PRODUCT NEWS

February 7, 2024

How Fitbit Wants AI to Help You Reach Your Fitness Goals

Fitbit Labs, an upcoming program, will use AI to provide deeper health insights, such as answering questions about why your run may have been harder today than it was yesterday. Fitbit thinks there's big potential for AI to help people set more realistic health aspirations. cnet  

February 6, 2024

Train Fitness: Powering Your Workout With AI

Train Fitness is capitalizing on the importance of physical health. The company is addressing the $21.8 billion global virtual fitness market through AI-powered wearable fitness trackers. Using AI to analyze motion data from Apple Watches, Train Fitness can identify, track, and derive expert-level analysis of a user’s workouts, offering real-time coaching to...

February 5, 2024

Are you ready to Go Multisport?

New York, NY, /SPORTSWIRE WOMEN/ – We are pleased to announce the new release Go Multisport: Add Fun, Challenge & Exploration to Your World by endurance athlete Jennifer Strong McConachie. This all-in-one resource and first handbook for multisport athletes introduces the revolutionary concept of multisport and how it can help you...

January 22, 2024

The 14 Best Wellness Retreats in the World for Active Travelers

Health and wellness is highly personal. Sometimes our bodies want a challenging mountain trek and a big dose of carbs. Or, after I’ve adventured hard, I might crave a nourishing week of yoga or a few days of planted-based meals and mindfulness sessions, preferably on a beach somewhere. Other times,...

January 16, 2024

From Trails to Trends: The Eco-Friendly Mission of Wander Trails

/SPORTSWIRE WOMEN/ - Wander Trails, a recently launched purpose-driven brand, is making waves in the realm of nature-inspired clothing and accessories. Founded with a deep commitment to environmental conservation, Wander Trails’ mission is to bring the essence of nature into everyday life, inspire adventures, and make a positive impact on...

January 16, 2024

Canadian Track Sprinter Micha Powell has a Memoir Coming

FOR IMMEDIATE RELEASE /SPORTSWIRE WOMEN/ – Commonwealth Games gold medalist Micha Powell’s memoir-slash-workbook titled Sprinting Through Setbacks: An Olympian’s Guide to Overcoming Self-Doubt and Imposter Syndrome, will be released in Summer 2024 with Strong Girl Publishing. Micha is a world-class Canadian Olympic sprinter specializing in the 400m, currently running for...

January 1, 2024

Betty Designs to Launch New Sportswear Line and Site Redesign In 2024

PARK CITY, UTAH/SPORTSWIRE WOMEN/ - Over a decade after taking triathlon fashion from boring to badass, Betty Designs aims to shake the sphere once more with BDlab Sportswear —a meticulously crafted line of fashion-forward apparel for the modern woman. Since its inception, Betty Designs has thrived off disrupting the racecourse,...

December 22, 2023

The Best Women’s Running Books of 2023

It’s also been a big year for books about women running—from compelling and vulnerable memoirs by legends of the field to insightful explorations of the sport’s intersection with cultural and social issues. Women's Running put together our top reads of the year. Here are their top picks.

December 12, 2023

The Story Behind ‘Under Pressure,’ Netflix’s USWNT Women’s World Cup Documentary

You may think you know how the U.S. women’s national team’s 2023 World Cup journey ended. One millimeter, a tense penalty kick shootout against Sweden and a heartbreaking Round of 16 exit. There’s more to the story, though, as the Netflix series, Under Pressure: The U.S. Women’s World Cup Team,...

December 11, 2023

Ikea Enters Fitness With At-Home Workout Collection

Ikea, best known for its budget-friendly furniture and decor, is capitalizing on the rising consumer trend toward health and fitness with plans to launch a limited 19-piece at-home workout collection that gives a new definition to “functional fitness.” Dubbed the Dajlien (‘Daily’) collection, Ikea says its upcoming fitness product line...

December 9, 2023

LLama – a new App by CWRB

[Australia, Brisbane, 9 December 2023] /SPORTSWIRE WOMEN/ - This World Llama Day, Chicks Who Ride Bikes (CWRB) - Australia’s largest women’s cycling community – announced today that they have launched a new and improved mobile app for female cyclists. In addition to the features released on the pilot app (cwrb),...

December 6, 2023

Strava’s new feature will only benefit one type of runner – predatory men

From this week, Strava users will be able to privately message other users within the app. Strava says the feature is intended to be used as a way to motivate your friends on the platform and coordinate group activities – you’ll be able to send both direct and group messages. Independent

November 21, 2023

Americans Are Spending More on Supplements, Especially Performance & Recovery

Health and wellness are a significant priority for Americans, and consumers are seeking an expanding number of vitamin and supplement options that range from prevention to recovery. According to NIQ, a data intelligence service provider, vitamins and supplements is a growing “super category” in terms of revenue, with sales of $13.5...

