PRODUCT NEWS

July 15, 2024

Fitness Studios Look To Empower Women Through Menopause

In recent years, the fitness industry has increasingly come to recognize the potential in catering to menopausal clients. To respond to this growing demand, Holly Rilinger, a strength coach and founder of Lifted, started a Menopause Bootcamp at Lifted. “We launched Menopause Bootcamp this year to help women learn how to...

July 10, 2024

Garmin releases report highlighting cycling trends from around the world

OLATHE, Kan./July 10, 2024/SPORTSWIRE WOMEN/ - Garmin (NYSE: GRMN) released a report today highlighting how cyclists around the world are logging miles and the positive health benefits they’re seeing as a result. Whether riding inside or outdoors, data from the Garmin Connect community shows that cycling activities are on the...

July 1, 2024

Inside the Mind of a Track Runner: “Sprinting Through Setbacks” by Micha Powell is Available Now!

/SPORTSWIRE WOMEN/ - When Commonwealth Games gold medalist Micha Powell wrote her memoir-slash-workbook titled Sprinting Through Setbacks: An Olympian’s Guide to Overcoming Self-Doubt and Imposter Syndrome, her goal was to inspire the next generation of young women going after their biggest goals on the track and beyond—while she continues to...

July 1, 2024

Tactacam Introduces Reveal X 3.0 and Reveal Pro 3.0

Kade Gewanter Darby Communications Kadegewanter@darbycommunications.com 828-254-0914 o / 413-834-1746 July 1st, 2024 - Decorah, IA  /SPORTSWIRE WOMEN/ -  Tactacam, the industry-leading manufacturer of cellular cameras designed to help hunters elevate their experience, is excited to unveil the third generation of camera options. Both the Reveal X 3.0 and Reveal Pro...

June 26, 2024

Garmin unveils the Approach Z30 smart laser range finder with unparalleled integration to the Garmin golf lineup

OLATHE, Kan./June 26, 2024/SPORTSWIRE WOMEN/ - Garmin (NYSE: GRMN) today announced the Approach® Z30 laser range finder, the latest addition to the Garmin golf ecosystem, helps golfers see the course in new ways. This innovative device offers excellent ranging performance and introduces the Range Relay feature, which sends ranged distances...

June 18, 2024

Skratch Labs Bolsters International Presence with European Headquarters and Distribution Facility

June 18, 2024 — Boulder, CO /SPORTSWIRE WOMEN/ – Skratch Labs, the Boulder, CO-based leader in performance nutrition, expands its distribution network to Europe. The new distribution capabilities enable Skratch Labs Europe to serve endurance sports retailers across the continent and establish Skratch’s direct-to-consumer online sales capabilities through their new...

June 14, 2024

Dovetail Workwear and Lisa Congdon Spread Radical Love with New Limited Edition Pride Collection

PORTLAND, OREGON (June 14, 2024) /SPORTSWIRE WOMEN/ - Dovetail Workwear, makers of durable and stylish apparel for women, announces a limited edition Pride Collection created in partnership with internationally renowned artist and activist, Lisa Congdon. The vibrant capsule collection celebrates the spirit of radical inclusion in honor & support of...

June 13, 2024

The Future of Fitness Tech Is 3D, Says Fit:match

Consumers are becoming more and more discerning – craving a hyper-personalized and comprehensive understanding of their bodies. For many, no longer is the Apple Watch, Garmin or other such wearable enough. The stage is set and the time is right for advanced technology to fill this widening gap, and Fit:match...

June 11, 2024

Megan Rapinoe & Sue Bird To EP Untitled Docuseries About Lives Of Female Pro Athletes From Bunim/Murray, TOGETHXR

The production company behind shows like Vanderpump Villa is collaborating with Sue Bird’s media company TOGETHXR to develop an untitled docuseries that takes viewers behind-the-scenes and into the lives of the top female athletes in the United States. The docuseries, executive produced by Bird and Megan Rapinoe, will follow athletes from the WNBA,...

June 6, 2024

Lucy Charles-Barclay Shares Breaking Race Plan News on Newly Launched IRONMAN Insider Presented by Maurten Podcast

TAMPA, Fla. / LONDON, UK. (June 6, 2024) /SPORTSWIRE WOMEN/- In a special bonus episode of the newly launched IRONMAN Insider™ presented by Maurten podcast, 2023 IRONMAN® World Champion, Lucy Charles Barclay (GBR) confirmed that she has shifted her race plans to defend her IRONMAN World Championship title in Nice,...

June 5, 2024

How a coffee expert is revolutionizing the water filtration market

Willmington/SPORTSWIRE WOMEN/ – The launch of the Vitaloop Flexguard Water Filtration Bottle represents a significant milestone in the quest for clean, reliable water. This innovative product, crafted by Arild Vikingstad, promises to redefine water filtration standards with its unique automatic pump system, ensuring consistent pressure and filtration time for unmatched...

June 4, 2024

rabbit Introduces New Line of Running Maternity Tops

SANTA BARBARA, CA /SPORTSWIRE WOMEN/ - Since debuting its first pair of running shorts eight years ago, rabbit, the women-founded running apparel brand based in Santa Barbara, California, has been committed to making the most functional, comfortable, EZ-to-love apparel for all runners, a tradition that continues with the addition of the...

