PRESS RELEASES

December 14, 2024

Kat Matthews of Great Britain is Crowned Inaugural IRONMAN Pro Series Winner Following Historic Day of Racing at 2024 VinFast IRONMAN 70.3 World Championship in Taupo, New Zealand

TAUPŌ, New Zealand /SPORTSWIRE WOMEN/ - Kat Matthews of Great Britain has gone down in IRONMAN history as the first ever winner of the IRONMAN Pro Series™, taking home a bonus payout of $200,000 USD. Jackie Hering (USA) and Lotte Wilms (NLD) complete the IRONMAN Pro Series podium, receiving a...

December 14, 2024

Taylor Knibb Earns Third Straight Title in Yet Another Dominant Performance at The 2024 VinFast IRONMAN 70.3 World Championship Triathlon in Taupo, New Zealand

TAUPŌ, New Zealand (Dec. 14, 2024) /SPORTSWIRE WOMEN/ - American Taylor Knibb cemented her name in the history books yet again as she took her third consecutive title at the 2024 VinFast IRONMAN® 70.3® World Championship with an overall finish time of 3:57:34. Knibb swam 24:30 over the 1.9 km...

December 12, 2024

Course Records Shattered at 41st California International Marathon

SACRAMENTO, Calif. /SPORTSWIRE WOMEN/ – Both the men’s and women’s course records were shattered on Sunday at the 41st running of the California International Marathon (CIM). On the men’s side, Tsegay Weldlibanos, who is originally from Eritrea and now competes internationally as an asylum athlete, broke the tape in 2:07:35,...

December 11, 2024

Swim Like a Fish: The Bio-Skin Fish Scale Pattern in the New Prana Core Wetsuit

December 11, 2024 / SPORTSWIRE WOMEN/ - Designed for triathletes who demand nothing less than excellence, the Prana Core Triathlon Wetsuit revolutionizes swim performance with groundbreaking Bio-Skin technology. Inspired by nature’s most efficient swimmers, this wetsuit minimizes drag and maximizes speed, allowing athletes to glide through the water with unmatched...

December 9, 2024

Engineered for Speed: Discover the New Spear Swimskin Series

December 9, 2024 /SPORTSWIRE WOMEN/ - Sumarpo is excited to introduce the Spear Swimskin Series, a revolutionary leap in high-performance swimwear. Crafted for triathletes who prioritize speed, comfort, and durability, this swimskin is engineered to deliver exceptional hydrodynamics, helping athletes perform at their best both in the water and throughout...

December 9, 2024

Sumarpo Siren Women’s Neoprene Swimsuit: Vibrant Aurora Colors

December 9, 2024 /SPORTSWIRE WOMEN/ - Bring the magic of the Northern Lights to your swim with the Siren Women’s Neoprene Swimsuit, featuring Aurora-inspired colors for a truly radiant look. Engineered for high performance, this swimsuit offers more than just a stunning visual – it’s built for flexibility, speed, and...

December 5, 2024

Dovetail Workwear and TREW Gear Launch the Ultimate Women’s Winter Bib

PORTLAND, OR (December 5, 2024) /SPORTSWIRE WOMEN/ - Dovetail Workwear and TREW Gear, two brands known for technical innovation and performance materials, have joined forces to create the perfect combination of an extreme-temperature work overall that doubles as a durable and functional snowsports bib. Combining TREW’s technical snow gear expertise...

December 4, 2024

Wild Rye Announces Expansion Into Snow Outerwear For Fall-Winter 2025-26

Sun Valley, ID (Dec. 4, 2024) /SPORTSWIRE WOMEN/ - Wild Rye, the premiere active lifestyle apparel brand designed to empower women in the outdoors and beyond, announces its FW25-26 expansion into the snowsports outerwear category, complimenting the brand’s existing winter offerings of merino-wool baselayers and eco-synthetic insulation. Functional and minimalistic...

December 4, 2024

Gnara Announces Go Free™ Collection: Leggings and Shorts Featuring Patented GoFly® Zipper Technology

Gunnison, CO. (Dec. 4, 2024) /SPORTSWIRE WOMEN/ - Gnara, inventor of the award-winning GoFly® Pee Zipper Technology, is announcing the official launch of Go Free™ ⅞ Legging and Go Free™ 6” Shorts on their site (www.gnara.com) after a successful Kickstarter campaign this fall. It was the highest funded Kickstarter campaign...

December 3, 2024

Laura Beachy Joins Thermore as Vice President of Global Marketing and Communications

Milan, Italy (December 3, 2024) /SPORTSWIRE WOMEN/ — Thermore, an Italian manufacturing firm and leader in sustainable synthetic insulation, welcomes Laura Beachy as Vice President of Global Marketing and Communications. Beachy joins Thermore from Hyla Strategies, a NYC-based boutique marketing firm, where she served as a Managing Partner since 2014. Over...

December 3, 2024

New Research Highlights Financial Realities of Professional Women Athletes

NEW YORK, NY – December 3, 2024 /SPORTSWIRE WOMEN/ - Parity, a Group 1001 company and the premier platform for professional women athlete partnerships, today released “Beyond the Game: Exposing the Economic Realities of Professional Women Athletes’, a new comprehensive study revealing the financial uncertainties facing 500 verified professional women...

November 29, 2024

FanDuel Extends Position in Women’s Sports and Becomes an Official Sportsbook Partner of the Professional Women’s Hockey League (PWHL)

TORONTO, Nov. 29, 2024 -- FanDuel, North America's premier online gaming company, announced today a new partnership with the Professional Women's Hockey League (PWHL) becoming an Official Sportsbook Partner and exclusive In-app Streaming Partner in the United States. This collaboration offers hockey fans unmatched access to the PWHL, with FanDuel streaming up to 90...

