PRESS RELEASES
Browse the latest press releases from companies serving the women's sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.-
February 10, 2023
Best Women’s Field in European Triathlon History at Roth
ROTH /SPORTSWIRE WOMEN/ – There has never been such a top field at a long distance race outside Hawaii. With Anne Haug, Daniela Ryf and the reigning Kona winner Chelsea Sodaro, three world champions and two Roth winners will fight for the title at DATEV Challenge Roth powered by hep...
-
February 9, 2023
WRCC Achieves Non-Profit Status, Launches Membership
CONROE, TEXAS - FEBRUARY 9, 2023 /SPORTSWIRE WOMEN/ - The Women's Running Coaches Collective (WRCC), a non-profit dedicated to promoting the opportunities and culture of track, field, and distance running for female coaches and athletes, is proud to announce the launch of its membership program. The WRCC is leading a...
-
February 6, 2023
Join the Revolution with Leia Affiliate Program: Unleash Your Potential and Improve Your Income
Shreveport, LA \ 6-Feb-2023 \ Leia /SPORTSWIRE WOMEN/- Leia is proud to announce its new Affiliate Program, designed for individuals who are looking to supplement their income while making a positive impact on the world. College students, teachers, social workers, and anyone with a desire to change the world for...
-
February 3, 2023
Broad Beta launches new podcast with in-depth interviews of women, gender queer climbers and skiers
Bozeman, MT (Feb. 3, 2023) /SPORTSWIRE WOMEN/ – Through special events and written and audio media, Broad Beta — a newly launched media outlet — empowers, inspires and creates belonging for a diverse, underserved outdoor community. Conceived by Jeannie Wall and Leslie Gains-Germain while climbing the Nose on El Capitan,...
-
January 29, 2023
The RunnerBox and Another Mother Runner Release Limited Edition Valentine’s Day Box That Will Make Any Runner’s Heart Race
/SPORTSWIRE WOMEN/ - The RunnerBox, the leading provider of athletic gift boxes, and Another Mother Runner, a prominent community of like-minded female runners, have partnered to release a co-branded Valentine’s Day box. The pair have collaborated on a Valentine’s Day special edition twice in the past, both times producing hits that...
-
January 28, 2023
Louisiana New Product Development Company Launches The Leia Sustainable Menstrual Cup
SHREVEPORT, LA – January 2023 /SPORTSWIRE WOMEN/ - Louisiana New Product Development Company, has launched a new game-changing product for the feminine hygiene market. The newly launched Leia Sustainable Menstrual Cup was designed by OBGYN Lena Dolgan specifically for those with low cervix and weakened pelvic floor muscles. LA New...
-
January 24, 2023
Heidi Muller Leads a Buy Out of the Adventure Racing World Series
23/01/2023 /SPORTSWIRE WOMEN/ - The Adventure Racing World Series is under new ownership after the company was purchased from Geocentric Outdoors (Australia) by a consortium of investors lead by current CEO, Heidi Muller. Muller has been CEO for the past year, and in full operational charge of the global adventure...
-
January 13, 2023
After a successful first year, the Gone Graveling Festival presented by BMC is returning to Bentonville, AR for a one-of-a-kind experience for women gravel cyclists
Victoria, B.C. January 13, 2023 /ENDURANCE SPORTSWIRE/ – Girls Gone Gravel and Feisty Media are thrilled to announce that The Gone Graveling Festival presented by BMC will be returning to Bentonville, AR for a second year. The event, which celebrates all things gravel cycling, will take place on the weekend of May...
-
January 12, 2023
Polar Explorer Caroline Côté Reaches South Pole in 34 Days
VANCOUVER, CANADA (January 2023) /SPORTSWIRE WOMEN/ - With utmost excitement, Caroline Côté, endurance athlete and polar explorer, has reached the South Pole in amazing world record time of 34 days 2 hours and 53 mins, after setting off from the Hercules Inlet on December 9, 2022. Caroline is now the...
-
January 11, 2023
4th Annual International Women’s Day Bike Ride Spreads the Message of Diversity, Equity, And Inclusion
LOMBARD, Illinois /SPORTSWIRE WOMEN/ - On March 8-12, 2023, nonprofit Inspyrd Movement™ will be hosting their 4th annual International Women’s Day – Together We Ride™ global cycling event. As in years past, participants are encouraged to ride their bikes anywhere, any distance, outdoors or inside, in a group or solo...
-
January 10, 2023
Uniting to Preserve Women’s Sports: Global Launch of International Consortium on Female Sport
CONNECTICUT, US /SPORTSWIRE WOMEN/ - The new International Consortium on Female Sport (ICFS) launched globally, debuting January 9, 2023, as the preeminent international lobby group to advocate for the preservation of the female sport category worldwide. This comes at a time when more international governing sports bodies, including the International Olympic Committee...
-
January 3, 2023
Los Angeles Sparks Name Leading Industry Executive Karen Bryant Chief Administrative Officer & General Manager
LOS ANGELES (Jan. 3, 2023) – Los Angeles Sparks Owner and Managing Partner Eric Holoman announced today the appointment of Karen Bryant to the role of Chief Administrative Officer and General Manager. Bryant will oversee both business and basketball operations for the three-time WNBA champions. Bryant has served in executive leadership...
-
December 27, 2022
Gasparilla Distance Classic Association teams up with ABC Action News as The Official and Exclusive Television Station of The Publix Gasparilla Distance Classic Race Weekend in Tampa, Fl
Dec. 27, 2022 / TAMPA /SPORTSWIRE WOMEN/ – ABC Action News is the Publix Gasparilla Distance Classic’s Official and Exclusive Television Station and, title sponsor of its ABC Action News Health & Fitness Expo and ABC Action News Military Challenge. “We’re thrilled ABC Action News chose the Publix Gasparilla Distance Classic...
