September 22, 2023

Oiselle Selects Five Athletes For “Year of the Underbird” OTQ Sponsorship

Seattle, Wash. (September 22, 2023)/SPORTSWIRE WOMEN/ – Oiselle, an innovator and leader in the women’s running space, is excited to announce the athletes selected to receive their “Year of the Underbird” sponsorship in preparation for the 2024 Olympic Marathon Trials in Orlando, FL. Oiselle has selected four unsponsored Olympic hopeful...

September 21, 2023

National Women’s Soccer League is coming back to Boston

The National Women’s Soccer League is expanding, and one of those teams will be coming to Boston, the mayor's office said Monday. According to a public schedule released by Boston Mayor Michelle Wu, the league has awarded Boston expansion rights to bring a 15th team to the league. A formal...

September 20, 2023

espnW Announces Full Agenda and Speakers for the 14th Annual espnW: Women + Sports Summit, presented by Toyota

espnW has announced the full agenda for the 2023 espnW: Women + Sports Summit, presented by Toyota, taking place October 23-25 at Ojai Valley Inn, Ojai, CA. Leaders across sports, business and entertainment will unite for a range of keynotes, breakout sessions, panels, and presentations, focusing on creating positive change...

September 20, 2023

Apparel 50 2023

Nike retains its position as the world's most valuable apparel brand with a brand value of USD 31.3 billion, despite a 6% decrease, according to Brand Finance's 2023 report. Brand Directory

September 19, 2023

Samsung and the University of Michigan team up on smartwatch technology for runners

ESSI announced a research partnership with Samsung Electronics on smartwatch technology. Together, the two companies are looking to help runners manage their health and physical activity, and to provide them with more reliable and accurate data. The eight-month long study, in which participant enrollment and data collection have already begun, is being overseen by...

September 19, 2023

Deloitte Study Explores Link Between Women’s Sports and Career Success

A new survey released from Deloitte found a wide majority of women who played sports said it is important to their career success. The “Impact of Sports on Women’s Professional Success” overall found that women who played competitive sports as kids were more likely to be in leadership or management...

September 18, 2023

Kane Footwear Welcomes Crossfit Athlete Kari Pearce to Team

Westport, CT (September 19, 2023) /SPORTSWIRE WOMEN/ - Kane Footwear is proud to announce their partnership with Crossfit athlete Kari Pearce. The six-time CrossFit Games athlete was a perfect fit for Kane’s team: her experience in gymnastics and competitive fitness have taught her the importance of recovery and taking care...

September 18, 2023

Why the organization behind ‘Got Milk’ is leaning into sports marketing

The “Gonna Need Milk” campaign began with a focus on flag football and women’s tackle football. This really gave us insight into the amazing athletic abilities of these female athletes, and frankly, how under-supported they are from a sponsorship standpoint [and] from a media coverage standpoint.  From there, MilkPEP went...

September 18, 2023

The story behind New Balance’s ‘Call Me Champion’ campaign for Coco Gauff

Last year, Gauff extended her New Balance contract after becoming the only active player in pro women’s tennis with a signature sneaker. And, at this year’s US Open, she laced up her shoe, the New Balance CG1, en route to winning her first career Grand Slam title. To celebrate the...

September 14, 2023

Parity Announces Parity Locker, An Immersive E-Commerce Platform to Help Close the Gender Income Gap in Pro Sports and Create Unprecedented Fan-Athlete Connections

NEW YORK, Sept. 14, 2023 -- Parity, the sponsorship platform dedicated to closing the gender income and opportunity gap in professional sports, today announced the launch of Parity Locker, an innovative e-commerce platform that offers a curated selection of one-of-a-kind memorabilia from prominent professional women athletes across sport. Parity Locker celebrates the achievements of notable women...

September 14, 2023

Parity Announces Parity Locker, An Immersive E-Commerce Platform to Help Close the Gender Income Gap in Pro Sports and Create Unprecedented Fan-Athlete Connections

NEW YORK, Sept. 14, 2023 -- Parity, the sponsorship platform dedicated to closing the gender income and opportunity gap in professional sports, today announced the launch of Parity Locker, an innovative e-commerce platform that offers a curated selection of one-of-a-kind memorabilia from prominent professional women athletes across sport. Parity Locker celebrates the achievements of notable women...

September 14, 2023

Revamped Indiana Women’s Running Festival Adds Events, Fundraising for Breast Cancer Awareness Month

CARMEL, Ind. (September 14, 2023) /SPORTSWIRE WOMEN/ – CRRG Events announced today that the 13th annual Indiana Women’s Half Marathon has grown to include four races as the revamped Indiana Women’s Running Festival. In addition to the half marathon, the Indiana Women’s Running Festival will include the Women’s 4-Miler, Women’s...

