April 23, 2025

CARMAX, GOTHAM FC EXTEND MISSION-DRIVEN PARTNERSHIP

Gotham FC has renewed its multi-year partnership with CarMax, ensuring the company remains the front-of-kit sponsor for the club. Ministry of Sport

April 23, 2025

Nike announces first women’s sub-4 mile attempt in June

Nike Breaking4 is set to take place at Paris’s Stade Sébastien Charléty–site of the Paris Diamond League, where Kipyegon ran both her 1,500m world record and her fastest-ever 5,000m race (also a world record at the time) in 2023–a little over nine weeks from now. Running Magazine

April 23, 2025

Nike Appoints Chief Strategy Officer to Assist In Turnaround

Nike announced that it appointed Jennifer Hartley, a 14-year company veteran, as chief strategy officer. Hartley also joins Nike’s Executive Leadership Team. SGB Media

April 22, 2025

EXCLUSIVE: Olympian Allyson Felix Talks Saysh’s Newest Launch, Supporting Female Athletes + What’s Next

The footwear brand, founded by five-time Olympian Allyson Felix and her brother and business partner Wes Felix, on Tuesday launched four new colorways of the sneaker style, including Thompson’s Point in off-white and mint green, Duck Fat with bold orange and blue tones, Abbott Kinney blending blue and pink, and Vail...

April 22, 2025

Exclusive: Tampon brand Sequel signs sponsorship deal with D.C. United’s Audi Field

Audi Field in Washington, D.C. hosts 20,000 fans for D.C. United men's soccer matches, the new USL Super League women's soccer club D.C. Power FC, and Washington Spirit National Women's Soccer League matches, plus concerts and events. AOL

April 22, 2025

Women’s soccer star Almuth Schult says clubs didn’t want to sign a player with kids

As an Olympic gold medalist and Champions League winner, Almuth Schult was one of the top goalkeepers in women's soccer. She believes her career ended early because clubs were reluctant to sign a player with children. Yahoo Sports

April 22, 2025

United Soccer League and Gainbridge® Announce Historic Naming Rights Partnership of USL Super League

The United Soccer League (USL) and Gainbridge®, a Group 1001 company, today announced a historic, long-term partnership, making Gainbridge® the first-ever entitlement partner of a professional soccer league in the United States. USL

April 21, 2025

Kansas City’s women’s soccer stadium has been a big economic success. Can Denver replicate that?

Explore the potential for Denver to follow Kansas City's success with women's soccer stadiums. Learn about the economic impact of CPKC Stadium and the challenges Denver faces in securing funding for a similar project. THE COLORADO SUN

April 21, 2025

ESPN’s WNBA Coverage Mirrors the League’s Stunning Growth

The frenzy at 2025’s WNBA draft is a testament to how far WNBA coverage has come—a path charted by ESPN as it enters its 29th consecutive season broadcasting the league. FRONT OFFICE SPORTS

April 21, 2025

She Sends Foundation Enters New Era with Courtney and Hauswald

SAN RAFAEL, California (April 21, 2025) /SPORTSWIRE WOMEN/ - Kate Courtney, 2018 cross-country mountain bike world champion and one of the sport’s most recognizable athletes, is entering a new chapter in 2025 — both on and off the bike. Racing as a privateer for the first time in her professional...

April 20, 2025

She Made History Climbing Everest Without Oxygen—But Her New Memoir Tells a Bigger Story

“This book is probably not what you might expect it to be,” says Melissa Arnot Reid of her new memoir Enough. Reid is the first American woman to summit Everest—and survive the descent—without supplemental oxygen. Outside

April 18, 2025

How an influential businesswoman and a former NFL president are changing women’s sports investment

As her investments grew, with stakes in burgeoning leagues like League One Volleyball, or LOVB, Mellody Hobson continued to look for opportunities that were rooted in purpose and fueled by the relationships with those around her. So, when a friend approached her with advice to invest in women’s sports, Hobson...

April 17, 2025

The 8 New Sports Leagues Worth Watching in 2025

Explore the future of sports in 2025: discover new leagues, emerging technologies, and innovative strategies transforming the fan experience and athlete performance. ADWEEK

April 16, 2025

Royal Robbins expands iconic carbon neutral Pucker collection for Spring 2025

SAN FRANCISCO (April 16, 2025) /SPORTSWIRE WOMEN/ – Outdoor adventure apparel brand Royal Robbins expands its best-selling Desert Pucker collection for Spring 2025 with the addition of the women’s Desert Pucker and the Camino Pucker for men and women. Since its debut in 1999, the Desert Pucker has built a...