-
December 23, 2022
Virginia’s Blue Ridge TWENTY24 Releases Full 2023 Team Roster
ROANOKE, Va. (December 2022) /SPORTSWIRE WOMEN/ – Virginia’s Blue Ridge TWENTY24 professional cycling has released its full roster for the 2023 season, featuring a diverse squad of track, mountain biking, gravel, ultra, Zwift eSports, and para-cycling athletes. The list includes longtime team member, Tokyo Olympic medalist, and 2022 Omnium World...
-
December 23, 2022
Levine Law Group – CCB to Welcome New Sponsors and Riders in 2023
BOSTON, Mass. (December 23, 2022)/SPORTSWIRE WOMEN/ – The Levine Law Group - CCB Elite Women’s Cycling Team gains increased support for 2023 with the addition of co-title sponsor, Alpine Carbon. With this new partnership the team remains the premier women’s development team in the U.S., having sent four riders onto professional...
-
December 6, 2022
Polar Explorer Caroline Côté Makes Way to Hercules Inlet, Antarctica to Launch South Pole Expedition
VANCOUVER, CANADA (December 2022) /SPORTSWIRE WOMEN/ - Caroline Côté, a professional adventurer and endurance Helly Hansen athlete, is about to set off on her attempt to become the fastest woman to reach the South Pole on skis, in complete autonomy, 1130 km across Antarctica, in 36 days. The expedition, which...
-
December 2, 2022
PUMA announces title sponsorship of the Toronto Women’s Run Series
TORONTO, CANADA – December 2, 2022 /SPORTSWIRE WOMEN/ - The Toronto Women’s Run Series, the country’s largest women’s running series today announced global sports brand PUMA as the title sponsor of the race series. The multiyear deal will take effect January 1, 2023 and will position PUMA as the title...
-
December 1, 2022
Allyson Felix Joins First Women’s Bank to Help Close the Gender Lending Gap and Elevate Women Business Owners
CHICAGO-- First Women’s Bank announced that Allyson Felix, the most decorated track and field Olympian in history, Founder and President of Saysh, and advocate for women’s equity, has joined Billie Jean King, Nia Batts and Sophia Bush as a Strategic Advisor to the Bank. Together, First Women’s Bank and Allyson...
-
November 30, 2022
Committed To Hosting Dedicated IRONMAN World Championship Race Days for Women and Men, IRONMAN Announces Plan for Dual Hosts for VinFast IRONMAN World Championship
TAMPA, Fla. (Nov. 30, 2022) /SPORTSWIRE WOMEN/ - Following the first-ever two-day IRONMAN World Championship and a continued commitment to providing women and men their own dedicated day of racing, IRONMAN announced today that the 2023 VinFast IRONMAN® World Championship triathlon will move forward with two different host venues. To...
-
November 30, 2022
The Women’s Sports Foundation Announces its 2022 Grant Recipients for the Sports 4 Life Program – Serving Girls of Color in 40 Community Organizations Across 23 States
NEW YORK, Nov. 30, 2022 - The Women's Sports Foundation (WSF) announced the 2022 grant recipients of the Sports 4 Life program - a national initiative, co-founded with espnW and supported by Gatorade, to increase sport participation and retention of Black, African-American, Hispanic and Native American girls throughout the country. This...
-
November 29, 2022
Hockey icon Jayna Hefford drops first NFT with Parity Legends Collection
/SPORTSWIRE WOMEN/ – Women’s sports thrive because of their fans, and at Parity we’re always looking for innovative ways to connect these passionate supporters with their favorite athletes. That's why we're thrilled to be working with hockey icon Jayna Hefford in our latest Parity NFT Legends Collection. The Parity NFT Legends Collection: Jayna Hefford auction...
-
November 17, 2022
Women-Led Wednesday Reports a Record 650 Brands Banding Together to Inspire Conscious Shopping this Holiday Season
Sun Valley, ID /SPORTSWIRE WOMEN/ - Women-Led Wednesday announces the fifth installment of its annual shopping holiday created to encourage conscious consumerism in support of women-led brands, and this year, is excited to welcome more than 650 companies to its directory leading up to the holiday on Nov. 23, 2022. Brands...
-
November 16, 2022
G-Form Launches First Softball/FastPitch Protective Gear for Women Partnering with Sierra Romero, Four Time All-American Player
PROVIDENCE, R.I., (November 15, 2022) /SPORTSWIRE WOMEN/ - G-Form®, a leading technology-driven sports protection brand, today introduced its first protective equipment for women in the softball, fastpitch category. Partnering with professional and four time All American Sierra Romero, G-Form’s line includes the Shockwave Elbow Guard, Shockwave Batting Gloves, and Heist...
-
November 15, 2022
G-Form Launches First Softball/FastPitch Protective Gear for Women Partnering with Sierra Romero, Four Time All-American Player
PROVIDENCE, R.I., Nov. 15, 2022 -- G-Form®, a leading technology-driven sports protection brand, today introduced its first protective equipment for women in the softball, fastpitch category. Partnering with professional and four time All American Sierra Romero, G-Form's line includes the Shockwave Elbow Guard, Shockwave Batting Gloves, and Heist Sliding Shorts, specifically engineered to...
-
November 11, 2022
NCAA National Titles up for Grabs this Weekend at the 2022 Women’s Collegiate Triathlon National Championships
COLORADO SPRINGS, Colo. /SPORTSWIRE WOMEN/ - The 2022 Women’s Collegiate Triathlon National Championships are set to take place this Saturday, Nov. 12 as Tempe, Arizona, once again hosts the country’s top women’s varsity collegiate triathletes all vying for individual and team national titles. The event, organized by Kinetic Multisports and...