News Topics
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March 20, 2023
New Research Provides Guidelines for Pregnant Runners Returning to Sport
In October 2022, the researchers’ findings on maximizing recovery in the postpartum period were published in the International Journal of Sports & Physical Therapy. The first of its kind study shares a rehabilitation model that assesses the full spectrum of pregnancy to postpartum with safe exercise progressions aimed to reduce...
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March 20, 2023
Olympian Justine Fédronic Brings Cultural Heritage to Running Fashion
Justine Fédronic, 31, is an Olympian with family roots in France and Martinique, currently living in Seattle, Washington, and she sees running fashion as capable of existing in dialogue with performance, culture, environmental responsibility, and style. This spring, Fédronic teamed up with Janji to create the French West Indies Collection, part...
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March 20, 2023
New LPGA Tour Title Sponsor Announces Full Field of 120 Players to Receive Complimentary Lodging Accommodations During The Inaugural Mizuho Americas Open
Jersey City, NJ, – Mizuho Americas, the NYC-headquartered arm of one of the largest financial institutions in the world and new title sponsor on the LPGA Tour, today announced the full field of 120 LPGA players will receive complimentary lodging accommodations during the inaugural Mizuho Americas Open, May 29th – June...
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March 17, 2023
Do We Still Need Women’s-Only Triathlon Races?
Though the heyday of women’s-only events may have come and gone, there’s a resurgence of female events on the horizon. But why? Triathlete
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March 17, 2023
Mom, Athlete, Western States Competitor — Dreama Walton Is One Bad Mother
Dreama Walton never thought she’d be an ultrarunner. But, as she says in the trailer for Dreama Team — the upcoming documentary about her journey — she “caught the bug.” Ultrarunning is a hell of a bug to catch. The sport places huge demands on time, relationships, and the body....
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March 17, 2023
FIFA Increases Women’s World Cup Prize to $150M
FIFA has upped the ante for its 2023 Women’s World Cup — but it still has a long way to go to achieve equal pay to the men’s game. During his closing remarks at the governing body’s annual congress in Kigali, Rwanda, FIFA president Gianni Infantino — who was reelected...
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March 16, 2023
Giant’s chairperson tells industry to reach out to women
Bonnie Tu, chairperson of Giant Group, speaking at the annual Bicycle Leadership Conference, offered a personal look at her role in developing Giant’s LIV brand of bicycles and cycling apparel scaled for women. BRAIN
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March 16, 2023
Science in Sport (SiS) announces a multi-year partnership with women’s world marathon champion Gotytom Gebreslase and the Elite Running Team
16th March 2023 - London, UK /SPORTSWIRE WOMEN/ – Science in Sport has signed a multi-year partnership with women’s world marathon champion Gotytom Gebreselase and the Elite Running Team. Science in Sport is the official sports nutrition partner to over 320 elite athletes and professional sports teams including the INEOS Grenadiers...
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March 16, 2023
CORE partners with the women’s ZAAF cycling team in 2023
Zurich, Switzerland /SPORTSWIRE WOMEN/ – ZAAF is one of the newest UCI Women’s Continental Teams and CORE is partnering with the team in 2023, delivering heat management expertise and solutions. When racers get hot, their power output falls. The partnership brings the ZAAF cycling team real-time core body temperature monitoring and...
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March 15, 2023
The best treatment for depression? It could be exercise.
Exercise as a treatment for severe depression is at least as effective as standard drugs or psychotherapy and by some measures better, according to the largest study to date of exercise as “medicine” for depression. The study pooled data from 41 studies involving 2,265 people with depression and showed that...
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March 15, 2023
Nike and the Tucker Center Are Partnering to Keep Girls in Sport
Nike has developed a new digital coaching resource, “Coaching HER,” in partnership with the Tucker Center for Research on Girls & Women in Sport at the University of Minnesota, a preeminent research center leading a global effort to create lasting change for girls and women in sport. WebWire
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March 15, 2023
First woman to run Boston Marathon recounts how she snuck into all-men’s race in 1966
Gibb, a native of Winchester, Massachusetts, is a legend in the sport of distance running, as she is the first woman to ever run and complete the Boston Marathon. In 1966, the Boston Marathon was still an all-men's race, but Gibb applied to run in it anyway. She received a...
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March 14, 2023
Kara Goucher on Owning Her Own Story
Kara Goucher is a two-time Olympian, who competed in the 5,000m, 10,000m and marathon, and is a World Champion Silver Medalist at the 10,000m. In 2015, Goucher went public with accusations that her former coach Alberto Salazar avoided antidoping rules with elite competitors in the Nike Oregon Project. Salazar served a...
