March 23, 2023

Why PepsiCo’s women’s soccer sponsorship is about more than signage

Mark Kirkham, senior vice president and CMO of international beverages, discussed why sponsors should invest in ways that elevate the sport. Marketing Dive

March 23, 2023

The Gritty-est Trail Running Group in Delaware

What started as a Facebook page for group runs and became dinners, workshops, and a community on the East Coast. In just over a year, GRIT has become a community of over 160 people, mostly moms from Pennsylvania, Delaware, and New Jersey. Women's Running

March 23, 2023

Is Your Hormonal Birth Control Affecting Your Athletic Performance?

Athletes of all levels have considered whether their choice of birth control might influence how they train, recover, and perform. But the answer is complicated. Here’s what you need to know. Outside+

March 23, 2023

The IRONMAN Group Appoints Marieka Barnard as New Chief Marketing Officer

TAMPA, Fla. /SPORTSWIRE WOMEN/ - The IRONMAN Group is pleased to announce the appointment of Marieka Barnard to Chief Marketing Officer (CMO) after serving most recently as Vice President of Event Marketing for The IRONMAN Group in EMEA. Barnard has deep institutional knowledge and expertise of the endurance sports industry....

March 22, 2023

In New Study, Majority of Women Say They Feel Unsafe While Running — Here’s What Adidas Is Doing About it

Adidas is shining a light on women’s safety. Earlier this month, the athletic company released “The Ridiculous Run” ad campaign to drive greater awareness around the ridiculous realities women face every time they go for a run. In the clip, the female runners can be seen starting their night-time run...

March 22, 2023

Women’s NCAA Tournament TV Ratings Are Through The Roof

The First Round games averaged 257,000 viewers which is up 27 percent from the 2022 Tournament. Four games eclipsed 400,000 viewers, led by the two biggest historical bluebloods. 639,000 viewers watched Tennessee beat St. Louis, and 636,000 people watched UCONN take down Vermont. Louisville vs Drake and South Carolina vs...

March 22, 2023

Documentary ‘Fabric” Celebrates the Women Changing Board Sports

A first-of-its-kind documentary series chronicling a group of athletes, artists, and activists across snowboarding, surfing, and skateboarding, Fabric - streaming now on Outside Watch - pays homage to women making positive change in their communities through sport. Outside Online

March 21, 2023

A lot of money is on the line for women’s pro soccer in the U.S.

The NWSL hired Berman in March 2022. Previously, she was deputy commissioner at the National Lacrosse League, spent 13 years with the NHL and worked as a labor lawyer at Proskauer Rose. Her biggest priorities? Restore faith in women’s soccer and grow the business. CNBC

March 20, 2023

Calgary Marathon introduces pregnancy deferral, child care for 2023

Run Calgary has announced plans for new “family inclusivity amenities” that will be introduced at the 2023 Servus Calgary Marathon on May 28, including a pregnancy or postpartum deferral option, child care on race day and on-course infant feeding stations. Running Magazine

March 20, 2023

New Research Provides Guidelines for Pregnant Runners Returning to Sport

In October 2022, the researchers’ findings on maximizing recovery in the postpartum period were published in the International Journal of Sports & Physical Therapy. The first of its kind study shares a rehabilitation model that assesses the full spectrum of pregnancy to postpartum with safe exercise progressions aimed to reduce...

March 20, 2023

Olympian Justine Fédronic Brings Cultural Heritage to Running Fashion

Justine Fédronic, 31, is an Olympian with family roots in France and Martinique, currently living in Seattle, Washington, and she sees running fashion as capable of existing in dialogue with performance, culture, environmental responsibility, and style. This spring, Fédronic teamed up with Janji to create the French West Indies Collection, part...

March 20, 2023

New LPGA Tour Title Sponsor Announces Full Field of 120 Players to Receive Complimentary Lodging Accommodations During The Inaugural Mizuho Americas Open

Jersey City, NJ, – Mizuho Americas, the NYC-headquartered arm of one of the largest financial institutions in the world and new title sponsor on the LPGA Tour, today announced the full field of 120 LPGA players will receive complimentary lodging accommodations during the inaugural Mizuho Americas Open, May 29th – June...

March 17, 2023

Do We Still Need Women’s-Only Triathlon Races?

