May 19, 2025

Why the World’s Most Successful Women’s Sports Team Dropped ‘Women’ From Its Name

Olympique Lyonnais Féminin is no more. Instead, the most successful club in women’s soccer will now be called “OL Lyonnes.” The decision to remove Féminin from the name, which also comes with a new crest, was an intentional commitment to giving the team a separate identity from the men’s team,...

May 19, 2025

Who is Alexis Ohanian? The tech mogul turned Chelsea investor set on backing women’s sports

Alexis Ohanian is on a mission to become one of the most influential figures in women’s sports. His investment in Chelsea Women is a huge step to achieving his goal. In the sports world, many know him as Serena Williams’s husband. In tech, he is better recognised as the Reddit...

May 19, 2025

TrainingPeaks Announces New Women’s Health Data Integration With Garmin

Louisville, Colo. (May 19, 2025) /SPORTSWIRE WOMEN/ – TrainingPeaks has expanded its longstanding strategic relationship with Garmin with a new integration that allows users to sync their Garmin Connect™ Mobile women’s health data with the TrainingPeaks app. The new feature is available to all TrainingPeaks athletes using a compatible Garmin...

May 18, 2025

How the Olympics are levelling the playing field

Across the globe, the Olympic Movement is breaking barriers with sport as a vehicle for gender equality. Last month, the Olympic Values Education Programme launched a series of inclusive projects in Saudi Arabia, which brought together male and female participants and trainers. ITG

May 16, 2025

U.S. Professional Softball Players Are Flocking to Japan to Get Paid

The U.S. and Japan are currently No. 1 and No. 2, respectively, in the women’s softball world ranking, which was last updated in July. But in the business of softball, there may be nowhere more lucrative to play than Japan’s Diamond League. That’s why former Oklahoma softball star Kelly Maxwell...

May 16, 2025

Julie Foudy Out at ESPN After Two Decades

Julie Foudy is out at ESPN after 20 years. Foudy and ESPN failed to reach an agreement on a contract renewal, sources told Front Office Sports. The former captain of the U.S. Women’s National Team joined ESPN in 2005. Over the last two decades, she’s been a mainstay of ESPN’s soccer...

May 16, 2025

She’s a folk hero in our sport’: How NiJaree Canady became college softball’s first million-dollar player

Last July, pitcher NiJaree Canady shook college sports when she announced her transfer to Texas Tech and landed the richest softball NIL deal ever. ESPN

May 16, 2025

NWSL says ‘we regret’ completing game after Angel City’s Savy King collapsed

The NWSL acknowledged that last week's game between Angel City FC and the Utah Royals should have been suspended after Savy King required emergency medical treatment on the field. USA TODAY

May 15, 2025

Reddit co-founder Alexis Ohanian buys minority stake in Chelsea women’s team

Entrepreneur and Reddit co-founder Alexis Ohanian has continued his investment into women’s sport by purchasing a minority stake in English soccer club Chelsea FC Women. The 42-year-old, who will now sit on the board, announced the deal on Thursday, saying he was “proud” to help this “iconic club” to become the most popular Women’s...

May 15, 2025

Athletes and fitness influencers use creatine, but what is it? And does it work?

Creatine is primarily considered a fitness supplement, but doctors are increasingly curious about its potential longevity and mental health benefits. But is creatine really useful, and are there any downsides? The Guardian

May 15, 2025

The Troubling Rise of Harassment and Stalking in Women’s Sports

As women’s sports have experienced meteoric growth in recent years, many female athletes have come forward to share accounts of stalking and harassment. ELLE

May 15, 2025

The WNBA will soon be the most valuable league in women’s sport

The schedulers of the Women’s National Basketball Association (WNBA) have picked a game with muscle. The Lynx have won four titles, a joint record. The Economist

May 14, 2025

WNBA Toronto Franchise Builds ‘Canada’s Team’ Amid Tariff Tension

Canada’s first WNBA team has a long to-do list before it tips off its inaugural season. The Toronto Tempo are looking to build their fan base and sign more corporate partners, among other goals. Sportico

