PRESS RELEASES

April 3, 2023

The Woman-Owned Brand Fierce Hazel Launch Their First Ever On-The-Bike Bags

Los Angeles, CA (April 3, 2023) /SPORTSWIRE WOMEN/ - Fierce Hazel, the woman-owned, sustainable cycling accessory company, just released its first line of on-the-bike bags. The True Grit Collection are the first-ever cycling bags constructed from factory deadstock material Olefin. This eco-friendly fabric is durable, weatherproof, and stain-resistant, making it...

March 31, 2023

Science in Sport (SiS) announces an exclusive partnership with Eilish McColgan, Britain’s top female long-distance runner

31st March - London, UK /SPORTSWIRE WOMEN/ – Science in Sport (SiS) has signed an exclusive partnership with Eilish McColgan. The global endurance nutrition brand will support Britain’s top female long-distance runner as she builds up to her eagerly awaited marathon debut at the London Marathon at the end of April...

March 30, 2023

Feature Documentary Film Announced with Support from DeFeet and Repreve

Hildebran, NC, March 30, 2023 /SPORTSWIRE WOMEN/ – Producer Shane Cooper and director Paul Willerton have teamed up to create a new feature-length documentary film, Flandrien. The film is set in the Flanders region of Belgium and explores the past, present, and future of cycling and local culture. The Tour...

March 23, 2023

Cannondale Welcomes Anita Naidu to Athlete Roster

Wilton, Conn. – March 23, 2023 /SPORTSWIRE WOMEN/ – Today, Cannondale is thrilled to welcome gravity athlete, acclaimed mountain bike coach and anti-racism consultant, Anita Naidu, to its athlete roster for 2023. A pioneer in diversifying the outdoors, Naidu was the first professional mountain biker of East Indian heritage. She brings...

March 23, 2023

The IRONMAN Group Appoints Marieka Barnard as New Chief Marketing Officer

TAMPA, Fla. /SPORTSWIRE WOMEN/ - The IRONMAN Group is pleased to announce the appointment of Marieka Barnard to Chief Marketing Officer (CMO) after serving most recently as Vice President of Event Marketing for The IRONMAN Group in EMEA. Barnard has deep institutional knowledge and expertise of the endurance sports industry....

March 20, 2023

New LPGA Tour Title Sponsor Announces Full Field of 120 Players to Receive Complimentary Lodging Accommodations During The Inaugural Mizuho Americas Open

Jersey City, NJ, – Mizuho Americas, the NYC-headquartered arm of one of the largest financial institutions in the world and new title sponsor on the LPGA Tour, today announced the full field of 120 LPGA players will receive complimentary lodging accommodations during the inaugural Mizuho Americas Open, May 29th – June...

March 16, 2023

Science in Sport (SiS) announces a multi-year partnership with women’s world marathon champion Gotytom Gebreslase and the Elite Running Team

16th March 2023 - London, UK /SPORTSWIRE WOMEN/ – Science in Sport has signed a multi-year partnership with women’s world marathon champion Gotytom Gebreselase and the Elite Running Team. Science in Sport is the official sports nutrition partner to over 320 elite athletes and professional sports teams including the INEOS Grenadiers...

March 16, 2023

CORE partners with the women’s ZAAF cycling team in 2023

Zurich, Switzerland /SPORTSWIRE WOMEN/ – ZAAF is one of the newest UCI Women’s Continental Teams and CORE is partnering with the team in 2023, delivering heat management expertise and solutions. When racers get hot, their power output falls. The partnership brings the ZAAF cycling team real-time core body temperature monitoring and...

March 10, 2023

4x World Champion Triathlete Mirinda “Rinny” Carfrae Retires

March 10, 2023. Boulder, Colorado /SPORTSWIRE WOMEN/ – 4x  World Champion Mirinda Carfrae officially retires after successful 20+ year pro career, including 3 IRONMAN® World Championship titles and an IRONMAN® 70.3® World Championship crown. Fast, skillful, but short, Rinny was urged by her basketball team physiotherapist (who was also a triathlon...

March 8, 2023

Take the Lead Announces Dates for 2023 Retreat

Seattle, Wash. (March 8, 2022) /SPORTSWIRE WOMEN/ - Take the Lead, a first-of-its-kind retreat, is returning in 2023 with the continued mission to provide women and femme of color (WFOC) who work in the running industry with career development programming, community building, and mentorship opportunities. After a successful launch in...

March 8, 2023

DICK’S Sporting Goods and Just Women’s Sports Team Up with 6 WNBA Stars for Second Annual Women’s College Basketball Bracket Challenge

PITTSBURGH, March 8, 2023 -- DICK'S Sporting Goods (NYSE: DKS) and Just Women's Sports (JWS), the leading multimedia platform exclusively dedicated to women's sports, are partnering with WNBA Champion, 2x WNBA MVP and Olympic gold medalist Elena Delle Donne; WNBA MVP and champion, Olympic gold medalist, and 4x NCAA champion and 4x Most Outstanding Player Breanna...

March 8, 2023

Marathon Goddess, Julie Weiss Reaches Milestone: Competitive Runner Raises One Million Dollars for Pancreatic Cancer Research

LOS ANGELES, Calif., March 8, 2023 /SPORTSWIRE WOMEN/ - Ten years ago, at the Los Angeles Marathon, Julie Weiss finished her journey of 52 marathons in 52 weeks, in a quest to raise one million dollars for pancreatic cancer research, and eventually became known as the Marathon Goddess. On Sunday,...

