News Topics
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April 25, 2024
TikTok Riddled With Misleading Info on Health: Study
Young people researching health topics on TikTok will find an alarming amount of misinformation on the platform, a new study says. About 44% of TikTok videos related to sinusitis contained non-factual information, researchers reported recently in the journal Otolaryngology-Head and Neck Surgery. Further, almost half of the videos came from “non-medical influencers” –...
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April 25, 2024
Women in Motorsports North America and Parity Announce Women with Drive Miami Event to Celebrate Industry Trailblazers
New York, NY, April 25, 2024 /SPORTSWIRE WOMEN/ - Women in Motorsports North America (WIMNA) and Parity, the sports marketing and sponsorship platform dedicated to closing the gender income and opportunity gap in professional sports, today announced an all-new event, Women with Drive Miami, presented by RBC Wealth Management. The...
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April 25, 2024
From inspiration to innovation — NNormal’s Trail Cropped Top
April 25, 2024 /SPORTSWIRE WOMEN/ – Developed by women and for women, the NNormal trail running top arises from the shared need of many women to find a trail running top that is lightweight, comfortable, and functional, taking into account the needs of female runners. Some time ago, in a...
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April 25, 2024
UConn legend Sue Bird joins Seattle Storm ownership group
Following a historic playing career with the Seattle Storm, four-time Seattle Storm WNBA champion Sue Bird is re-joining the franchise, this time as a member of the organization’s ownership group. The Storm announced the news Wednesday but did not disclose Bird’s stake in the franchise. While it is significant Bird is...
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April 24, 2024
Million-dollar gift to fund UNLV women’s sports careers initiative
An endowment of $1.05 million will fund career development for women in sports, according to a news release from the UNLV Athletics Department. The Diana Bennett Career Development Program for Women’s Sports will provide internship programming, resume building, career professional development and a variety of networking and job experience initiatives....
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April 24, 2024
Angel City FC Renews Three-Year Deal for Back of the Jersey Sponsor
Angel City Football Club (ACFC) has renewed its deal with Sprouts Farmers Market to be its back-of-the-shirt sponsor for the next three seasons. The high seven-figure deal runs through the 2027 NWSL season, a source close to the club, who was granted anonymity because the details are private, told Sportico. Sprouts Farmers Market’s logo...
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April 24, 2024
Caitlin Clark to Sign Nike Deal Worth $28 Million
Caitlin Clark is soon expected to sign her first major sponsorship as a professional women’s basketball player, according to several reports. The Wall Street Journal and the Athletic said Tuesday that Clark, 22, is on track to ink a $28 million endorsement deal with Nike that will span over the next eight years....
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April 24, 2024
The GIST and Parity Forge First-of-its-Kind Partnership to Elevate Women Athletes in Branded Content
New York, NY, April 24, 2024 /SPORTSWIRE WOMEN/ - The GIST, a revolutionary and inclusive sports media brand dedicated to leveling the playing field by providing equitable, in-depth and digestible coverage to both women’s and men’s sports, today announced the official launch of their new Athlete Roster offering, integrating athlete-talent...
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April 23, 2024
Alexis Ohanian invests in women’s track with new invitational
A new invitational for the world's top sprinters will feature the largest purse ever for a women's-only track event. Alexis Ohanian, co-founder of Reddit and husband to Serena Williams, told ESPN on Tuesday that his venture capital firm Seven Seven Six is investing in women's track with the 776 Invitational. The...
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April 23, 2024
The WNBA Boom Goes Beyond Caitlin Clark
On March 7, the reigning back-to-back champion Las Vegas Aces announced they had sold out of season tickets, an apparent first in the WNBA. On Monday, the Dallas Wings and Atlanta Dream both announced they’d done the same. Clark has undoubtedly created more buzz around women’s hoops, but the league was already...
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April 23, 2024
Aging without injury: how older runners are killing the game
Injuries are not fun, and neither is aging, but the two don’t always go hand in hand. Canadian physiotherapists argue that whether you’re fresh out of school or newly retired, age does not necessarily determine your running injury status. In fact, these physiotherapists have found older runners outperforming newcomers to...
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April 22, 2024
The Sports Bra announces plans to franchise with investment from Reddit co-founder Alexis Ohanian
The Sports Bra, a now-iconic Portland destination that made history as the first women’s sports bar in the world, has announced plans to franchise and expand into other cities. Investment from Reddit co-founder Alexis Ohanian — the husband of tennis legend Serena Williams — will fund the effort in partnership with...
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April 22, 2024
Report: 17 Million Canadians Consider Themselves Fans of Women’s Sport
Canadian Women & Sport and research and consultancy partner IMI Consulting released It’s Time: Unlocking the Power of Pro Women’s Sport Fans, presented by Canadian Tire Corporation, parent or SportChek and Helly Hansen. The authors said the report illustrates the tremendous value, current and potential, that fans of women’s sports...
