PRESS RELEASES
Browse the latest press releases from companies serving the women's sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.-
September 27, 2025
Title Nine Announces Winners of 2025 Pitchfest Outdoor Edition
Emeryville, Calif. /OUTDOOR SPORTSWIRE/ - Title Nine, the adventure and outdoor apparel retailer that encourages women to lead, risk and own, is proud to announce the winners of its eighth-annual Pitchfest Outdoor Edition – Saturday Strides, Luxxefit, Tobiq, Saturday Swimwear. The women entrepreneurs behind these brands will receive a purchase order...
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September 24, 2025
Olympic Track Athlete Colleen Quigley Joins Superfeet Team
FERNDALE, Wash. (September 24, 2025) /SPORTSWIRE WOMEN/ — Superfeet, the global leader in performance insoles, is expanding its growing athlete roster by adding Colleen Quigley. Known for her dedication to sport and community, Quigley embodies the holistic athlete ethos at the heart of Superfeet. Quigley – a 2016 Olympian in the...
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September 23, 2025
Historic Kona Showdown Awaits as 2025 IRONMAN World Championship Women’s Professional Start List Revealed
KONA, Hawai`i / TAMPA, Fla. (Sept. 23, 2025) /ENDURANCE SPORTSWIRE/ - Triathlon’s most anticipated race of the year is set to arrive in Kailua-Kona, Hawai`i on Saturday, October 11 as nearly 60 of the world’s best professional female triathletes prepare to swim, bike, and run for the coveted 2025 IRONMAN World...
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September 22, 2025
SEC Soccer Tournament Heads to Pensacola November 2-9, 2025
PENSACOLA, Florida (September 22, 2025) /SPORTSWIRE WOMEN/ – Get ready for a week of top-flight college soccer: Twelve Southeastern Conference women’s teams will clash for the 2025 SEC Championship from Sunday, November 2 through Sunday, November 9, at Ashton Brosnaham Soccer Complex in Pensacola, Fla. All-tournament passes are on sale...
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September 22, 2025
Historic Weekend Underscores Celebration of Women in Cycling During Maryland Cycling Classic Race Week
BALTIMORE (September 22, 2025) /SPORTSWIRE WOMEN/ – Race week for the Maryland Cycling Classic truly celebrated women’s cycling at the grandest scale and presented a once-in-a-lifetime platform. The entire weekend was built around women in cycling accentuating the past, present and future in historic fashion. The race week started with a...
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September 16, 2025
Norrøna Welcomes New North American Ambassadors as TGR Film Tour Begins
OSLO (September 16, 2025) /SPORTSWIRE WOMEN/ — Norrøna, the Norwegian outdoor brand regarded for its sustainably built, premium outerwear, is expanding its talented roster of brand ambassadors with the addition of Maggie Voisin, McRae Williams and Teal Harle. Together, they bring Olympic experience, X Games medals and a deep passion...
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September 16, 2025
Girl Winter Film Tour Returns, Celebrating Women’s Ski Culture With Double The Stops and New Films
PARK CITY, UTAH (Sept. 16, 2025) /SPORTSWIRE WOMEN/ - Building on the success of last year’s debut, the Girl Winter Film Tour, presented by Stio, returns to theatres across North America with an expanded program celebrating women and non-binary voices in snowsports. The 2025 lineup delivers six films from diverse...
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September 10, 2025
Professional Trail Runner, Jennifer Lichter, Joins Tailwind Nutrition Athlete Team
Durango, CO (September 10, 2025) /SPORTSWIRE WOMEN/ — Tailwind Nutrition, the leading provider of simple and complete nutrition products, today welcomes professional trail runner, Jennifer Lichter, to its roster of elite athletes. Winner and new course record holder of both the 2025 Broken Arrow Skyrace 46k ultramarathon and Speedgoat 50k,...
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September 4, 2025
Gainbridge®, Parity, and the Women’s Sports Foundation® Award $222,000 in Grants to 32 Organizations and Athletes Through Third Annual Gainbridge® Assists
Zionsville, Ind. (Sept. 4, 2025) / SPORTSWIRE WOMEN / - Gainbridge®, Parity, and the Women’s Sports Foundation® (WSF) today announced the 2025 recipients of the Gainbridge® Assists Powered by Parity grant program, awarding $222,000 in funding to 32 deserving organizations and athletes across 21 states. These grants aim to level...
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September 4, 2025
OOFOS Teams Up with Her Campus Media in a Groundbreaking Initiative for College Athletes
Braintree, MA (September 4, 2025) /SPORTSWIRE WOMEN/ – OOFOS, the global leader in Active Recovery footwear, has teamed up with Her Campus Media (HCM), the top media and marketing ecosystem for college women, for an exciting new partnership centered around the Her Campus Athletic Club. This groundbreaking initiative is set to...
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September 2, 2025
BRANWYN Announces 2025 Limited Edition Merino Athleisure Capsule Collection
Bend, OR (September 2, 2025) /SPORTSWIRE WOMEN/ – BRANWYN, the leader in performance innerwear created by and for active women, proudly debuts its 2025 Limited Edition SWAG (Sustainable Wool Athleisure Gear) Collection. Building on the success of last year’s collection, the new SWAG capsule is designed to move seamlessly from everyday...
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August 26, 2025
Wiley X Donates Premium Eyewear to Support A Girl & A Gun Sniper School Event
Frisco, TX (August 26, 2025) /SPORTSWIRE WOMEN/ - Wiley X, a proud supporter of A Girl & A Gun, recently donated eyewear for the organization’s Sniper School event in Grand Junction, Colorado. A Girl & A Gun is a national women’s shooting league that brings together thousands of members across...