November 26, 2024

State Farm® deepens investment in women’s sports with signing of JuJu Watkins and sponsorship of new Unrivaled Basketball League

State Farm has signed the USC sophomore and standout college basketball player to a NIL deal – only the second collegiate deal on behalf of the brand.  Newsroom State Form

November 22, 2024

Introducing Meliora: A Women-Led Experiential Marketing Agency Transforming Representation and Delivering Connection

Philadelphia, PA - November 22, 2024 /SPORTSWIRE WOMEN/ – Today marks the launch of Meliora, a dynamic new experiential marketing agency founded by event industry veteran Amanda Ehrhardt. Defined as the “pursuit of better” in Latin, Meliora is setting out to transform the marketing landscape by championing women's sports and...

November 7, 2024

Shop Women-Led Wednesday To Support Women In Business This Spending Season

Sun Valley, ID (Nov. 7, 2024) /SPORTSWIRE WOMEN/ - Women-Led Wednesday, the annual purpose-driven holiday that urges the public to shop women-led businesses, returns for the seventh year, calling on consumers to be mindful of their purchasing power leading up to popular eCommerce holidays like Black Friday and Cyber Monday....

November 6, 2024

ESPN Events to Host First-Ever Women’s College Basketball Matchup in Peraton Armed Forces Classic – Louisville and UConn to Play at Ramstein Air Base in Germany, Nov. 4, 2025

ESPN Events will host the first-ever women’s college basketball matchup in the Peraton Armed Forces Classic to tip off the 2025-26 season when perennial powers Louisville and UConn play at Ramstein Air Base in Germany on Tuesday, Nov. 4, 2025. The game will be televised on ESPN. Ramstein – site...

November 1, 2024

FeatherSnap Smart Bird Feeder Selected As One of Oprah’s Favortite Things 2024

November 1, 2024 /SPORTSWIRE WOMEN/ – FeatherSnap announced today that the Wi-Fi Smart Bird Feeder is included in 2024 Oprah’s Favorite Things holiday gifts list featured on OprahDaily.com and in Oprah Daily’s special print 2024 Holiday Edition, on newsstands nationwide on November 12. This year, most gifts have been selected from inspiring small...

October 31, 2024

SMITH MFG Earns 2024 Women in Manufacturing Awards for Leadership and Excellence

PORTLAND, Oregon (October 31, 2024) /SPORTSWIRE WOMEN/ - SMITH – global market leader in snow goggles and helmets and industry innovator across bike helmets, sport, lifestyle, and prescription eyewear – is pleased to share two of its employees have earned the 2024 Women in Manufacturing Award from the Utah Manufacturers...

October 31, 2024

Movemint Bridges the Gap Between Activities and Events with New Strava Integration

SAN FRANCISCO, CA [10/31/2024] /SPORTSWIRE WOMEN/ - Movemint, a technology platform for endurance events, is excited to unveil a new integration with Strava. This integration bridges the gap between events and activities: when you do an event on Movemint, the event is automatically shown on your Strava activity. “When you...

October 30, 2024

‘Hit Play Not Pause,’ the Ground-Breaking Podcast for Active Performance-Minded Menopausal Women Celebrates 200 Episodes

October 30th, /ENDURANCE SPORTSWIRE/ - Started in 2020, the Hit Play Not Pause podcast, hosted by Selene Yeager and produced by Feisty Media, released its 200th episode today. In that time, the pioneering show has reached over 2.9 million listeners and helped redefine the conversation around menopause. “I knew how...

October 29, 2024

Women’s Pro Baseball League Launching in America in 2026

/SPORTSWIRE WOMEN/ The Women's Pro Baseball League (WPBL) is launching in the summer of 2026 with six teams and is the only professional women's baseball league in America. The League is Co-Founded by baseball pioneer, Justine Siegal, the first woman to coach a professional men's baseball team and to pitch...

October 28, 2024

WNBA Teams Generated Record $136 Million in Sponsor Media Value for Brands as Social Media Engagement Soars, According to New Report from Relo Metrics

SANTA MONICA, Calif.-- Relo Metrics (formerly GumGum Sports), the leading AI-powered sponsorship analytics platform for real-time data decisions, has today released the findings of its 2024 WNBA Brands Insight Report, revealing that the League drove a record $136 Million in Sponsor Media Value (SMV) during the regular season. Major brands, including Nike,...

October 24, 2024

Exciting Kingbull Literider Upgrade Announcement!

October 24th, /SPORTSWIRE WOMEN/ - Kingbull, the leading specialist in fat tire electric bikes, is thrilled to announce significant new upgrades to its popular folding ebike Literider. With a focus on enhancing safety, performance, and rider comfort, the Literider now delivers even greater value to e-bike enthusiasts. Kingbull’s commitment to...

October 24, 2024

Fleet Feet Unveils Exciting 2024 Holiday Campaign: Make Shopping Easy with Wishlists

CARRBORO, N.C. (October 24, 2024) /SPORTSWIRE WOMEN/ — Fleet Feet, the largest franchisor of run specialty stores, today announced its 2024 holiday campaign designed to empower customers to curate their perfect gift lists and enhance their shopping experience. Fleet Feet’s approach focuses on guiding customers through creating personalized wishlists on...

October 24, 2024

Nissan Formula E Team Announces Reflo As Official Teamwear and Apparel Partner

UK, 24th October 2024 /SPORTSWIRE WOMEN/ - Nissan Formula E Team has today announced a new partnership with sustainable sportswear brand Reflo, who become the team's Official Teamwear and Apparel partner. The two year deal starting from the first race of Season 11 of the ABB FIA Formula E World...