September 13, 2023

Coco Gauff’s US Open victory draws record 3.4M viewers, 1.1M more than Novak Djokovic’s win

Gauff's first Grand Slam title at the US Open last weekend powered ESPN to record-breaking viewership numbers. On Saturday, 3.4 million people watched Gauff defeat current world No. 1 Aryna Sabalenka in three sets, a 92% increase over the 2022 final between Iga Swiatek and Ons Jabeur, making it the most-viewed women's...

September 13, 2023

WNBA Enters Playoffs With Wave Of Continued Growth

The WNBA enters its 2023 playoffs on Wednesday with the momentum of another season that has dynamically boosted its own growth trajectory and that of women’s sports. Extending a trend over the past several years, the league ended the regular season up 16% in attendance with a per-game average of...

September 13, 2023

Allyson Felix has created a runner just for women

Allyson Felix, the most decorated female Olympian in athletics history, has only just begun creating the change she hopes to achieve in women’s sports. On Wednesday, the American track and field star, known for her fierce advocacy for women and mothers, unveiled a women’s performance runner for the shoe brand Saysh she co-founded...

September 13, 2023

Therabody Doubles Down in Beauty Launching TheraFace Mask

The new product innovation, TheraFace Mask, is an FDA cleared, powerful and effective LED light therapy mask that is clinically proven to reduce signs of aging, firm skin and increase radiance. The mask's 648 medical-grade Red, Red + Infrared and Blue LED lights—three times more than the leading competitor—provide full-face...

September 11, 2023

Exclusive: Xponential President Talks Acquisition Plans, Gary Vaynerchuk Partnership

Sarah Luna, president of Xponential, talks about what lies ahead for the company, including it new three-year operating targets that include opening 500 new studios and hitting $405 million in revenue. Luna also touched on Xponential’s recent collaborations with social media maven Gary Vaynerchuk and corporate wellness platform Gympass. Althletech

September 11, 2023

Kenyan runner breaks women’s 5K and 10K world records in same race

The 22-year-old Kenyan phenomenon, Agnes Ngetich, left the athletics world in awe over the weekend at the Transylvania 10K in Brasov, Romania, where she broke both the women-only 5K and 10K world records in a single race. Ngetich took victory in the 10K with a sensational time of 29 minutes...

September 8, 2023

WNBA’s Sydney Colson & Theresa Plaisance To Star In Unscripted Series For Ryan Reynolds’ Maximum Effort

The duo are to star in The Syd + TP Show, which sees the World Champions and bench warming besties Sydney Colson and Theresa Plaisance determined to become the faces of the WNBA, despite the fact no one asked them to. This buddy comedy series follows Syd and TP on their...

September 8, 2023

Lindsey Vonn Is Learning How to Rest. Kind Of.

Lindsey Vonn is perpetually in motion. Now that she’s fully retired from her championship career on the U.S. Ski Team, she’s running her foundation, keeping up her wellness routines, and was even spotted at the U.S. Open praising Billy Jean King. She’s also halfway through a series of knee-replacement surgeries...

September 7, 2023

Saucony Uses a Corn-Based Midsole for Its Most Sustainable Sneaker Ever

Saucony is launching its most sustainable sneaker yet with today’s release of the Triumph RFG, which stands for “Running for Good.” The runner boasts a corn-based midsole and utilizes plant-based dyes for its upper. It arrives as part of Saucony’s pledge to feature organic, recycled, or renewable materials in 90...

September 6, 2023

Sports & Fashion Have Joined Forces In A Game-Changing Way

When the 2024 Olympic Games make their long-awaited debut next July, it won’t just be car manufacturers and technology corporations that you’ll see advertised in every stadium and on every commercial break. Instead, you’ll catch LVMH and its maisons, including Louis Vuitton, Dior, and Loewe, paying $166 million to design the medals,...

September 6, 2023

UConn star Paige Bueckers signs multiyear deal with Nike

UConn women's basketball guard Paige Bueckers has signed a deal with Nike, the company announced Wednesday. "I am blessed and honored to announce my partnership with Nike," Bueckers said in a statement. "Joining the Nike family is a childhood dream come true. I can't wait to see what we accomplish...

September 5, 2023

FIFA Women’s World Cup-winning coach Vilda sacked as RFEF issues public apology after Rubiales scandal

The coach of Spain's FIFA Women's World Cup-winning team Jorge Vilda has been dismissed, on the same day the Royal Spanish Football Federation (RFEF) apologised to players of the national team for the "totally unacceptable behaviour" of its President Luis Rubiales. The RFEF has not given a specific reason for...

September 5, 2023

Tennis Tours Contemplate Merger As Landscape Evolves

Professional tennis may soon get a makeover: The ATP and WTA tours are set to discuss a merger later this month. While the top men’s and women’s players in the world often compete on the same courts throughout the year at Grand Slams and other top events, the tours are...