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April 18, 2024
Cotopaxi Hires First Combined Chief Financial Officer and Chief Operating Officer
Salt Lake City, UT. April 18, 2024/SPORTSWIRE WOMEN/ – Certified B Corporation™ and impact-driven adventure lifestyle brand, Cotopaxi, welcomes Lindsay Shumlas to the team, in a first for the company combined CFO and COO role. Shumlas takes the COO reins from Cotopaxi executive Stephan Jacob who has held the COO title...
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April 18, 2024
Caitlin Clark ‘Nearing’ $10 Million-Plus Nike Deal
Days after being taken first overall by the Indiana Fever in Monday’s WNBA draft, Clark is expected to sign an “eight-figure” endorsement deal with Nike and get her own signature shoe, according to The Athletic. Clark had an NIL deal with Nike as a college player at Iowa, but it concluded at...
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April 18, 2024
Superfeet Announces New Campaign Supporting Track & Field Athletes Ahead of 2024 Olympics & Paralympics
FERNDALE, Wash. (April 18, 2024)/SPORTSWIRE WOMEN/ – Superfeet, global insole leader, today announces its support of several Team USA hopefuls in their quest to compete in Paris this summer. Leveraging a partnership with Parity a sports marketing platform dedicated to closing the gender income and opportunity gap, Superfeet will collaborate with...
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April 17, 2024
Women’s fitness levels declining compared to men, study finds
Women are lagging behind when it comes to fitness levels compared to men as gender inequality continues to impact access to exercise, a new report has revealed. According to Nuffield Health’s fourth annual Healthier Nation Index, women are reporting that their physical fitness has gotten worse over the past year ....
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April 17, 2024
Women’s Golf Has Five—Not Four—Majors, and That’s a Good Thing
The Chevron Championship, the first women’s major of the year, begins Thursday. The best golfers in the women’s game are gathering just outside Houston for the Chevron Championship, which is the first of the sport’s five annual major championships. Yes, five, not the four that the men’s game plays. FOS
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April 17, 2024
Women’s fitness levels declining compared to men, study finds
According to Nuffield Health’s fourth annual Healthier Nation Index, women are reporting that their physical fitness has gotten worse over the past year - despite figures showing that Britons are moving 18 minutes more per week than in 2022. Among those surveyed, 31% of women said their physical fitness has improved...
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April 17, 2024
Under Armour Loses Another High-Ranking Female Exec, This Time in the HR Function
The Baltimore-based athletic brand announced in a Tuesday SEC filing that its chief people and administrative officer Tchernavia Rocker will be leaving the company on June 1, 2024 “for personal reasons.” She joined the company in 2019 as its chief people and culture officer, a then-newly created title to emphasize...
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April 16, 2024
Serena Williams eyes potential investment in Caitlin Clark, Angel Reese and Women’s Basketball
Serena Williams, known for her dominance on the Tennis court, is exploring opportunities to channel her influence into women's basketball. The 23-time Grand Slam champion, who already holds ownership stakes in Angel City FC and Los Angeles Golf Club, expressed her interest in owning a WNBA team, provided the conditions are right. In a recent interview...
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April 16, 2024
Clark sets jersey sales record for draft picks
Just two hours after the Indiana Fever selected her with the No. 1 pick in the WNBA draft on Monday, Clark became Fanatics' top-selling draft pick of any draft night in history, according to Darren Rovell of cllct. Clark's jersey sales surpassed those of Jacksonville Jaguars quarterback Trevor Lawrence, who set the...
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April 16, 2024
The WNBA Has Huge Ambitions as Caitlin Clark Finally Comes Aboard
Caitlin Clark made her way to the podium to shake commissioner Cathy Engelbert’s hand and usher in a new era of the WNBA. She did the obligatory interview with ESPN before heading backstage and being greeted by…Jake from State Farm? The insurance spokesman, who has appeared alongside the Iowa star...
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April 16, 2024
US Olympian, 2x Grandma’s Marathon Champion Dakotah Lindwurm Returning to Duluth
DULUTH, MINN./SPORTSWIRE WOMEN/ – Dakotah Lindwurm will be at the starting line during this year’s Grandma’s Marathon weekend in June, just not as part of the race that’s helped make her a fan favorite in Duluth and one of the best female distance runners in America. Instead of the full...
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April 16, 2024
BRANWYN Performance Innerwear Debuts the Essential Racerback Bra
Bend, OR – April 16, 2024 /SPORTSWIRE WOMEN/ – BRANWYN Performance Innerwear, the only ethical, sustainable, and next-to-body Performance Innerwear made by and for active women, proudly unveils the Essential Racerback Bra, engineered with a seamless Merino construction to provide unparalleled comfort and support for women on the move. After...