PRODUCT NEWS

August 13, 2024

Ombraz Armless Sunglasses Earns Spot on 2024 Inc. 5000 for Stellar Growth and Innovation

Bellevue, WA – August 13, 2024 /SPORTSWIRE WOMEN/ – This week, Inc. revealed that the armless sunglasses vanguard Ombraz has been named to its annual Inc. 5000 list, the most prestigious ranking of the fastest-growing private companies in America. The list represents a one-of-a-kind look at the companies driving the economy's...

August 9, 2024

Sue Bird and Megan Rapinoe Launch Sports and Culture Show, A Touch More: The Podcast

A Touch More and Vox Media launched A Touch More: The Podcast, a new show created and hosted by world champion athletes Sue Bird and Megan Rapinoe. Inspired by a limited series they hosted on Instagram Live in 2020, the show will release new episodes weekly on Wednesdays, offering audiences a deep dive into the world...

August 6, 2024

JOIN Cycling Launches Innovative Period Tracker for Female Athletes

AMSTERDAM, NETHERLANDS, August 6, 2024/SPORTSWIRE WOMEN/ – JOIN, the adaptive cycling training app, announces today its new Period Tracker feature designed to address a vital aspect of female athletes' training. Understanding menstruation cycles is crucial to performance training, as cycles represent significant impact to women’s training performance, recovery, and energy...

August 6, 2024

Garmin enables premium app purchases in the Connect IQ Store and unveils fun new watch faces and apps

OLATHE, Kan./August 6, 2024/SPORTSWIRE WOMEN/ - Garmin (NYSE: GRMN) today announced that customers can now make purchases in the Connect IQ™ Store using Garmin Pay™. This seamless integration rewards developers for their innovative designs while also providing Garmin customers with access to premium watch faces and apps from brands like...

August 6, 2024

Sports Nutrition Intimidation No More: Creators of RunnerBox and RiderBox Launch Sports Nutrition Marketplace

August 6, 2024 -- Asheville, NC /SPORTSWIRE WOMEN/ - Fuel Goods proudly announces its debut as a sports nutrition marketplace brand for athletes of all levels. Created to change the momentum in the current sports nutrition landscape, Fuel Goods offers an online marketplace that speaks to all athletes, not just...

July 22, 2024

Why Running Clubs Are the New Dating App

Like many other singles, I have grown exasperated by the apps. According the the Pew Research Center, at least 30 percent of American adults have used dating apps at some point, and we are fairly evenly split between finding the experience to be a net positive or net negative. Just over half say...

July 19, 2024

ESPN’s Sarah Spain launches new podcast

Sarah Spain is expanding her brand. The veteran ESPN journalist launched a new podcast this week, Good Game with Sarah Spain, distributed by iHeartPodcasts and available on the iHeartRadio app and on podcast platforms. Awful Announcing 2 The daily podcast is a production of the Women’s Sports Audio Network, the new venture...

July 18, 2024

Just Women’s Sports Announces New Studio Show The Gold Standard with Kelley O’Hara and Lisa Leslie

LOS ANGELES- Just Women's Sports (JWS), the leading multimedia platform dedicated exclusively to women's sports, today announced a new in-studio show, "The Gold Standard," hosted by Olympic gold medalists and women's sports icons Kelley O'Hara and Lisa Leslie. "The Gold Standard" will debut on July 27th and cover the biggest women's sports stories...

July 17, 2024

Sue Bird Barbie: Mattel honors former UConn women’s basketball star with signature doll

Former UConn women’s basketball star and WNBA great Sue Bird has been honored with a signature Barbie doll. Mattel announced Tuesday the collectible tribute doll was modeled for Bird, who is a “basketball legend who pioneered the way for growth in the women’s league with her record-breaking legacy and courageous voice that...

July 15, 2024

Fitness Studios Look To Empower Women Through Menopause

In recent years, the fitness industry has increasingly come to recognize the potential in catering to menopausal clients. To respond to this growing demand, Holly Rilinger, a strength coach and founder of Lifted, started a Menopause Bootcamp at Lifted. “We launched Menopause Bootcamp this year to help women learn how to...

July 10, 2024

Garmin releases report highlighting cycling trends from around the world

OLATHE, Kan./July 10, 2024/SPORTSWIRE WOMEN/ - Garmin (NYSE: GRMN) released a report today highlighting how cyclists around the world are logging miles and the positive health benefits they’re seeing as a result. Whether riding inside or outdoors, data from the Garmin Connect community shows that cycling activities are on the...

July 1, 2024

Inside the Mind of a Track Runner: “Sprinting Through Setbacks” by Micha Powell is Available Now!

/SPORTSWIRE WOMEN/ - When Commonwealth Games gold medalist Micha Powell wrote her memoir-slash-workbook titled Sprinting Through Setbacks: An Olympian’s Guide to Overcoming Self-Doubt and Imposter Syndrome, her goal was to inspire the next generation of young women going after their biggest goals on the track and beyond—while she continues to...

July 1, 2024

Tactacam Introduces Reveal X 3.0 and Reveal Pro 3.0

Kade Gewanter Darby Communications Kadegewanter@darbycommunications.com 828-254-0914 o / 413-834-1746 July 1st, 2024 - Decorah, IA  /SPORTSWIRE WOMEN/ -  Tactacam, the industry-leading manufacturer of cellular cameras designed to help hunters elevate their experience, is excited to unveil the third generation of camera options. Both the Reveal X 3.0 and Reveal Pro...