June 3, 2024

Whoop, Oura CEOs Eye Women’s Health, Data Optimization

Oura and Whoop may be competitors as two of the most prominent brands in the burgeoning wearables space, but their leaders move in lockstep when it comes to identifying the biggest opportunities and challenges facing the market. Athletech News spoke with Oura CEO Tom Hale and Whoop founder and CEO Will Ahmed to get...

May 17, 2024

WNBA, women’s sports craze helping to fuel major tampon redesign

A startup tampon brand is aiming to disrupt the world of menstrual products with a patented spiral design for fewer leaks. Why it matters: It's "the first engineering redesign of the tampon in 80 years" according to Sequel, which aims to change the game for women athletes. "We've introduced a helical spiral that circumnavigates the...

May 14, 2024

Mountain Hardwear Wants You to Be Sun Wise: Launches New Sun Protection Apparel and Partnership with The Skin Cancer Foundation

Richmond, Calif. [May 14, 2024] /SPORTSWIRE WOMEN/ - Mountain Hardwear, a leader in high-performance equipment and apparel for climbers, mountaineers, skiers, snowboarders, and outdoor athletes, today announced new additions to its sun protection line of apparel, as well as a new partnership with The Skin Cancer Foundation. Since 1979, The...

May 8, 2024

Ombraz Invites Armless Sunglass Enthusiasts to Take a Walk with the New Cammina

Bellevue, WA – May 8, 2024 /SPORTSWIRE WOMEN/ – Ombraz, the armless sunglass vanguard, is excited to introduce the latest addition to its award-winning collection of styles— the Cammina. Fully made in Italy, this contemporary frame takes inspiration from the Italian verb “to walk” and pays homage to timeless Italian flair....

May 3, 2024

Why Vitaloop Automatic Bottle is the only reliable water filtration solution

Willmington, Delaware/SPORTSWIRE WOMEN/ – Vitaloop is proud to announce the launch of the next generation in portable water filtration: the Vitaloop FlexGuard Bottle. This product sets a new standard in the water filtration market by combining advanced automatic technology with user-friendly design to deliver laboratory-grade efficiency anywhere. Vitaloop is currently...

April 9, 2024

Athletic Cosmetic Company Bets Big on Sports Makeup

In the age of fitness influencers and workout classes doubling as social outings, Athletic Cosmetic Company is eyeing the sports and fitness makeup market with products that are sweat and water-resistant. Kate Solomon, founder of Babo Botanicals, and Dominique van Boekel, a former pro tennis player, have joined forces to...

April 4, 2024

Garmin’s new heart rate tracker pairs nearly perfectly with sports bras

Sports bras are a necessary evil. I’m not the bustiest runner, but even I need a high-support bra to neutralize the laws of physics. Adding a chest strap to the mix, however, often feels like I’ve signed up to run 13 miles with a python squeezing my chest. Which is...

March 13, 2024

‘Girls Run Ultras’ Is a New Film About Women Crushing Trails

Girls Run Ultras is a 15-minute film that follows the journey of an all-women’s running collective, Girls Run NYC, as they push their limits individually and collectively through the challenges of the 2022 Black Canyon Ultras 60K. It’s an intimate look into a group’s unwavering determination and camaraderie as they conquer the trails together....

March 12, 2024

Thousand Answers the Call of Parents, Launches Toddler Helmet

Los Angeles (March 12, 2024)/SPORTSWIRE WOMEN/ – Thousand, the urban mobility brand creating vintage-inspired helmets and safety accessories, is proud to announce the launch of its Toddler Helmet. At the overwhelming request of its dedicated shoppers, the urban mobility brand is unveiling a helmet for ages 1+ to support family rides...

March 7, 2024

Revolutionary Web App ‘Lodestar’ Sets New Standard for Sustainable Outdoor Recreation

McCALL, ID (Thursday, March 7, 2024) /SPORTSWIRE WOMEN/ - Lodestar will be celebrating International Women’s Day on Friday, March 8, 2024 by proudly unveiling its groundbreaking web app. The Lodestar app is a do-it-all outdoor adventure platform with environmental stewardship built in. Lodestar is a women-led company built on the...

March 5, 2024

ROKA Extends Partnership with IRONMAN World Champion Lucy Charles-Barclay

Austin, Texas (March 5, 2024) /SPORTSWIRE WOMEN/ - ROKA, the renowned performance design brand that creates and manufactures eyewear and technical apparel for lifestyle and competitive athletes, is thrilled to expand their current partnership with IRONMAN World Champion Lucy Charles-Barclay on a multi-year agreement to include both performance eyewear and...

February 26, 2024

Could Smart Earrings Shake Up the Wearables Space? Researchers Think So

Researchers from the University of Washington have introduced the thermal earring, a piece of smart tech they say could redefine how we monitor our health. The device continuously monitors earlobe temperature to provide more insights into users’ health in a fashionable and discreet manner. It can detect changes related to stress,...

February 15, 2024

Itacate Foods, a Latin Cuisine Backpacking Meals Brand, Diversifies REI Co-op Shelves with Retail Partnership

SACRAMENTO, Calif. (Feb. 15 , 2024)/SPORTSWIRE WOMEN/ – Itacate Foods, the dehydrated meals brand bringing the richness of Latin cuisine and culture to the outdoors, proudly announces its retail partnership with REI Co-op. Founded by Martha Y Díaz in 2021, Itacate (meaning “food for the journey” in the Aztec language Nahuatl)...