December 10, 2024

Caitlin Clark Named Time Athlete of the Year for ‘Historic’ 2024

Clark set all sorts of statistical benchmarks in her first professional season and was the seeming subject of endless discussion in doing so. So it's hard to imagine any athlete had a bigger and better year than she did. Which is exactly what Time magazine decided in honoring her as its 2024 Athlete...

December 10, 2024

How to Get More Women in Triathlon, According to Women

Today SheRACES, in partnership with Fund Her Tri UK, released research on how the sport can become more inclusive of women in triathlon. The survey of more than 900 female triathletes gathered data on how participants relate to race-day aspects, including the feasibility of cut-off times; availability of menstrual products; presence of lactation...

December 10, 2024

Under Armour Named as Unrivaled’s Official Uniform Partner

Unrivaled has a new teammate: Under Armour. Under Armour and Unrivaled — the women’s basketball league founded by WNBA stars Breanna Stewart and Napheesa Collier — announced a multiyear partnership on Tuesday. With the deal, Under Armour is now the official and exclusive uniform partner and performance outfitter of Unrivaled. Under Armour also stated it will also provide...

December 9, 2024

Engineered for Speed: Discover the New Spear Swimskin Series

December 9, 2024 /SPORTSWIRE WOMEN/ - Sumarpo is excited to introduce the Spear Swimskin Series, a revolutionary leap in high-performance swimwear. Crafted for triathletes who prioritize speed, comfort, and durability, this swimskin is engineered to deliver exceptional hydrodynamics, helping athletes perform at their best both in the water and throughout...

December 9, 2024

Report explores opportunities for investors in women’s sports

Professional women’s sports are thriving. A new study reveals this sector's long-term potential for sustainable growth, ROI and making a positive impact. RBC Wealth Management

December 9, 2024

Sumarpo Siren Women’s Neoprene Swimsuit: Vibrant Aurora Colors

December 9, 2024 /SPORTSWIRE WOMEN/ - Bring the magic of the Northern Lights to your swim with the Siren Women’s Neoprene Swimsuit, featuring Aurora-inspired colors for a truly radiant look. Engineered for high performance, this swimsuit offers more than just a stunning visual – it’s built for flexibility, speed, and...

December 9, 2024

ClassPass Reflects on 2024: Fitness Trends & Wellness Insights

ClassPass is closing out 2024 having expanded into food and beverage offerings and is gearing up for an initial public offering, but before the year wraps up, the fitness and wellness platform is taking a moment to reflect on the year’s top workout and wellness trends. Athletic News

December 8, 2024

Paige Bueckers, UConn Teammates Wear Star’s History-Making Nike Sneakers That Are Available Now

UConn star Paige Bueckers made history Saturday by becoming the first collegiate basketball player to receive a Nike sneaker release — and her teammates went all-out to show their support. Footwear News

December 8, 2024

The Math Behind the Impressive Athleticism Taylor Swift Needed to Complete Her Eras Tour

December 8, 2024, marks the day that Taylor Swift ends her record-shattering Eras Tour. It lasted 22 months and spanned over five continents. Outside

December 8, 2024

Caitlin Clark Fever rookie card sells for record-setting price, second-highest sale ever in women’s sports

A Caitlin Clark Indiana Fever rookie card has sold for a record-setting $234,850 at auction, per Goldin. t is the most expensive women's basketball card ever. CBS Sports

December 6, 2024

Nike Was WNBA Star Caitlin Clark’s Most Valuable Endorsement Deal in 2024

Caitlin Clark brought a considerable amount of eyes to the WNBA this past season, which proved to be financially lucrative for the Indiana Fever star. Footwear News

December 5, 2024

Woman’s solo Atlantic row reaches 1,000-mile mark

A 21-year-old who is hoping to become the first woman - and youngest person - to row solo from mainland Europe to South America has completed her first 1,000 miles (1,609km). BBC

December 5, 2024

Dovetail Workwear and TREW Gear Launch the Ultimate Women’s Winter Bib

PORTLAND, OR (December 5, 2024) /SPORTSWIRE WOMEN/ - Dovetail Workwear and TREW Gear, two brands known for technical innovation and performance materials, have joined forces to create the perfect combination of an extreme-temperature work overall that doubles as a durable and functional snowsports bib. Combining TREW’s technical snow gear expertise...

