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December 23, 2024
Lindsay Vonn Returns: Skiing Icon Eyes Olympics After Breakout Race
At the age of 40 — and after 5 years in retirement — Lindsay Vonn returned to the racecourse on Saturday, Dec. 21, at the Stifel St. Moritz World Cup. The ski racing champion placed 14th, crossing the finish line just 1.18 seconds behind Austrian winner Cornelia Hütter. Vonn said...
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December 21, 2024
Nike and Togethxr Team Up to Create ‘Everyone Watches Women’s Sports’ G.T. Cut 3 Basketball Shoe
Fans of women’s basketball have long had Saturday’s matchup between UConn and USC circled on their calendars. Nike and Togethxr are making the most of the moment. Nike and Togethxr — the media and commerce company founded by Alex Morgan, Chloe Kim, Simone Manuel and Sue Bird — a special edition of the G.T. Cut 3 basketball shoe. Both UConn Women’s Basketball and USC Women’s Basketball revealed team-inspired...
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December 20, 2024
Run Clubs Over Night Clubs: Gear and Trends From Strava 2024 Year-End Report
The folks at Strava get a lot of data on users’ exercise habits and trends. Every year, it compiles all that information, assesses and analyzes it, and releases its “Year in Sport: Trend Report” announcing the findings. This month, it released the report for 2024. Many of the findings will catch us...
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December 20, 2024
Netflix will stream 2027 and 2031 FIFA Women’s World Cup
Netflix on Friday said it will stream for the first time the FIFA Women's World Cup, as the streamer continues to expand its library of live sports content. Netflix has the exclusive U.S. rights to stream the 2027 and 2031 tournaments in all languages. The company said it has plans...
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December 19, 2024
The darker side of the rise of women’s sports: With more visibility comes more online harassment
As women's sports set new records for attendance and viewership, Taylor and other longtime fans watched with optimism — and unease. It’s a cycle female athletes and fans of women’s sports have come to recognize: With the increased and sought-after visibility also comes added scrutiny — as well as harassment and...
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December 19, 2024
The Best Women’s Sports Moments Of 2024
Countless achievements made 2024 an unparalleled year for women athletes. However, the biggest shift of all was the widespread recognition and long-overdue attention that women’s sports finally received. Huff Post
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December 19, 2024
Franklin Sports Announces a Multi-Year Licensing Agreement with the WNBA
Franklin Sports, a leading brand in the sporting goods industry, announced today a multi-year licensing agreement with the Women’s National Basketball Association (WNBA). Franklin’s youth and fan products—slated to debut in the summer of 2025—will create greater engagement with basketball and the WNBA’s brand among a generation of young fans, a...
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December 19, 2024
Pickleball leads the way in women’s sports pro salaries as sport continues growth
In the year of the women's sports boom, the most lucrative sport for female athletes wasn't basketball or soccer, but pickleball. The pro pickleball tour paid out on average $269,000 to its female competitors. Awful Announcing
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December 18, 2024
Women’s Sports Network Expands Reach With Samsung TV Plus Deal
FAST Studios’ Women’s Sports Network has expanded its distribution with the addition of Samsung TV Plus, potentially bringing 88 million active users in 30 territories to the channel. With the addition of Samsung TV Plus, Women’s Sports Network is now available via Roku, Amazon Sports, MyFree DirecTV, LG Channels on LG Smart...
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December 17, 2024
Morning people make faster marathoners, study shows
If you’re the type of person who typically jumps out of bed at the crack of dawn, thrilled to greet the new day, and who feels most productive in the morning, you may be more likely to achieve your marathon time goal than your night owl training partner, according to...
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December 16, 2024
Players Era NIL Tourney to Add Women’s Basketball in 2025
Players Era Festival, the weeklong Las Vegas basketball tournament that paid out more than $9 million in NIL (name, image, and likeness) money to participating players, is expanding to women’s basketball. It announced that in 2025 it will put on a four-team women’s round-robin tournament featuring No. 1 UCLA, No. 3 South...
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December 16, 2024
Unrivaled’s $28 Million Investing Round Includes Phelps, Giannis, Staley, Watkins
We are getting close to the start of the new women's basketball league, Unrivaled. It will be a 3-on-3 league that has generated a ton of buzz since being announced earlier in the year. The league will debut on Jan. 17 and the league has revealed revealed coaches and rosters....
