August 28, 2025

Mark Cuban On Why NBA Expansion Isn’t Imminent

NBA commissioner Adam Silver has teased league expansion for years, with Las Vegas and Seattle as the markets commonly linked to new teams. But the NBA has yet to pull the trigger on its first expansion franchise since 2004, and Mavericks minority owner Mark Cuban believes it won’t happen anytime soon....

August 26, 2025

Wiley X Donates Premium Eyewear to Support A Girl & A Gun Sniper School Event

Frisco, TX (August 26, 2025) /SPORTSWIRE WOMEN/ - Wiley X, a proud supporter of A Girl & A Gun, recently donated eyewear for the organization’s Sniper School event in Grand Junction, Colorado. A Girl & A Gun is a national women’s shooting league that brings together thousands of members across...

August 26, 2025

Startup women’s leagues on the rise, fueled by popularity of women’s sports. But will they last?

At least eight women’s pro leagues have launched in the past three years, including the WPBL, Unrivaled — a fast-paced 3-on-3 women’s basketball league that debuted this year — and the Professional Women’s Hockey League, seizing on rising viewership, bigger sponsorship deals and a fan base more eager than ever to...

August 26, 2025

Lululemon Shifts Technology and Information Leadership with Focus on AI

Lululemon Athletica, Inc. has named Ranju Das as chief AI and technology officer, effective September 2. In this newly created role, Das will be responsible for leading the company’s technology organization and driving the development and execution of the next phase of Lululemon’s technology and AI strategy. SGB MEDIA

August 26, 2025

Skratch Labs Launches Electrolyte Booster and Reintroduces Everyday Drink Mix as Unsweetened Sport Drink Mix

August 26, 2025 (Boulder, CO) /SPORTSWIRE WOMEN/ – Skratch Labs, the Boulder-based leader in performance nutrition, announces the launch of Electrolyte Booster, a new unflavored electrolyte mix that can be easily added to any sports drink to customize sodium levels to an athlete’s individual needs, without a salty taste or...

August 25, 2025

Como Women has unveiled its first collection created entirely using AI

Como Women never ceases to impress. After unveiling the new Home jersey in the luxurious setting of the Bvlgari Hotel London in Knightsbridge, the club has announced the launch of its first essentials merchandise collection, a line of twelve pieces for women, men, and children. This is not just a retail debut...

August 25, 2025

WNBA CBA Deal ‘Probably Not Going to Happen’ Before Deadline

With the WNBA and its players association still far apart on a new collective bargaining agreement, WNBPA executive committee secretary Elizabeth Williams is doubtful that a deal will be struck by the Oct. 31 deadline. The Chicago Sky forward is far from alone in that concern among players, according to sources familiar with the ongoing...

August 25, 2025

Heatwaves are making people age faster, study suggests

Repeated exposure to heatwaves is accelerating ageing in people, according to a study. The impact is broadly comparable with the damage smoking, alcohol use, poor diet or limited exercise can have on health, the researchers said. Extreme temperatures are increasingly common owing to the climate crisis, potentially causing widespread and...

August 25, 2025

Maryland Cycling Classic Unveils Preliminary Rosters for Inaugural Women’s Race

BALTIMORE (August 25, 2025) /SPORTSWIRE WOMEN/ - The 2025 Maryland Cycling Classic, which will debut the inaugural women’s race in Baltimore on Saturday, Sept. 6, announced the preliminary rosters for the event. Featuring 15 elite, professional teams from five countries, the world-class field will feature notable cyclists from the European...

August 25, 2025

Rihanna’s multibillion-dollar brand invested in the WNBA — and it’s just the start

In May, Rihanna’s multibillion-dollar brand inked its first beauty and skin sports contract with the WNBA’s reigning champions. “There’s not one monolithic view of what a female athlete looks like and there’s not one monolithic view of what beauty and beautiful looks like,” Sukiana Chancy, vice president of brand strategy...

August 25, 2025

Bay FC sets women’s soccer attendance record at Oracle Park

Bay FC and the Washington Spirit drew 40,091 fans to Oracle Park on Saturday, setting a National Women's Soccer League (NWSL) attendance record. That's also the highest attendance in U.S. women's pro sports history — further proof that San Francisco is part of a women's sports surge as fandom, teams and leagues are booming. AXIOS San Francisco

August 24, 2025

History at the plate: Women’s Pro Baseball League holds tryouts ahead of inaugural season

The Women’s Pro Baseball League is officially up and running, and D.C. is playing a major role in its early development. More than 600 athletes from across the world flocked to the Nationals Youth Baseball Academy in Southeast DC for open tryouts, hoping to earn a spot in this brand-new...