May 14, 2025

She Helped Build Angel City FC — Now She’s Taking Over the WNBA with the Golden State Valkyries

From building Angel City FC to launching the Golden State Valkyries, Jess Smith has been at the forefront of revolutionizing women’s sports. Now as President of the WNBA’s newest franchise, she joins Redefined to share how she’s bringing the Valkyries to life in their inaugural season. FRONT OFFICE SPORTS

May 14, 2025

5 beauty brands with big-time partnerships in women’s sports

From Fenty to Glossier, beauty brands are aligning with women’s sports, redefining sports partnerships in 2025. These collaborations not only enhance brand visibility to a shiny, new audience, but also underscore a commitment to empowering women in sports. Tatler

May 14, 2025

Alex Morgan becomes minority stakeholder in her former club

Alex Morgan, one of the most iconic athletes in women’s football, has taken a new step after retirement by becoming a minority stakeholder in San Diego Wave FC, the National Women’s Soccer League (NWSL) team where she ended her professional career as a player. Olympics

May 14, 2025

Gainbridge® Expands Impact with Grants for Girls and Women in Sports and Education in Partnership with Parity and Women’s Sports Foundation®

May 14, 2025 /SPORTSWIRE WOMEN/ - For the second consecutive year, Gainbridge®, a Group 1001 company, is joining forces with Parity, the premier platform for professional women athlete partnerships, and the Women’s Sports Foundation® (WSF) for a grant program that supports girls and women through sports and education. As part...

May 14, 2025

Wild Rye and SEPTEMBER Release Limited-Edition Swimwear Collection

Sun Valley, ID (May 14, 2025) /SPORTSWIRE WOMEN/ – Wild Rye, a premium women-led brand that creates beautifully designed technical apparel to empower women in the outdoors and beyond, is thrilled to announce a new collaboration with SEPTEMBER, the women-owned surfwear brand celebrated for its sustainable and high-performance swimwear. This...

May 13, 2025

Milk Announces Official Partners of Every Woman’s Marathon 2025

Washington, D.C. (May 13, 2025) /SPORTSWIRE WOMEN/ - The largest U.S. marathon designed entirely for women, by women, just got even more powerful. Every Woman’s Marathon presented by Team Milk, announced today its 2025 lineup of official premier partners. Powered by Milk, the original performance beverage, this year’s event brings...

May 13, 2025

About 3 in 10 US adults follow women’s sports, a new AP-NORC poll finds

About 3 in 10 U.S. adults follow women’s professional or college sports “extremely,” “very” or “somewhat” closely, according to a new poll from The Associated Press-NORC Center for Public Affairs Research. KSTP 

May 13, 2025

Pro Padel League partners with Unrivaled women’s basketball, announces Season 2 schedule

The Pro Padel League (PPL), which is based in North America and uses a U.S.-style franchise model, is partnering with Unrivaled — the 3-on-3 professional women’s basketball league founded by WNBA’s Breanna Stewart and Napheesa Collier — to kick off the PPL’s 2025 season in Miami. The Athletic

May 13, 2025

Booking.com signs joint NBA, WNBA sponsorship

Booking.com made its first entry in US women's sport through a multi-year joint sponsorship with the Women’s National Basketball Association (WNBA) and NBA. SportBusiness

May 13, 2025

How the 2024 WNBA draft changed women’s sports forever

In this episode of FC Explains, hosted by Josh Christensen, we break down why the 2024 WNBA Draft is being hailed as the moment that changed everything for women’s sports. FAST COMPANY

May 12, 2025

How Unrivaled built brand partnerships that are more than logo slaps

For marketers looking to take advantage of the increased attention and investment in women’s sports, Unrivaled represented a rare white-space opportunity to get in on the ground floor. MARKETING DIVE

May 12, 2025

Amazon ‘virtually sells out’ NASCAR, women’s sports inventory ahead of upfront

The momentum of women’s sports as an asset class is real, and WNBA teams in particular may be the next big moneymaker, according to Kai Cunningham, a former Goldman Sachs banker who created his own venture capital firm to work with athletes before turning 30. FRONT OFFICE SPORTS