July 10, 2025

Brandi Chastain on the evolution of the business of women’s soccer

When Brandi Chastain scored the winning goal of the World Cup for the 1999 US Women’s National Soccer Team during penalty kicks, she celebrated by taking off her jersey and falling to her knees. It didn’t take long before her celebration became an instantly recognizable moment in sports history. The...

July 10, 2025

Best Climber in the World? It’s a Woman, Says Austrian Prize

Barbara Zangerl is only the second female climber to ever win the Paul Preuss Prize. The award committee said she has ascended to the peak of the sport's most elite. GEAR JUNKIE

July 10, 2025

Olympic Champion Torri Huske pushes into new tech with deboer swim

Colorado Springs, CO (July 10, 2025) /SPORTSWIRE WOMEN/ – deboer swim, a leading innovator in performance swimwear, proudly announces a groundbreaking six-year partnership with Olympic champion and world record holder, Torri Huske. This collaboration marks a significant milestone for both Huske and deboer, as they commit to a close working...

July 8, 2025

Women’s March Madness Expansion Wouldn’t Yield More ESPN Money

The terms of the NCAA’s media contract with Disney for the women’s tournament stipulates that ESPN is not required to pay extra if women’s March Madness expands, sources told Front Office Sports. FRON OFFICE SPORTS

July 8, 2025

Maria Sharapova Criticises Media Bias in Wimbledon Coverage of Aryna Sabalenka — ‘You Can Do Better’

As Wimbledon 2025 continues to dominate sports headlines, a controversy unrelated to on-court action has taken centre stage. Maria Sharapova has spoken out against a headline about Aryna Sabalenka, criticising the media's framing of top female athletes. INTERNATIONAL BUSINESS TIMES

July 8, 2025

Americans are still sticking to their fitness goals, says new summer study

According to a new nationwide survey by Planet Fitness, 70% of Americans who set a fitness-related resolution are still on track with their goals. Whether they’ve been going strong since January 1st or regrouping after a few hiccups, the resolution drop-off is much lower than most people expect. The new...

July 8, 2025

Want Better Workout Results? Match Your Exercise to Your Personality, Study Suggests

A groundbreaking study from the University of California suggests that matching exercise routines to your personality type can significantly improve both workout adherence and fitness outcomes. The research, published in the Journal of Health Psychology, finds that individuals who tailor their fitness activities to align with their inherent traits are...

July 8, 2025

Fastest Woman to Run Around the World Shares Her Record-Breaking Journey

Washington, DC (July 8th, 2025) /SPORTSWIRE WOMEN/ - Mascot Books is pleased to announce the release of Lootie's World Run: The Extraordinary True Story of the Fastest Woman to Have Run Around the World by Marie Leautey, a former international CFO with 20+ years’ experience turned global record-breaking runner. Lootie’s World...

July 7, 2025

As growth soars, WNBA players tell commissioner Cathy Engelbert pay scale should follow

Stars across the WNBA, including Indiana Fever guard Caitlin Clark, recently called out Cathy Engelbert. The direct messages to the WNBA commissioner have a common theme: We deserve more. USA TODAY

July 7, 2025

Project XO is Seeking Riders for a New Women’s Gravel Collective

ALL WOMEN • ALL GRIT • ALL IN July 7, 2025 /SPORTSWIRE  WOMEN/ - As riders begin to look towards 2026 and their race plans, a new women’s gravel collective spearheaded by Inspire Athlete Management is actively seeking riders. Project XO is the next chapter in the off-road story: We’re...

July 6, 2025

WNBA All-Stars Will Earn $2,575 for Playing in Game

The WNBA’s All-Star reserves were announced on Sunday, with the Storm’s Skylar Diggins and the Mercury’s Alyssa Thomas headlining the group set to join the league’s 10 starters in Indiana later this month. Each player will receive a $2,575 bonus for their participation, regardless of whether they are a starter...

