September 12, 2024

Hello Sunshine Sets First-Look Deal With Ross Greenburg Productions for Unscripted Female Sports Content (EXCLUSIVE)

Hello Sunshine has entered into a first-look deal with Ross Greenburg Productions to develop and produce unscripted content centered on female sports, Variety has learned exclusively. Hello Sunshine, a Candle Media company, will work with RGP to add to their existing roster of unscripted female sports projects like “Surf Girls” at Amazon and “F1 Academy”...

September 12, 2024

USA TODAY and NFL Announce USA TODAY Sports Super 25 Girls Flag Football Poll

NEW YORK-- USA TODAY Sports, part of Gannett Co., Inc. and the National Football League (NFL), announced today the launch of the USA TODAY Sports Super 25 Girls Flag Football High School Poll. The weekly poll ranks the top 25 girls flag football teams competing in the 2024 fall season. The USA TODAY...

September 12, 2024

ToughCutie and Women Who Explore Create Free, Binational Hiking Series

Austin, Texas (Sept. 12, 2024)/SPORTSWIRE WOMEN/ – Active-lifestyle sock brand ToughCutie has partnered with one of the largest women’s travel and adventure companies, Women Who Explore (WWE), to bring free outdoor experiences to women in the United States and Canada. The collaboration is designed to encourage participation across all skill levels...

September 12, 2024

Norrøna Announces New Partnership with Protect Our Winters

OSLO, Norway (Sept. 12, 2024)/SPORTSWIRE WOMEN/ – Norrøna, the four season, family-owned Norwegian manufacturer of premium apparel and gear, today announced a new partnership with Protect Our Winters (POW), a leading nonprofit advocacy group that helps passionate outdoor people protect the places and experiences they love from climate change. To celebrate...

September 11, 2024

FORM Unveils Pregnancy Program and New Pre & Postnatal Trainer

Digital wellness platform Form has launched its pregnancy program, led by Calyn Brooke Robinow, a NASM-certified personal trainer and pronatal certified pre/postnatal trainer. The program offers specialized workouts and support from week five of pregnancy through postnatal recovery. The offering takes women through programming week by week, providing exercises and...

September 11, 2024

Analysis: The Murder of Olympic Marathoner Rebecca Cheptegei is an Alarming Call for Action

Rebecca Cheptegei had just returned from church with her two daughters, ages 9 and 11, on a Sunday afternoon. She couldn’t have known that later that day, September 1, she would struggle to breathe and fight for her life as she lay in the intensive care unit at Moi Teaching...

September 10, 2024

New Women’s Sports Foundation® Research Proves Youth Sports Fuel Women’s Leadership: When Girls Play, We All Win

"Play to Lead: The Generational Impact of Sport on Women's Leadership," is a call to action on the vital role sport plays in fostering a vibrant leadership pipeline.  Women's Sports Foundation launches the #PlayToLead social media campaign, using the report's findings to educate the public on why we must prioritize...

September 9, 2024

Athletes Don’t Owe You a Mental Health Disclosure

In 2016, then-21-year-old Molly Seidel was the top distance runner in the NCAA and seemed destined for a thriving athletic career. But a series of injuries sidelined the Notre Dame student from that year’s Olympic Trials. That summer, she quietly checked into a four-month-long eating disorder treatment program. She returned...

September 9, 2024

Nearly Half of U.S. Households Own and Use Wearable Devices

A recent consumer study conducted by Parks Associates reveals that nearly 50% of U.S. internet households now own and actively use wearable devices, underscoring the growing demand for health and safety features in these products. The study, Wearables: Advances in Health and Safety, surveyed 8,000 U.S. internet households and provies insights...

September 6, 2024

Team Milk’s Every Woman’s Marathon Sells Out: A Historic Milestone in Women’s Running

Washington, D.C./SPORTSWIRE WOMEN/ – Team Milk’s inaugural Every Woman's Marathon, the U.S. marathon designed for women, by women, has officially sold out. On Saturday, November 16, 2024, over 7,000 women from all 50 states and 12 countries are registered to gather in Savannah, Georgia - and even more amazing, just under...

September 6, 2024

RBC GranFondo Whistler Champions Gender Equality in Cycling

Vancouver/Whistler [Sept 6, 2024]/SPORTSWIRE WOMEN/ – The RBC GranFondo Whistler is on a mission to champion gender equality and elevate female participation in cycling. Recognizing the underrepresentation of women in the sport, the organization is committed to fostering an inclusive and supportive environment for female cyclists. Their goal is to...

September 5, 2024

Survey Reveals How Much Americans Are Willing to Spend for a Longer Life

A recent survey conducted by Forbes Health and Talker Research has shed light on the financial and lifestyle sacrifices Americans are willing to make to extend their lives. With 81% of respondents expressing a willingness to spend money on amping up their longevity, the findings highlight a growing awareness of intergenerational...