December 5, 2024

Woman’s solo Atlantic row reaches 1,000-mile mark

A 21-year-old who is hoping to become the first woman - and youngest person - to row solo from mainland Europe to South America has completed her first 1,000 miles (1,609km). BBC

December 5, 2024

New research finds four minutes of walking per day halves heart attack risk in women

Now, an even newer study has found that just four minutes of brisk walking per day could halve the risk of heart attacks in women. Women's Health

December 4, 2024

Highest-Paid Female Athletes 2024: Coco, Caitlin and Korda Soar

Interest in women’s sports has exploded recently with record TV ratings, attendance, revenue, sponsorships and franchise valuations across multiple sports properties. For the athletes, the money is starting to flow as well. The world’s 15 highest-paid female athletes will earn an estimated $221 million in 2024, up 27% versus last...

December 4, 2024

Women’s Sports Sees 200% Media Investment Gain: Horizon 12/04/2024

Demand for women’s sports is rising. Overall TV viewership of women’s sport is up 81% over the last three years in persons two years of age and older -- 145% for women’s college basketball; 76% for WNBA, and 99% for women’s international/club soccer events. MediaPost

December 4, 2024

Strava Releases Annual Year in Sport Trend Report, Revealing That Working Out Is No Longer About Burning Out

Strava, the app for active people,announced the release of its annual Year In Sport: Trend Report, which identifies the trends that shaped the global active landscape in 2024. New global data highlights a shift toward more balanced workouts, run clubs replacing nightclubs as social hotspots, plus the year’s top workout...

December 4, 2024

Fitness, Not Weight, Is the Best Marker of Health, Finds New Study

Weight doesn't indicate how much of you is muscle and how much is fat. Weight doesn't indicate what's going on inside our body, like how much visceral fat we have. MSN

December 4, 2024

Wild Rye Announces Expansion Into Snow Outerwear For Fall-Winter 2025-26

Sun Valley, ID (Dec. 4, 2024) /SPORTSWIRE WOMEN/ - Wild Rye, the premiere active lifestyle apparel brand designed to empower women in the outdoors and beyond, announces its FW25-26 expansion into the snowsports outerwear category, complimenting the brand’s existing winter offerings of merino-wool baselayers and eco-synthetic insulation. Functional and minimalistic...

December 4, 2024

Gnara Announces Go Free™ Collection: Leggings and Shorts Featuring Patented GoFly® Zipper Technology

Gunnison, CO. (Dec. 4, 2024) /SPORTSWIRE WOMEN/ - Gnara, inventor of the award-winning GoFly® Pee Zipper Technology, is announcing the official launch of Go Free™ ⅞ Legging and Go Free™ 6” Shorts on their site (www.gnara.com) after a successful Kickstarter campaign this fall. It was the highest funded Kickstarter campaign...

December 3, 2024

Valkyries Sign CarMax Sponsorship Ahead of WNBA Debut

The Golden State Valkyries landed their third founding partner in CarMax. The nation’s largest used-car retailer joins JPMorgan Chase and Kaiser Permanente as partners of the WNBA expansion franchise that starts play in 2025. It is a five-year deal. Financial details were not released. Sportico

December 3, 2024

Women’s World Cup-winning coach Jill Ellis takes full-time leadership job at FIFA

Two-time Women’s World Cup-winning coach Jill Ellis took a full-time job with FIFA as its chief football officer on December 3. Ellis will continue to work alongside Arsène Wenger, FIFA chief of global football development, in a partnership they started in 2021 when she led the governing body’s technical advisory...

December 3, 2024

How One Cyclist Is Making the Sport Inclusive for Riders of All Sizes

Marley Blonsky, 38, found that the weight limits on most road bikes were too low for her; her rides were hampered by broken spokes and cracked saddle rails. Most cycling-apparel brands had limited sizing, so she struggled to find comfortable jerseys and bibs. On group rides, she felt that familiar...

December 3, 2024

Laura Beachy Joins Thermore as Vice President of Global Marketing and Communications

Milan, Italy (December 3, 2024) /SPORTSWIRE WOMEN/ — Thermore, an Italian manufacturing firm and leader in sustainable synthetic insulation, welcomes Laura Beachy as Vice President of Global Marketing and Communications. Beachy joins Thermore from Hyla Strategies, a NYC-based boutique marketing firm, where she served as a Managing Partner since 2014. Over...