June 26, 2024

Garmin unveils the Approach Z30 smart laser range finder with unparalleled integration to the Garmin golf lineup

OLATHE, Kan./June 26, 2024/SPORTSWIRE WOMEN/ - Garmin (NYSE: GRMN) today announced the Approach® Z30 laser range finder, the latest addition to the Garmin golf ecosystem, helps golfers see the course in new ways. This innovative device offers excellent ranging performance and introduces the Range Relay feature, which sends ranged distances...

June 18, 2024

Skratch Labs Bolsters International Presence with European Headquarters and Distribution Facility

June 18, 2024 — Boulder, CO /SPORTSWIRE WOMEN/ – Skratch Labs, the Boulder, CO-based leader in performance nutrition, expands its distribution network to Europe. The new distribution capabilities enable Skratch Labs Europe to serve endurance sports retailers across the continent and establish Skratch’s direct-to-consumer online sales capabilities through their new...

June 14, 2024

Dovetail Workwear and Lisa Congdon Spread Radical Love with New Limited Edition Pride Collection

PORTLAND, OREGON (June 14, 2024) /SPORTSWIRE WOMEN/ - Dovetail Workwear, makers of durable and stylish apparel for women, announces a limited edition Pride Collection created in partnership with internationally renowned artist and activist, Lisa Congdon. The vibrant capsule collection celebrates the spirit of radical inclusion in honor & support of...

June 13, 2024

The Future of Fitness Tech Is 3D, Says Fit:match

Consumers are becoming more and more discerning – craving a hyper-personalized and comprehensive understanding of their bodies. For many, no longer is the Apple Watch, Garmin or other such wearable enough. The stage is set and the time is right for advanced technology to fill this widening gap, and Fit:match...

June 11, 2024

Megan Rapinoe & Sue Bird To EP Untitled Docuseries About Lives Of Female Pro Athletes From Bunim/Murray, TOGETHXR

The production company behind shows like Vanderpump Villa is collaborating with Sue Bird’s media company TOGETHXR to develop an untitled docuseries that takes viewers behind-the-scenes and into the lives of the top female athletes in the United States. The docuseries, executive produced by Bird and Megan Rapinoe, will follow athletes from the WNBA,...

June 6, 2024

Lucy Charles-Barclay Shares Breaking Race Plan News on Newly Launched IRONMAN Insider Presented by Maurten Podcast

TAMPA, Fla. / LONDON, UK. (June 6, 2024) /SPORTSWIRE WOMEN/- In a special bonus episode of the newly launched IRONMAN Insider™ presented by Maurten podcast, 2023 IRONMAN® World Champion, Lucy Charles Barclay (GBR) confirmed that she has shifted her race plans to defend her IRONMAN World Championship title in Nice,...

June 5, 2024

How a coffee expert is revolutionizing the water filtration market

Willmington/SPORTSWIRE WOMEN/ – The launch of the Vitaloop Flexguard Water Filtration Bottle represents a significant milestone in the quest for clean, reliable water. This innovative product, crafted by Arild Vikingstad, promises to redefine water filtration standards with its unique automatic pump system, ensuring consistent pressure and filtration time for unmatched...

June 4, 2024

rabbit Introduces New Line of Running Maternity Tops

SANTA BARBARA, CA /SPORTSWIRE WOMEN/ - Since debuting its first pair of running shorts eight years ago, rabbit, the women-founded running apparel brand based in Santa Barbara, California, has been committed to making the most functional, comfortable, EZ-to-love apparel for all runners, a tradition that continues with the addition of the...

June 3, 2024

Whoop, Oura CEOs Eye Women’s Health, Data Optimization

Oura and Whoop may be competitors as two of the most prominent brands in the burgeoning wearables space, but their leaders move in lockstep when it comes to identifying the biggest opportunities and challenges facing the market. Athletech News spoke with Oura CEO Tom Hale and Whoop founder and CEO Will Ahmed to get...

May 17, 2024

WNBA, women’s sports craze helping to fuel major tampon redesign

A startup tampon brand is aiming to disrupt the world of menstrual products with a patented spiral design for fewer leaks. Why it matters: It's "the first engineering redesign of the tampon in 80 years" according to Sequel, which aims to change the game for women athletes. "We've introduced a helical spiral that circumnavigates the...

May 14, 2024

Mountain Hardwear Wants You to Be Sun Wise: Launches New Sun Protection Apparel and Partnership with The Skin Cancer Foundation

Richmond, Calif. [May 14, 2024] /SPORTSWIRE WOMEN/ - Mountain Hardwear, a leader in high-performance equipment and apparel for climbers, mountaineers, skiers, snowboarders, and outdoor athletes, today announced new additions to its sun protection line of apparel, as well as a new partnership with The Skin Cancer Foundation. Since 1979, The...

May 8, 2024

Ombraz Invites Armless Sunglass Enthusiasts to Take a Walk with the New Cammina

Bellevue, WA – May 8, 2024 /SPORTSWIRE WOMEN/ – Ombraz, the armless sunglass vanguard, is excited to introduce the latest addition to its award-winning collection of styles— the Cammina. Fully made in Italy, this contemporary frame takes inspiration from the Italian verb “to walk” and pays homage to timeless Italian flair....