September 5, 2024

Danner Introduces Women’s Precision Fit

Portland, Ore./SPORTSWIRE WOMEN/ – Whether you’re putting in the hours at work or miles on the trail, the better the boot fits, the more support and comfort you feel during long days on your feet. After three years of gathering data, consulting the experts and examining the science, Danner is proud...

September 5, 2024

Fashion’s Fitness Takeover Is Just Getting Started

On a typical sunny Malibu morning in late December 2023, a reserved Kaia Gerber stands on a beachside patio, decked out in all-black fitness gear. Shot by Hedi Slimane himself, the model is in head-to-toe Celine, from the shiny leather baseball hat and oval sunnies to her fur-lined boots. The notable...

September 5, 2024

USA Cycling Told Kristen Faulkner She Had Just a 6% Chance to Win an Olympic Medal—She Defied the Odds

According to Faulkner, USA Cycling staff sat her down and showed her that their simulations gave her a six-percent chance of medaling in the road race. By contrast, the USA Cycling team-pursuit team was expected to medal on the track. Would she potentially sacrifice the track team’s chance of a...

September 5, 2024

Magic Johnson on joining ownership group of the NWSL’s Washington Spirit: “The popularity of the game is exploding here in America”

NBA Hall of Famer and businessman Magic Johnson has officially joined the ownership group of the Washington Spirit, partnering with Michele Kang, the majority owner of the team and the first woman of color to hold a controlling stake in the National Women's Soccer League. Johnson told "CBS Mornings" that he and...

September 4, 2024

WNBA Expansion Team Valkyries Sign Chase as First Jersey Sponsor

The Golden State Valkyries and JPMorgan Chase have signed a multi-year sponsorship that will make the banking giant’s Chase Freedom brand the first founding partner of the WNBA expansion team, which starts play in 2025. Chase Freedom’s logo will be on the club’s home and away jerseys. The team calls Chase their jersey “shield”...

September 4, 2024

Fever’s Blowout of Sky Sets Ion’s WNBA Ratings Record

The Indiana Fever-Chicago Sky rivalry on Friday helped Ion capture its most-watched WNBA telecast in the two years since the Scripps broadcaster acquired rights. Ion reported that the Fever's 100-81 victory in Chicago was seen by 1.6 million viewers, and the telecast peaked at 1.92 million viewers. It was the...

September 4, 2024

Gender Equity at Heart of New California NIL Law

The NCAA isn’t the only entity trying to force the terms of name, image, and likeness (NIL) deals to become public. Last week, the California state legislature passed an amendment to its existing NIL law requiring any deals worth $5,000 or more to be reported to their schools, who will...

September 4, 2024

Risk and reward: Sportsbooks cash in on rise of women’s sports betting, but at what cost?

The WNBA rookies rivaled each other at LSU and Iowa in a memorable championship game in the 2023 NCAA women’s basketball tournament, with a rematch the following April that drew a women’s college basketball record of 12.3 million viewers in the women’s Elite Eight. Clark and Reese’s high-profile matchups and...

September 4, 2024

‘Appalling’: The Paralympic Women’s Cycling Course Is Just Half the Length of the Men’s

Though there’s been a bunch of recent, exciting progress made in narrowing the gender equity gap in sports, there’s still much more work to be done. And the Paralympic women’s cycling course at the 2024 Paris Games is one prime example of where parity continues to fall short—literally. The course for...

September 4, 2024

Washington Spirit’s Croix Bethune suffers season-ending knee injury throwing ceremonial pitch

Washington Spirit rookie midfielder Croix Bethune will miss the rest of the season for the National Women's Soccer League club after apparently suffering a knee injury while throwing the ceremonial first pitch at a Washington Nationals game last week. The Spirit said Wednesday that Bethune, who was part of the U.S. Olympic...

September 4, 2024

Indiana Fever President Allison Barber to Step Down, Spearhead New Women’s Sports Initiative

Basketball enthusiasts and supporters of women's sports leadership might have heard about a significant development within the Indiana Fever organization. President Allison Barber, who has led the team since 2019, will step down at the end of the season. Her departure comes as she transitions to a new role with...

September 4, 2024

The Travel Yogi Appoints Darby Communications as Communications Agency of Record

Long Beach, CA – September, 2024 /SPORTSWIRE WOMEN/ – The Travel Yogi, the first company to blend yoga and wellness with first class adventure travel, proudly announces its partnership with Darby Communications, a PR and digital marketing agency specializing in the outdoor and active lifestyle markets. Effective immediately, Darby Communications will...

September 4, 2024

Women’s Professional Field Announced for 2024 VinFast IRONMAN World Championship in Nice, France

- The world’s best female triathletes and age-groupers set to compete in Nice, France at 2024 VinFast IRONMAN World Championship - Defending IRONMAN World Champion Lucy Charles-Barclay (GBR) headlines the field chasing back-to-back titles, while fellow 2023 podium finishers Anne Haug (DEU) and Laura Philipp (DEU) also make a return...