June 12, 2025

New Research from Parity Offers Roadmap for Brands Entering Women’s Sports

NEW YORK — [June 12, 2025] /SPORTSWIRE WOMEN/ - Parity, the premier platform for professional women athlete partnerships, today released its latest research, offering one of the largest and most current analyses of U.S. women’s sports fandom and sponsorship impact. The report presents critical insights to guide how brands engage...

June 11, 2025

WTA introduces groundbreaking entry rule focused on fertility protection

The WTA has introduced a new measure that provides ranking protection for WTA athletes who choose to undergo fertility protection. The development and adoption of the Fertility Protection Special Entry Ranking Rule has been championed by WTA players and delivers a further enhancement to the existing package of benefits empowering...

June 11, 2025

Scientists found the brain glitch that makes you think you’re still hungry

A team of scientists has identified specialized neurons in the brain that store "meal memories" detailed recollections of when and what we eat. These engrams, found in the ventral hippocampus, help regulate eating behavior by communicating with hunger-related areas of the brain. Science Daily

June 11, 2025

Nike Unveils New Faith Kipyegon Collection of Running Footwear and Apparel

Nike has partnered with Faith Kipyegon to design a one-of-a-kind collection of running footwear and apparel that reflects her record-breaking speed, Kenyan pride and unwavering commitment to excellence as both an athlete and a mother. About

June 11, 2025

e.l.f. Hits the Pitch With San Diego Wave FC and Kansas City Current

OAKLAND, Calif. (June 11, 2025) /SPORTSWIRE WOMEN/ - e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), scores again in its commitment to Empower.Legendary.Females. by teaming up with not one but two standout National Women’s Soccer League clubs—San Diego Wave FC and Kansas City Current—through immersive, fan-first experiences that bring beauty,...

June 11, 2025

Title Nine and Seattle Storm Announce 2025 WNBA Season Partnership

Emeryville, Calif. (June 11, 2025) /SPORTSWIRE WOMEN/ – Title Nine, the independent women-owned and operated outdoor apparel brand, and the Seattle Storm, today announced a partnership for the upcoming 2025 WNBA season. “We intentionally and thoughtfully pursued a partnership with a women-owned WNBA team," said Title Nine’s founder Missy Park....

June 11, 2025

National Park Trust Honors Senator Shelley Moore Capito with 25th Bruce F. Vento Public Service Award

Washington, D.C. (June 11, 2025) /SPORTSWIRE WOMEN/ – On June 10th, National Park Trust honored Senator Shelley Moore Capito (R-WV) with the 25th Bruce F. Vento Public Service Award in Washington, DC. This prestigious national award recognizes a public servant for their exemplary service, skill, and innovation in protecting and...

June 10, 2025

Track Star Sha’Carri Richardson Partners With Reddit Co-Founder Alexis Ohanian To Build Multicity Athlos Track Empire

Olympic gold medalist and global track sensation Sha'Carri Richardson joined startup Athlos as an owner-advisor, stepping into a leadership role with the women-focused athletics startup as it plans a massive expansion into a team-based, multi-meet league beginning in 2026. yahoo!

June 10, 2025

Wild Rye Launches Wefunder Community Round to Scale Women-Led Outdoor Apparel

KETCHUM, Idaho — June 10, 2025 /SPORTSWIRE WOMEN/ - Wild Rye, a premium women-led brand known for its beautifully designed technical apparel that empowers women in the outdoors and beyond, today announced the launch of a $1 million equity crowdfunding campaign on Wefunder. The raise will help Wild Rye mitigate...

June 9, 2025

Broadcasting All Women’s Sports Network launches FAST channel

The All Women’s Sports Network has launched a FAST channel on Pluto TV in the UK, US, Canada, and Nordics. Co-founded by Whoopi Goldberg and Jungo TV, the All Women’s Sports Network aims to give a platform to women athletes around the globe. The FAST channel will feature a 24/7 linear...

June 9, 2025

44 years and counting: Inside Canada’s longest-running women’s sports sponsorship

Curling Canada and Kruger Products have been in partnership together for more than four decades, helping to elevate the iconic Scotties Tournament of Hearts to new heights. SportsPro

June 9, 2025

WNBA Launches Nationwide Game Changing Campaign For Women’s Sports

The WNBA continues to grow after a record-breaking 2024 season behind Caitlin Clark, Angel Reese, and their respective draft class. heavy.