November 16, 2023

A Gift Guide for Strong Girls from Strong Girl Publishing

The holiday season is here, and at Strong Girl Publishing, we've got the perfect gifts to inspire and empower the young girls and women in your life. Let's dive into our holiday gift guide and discover the perfect presents that will help your daughters, nieces, grandkids, friends and teammates become...

October 18, 2023

Peloton Forms Multi-Year Partnership with NBA/WNBA

Peloton has signed on as an official fitness partner of the NBA and WNBA. As part of the multi-year partnership, Peloton will introduce NBA- and WNBA-themed fitness classes for Peloton members and be the first to launch content from NBA Fitness, which will be part of the NBA app.The content...

October 17, 2023

A New Novel Shows Young Girls Just How Strong They Can Be

/SPORTSWIRE WOMEN/ – The Strong Girl by Molly Hurford, author of the Shred Girls series, is hitting the shelves on October 17, 2023. This is Hurford’s first historical fiction novel and while it has a circus themed setting, the real focus is around the real strength that all girls possess....

September 26, 2023

Wild Rye Expands Lifestyle Collection With New Fleece Kit for Fall 2023

Sun Valley, ID (Sept. 26, 2023)/SPORTSWIRE / – Wild Rye, the premiere outdoor lifestyle apparel brand designed for and by women+ adventurers, announces the launch of its fall 2023 collection featuring an on-trend Hi-Pile Fleece Pullover and Jogger, the ultimate comfort-forward lifestyle kit. The collection also features a rollout of new...

September 19, 2023

Samsung and the University of Michigan team up on smartwatch technology for runners

ESSI announced a research partnership with Samsung Electronics on smartwatch technology. Together, the two companies are looking to help runners manage their health and physical activity, and to provide them with more reliable and accurate data. The eight-month long study, in which participant enrollment and data collection have already begun, is being overseen by...

September 14, 2023

Parity Announces Parity Locker, An Immersive E-Commerce Platform to Help Close the Gender Income Gap in Pro Sports and Create Unprecedented Fan-Athlete Connections

NEW YORK, Sept. 14, 2023 -- Parity, the sponsorship platform dedicated to closing the gender income and opportunity gap in professional sports, today announced the launch of Parity Locker, an innovative e-commerce platform that offers a curated selection of one-of-a-kind memorabilia from prominent professional women athletes across sport. Parity Locker celebrates the achievements of notable women...

September 8, 2023

WNBA’s Sydney Colson & Theresa Plaisance To Star In Unscripted Series For Ryan Reynolds’ Maximum Effort

The duo are to star in The Syd + TP Show, which sees the World Champions and bench warming besties Sydney Colson and Theresa Plaisance determined to become the faces of the WNBA, despite the fact no one asked them to. This buddy comedy series follows Syd and TP on their...

August 29, 2023

COROS announces the PACE 3 GPS Sport Watch

IRVINE, California / AUGUST 29, 2023/SPORTSWIRE WOMEN/ – COROS Wearables Inc., makers of GPS sports wearables and training software for multi-sport athletes, today announced the launch of the PACE 3, its latest performance-focused sport wearable and successor to The PACE 2, which packs an even more powerful punch. Improving on its...

August 16, 2023

FIBA unveils innovative world-premiere ASB GlassFloor court in Madrid

An innovative ASB GlassFloor was unveiled with much anticipation and excitement at the Quarter-Finals of the FIBA U19 Women's Basketball World Cup 2023. Introduced for the very first time at an official FIBA competition, the state-of-the-art court is a full video floor allowing for interactive applications. FIBA

July 26, 2023

Google introduces new ways to search relevant information on women’s sports

Just in time for the 2023 FIFA Women’s World Cup, Google has introduced new ways to make it easier for users to find relevant information when searching for women’s sports. Through partnerships with broadcasters and rights holders, the company said it has also been able to provide easy access to...

July 25, 2023

Endurance Sportswire Launches Free AI Press Release Generator

San Diego, CA - June 25, 2023 - Endurance Sportswire, the only press release distribution service for the running, cycling and triathlon industries, today announced the launch of its free AI press release generator. The innovative new tool allows businesses to quickly and easily create high-quality press release drafts in...

July 17, 2023

NBC Sports’ “Uphill Climb” Presented by Shimano, Story of Trailblazing Women of the Tour de France in 1980s – Available Now Exclusively on Peacock

(July 17, 2023, Los Angeles CA) /ENDURANCE SPORTSWIRE/ - “Uphill Climb: The Women Who Conquered The Impossible Race,” presented by Shimano, an original documentary about one of the most significant yet lesser-known stories in sports, is available now exclusively on Peacock in the United States. The story was produced in...