March 1, 2023

Venus Williams Joins Topspin Consumer Partners as Newest Operating Partner

MAMARONECK, N.Y.-- Topspin Consumer Partners (“Topspin”), an operationally-driven private equity firm focused on the consumer sector, today announced the appointment of tennis champion and entrepreneur, Venus Williams, as its newest Operating Partner. In this role, Venus will work closely with Topspin and its portfolio companies to broaden marketing strategies, gain...

March 1, 2023

Athleta Partners with 11 Elite Athletes to Continue its Mission of Empowering Women and Girls

SAN FRANCISCO-- Today, in honor of Women's History Month and the upcoming International Women's Day, Athleta announced a new, dynamic community of inspirational brand partners who are both accomplished athletes and champions of women supporting women. Aligned with Athleta’s mission to empower women and girls, The Power of She Collective...

March 1, 2023

First Bourn Commits $100,000 to Scholarship Fund to Support U.S. Professional Female Endurance Athletes

Charlotte, North Carolina USA – March 1, 2023 /SPORTSWIRE WOMEN/ – First Bourn, a co-operative advocacy and endurance sports venture at the intersection of purpose and profit, today announces their commitment of $100,000 towards the Futures Fund, a college sponsorship program for the endurance sports industry. The fund is a female-focused...

February 28, 2023

Wild Rye Launches Versatile Technical and Lifestyle Collections for Spring 2023

Sun Valley, ID (Feb. 28, 2023) /SPORTSWIRE WOMEN/ - Wild Rye, the premiere outdoor lifestyle apparel brand designed for and by women-identifying adventurers, announces the launch of its spring 2023 collection featuring 15 new styles and product updates spanning bike, everyday fitness, and lifestyle products. This season’s collection boasts vibrant...

February 24, 2023

USA Triathlon Launches Women’s Series, Featuring Women’s-Only Triathlons Across the Country

COLORADO SPRINGS, Colo. /SPORTSWIRE WOMEN/ – USA Triathlon today announced the 15 women’s-focused multisport events that are a part of the inaugural USA Triathlon Women’s Series. The series highlights prominent women’s races across the country that give female athletes, from beginner to experienced, a space to celebrate and engage with other...

February 23, 2023

Skechers Launches Fashion Collaboration With Diane von Furstenberg

LOS ANGELES -- Confidence meets comfort in an exciting new footwear and apparel collaboration between Skechers and fashion industry icon, Diane von Furstenberg. Launching globally, Skechers x DVF is a celebration of effortless style and fashion-forward design that blends the designer’s signature prints and bold colors with the unparalleled comfort...

February 22, 2023

Black Woman-Owned Sock Brand, Tough Cutie, Lands Coveted Retail Partnership with REI Co-op

Austin, Texas (February 22, 2023) /SPORTSWIRE WOMEN/ – Tough Cutie, the active lifestyle sock brand dedicated to creating a positive impact for women adventurers and entrepreneurs, today announced a major retail expansion, bringing its best-selling sock style to 35 REI Co-op stores nationwide and online. In its first six months of...

February 22, 2023

Independent Running Apparel Brands Janji and Oiselle Announce Merger

February 22, 2023 /SPORTSWIRE WOMEN/ - Janji, a Boston-based running apparel brand on a mission to expand access to safe drinking water worldwide, and Oiselle, a Seattle-based by and for women athletic apparel company, announced that they will enter a collaborative partnership through a merger, facilitated by Digsbury Ventures. The...

February 16, 2023

Wondery Brand Celebrates International Women’s Day with “The Onsight” Climbing Festival

Los Angeles, CA (February 16, 2023) /SPORTSWIRE WOMEN/ – Wondery, an apparel and gear brand on a mission to empower women in the outdoors, will celebrate International Women’s Day with its inaugural climbing festival, The Onsight. An annual festival launching Saturday, March 4, The Onsight will gather climbers and those...

February 16, 2023

Belgian Waffle Ride Teams up with INFINIT Nutrition as Official Hydration and Recovery Partner

Cincinnati, Ohio, February 16, 2023 /SPORTSWIRE WOMEN/ – Monuments of Cycling, producer of The Belgian Waffle Ride (BWR), is excited to announce a new partnership with INFINIT Nutrition to support the riders of all the 2023 editions of the BWR, all of which are a part of the largest and premier...

February 15, 2023

P3R Celebrates International Women’s Day with a Limited-edition, Women’s Day-themed Box Filled with Fitness Items and Goodies

PITTSBURGH, PA /ENDURANCE SPORTSWIRE/ – Celebrating International Women’s Day, P3R will once again launch a limited-edition, Women’s Day-themed box curated with fitness items and goodies that will support and empower women along their wellness journeys. For each box sold, $10 will be donated directly to Girls on the Run of Magee-Womens...

February 14, 2023

Jason Derulo and Danny White Launch Pro Volleyball Federation Team in Omaha

FRISCO, Texas and COLUMBUS, Ohio, Feb. 14, 2023 -- One of the United States' most rabid volleyball hotbeds now boasts a team in North America's premier women's professional volleyball league, as Omaha businessman Danny White and performance artist Jason Derulo announced that they will launch a Pro Volleyball Federation franchise in Omaha, Nebraska during the league's inaugural 2024 season. White and Derulo announced their new...

February 10, 2023

Best Women’s Field in European Triathlon History at Roth

ROTH /SPORTSWIRE WOMEN/ – There has never been such a top field at a long distance race outside Hawaii. With Anne Haug, Daniela Ryf and the reigning Kona winner Chelsea Sodaro, three world champions and two Roth winners will fight for the title at DATEV Challenge Roth powered by hep...