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March 14, 2023
2023 Women’s March Madness Ad Inventory Sells Out
On Tuesday, ESPN announced that it had filled all “in-game sponsorship opportunities” for the women’s tournament. Theresa Palmieri, VP of Disney Advertising Sports Brand Solutions, said that advertisers have “flocked to these offerings.” In total, ESPN has galvanized 15 broadcast sponsors and close to 100 advertisers, from Aflac and Under...
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March 13, 2023
Women’s Tennis Association Secures $150M Investment
The Women’s Tennis Association (WTA) announced that CVC Capital Partners, the global private equity firm, had become a commercial partner after making a $150 million investment that would give CVC a 20 percent stake in a new commercial subsidiary named WTA Ventures. SGB Media
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March 13, 2023
Mikaela Shiffrin Just Became the Greatest Ski Racer of All Time
On February 19, 1989, Sweden’s Ingemar Stenmark won his 86thWorld Cup race—a giant slalom in Aspen, fewer than 100 miles from Edwards, Colorado, the hometown of American skier Mikaela Shiffrin. Thirty-four years later, in a strange twist of ski-racing serendipity, Mikaela Shiffrin surpassed Stenmark’s World Cup win record in Åre,...
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March 10, 2023
4x World Champion Triathlete Mirinda “Rinny” Carfrae Retires
March 10, 2023. Boulder, Colorado /SPORTSWIRE WOMEN/ – 4x World Champion Mirinda Carfrae officially retires after successful 20+ year pro career, including 3 IRONMAN® World Championship titles and an IRONMAN® 70.3® World Championship crown. Fast, skillful, but short, Rinny was urged by her basketball team physiotherapist (who was also a triathlon...
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March 9, 2023
Women’s Tour announces 2023 route with ‘urgent’ call for sponsors
Women’s Tour organiser SweetSpot has stated that the race is in "urgent" need of additional commercial income for the 2023 edition. The revelation came as the route of this year’s event was announced on Thursday. After featuring six stages in recent years, the Women's Tour returns to a five-day format...
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March 9, 2023
Tour de France Femmes debut marks a ‘before and after’ for peloton
There will forever be a “before and after” in racing with the successful debut of the Tour de France Femmes avec Zwift in 2022. The platform and prestige that came with the international recognition of the maillot jaune lended immediate credibility to the race. VeloNews
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March 9, 2023
Why Adidas Terrex Created a Hiking Boot Designed Specifically for Women
The Adidas Terrex WMN Hiker Mid Rain.Rdy, according to the brand, is a hiking shoe developed specifically for the female anatomy. To develop a women’s-specific hiking style, Adidas Terrex said its design team explored the ways the female foot hits the ground and the impact this has on the Achilles...
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March 8, 2023
Take the Lead Announces Dates for 2023 Retreat
Seattle, Wash. (March 8, 2022) /SPORTSWIRE WOMEN/ - Take the Lead, a first-of-its-kind retreat, is returning in 2023 with the continued mission to provide women and femme of color (WFOC) who work in the running industry with career development programming, community building, and mentorship opportunities. After a successful launch in...
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March 8, 2023
DICK’S Sporting Goods and Just Women’s Sports Team Up with 6 WNBA Stars for Second Annual Women’s College Basketball Bracket Challenge
PITTSBURGH, March 8, 2023 -- DICK'S Sporting Goods (NYSE: DKS) and Just Women's Sports (JWS), the leading multimedia platform exclusively dedicated to women's sports, are partnering with WNBA Champion, 2x WNBA MVP and Olympic gold medalist Elena Delle Donne; WNBA MVP and champion, Olympic gold medalist, and 4x NCAA champion and 4x Most Outstanding Player Breanna...
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March 8, 2023
Milk Aims to Sponsor Every Woman Running a Marathon This Year
A powerful, experiential initiative, 26.2 is not only a commitment to sponsor this year's female marathon runners but an effort to generate awareness for the many gender inequalities in sport. As part of the campaign, Milk is launching the Every Women Sponsored Fund in a continued partnership with Girls on...
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March 8, 2023
As Women’s Sports Grows, Broadcaster Taps Into Momentum
Women’s college basketball is generating strong TV ratings this season. Just in time for the tipoff of the 2023 NCAA women’s tournament, CBS Sports and ESPN veteran Bonnie Bernstein is poised to launch a new podcast focusing on the key role that sports have played in the lives of high-achieving...
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March 8, 2023
Study of marathoners shows running not linked to knee or hip arthritis
It's a widely held belief that running puts wear and tear on the legs, leading to arthritis down the road. But a new study from the University of California, San Francisco looked at more than 3,800 marathoners and found running itself was not linked to the development of knee or...
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