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December 16, 2024
Silicon Valley Eyes Women’s Professional Football Franchise with the WNFC
Following recent WNFC expansion cities Chicago and Jersey Shore, Silicon Valley tech executive Jake Langner is leading a small group of investors who are exploring the opportunity to bring a San Jose team to the growing league. GlobeNewswire
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December 12, 2024
Alexis Ohanian makes donation to Virginia women’s basketball
The Virginia women's basketball team is getting what the school calls a "multi-year transformational gift" from entrepreneur and philanthropist Alex Ohanian. Ohanian, who is married to tennis legend Serena Williams and is one of the founding investors in the Angel City FC team in the NWSL, has a history of support...
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December 12, 2024
The year in review: Garmin releases 2024 Garmin Connect Data Report
Garmin released its 2024 Garmin Connect™ Data Report, highlighting overall health and fitness trends from its customers around the world. From detailed health and wellness stats – like how well our customers slept or how their bodies responded to stress – to fitness-driven data like average daily steps, insights from the...
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December 11, 2024
New Nike Book Spotlights Women’s Sportswear Through the Years
Nike has been shining a spotlight on women over the last several years and its latest project is a continuation of that mission. The sports brand has teamed with Phaidon Press on the first book to offer a visual history of women’s sportswear and Nike’s place in the business over the past...
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December 11, 2024
How Cycle Syncing Could Transform Training Programs for Women
With growing interest in “cycle syncing”— a method of aligning daily habits, including exercise, with the menstrual cycle — fitness professionals may want to reevaluate how they design programs for female clients. Athletech News
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December 10, 2024
Caitlin Clark Named Time Athlete of the Year for ‘Historic’ 2024
Clark set all sorts of statistical benchmarks in her first professional season and was the seeming subject of endless discussion in doing so. So it's hard to imagine any athlete had a bigger and better year than she did. Which is exactly what Time magazine decided in honoring her as its 2024 Athlete...
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December 10, 2024
How to Get More Women in Triathlon, According to Women
Today SheRACES, in partnership with Fund Her Tri UK, released research on how the sport can become more inclusive of women in triathlon. The survey of more than 900 female triathletes gathered data on how participants relate to race-day aspects, including the feasibility of cut-off times; availability of menstrual products; presence of lactation...
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December 10, 2024
Under Armour Named as Unrivaled’s Official Uniform Partner
Unrivaled has a new teammate: Under Armour. Under Armour and Unrivaled — the women’s basketball league founded by WNBA stars Breanna Stewart and Napheesa Collier — announced a multiyear partnership on Tuesday. With the deal, Under Armour is now the official and exclusive uniform partner and performance outfitter of Unrivaled. Under Armour also stated it will also provide...
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December 9, 2024
Report explores opportunities for investors in women’s sports
Professional women’s sports are thriving. A new study reveals this sector's long-term potential for sustainable growth, ROI and making a positive impact. RBC Wealth Management
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December 9, 2024
ClassPass Reflects on 2024: Fitness Trends & Wellness Insights
ClassPass is closing out 2024 having expanded into food and beverage offerings and is gearing up for an initial public offering, but before the year wraps up, the fitness and wellness platform is taking a moment to reflect on the year’s top workout and wellness trends. Athletic News
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December 8, 2024
Paige Bueckers, UConn Teammates Wear Star’s History-Making Nike Sneakers That Are Available Now
UConn star Paige Bueckers made history Saturday by becoming the first collegiate basketball player to receive a Nike sneaker release — and her teammates went all-out to show their support. Footwear News
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December 8, 2024
The Math Behind the Impressive Athleticism Taylor Swift Needed to Complete Her Eras Tour
December 8, 2024, marks the day that Taylor Swift ends her record-shattering Eras Tour. It lasted 22 months and spanned over five continents. Outside
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December 8, 2024
Caitlin Clark Fever rookie card sells for record-setting price, second-highest sale ever in women’s sports
A Caitlin Clark Indiana Fever rookie card has sold for a record-setting $234,850 at auction, per Goldin. t is the most expensive women's basketball card ever. CBS Sports
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