Though the heyday of women’s-only events may have come and gone, there’s a resurgence of female events on the horizon. But why? Triathlete

March 17, 2023

Mom, Athlete, Western States Competitor — Dreama Walton Is One Bad Mother

Dreama Walton never thought she’d be an ultrarunner. But, as she says in the trailer for Dreama Team — the upcoming documentary about her journey — she “caught the bug.” Ultrarunning is a hell of a bug to catch. The sport places huge demands on time, relationships, and the body....

March 17, 2023

FIFA Increases Women’s World Cup Prize to $150M

FIFA has upped the ante for its 2023 Women’s World Cup — but it still has a long way to go to achieve equal pay to the men’s game. During his closing remarks at the governing body’s annual congress in Kigali, Rwanda, FIFA president Gianni Infantino — who was reelected...

March 16, 2023

Giant’s chairperson tells industry to reach out to women

Bonnie Tu, chairperson of Giant Group, speaking at the annual Bicycle Leadership Conference, offered a personal look at her role in developing Giant’s LIV brand of bicycles and cycling apparel scaled for women. BRAIN

March 16, 2023

Science in Sport (SiS) announces a multi-year partnership with women’s world marathon champion Gotytom Gebreslase and the Elite Running Team

16th March 2023 - London, UK /SPORTSWIRE WOMEN/ – Science in Sport has signed a multi-year partnership with women’s world marathon champion Gotytom Gebreselase and the Elite Running Team. Science in Sport is the official sports nutrition partner to over 320 elite athletes and professional sports teams including the INEOS Grenadiers...

March 16, 2023

CORE partners with the women’s ZAAF cycling team in 2023

Zurich, Switzerland /SPORTSWIRE WOMEN/ – ZAAF is one of the newest UCI Women’s Continental Teams and CORE is partnering with the team in 2023, delivering heat management expertise and solutions. When racers get hot, their power output falls. The partnership brings the ZAAF cycling team real-time core body temperature monitoring and...

March 15, 2023

The best treatment for depression? It could be exercise.

Exercise as a treatment for severe depression is at least as effective as standard drugs or psychotherapy and by some measures better, according to the largest study to date of exercise as “medicine” for depression. The study pooled data from 41 studies involving 2,265 people with depression and showed that...

March 15, 2023

Nike and the Tucker Center Are Partnering to Keep Girls in Sport

Nike has developed a new digital coaching resource, “Coaching HER,” in partnership with the Tucker Center for Research on Girls & Women in Sport at the University of Minnesota, a preeminent research center leading a global effort to create lasting change for girls and women in sport. WebWire

March 15, 2023

First woman to run Boston Marathon recounts how she snuck into all-men’s race in 1966

Gibb, a native of Winchester, Massachusetts, is a legend in the sport of distance running, as she is the first woman to ever run and complete the Boston Marathon. In 1966, the Boston Marathon was still an all-men's race, but Gibb applied to run in it anyway. She received a...

March 14, 2023

Kara Goucher on Owning Her Own Story

Kara Goucher is a two-time Olympian, who competed in the 5,000m, 10,000m and marathon, and is a World Champion Silver Medalist at the 10,000m. In 2015, Goucher went public with accusations that her former coach Alberto Salazar avoided antidoping rules with elite competitors in the Nike Oregon Project. Salazar served a...

March 14, 2023

2023 Women’s March Madness Ad Inventory Sells Out

On Tuesday, ESPN announced that it had filled all “in-game sponsorship opportunities” for the women’s tournament. Theresa Palmieri, VP of Disney Advertising Sports Brand Solutions, said that advertisers have “flocked to these offerings.” In total, ESPN has galvanized 15 broadcast sponsors and close to 100 advertisers, from Aflac and Under...

March 13, 2023

Women’s Tennis Association Secures $150M Investment

The Women’s Tennis Association (WTA) announced that CVC Capital Partners, the global private equity firm, had become a commercial partner after making a $150 million investment that would give CVC a 20 percent stake in a new commercial subsidiary named WTA Ventures. SGB Media

March 13, 2023

Mikaela Shiffrin Just Became the Greatest Ski Racer of All Time

On February 19, 1989, Sweden’s Ingemar Stenmark won his 86thWorld Cup race—a giant slalom in Aspen, fewer than 100 miles from Edwards, Colorado, the hometown of American skier Mikaela Shiffrin. Thirty-four years later, in a strange twist of ski-racing serendipity, Mikaela Shiffrin surpassed Stenmark’s World Cup win record in Åre,...