PRESS RELEASES

October 31, 2024

Movemint Bridges the Gap Between Activities and Events with New Strava Integration

SAN FRANCISCO, CA [10/31/2024] /SPORTSWIRE WOMEN/ - Movemint, a technology platform for endurance events, is excited to unveil a new integration with Strava. This integration bridges the gap between events and activities: when you do an event on Movemint, the event is automatically shown on your Strava activity. “When you...

October 30, 2024

‘Hit Play Not Pause,’ the Ground-Breaking Podcast for Active Performance-Minded Menopausal Women Celebrates 200 Episodes

October 30th, /ENDURANCE SPORTSWIRE/ - Started in 2020, the Hit Play Not Pause podcast, hosted by Selene Yeager and produced by Feisty Media, released its 200th episode today. In that time, the pioneering show has reached over 2.9 million listeners and helped redefine the conversation around menopause. “I knew how...

October 29, 2024

Women’s Pro Baseball League Launching in America in 2026

/SPORTSWIRE WOMEN/ The Women's Pro Baseball League (WPBL) is launching in the summer of 2026 with six teams and is the only professional women's baseball league in America. The League is Co-Founded by baseball pioneer, Justine Siegal, the first woman to coach a professional men's baseball team and to pitch...

October 28, 2024

WNBA Teams Generated Record $136 Million in Sponsor Media Value for Brands as Social Media Engagement Soars, According to New Report from Relo Metrics

SANTA MONICA, Calif.-- Relo Metrics (formerly GumGum Sports), the leading AI-powered sponsorship analytics platform for real-time data decisions, has today released the findings of its 2024 WNBA Brands Insight Report, revealing that the League drove a record $136 Million in Sponsor Media Value (SMV) during the regular season. Major brands, including Nike,...

October 24, 2024

Exciting Kingbull Literider Upgrade Announcement!

October 24th, /SPORTSWIRE WOMEN/ - Kingbull, the leading specialist in fat tire electric bikes, is thrilled to announce significant new upgrades to its popular folding ebike Literider. With a focus on enhancing safety, performance, and rider comfort, the Literider now delivers even greater value to e-bike enthusiasts. Kingbull’s commitment to...

October 24, 2024

Fleet Feet Unveils Exciting 2024 Holiday Campaign: Make Shopping Easy with Wishlists

CARRBORO, N.C. (October 24, 2024) /SPORTSWIRE WOMEN/ — Fleet Feet, the largest franchisor of run specialty stores, today announced its 2024 holiday campaign designed to empower customers to curate their perfect gift lists and enhance their shopping experience. Fleet Feet’s approach focuses on guiding customers through creating personalized wishlists on...

October 24, 2024

Nissan Formula E Team Announces Reflo As Official Teamwear and Apparel Partner

UK, 24th October 2024 /SPORTSWIRE WOMEN/ - Nissan Formula E Team has today announced a new partnership with sustainable sportswear brand Reflo, who become the team's Official Teamwear and Apparel partner. The two year deal starting from the first race of Season 11 of the ABB FIA Formula E World...

October 24, 2024

Sumarpo Strengthens 1% for the Planet Commitment Through New Partnership with Circular Flow for Neoprene Recycling

Octoeber 24th, /SPORTSWIRE WOMEN/ - A pioneer in eco-friendly triathlon gear has partnered with Circular Flow, a leading organization in neoprene recycling, to strengthen its dedication to environmental protection. This collaboration represents a significant step forward in addressing the challenge of neoprene waste and advancing sustainable practices within the watersports...

October 24, 2024

Mountain Hardwear Announces Fifth Annual Open Aperture Photo Clinic

Richmond, Calif. [October 24, 2024] /SORTSWIRE WOMEN/– Mountain Hardwear is thrilled to announce the launch of the fifth edition of the Open Aperture Photo Clinic, a transformative program dedicated to amplifying the voices of underrepresented communities through the art of outdoor photography and videography. This year’s clinic, taking place in...

October 23, 2024

Spartan 100M and Sprint World Championships Return to Hvar, Croatia 2025

Hvar, Croatia, 23rd October 2024 /ENDURANCE SPORTSWIRE/ - The stunning island of Hvar is set to once again become the heart of the obstacle course racing world, as it prepares to host the hugely successful Spartan World Championship Weekend from October 9th to 12th, 2025. Whether you’re looking to break...

October 22, 2024

espnW Announces Agenda and Speakers for the 15th Annual espnW: Women + Sports Summit, presented by Toyota

/SPORTSWIRE WOMEN/ The Summit returns to the Ojai Valley Inn and will take place in-person and virtually October 28-30. This year’s lineup includes 7-time Olympic Gold medalist, advocate and entrepreneur, Allyson Felix, USC Annenberg School for Communication and Journalism Dean and Owner of the Angel City Football Club, Willow Bay, WNBA Champion,...

October 22, 2024

ESPN Welcomes Jo Fox as Senior Vice President of Marketing

ESPN is pleased to announce the appointment of Jo Fox as Senior Vice President of Marketing. Fox will oversee strategic leadership for the marketing team, driving brand awareness, fan engagement, and contributing to the growth of revenue across ESPN's platforms. Based in New York, she will report directly to Tina Thornton,...

October 22, 2024

Bright Colors, Big Glasses: The New Smith x Lisa Congdon Artist Series

PORTLAND, OREGON (October 22, 2024) /SPORTSWIRE WOMEN/– Sparking joy across two best-selling frame styles, SMITH tapped internationally recognized illustrator, author, and avid cyclist Lisa Congdon to create a capsule collection of limited-edition eyewear for Fall 2024. The popular Bobcat and Sway frames are adorned with bright and vibrant graphics from...