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August 26, 2025
Skratch Labs Launches Electrolyte Booster and Reintroduces Everyday Drink Mix as Unsweetened Sport Drink Mix
August 26, 2025 (Boulder, CO) /SPORTSWIRE WOMEN/ – Skratch Labs, the Boulder-based leader in performance nutrition, announces the launch of Electrolyte Booster, a new unflavored electrolyte mix that can be easily added to any sports drink to customize sodium levels to an athlete’s individual needs, without a salty taste or...
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August 25, 2025
Maryland Cycling Classic Unveils Preliminary Rosters for Inaugural Women’s Race
BALTIMORE (August 25, 2025) /SPORTSWIRE WOMEN/ - The 2025 Maryland Cycling Classic, which will debut the inaugural women’s race in Baltimore on Saturday, Sept. 6, announced the preliminary rosters for the event. Featuring 15 elite, professional teams from five countries, the world-class field will feature notable cyclists from the European...
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August 20, 2025
New Parity Report Reveals Women’s Soccer Fans Are the Most Loyal, Trusting—and Ready to Spend
August 20, 2025, NEW YORK, NY SPORTSWIRE WOMEN/ - As momentum builds around women’s soccer in the U.S., new research from Parity reveals what every marketer should know: women’s soccer fans are among the most valuable audiences in sports—driven by unmatched brand loyalty, deep trust in athletes, and a strong...
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August 19, 2025
National Park Service Fires Employee for Practicing First Amendment Right
YOSEMITE NATIONAL PARK, CA (August 29, 2025) /SPORTSWIRE WOMEN/ — On August 12, Shannon “SJ” Joslin (they/them), a dedicated park ranger at Yosemite National Park, was fired for hanging a trans flag on El Capitan on May 20th while off-duty and not using any park resources. This unjust dismissal violates...
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August 19, 2025
Levelle Nutrition Launches First-Ever Cycle Syncing Protein Formulated for Women’s Unique Physiology
NEW YORK, NY (August 19, 2025) /SPORTSWIRE WOMEN/ - Levelle Nutrition today announced the official launch of its Cycle Syncing Protein, the first protein powder intentionally developed to support the shifting nutritional needs of menstruating women throughout their cycle. Despite the fact that women experience more than 450 hormonal cycles...
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August 12, 2025
Back on the Inc. 5000: BRANWYN Named One of America’s Fastest-Growing Companies
Bend, OR (August 12, 2025) /SPORTSWIRE WOMEN/ – BRANWYN, the women’s seamless Merino Performance Innerwear and activewear brand, is thrilled to announce its inclusion in the 2025 Inc. 5000 list, marking its second appearance on the prestigious ranking. This annual list celebrates the fastest-growing private companies in America, highlighting the...
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August 1, 2025
Laura Muir Joins MOVE Pre-Workout in Endurance Partnership Ahead of 2025 World Championships
Edinburgh, UK (August 1, 2025) /SPORTSWIRE WOMEN/ - MOVE Pre-Workout, the premium Scottish supplement brand known for its science-backed performance formulas, is proud to announce a new partnership with Laura Muir, one of Scotland’s most decorated athletes and a key figure in British endurance running. The collaboration sees Muir officially join...
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July 30, 2025
Turtle Fur Names Erika Canfield as New CEO, Continuing Legacy of Purpose-Driven Leadership
MORRISVILLE, VT. (July 30, 2025) /SPORTSWIRE WOMEN/ - Turtle Fur, the Vermont-based leader in outdoor and lifestyle headwear and accessories, is proud to announce the appointment of Erika Canfield as Chief Executive Officer, effective August 1. A seasoned leader with over 20 years of experience building and growing globally recognized...
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July 30, 2025
Bucks County Classic Pro Women’s race lengthened to 50km for 2025
July 30, 2025 /SPORTSWIRE WOMEN/ - Thanks to the continued support of Pro Women’s Race Presenting Sponsor Penn Medicine Doylestown Health, racers participating in the 2025 Bucks County Classic will race 50 kilometers instead of 25 miles as in years past. Penn Medicine Doylestown Health is proud to serve as...
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July 29, 2025
Feisty Media launches new women’s sports podcast
July 29, 2025 /SPORTSWIRE WOMEN/ - Feisty Media announces the launch of a brand new women’s sports podcast, The Feist — covering the untold stories of your favorite sports with a fresh, feisty take. From the Olympics to March Madness to the Tour de France Femmes, women’s sports are setting viewership...
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July 29, 2025
RunBuddy Expands Globally: Now Available in Europe and Canada
Worcester, MA (July 29, 2025) /SPORTSWIRE WOMEN/ — RunBuddy, the personal GPS-based safety app built for runners, cyclists, walkers, and solo outdoor athletes, is now officially available to users across Europe and Canada. Designed to bring peace of mind to those who train alone, RunBuddy uses real-time location sharing, smart...
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July 28, 2025
Kari Traa Signs Olympic Freeski and Snowboard Athletes Megan Oldham and Zoe Kalapos Ahead of 2026 Winter Games
DENVER, Colo. (July 28, 2025) /SPORTSWIRE WOMEN/ – Kari Traa, the leading women’s sportswear brand founded by Olympic freestyle skier Kari Traa, proudly announces the signing of Canadian Olympic freeski champion Megan Oldham and U.S. Olympic snowboarder Zoe Kalapos as official brand athletes. Oldham, a Canadian X Games gold medalist...
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July 22, 2025
Wiley X Partners with A girl & A Gun for 2025 Clays Extravaganza
Frisco, TX (July 22, 2025) /SPORTSWIRE WOMEN/ - Wiley X was proud to continue its partnership with A Girl & A Gun at the 2025 Clays Extravaganza, which took place July 18–20 at Defender Outdoors in Fort Worth, Texas. The three-day event welcomed female shooters of all skill levels for...