June 9, 2025

Caitlin Clark, Wilson Release Four New Signature Basketballs

Wilson has expanded Caitlin Clark’s signature basketball collection in year two of its landmark deal with the Indiana Fever star. Sportico

June 7, 2025

Women’s sports are thriving in Saudia Arabia, thanks to the government’s Vision 2030 plan

Women’s sports are growing in popularity globally, and athletes from the Middle East are increasingly making their mark on the world stage. FORTUNE

June 5, 2025

Title Nine and Caraway & Co. Launch TrailBlazeHer to Offer Woman-Led Brands Affordable Sales Representation

Emeryville, Calif. (June 5, 2025) /SPORTSWIRE WOMEN/ – Title Nine and Caraway & Co., a woman-owned outdoor and action sports sales agency, today announce the launch of TrailBlazeHer – a first-of-its-kind sales representation model designed to prioritize gender equity in the outdoor industry. In the program, reserved for women-owned businesses,...

June 5, 2025

Seattle Storm Stakes Sold at $325 Million Valuation

Owners of the Seattle Storm recently sold small pieces of the WNBA team at a $325 million valuation. The transaction represented roughly 1.5% of the team's equity. SPORTICO

June 4, 2025

21 Foods That Lower Blood Pressure and Improve Heart Health

Although almost half of all Americans have hypertension, or high blood pressure, only a small number of them are managing it, according to the Centers for Disease Control. TODAY

June 4, 2025

Running Mate Builds on Safety Mission for Women Runners

Running Mate, a runshare app built to make running safer for women, is expanding its mission with the launch of the Running Mate Collective — a new initiative that combines education, community and a first-of-its-kind Runner Safety Certification course with partners with Safely, Hettas, Brooksee, NightCap and Invisawear. Founded by...

June 4, 2025

Culture Shift: Americans Are Ditching Fitness Influencers and Trusting Themselves

Americans have grown increasingly skeptical of the $100 billion fitness industry, according to a new study from Mythology and Vytal World, with 47 percent of active adults trusting their body’s signals over those of experts, influencers and tracking technology when making fitness decisions. Rejecting traditional fitness culture in favor of...

June 4, 2025

Peyton Manning joins Denver NWSL franchise ownership

Hall of Fame quarterback Peyton Manning has joined the ownership group of the Denver NWSL expansion franchise that will begin play next year. Manning is a five-time NFL MVP and a two-time Super Bowl champion who played his final four seasons with the Denver Broncos, retiring in 2016 shortly after leading the team to...

June 4, 2025

Lisa Leslie partners with Just Women’s Sports to reimagine WNBA coverage

Teaming up with WNBA legend Lisa Leslie, Just Women’s Sports (JWS) announced on Wednesday that it’s launching Between the Lines with Lisa Leslie, a new video series, as well as JWS Playmakers. This creator-driven content studio spotlights authentic voices in women’s basketball. The first episode of Between the Lines will be released...

June 4, 2025

Your Apple Watch Might Not Be as Accurate as You Think, New Study Finds

The meta-analysis findings show that the Apple Watch accurately measures your heart rate and step count. However, you shouldn't rely on the energy expenditure metric. CNET

June 3, 2025

Game On: The Sports Bra Adds Four New Cities to Its Roster

PORTLAND, Ore. (June 3, 2025) — The Sports Bra, the world’s first sports bar dedicated to exclusively showing women’s sports, is on a winning streak, and it's adding four new cities to its roster. Today, The Sports Bra announced it will open franchises in Boston, Indianapolis, Las Vegas, and St. Louis, bringing...

June 3, 2025

Researchers link higher daily coffee intake to healthy aging in women

Women consuming up to five caffeinated coffees daily in midlife are more likely to be healthy agers, according to a new preliminary study that followed 47,513 women for 30 years. nutrition insight

June 2, 2025

The Richest Female Sports Team Owners 2025

Chaos in the public markets over the past year has taken a bite out of Miriam Adelson’s fortune, dropping her net worth 3%. But the 79-year-old widow of former Las Vegas Sands CEO Sheldon Adelson can always count on her sports team. Forbes