEO

/SPORTSWIRE WOMEN/ - The National Cycling League (NCL) has brought on experienced sports veteran Andrea Pagnanelli as Chief Executive Officer. “Andrea has been tremendous in building our vision for 2023 and has learned the business inside and out. Andrea's extensive experience working at the intersection of business and sports makes...

June 30, 2023

Champion U.S. Vibram Athlete Summits Denali

“Her Denali Speed Project” focused on empowering women in mountain sports /SPORTSWIRE WOMEN/ – Meredith Edwards, a US mountain endurance athlete and member of Team Vibram spent just over a month on Denali pushing for the women’s FKT and summited this month. Bad weather on many days hampered her FKT...

June 29, 2023

Krimson Klover Reveals 2024 Spring and Summer Collection

Boulder, Colo. (June 29, 2023)/SPORTSWIRE WOMEN/ – Krimson Klover, an outdoor and lifestyle brand powered by women passionate about living a life fueled by outdoor adventure, meaningful connection and giving back, revealed its 2024 spring and summer collection. With new hike, bike, pickleball, swimwear and leisure styles, Krimson Klover is outfitting...