July 6, 2025

WNBA All-Stars Will Earn $2,575 for Playing in Game

The WNBA’s All-Star reserves were announced on Sunday, with the Storm’s Skylar Diggins and the Mercury’s Alyssa Thomas headlining the group set to join the league’s 10 starters in Indiana later this month. FRONT OFFICE SPORTS

July 5, 2025

USA Today makes Heather Burns its first women’s sports editor

For the first time in its history, USA Today has a women’s sports editor. Heather Burns, who until April led ESPN’s digital NFL coverage, has been hired for the job. Burns’ extensive experience in journalism is detailed on Digital Women Leaders. Awful Announcing

July 4, 2025

USA Today makes Heather Burns its first women’s sports editor

For the first time in its history, USA Today has a women’s sports editor. Heather Burns, who until April led ESPN’s digital NFL coverage, has been hired for the job. AWFUL ANNOUNCING

July 3, 2025

World Tour Team Ceratizit Highlights Final Teams for Women’s Inaugural Maryland Cycling Classic

BALTIMORE, (July 3, 2025) /SPORTSWIRE WOMEN/ - The Maryland Cycling Classic, America’s biggest and highest-ranked professional women’s road race, announced the final six women’s teams for the inaugural race that will take place Sept. 6. The 2025 Maryland Cycling Classic will be held in Baltimore and for the first time...

July 2, 2025

Dick’s Sporting Goods and the WNBA Renew Multiyear Partnership

Dick’s Sporting Goods and the Women’s National Basketball Association (WNBA) have extended their multi-year partnership, which initially began in the Fall of 2021. Through their renewed agreement, Dick’s Sporting Goods will continue as the “Official Sporting Goods Retailer” and an “Official Marketing Partner” of the WNBA through the 2028 season....

July 2, 2025

Caitlin Clark’s Signature Shoe Could Be $150 Million Business: Sneaker Expert

Caitlin Clark’s first signature shoe might still be a year away, but insiders say it could be worth $150 million. Clark’s debut sneaker is expected to launch in spring 2026, following the typical two-year development cycle for signature drops. While some had hoped for a speedy release in time for...

July 2, 2025

Women’s Pro Baseball League to hold tryouts at Nationals Park

The Women's Professional Baseball League will hold tryouts next month at the Washington Nationals' home ballpark as it moves closer to its launch. ESPN

July 2, 2025

Former athletes sue SFA over axing women’s sports

Six former female athletes are suing Stephen F. Austin State University for violating Title IX a little more than a month after the school announced it was cutting four sports. The LufKin Daily News

July 1, 2025

Better Sleep Habits May Extend Your Life by Up to Five Years, Study Finds

A study presented at the 2023 American College of Cardiology’s Annual Scientific Session shows how getting good sleep can add years to your life. RUNNER'S WORLD

July 1, 2025

Winnebago: Women To Increase Outdoor Activity to Record Levels in 2025

Winnebago's annual Spotlight Survey found that 52% of women plan to increase their outdoor activity in 2025 — a six-point jump from last year — with over half (55%) spending six or more hours outside each week. RVPRO

July 1, 2025

Inside Women’s Sports Bar Boom

Women’s sports bars are increasingly opening across the country. Some of these establishments, which broadcast only women’s games, are cashing in with full houses; others are still wrestling with finding enough capital to stay solvent. FRONT OFFICE SPORTS

June 30, 2025

The Future Is Female: Four Climbers Prove Things Are Changing in ‘Passing the Crux’

Climbing has historically been a very male-dominated sport. But, as access to the sport grows, that's starting to change — and quickly. Steph Davis, Cail Soria, Katie Lambert, and Erika Moncada all fell in love with climbing and have become inexorably connected to it. They come from different walks of...

June 30, 2025

WNBA announces expansion teams in 3 cities by 2030

The WNBA has formally announced plans to expand into three new cities by 2030, which will eventually increase the size of the league to 18 teams. In addition to previously announced expansion clubs coming next year in Portland, Oregon and Toronto, the WNBA revealed June 30 that it will establish...

June 30, 2025

Lululemon Sues Costco Over Alleged Copycat Yoga Pants

Lululemon filed a lawsuit against Costco, charging the warehouse club is selling “confusingly similar” replicas of its jackets, sweatshirts and pants. In a lawsuit filed Friday in the U.S. District Court for the Central District of California, Lululemonclaims that certain Costco products imitate its own designs so closely that it constitutes...