PRESS RELEASES

October 12, 2022

DeFeet Supports Uphill Climb Documentary with Limited Edition Sock

Hildebran, NC, October 12, 2022 / SPORTSWIRE WOMEN/ – DeFeet announces the release of a limited edition Uphill Climb Aireator sock to help support the production of the independent documentary, Uphill Climb: The Women Who Conquered the Impossible Race. The story documents the phenomenal women from around the world who raced the Tour...

October 11, 2022

Weston Backcountry X Artist Jessa Gilbert Collaboration

MINTURN, CO. /SPORTSWIRE WOMEN/ - Weston Backcountry announces the launch of its first women’s specific swallowtail snowboard and splitboard shape, The Revel, which makes its debut as part of Weston’s Mission Series, in collaboration with artist and Canadian Backcountry guide, Jessa Gilbert. A portion of the proceeds from the collaboration...

October 6, 2022

Chelsea Sodaro Becomes First American Female to be Crowned IRONMAN World Champion in over 25 Years at The First-Ever Two-Day VinFast IRONMAN World Championship

KAILUA-KONA, Hawai`i (Oct. 6, 2022) /SPORTSWIRE WOMEN/ – Today, in the first-ever, two-day VinFast IRONMAN World Championship, a groundbreaking, dedicated women’s professional race took centerstage in the iconic town of Kailua-Kona, Hawai`i. Following a three-year hiatus from Kailua-Kona, Hawai`i being able to host the IRONMAN World Championship, it was 34 year-old...

October 5, 2022

She Tris Finishes the Season With Record Carnes Crossroads Turnout

Charleston, SC /SPORTSWIRE WOMEN/ - She Tris Sprint Triathlon culminated the 2022 triathlon season with the 6th annual Crews Subaru She Tris Sprint Triathlon Carnes Crossroads and Crews Subaru She Tris Girl events at the end of Septemberin Summerville, South Carolina. The morning was a cool fall morning that led...

October 4, 2022

100% Takes On The Mountain With Their First Collection Of Snow Goggles

SAN DIEGO, Calif. – October 4, 2022 /SPORTSWIRE WOMEN/ – 100%® unveils the 2022/23 Snow Collection created by world-class designers & engineers in California. The debut series was developed to exceed the performance expectations of top global snow athletes while catering to the weekend warriors and welcoming new adventurers to...

September 30, 2022

Bivo Honored with Win at Title Nine Pitchest

Richmond, VT /SPORTSWIRE WOMEN/ - Bivo co-founder and co-owner, Carina Hamel was honored to spend a few days in Emeryville, CA for Title Nine’s annual Pitch Fest, where on the final day, she was announced as one of three winners of the event. Pitchfest was created to help support female...

September 30, 2022

IRONMAN Champion Amelia Watkinson Joins MANA Group

/SPORTSWIRE WOMEN/ - MANA Sports and Entertainment Group welcomes Ironman Asia Pacific champion Amelia Rose Watkinson to its roster of managed athletes. The 2020 Ironman Asia Pacific title holder and multiple middle distance triathlon winner from New Zealand believes by working with MANA she can take her professional career to...

September 30, 2022

Women’s Triathlon Coming to Nashville

September 30, 2022 /SPORTSWIRE WOMEN/ - Team Magic has announced the addition of the Inaugural Nashville Women’s Triathlon to its 2023 race season, taking place at Music City’s central Centennial Park on Sunday, May 21. Nashville’s only women’s-focused triathlon will feature both Sprint and Super-Sprint distance options with a pool swim...

September 25, 2022

Ewers Rides to Top American Finish in Elite Women’s Road World Championships

September 24, 2022, WOLLONGONG, Australia /SPORTSWIRE WOMEN/ - Team USA took on the Junior and Elite Women’s Road Races on the sixth day of the 2022 UCI Road World Championships in Wollongong, Australia. Veronica Ewers (Moscow, Idaho; EF Education-TIBCO-Silicon Valley Bank) and Samantha Scott (Boise, Idaho; Virginia’s Blue Ridge TWENTY24) were...

September 22, 2022

&Mother and Salomon Raise the Bar for Supporting Mothers Participating in Race Events

BERKELEY, CA & OGDEN, UT (September 22, 2022) /SPORTSWIRE WOMEN/ – &Mother, a nonprofit driving change and building equity for mothers in sports, is partnering with Salomon, a global leader in trail running, to kick off a project aimed at standardizing support services for parents participating in recreational athletic events. These...

September 19, 2022

Wondery Brand Expands Fall Collection of Size-Inclusive Apparel

Los Angeles, CA (September 19, 2022)/OUTDOOR SPORTSWIRE/ – Wondery, an apparel and gear brand on a mission to empower women in the outdoors, is releasing its new fall lineup of apparel, including a collaboration with the Jeep® brand. The functional and fashionable pieces provide the comfort and confidence every woman needs...

September 15, 2022

Spivey Hoping For Redemption As She Returns Home For Super League Triathlon Malibu

/SPORTSWIRE WOMEN/ - Taylor Spivey is hoping for redemption as she returns home to California, USA, for Super League Triathlon Malibu on Saturday (13:00 local time) with a chance of taking pole position in the race for the 2022 Championship Series. The American has been a resurgent force this year,...