October 22, 2024

Premium Swiss Performance Brand X-BIONIC® Takes Grip on North American Market, Supported by Industry Stalwarts

Denver, CO. (October 22, 2024) /SPORTSWIRE WOMEN/ - Swiss-engineered apparel and gear brand, X-BIONIC®, an innovative leader in high-performance athletic-wear, is excited to announce its official launch into North America, with a commitment to superior quality and cutting-edge technology. The brand aims to redefine the standards of athletic wear for...

October 21, 2024

2024 Swimrun CÔTE D’AZUR and Sumarpo: A Partnership Focus on Pure Adventure

/SPORTSWIRE WOMEN/ - Sumarpo is excited to join forces with SWIMRUN CÔTE D'AZUR for the 2024 season, teaming up to bring even more joy to one of the original swimruns on the Côte d'Azur. The partnership is all about celebrating the pure happiness that comes from tackling a swimrun, combining...

October 16, 2024

BibBoards Hits 100,000 Orders Milestone, Empowering Athletes and Revolutionizing Race Day Experiences

San Ramon, CA /SPORTSWIRE WOMEN/ - BibBoards, the innovative and eco-friendly solution to race bib attachment, is thrilled to announce it has officially surpassed 100,000 orders. This significant achievement marks the growing popularity of BibBoards across a wide range of sports communities, from run clubs and cycling events to obstacle...

October 11, 2024

JoGon And EVRi Team Up To Offer Home Collection in The UK

October 11th, /SPORTSWIRE WOMEN/ - This Recycle Week sees JogOn and EVRi launch their first Home Collection Service together, enabling you to recycle your unwanted trainers easily from home for as little as 10p per pair! JogOn is a national campaign that works to repurpose unwanted trainers and prevent them from going into landfill....

October 7, 2024

iHeartPodcasts Announces New Women’s Sports Series “Levels To This” Hosted by Professional Women’s Basketball MVP Sheryl Swoopes and Sports Journalist Terrika Foster-Brasby

October 7, 2024 Listen to the Trailer HERE WHAT: iHeartPodcasts announced a new weekly women’s sports series “Levels To This with Sheryl Swoopes and Terrika Foster-Brasby,” hosted by three-time WNBA MVP and Women’s Basketball Hall of Famer Sheryl Swoopes and sports journalist Terrika Foster-Brasby (Tee). The duo will sit down for...

October 7, 2024

The GIST and The Professional Women’s Hockey League (PWHL) Team Up To Create Fan-First Content and Further Amplify Women’s Sports

NEW YORK, Oct. 7, 2024 -- The GIST, a revolutionary and inclusive sports media brand dedicated to leveling the playing field by providing equitable, in-depth, and digestible coverage to both women's and men's sports, and the Professional Women's Hockey League (PWHL), a professional ice hockey league in North America comprised of six teams featuring the...

September 26, 2024

Join Women-Led Wednesday Initiative to Drive Change and Uplift Women In Business

Sun Valley, ID (Sep 26, 2024) /SPORTSWIRE WOMEN/ - Women-Led Wednesday, the annual purpose-driven holiday that urges the public to shop women-led businesses, returns for the seventh year, calling on consumers to be mindful of their purchasing power leading up to popular eCommerce holidays like Black Friday and Cyber Monday....

September 25, 2024

Fuel Goods and Human Powered Health Partner to Revolutionize Sports Nutrition with Personalized, Direct-to-Athlete Solutions

September 25, 2024 - Asheville, NC/SPORTSWIRE WOMEN/ – Fuel Goods, the inclusive leader in making sports nutrition accessible and approachable for all people, and Human Powered Health (HPH), the premier human performance testing company, proudly announce a strategic partnership aimed at empowering individuals to be proactive about their health and performance....

September 24, 2024

Luxury Streetwear Brand Ryoko Rain® is an Official Collaboration Partner for Athlos NYC Track Event

NEW YORK, Sept. 20, 2024 -- Ryoko Rain, the luxury sportswear brand synonymous with butterfly designs and distinct patterned mesh shorts, has partnered with Athlos NYC to launch an exclusive apparel collaboration collection for the upcoming all-women’s track meet taking place at Icahn Stadium in New York on September 26, 2024 at 7pm...

September 23, 2024

lululemon’s Global Wellbeing Report Shows the Pressure to Keep Up with Wellbeing is Making People Feel Unwell

VANCOUVER, British Columbia, September 23, 2024-- lululemon (NASDAQ: LULU) today released its fourth annual 2024 Global Wellbeing Report1, revealing a perpetual and counterproductive cycle where the relentless pursuit of wellbeing is making us less well. While the focus on wellbeing is stronger than ever – 89% of people are taking...

September 23, 2024

11 female athletes take the title in their age group at The 2024 Women’s VinFast IRONMAN World Championship in Nice, France

NICE, France / TAMPA, Fla. (Sept. 23, 2024) /SPORTSWIRE WOMEN/ – The best female long-distance triathletes in the world from 11 age groups claimed their respective titles at the 2024 VinFast IRONMAN® Women's World Championship triathlon in Nice, France on Sunday, September 22. Nearly 1,300 athletes from 65 countries, regions...

September 22, 2024

Laura Philipp of Germany Is Crowned 2024 VinFast IRONMAN World Champion in Nice, France

- Kat Matthews (GBR) and Chelsea Sodaro (USA) completes the podium - A day for the history books as nearly 1,300 professional and age-group women raced the VinFast IRONMAN World Championship for the first time in Nice NICE, France (Sept. 22, 2024)/SPORTSWIRE WOMEN/ – History was made on the Côte d’Azur...