August 23, 2025

How the Bay became the new capital of women’s sports

A national women’s flag football team competes annually in world championships, and the U.S. will field a squad for the 2028 Olympics in Los Angeles, but opportunities are limited to the top 15 to 20 players in the country. There’s no league on the scale of the WNBA or NWSL,...

August 21, 2025

Weighted vests are all the rage in women’s fitness. Do they live up to the hype?

Fitness trainer Kalli Youngstrom thinks weighted vests can be a great tool for fitting exercise into your daily routine — as long as you don't mind looking like a Navy SEAL on the school run. That bulky flak-jacket look is in part because of the many pockets for adding or removing weights...

August 21, 2025

Women’s WorldTour team to ‘cease operations’ at the end of the season after sponsor search struggle

The Ceratizit Pro Cycling Women's WorldTour team is to close at the end of the year, it announced on Tuesday. The German-registered outfit, which has existed for 11 seasons, in a message on its website, its manager Claude Sun said that a challenging economic climate had made it impossible to go...

August 21, 2025

Global Partnerships at the Women’s Rugby World Cup 2025

The Women’s Rugby World Cup 2025 promises to be the biggest staging yet of the sport’s premier event. Kicking off in England this Friday night, it will stretch across six weeks, showcase 16 national teams, and, crucially, be underpinned by a commercial roster that signals the sport’s growing clout on...

August 21, 2025

Kristin Juszczyk’s Off Season brand branches into women’s sports with WNBA collection

When Fashion designer Kristin Juszczyk couldn’t find a game-day look that successfully merged fashion and fandom, she took matters into her own hands and taught herself how to sew by watching YouTube. Little did Juszczyk know her upcycled creations, like the viral Travis Kelce-themed puffer jacket handmade for Taylor Swift, would redefine...

August 20, 2025

The “Motherhood Penalty” in Endurance Sports is Real. A Strava Grant Aims to Change That.

Many of these moms are struggling to find suitable childcare while they train and race. Many are also seeing pelvic floor therapists to adjust to their new bodies as they return to the sport. triathlete

August 20, 2025

WNBA breaks regular-season attendance record despite key player absences

The WNBA is growing like never before. It was already common knowledge that the W is enjoying great television and streaming ratings. But the league is also packing stadiums around the country, despite injuries to a handful of star players. yahoo! sports

August 20, 2025

New Parity Report Reveals Women’s Soccer Fans Are the Most Loyal, Trusting—and Ready to Spend

August 20, 2025, NEW YORK, NY SPORTSWIRE WOMEN/ - As momentum builds around women’s soccer in the U.S., new research from Parity reveals what every marketer should know: women’s soccer fans are among the most valuable audiences in sports—driven by unmatched brand loyalty, deep trust in athletes, and a strong...

August 19, 2025

National Park Service Fires Employee for Practicing First Amendment Right

YOSEMITE NATIONAL PARK, CA (August 29, 2025) /SPORTSWIRE WOMEN/ — On August 12, Shannon “SJ” Joslin (they/them), a dedicated park ranger at Yosemite National Park, was fired for hanging a trans flag on El Capitan on May 20th while off-duty and not using any park resources. This unjust dismissal violates...

August 19, 2025

Are Marathons and Extreme Running Linked to Colon Cancer? – The New York Times

The rate of advanced adenomas was much higher than that seen among adults in their late 40s in the general population, which ranges from 4.5 percent to 6 percent, according to recent studies The figure among extreme runners was even higher than the 12 percent rate among Alaska Natives, who are unusually prone to...

August 19, 2025

Tara Dower Sets New Overall Supported Fastest Known Time on Vermont’s Long Trail

Before dawn on Tuesday, August 19, 2025, Tara Dower reached the southern terminus of the 272-mile Long Trail at the Vermont-Massachusetts border, setting a new overall supported fastest known time (FKT) on the route with a time of 3 days, 18 hours, and 29 minutes. I RUN FAR

August 19, 2025

Levelle Nutrition Launches First-Ever Cycle Syncing Protein Formulated for Women’s Unique Physiology

NEW YORK, NY (August 19, 2025) /SPORTSWIRE WOMEN/  - Levelle Nutrition today announced the official launch of its Cycle Syncing Protein, the first protein powder intentionally developed to support the shifting nutritional needs of menstruating women throughout their cycle. Despite the fact that women experience more than 450 hormonal cycles...

August 17, 2025

Nelly Korda Sounds Alarm as Catfishing Scam Targets Fans, Female Golfers

Over the past five years, LPGA players have repeatedly raised their voices against a disturbing trend of catfishing scams that impersonate female golfers, lure fans into fake relationships and drain them of thousands of dollars. Despite public warnings, the scams persist. And now, they've pushed former world No. 1 Nelly...