September 13, 2022

Sprouts Farmers Market Aligns with Arizona State University, University of California, Los Angeles, University of Southern California, and University of Texas to Empower Women’s Sports and Health

PHOENIX, Sept. 13, 2022  -- Sprouts Farmers Market today announced a complement to its long-term commitment and investment to women’s athletics through individual sponsorship agreements with the athletics departments for Arizona State University, University of California, Los Angeles, University of Southern California and University of Texas. Sprouts will sponsor season-long activity and...

September 12, 2022

Oiselle and Run4AllWomen Host 3rd Annual “Women Run the Vote” Virtual Relay

VIRTUAL /SPORTSWIRE WOMEN/ – In the lead up to the 2022 Midterm Elections, Oiselle and Run4AllWomen are teaming up to host the third annual “Women Run the Vote” Virtual Relay. Organizers and runners are driving registration now ahead of the virtual event in the Fall. “Running can be a political act,”...

September 9, 2022

rabbit Co-Founders Keep Dreaming at Cascade Express Marathon

/SPORTSWIRE WOMEN/ - Monica DeVreese and Jill Deering, co-founders of rabbit, the free-spirited, California running apparel brand, know what it means to dream. Their original dream? To create a running apparel brand that married style, function and fit. When they first concocted the idea years ago, they utilized their 30-plus...

September 8, 2022

Women-Led Wednesday Returns For Fifth Year, Challenging the Mold For Conscious Consumerism

Sun Valley, ID /SPORTSWIRE WOMEN/ - Women-Led Wednesday, the annual shopping holiday to support conscious consumerism in support of women-led brands, is proud to announce the fifth installment and renewed effort to empower and promote women-led business. This year, Wild Rye, founders of the initiative, welcomes Boise-based goodbuy on board as...

September 8, 2022

Polar Explorer Caroline Côté is Breaking Records to Raise Awareness

VANCOUVER, CANADA (September 2022) /SPORTSWIRE WOMEN/ - For so many, the knowledge that winter follows fall is a certainty. For many others, like Helly Hansen ambassador and polar explorer Caroline Côté, the knowledge that winters are critically endangered drives them to action. Caroline, a professional adventurer and endurance athlete, has...

September 7, 2022

Olympic Champion Duffy Highlights Unique Opportunity for Amateurs To ‘Race and Watch’ At The PTO US Open

Weds 7 September, London /SPORTSWIRE WOMEN/ -  The Professional Triathletes Organisation has announced a second group of professional triathletes who will compete in the women’s and men’s races at the inaugural $1 million PTO US Open (17-18 September), including Olympic Champion Flora Duffy. But whilst Bermuda’s finest will go head-to-head against...

September 6, 2022

prAna Announces Adventurer Program and 2022 Roster

CARLSBAD, Calif. - September 6, 2022 /SPORTSWIRE WOMEN/ – prAna, a leader in sustainable, outdoor apparel, announced today its Adventurer Program, which has been three years in the making. This collective of unique individuals represent prAna’s ethos and share experiences of adventure, wellness, and mindful living with a wide audience....

September 6, 2022

A Family Affair at She Tris

Charleston, SC (September 6, 2022) /SPORTSWIRE WOMEN/ - If you’re local to the Charleston, SC area, you’ve probably heard or read about the all-women short distance triathlon events called She Tris Sprint Triathlon. Started by Angela Klick of Mt. Pleasant, the event series is designed to welcome women to a...

September 6, 2022

Zeinab Rezaie Will Be First-Ever Afghan Woman To Toe The Line At IRONMAN 70.3 World Championship

LOS ANGELES /SPORTSWIRE WOMEN/ – Punch Gunk has announced its sponsorship of endurance athlete Zeinab Rezaie, who will soon become the first-ever female athlete from Afghanistan to compete in the IRONMAN 70.3 World Championship. The award-winning pain relief brand is backing Rezaie and nonprofit She Can Tri as they advocate...

September 5, 2022

ABC to broadcast NCAA Women’s Basketball championship game in 2023

The NCAA Division I Women’s Basketball Championship game will be broadcast live on ABC for the first time in 2023. The game will air Sunday, April 2, at 3 p.m. ET and will be played at American Airlines Center in Dallas. The 2023 Women’s Final Four semifinal matchups will air...

August 31, 2022

Katie Schide highlights successful UTMB campaign for CTS athletes

(Colorado Springs, CO – August 31, 2022) / SPORTSWIRE WOMEN/ - Seventeen CTS Athletes competed in the Ultra Trail du Mont Blanc (UTMB®) events held in Chamonix, France between August 22 – 28, 2022, with Katie Schide scoring a runaway victory in ultramarathon’s premier 171-kilometer event. As a testament to...

August 29, 2022

Olympic champion swimmer and business exec BJ Miller joins Parity as vice president of sales

NEW YORK (August 29, 2022)/SPORTSWIRE WOMEN/ – Retired Olympic gold medalist BJ (Bedford) Miller joins Parity as its new vice president of sales, Parity announced Monday. Miller’s hire signals continued growth and new opportunities for the company working to generate billions in revenue for elite women athletes. Miller brings more than...

August 25, 2022

Supersapiens Welcomes British Triathlete Lucy Buckingham as its Newest Ambassador

Atlanta – 25 August 2022/SPORTSWIRE WOMEN/ – Supersapiens, the world’s only real-time energy management system, designed for athletes to unlock better performance and recovery, adds Olympian Lucy Buckingham to its strong lineup of ambassadors. Supersapiens, powered by the Abbott Libre Sense Glucose Sport Biosensor, will work with Buckingham to deliver valuable...