April 16, 2025

The Uninvited Invitational Gathers 75 Female Snowboarders From 20 Countries At Woodward Park City To Close Out The Season With $60,000 in Prize Money

Woodward Park City, Utah /SPORTSWIRE WOMEN/ - This year’s Invitational welcomed 75 competitors from 20 countries who threw down technical rail tricks for a share of the $60,000 prize purse—and the opportunity to stake their claim and legacy in the sport of snowboarding forever. Born from a grassroots movement and...

April 16, 2025

The Curve Foundation Launches First Queer Women in Sports Day – April  26, 2025 – During Lesbian Visibility Week 2025

San Francisco, CA (April 16, 2025) /SPORTSWIRE WOMEN/ — Breaking new ground during Lesbian Visibility Week (April 21-27, 2025), The Curve Foundation proudly unveils the first-ever Queer Women in Sports Day on Saturday, April 26, 2025. This historic nationwide celebration shines a spotlight on the extraordinary achievements, often-overlooked contributions, and...

April 16, 2025

Future of Triathlon Showing Positive Signs: IRONMAN Releases Data Highlighting Areas of Growth Globally, Survey Results Revealing Areas of Opportunity, and a Vision for Growing the Sport of Triathlon

TAMPA, Fla. (April 15, 2025) /SPORTSWIRE WOMEN/ – IRONMAN today released new participation data and research that provides insights into global athlete trends for the IRONMAN® and IRONMAN® 70.3® Triathlon Series over the past five years, including the areas of opportunity believed to be most impactful to grow the sport...

April 15, 2025

WNBA Draft 2025 Headlined by Paige Bueckers Saw Second-Highest Viewership Numbers

The 2025 WNBA draft on Monday night saw the second-highest viewership numbers in league history. The ESPN broadcast averaged 1.25 million viewers and peaked at 1.46 million. This is an 119% increase from the 2023 WNBA draft. It's only the second time in WNBA draft history when the viewership numbers...

April 15, 2025

Evening exercise impacts sleep for longer than previously thought

A new study of nearly 15,000 people found that the window of late-night workouts in which sleep is then impacted is actually much larger than previously thought, showing that exercising within four hours of bedtime can have a detrimental effect on shut-eye. New Atlas

April 14, 2025

WNBA Draft winners and losers: Wings hit big with Paige Bueckers, Sedona Prince surprisingly goes undrafted

The 2025 WNBA Draft is in the books. Former UConn star Paige Bueckers went No. 1 to the Dallas Wings, and the rest of the lottery also went as expected. The Seattle Storm added Dominique Malonga at No. 2, while the Washington Mystics picked Sonia Citron and Kiki Iriafen at Nos. 3 and 4,...

April 14, 2025

USA TODAY Announces Studio IX: A Multimedia Women’s Sports Hub

USA TODAY announced the launch of USA TODAY Studio IX, a centralized content vertical highlighting the power and momentum of female athletes through news, events, multimedia content and more across various women’s sports and leagues. USA TODAY Studio IX features comprehensive women’s sports coverage including the WNBA, college sports, soccer, high school...

April 14, 2025

Milk Brings Every Woman’s Marathon to Scottsdale in 2025!

Washington, D.C., April 14, 2025 /SPORTSWIRE WOMEN/- Milk, the original performance beverage, is thrilled to announce the highly anticipated return of Every Woman’s Marathon—the only U.S. marathon built exclusively for women, by women. After an unforgettable debut in Savannah, GA, this one-of-a-kind event is hitting the road, bringing its electric...

April 13, 2025

Sources: Paige Bueckers to sign 3-year deal with Unrivaled

Projected No. 1 WNBA draft pick Paige Bueckers is signing a three-year deal with the 3-on-3 league Unrivaled, sources told ESPN on Sunday. Bueckers' first-year salary for the 10-week Unrivaled season will exceed what she would make in four years of her WNBA rookie contract, sources said. If Bueckers is the top...

April 10, 2025

Sephora continues women’s basketball push with Golden State Valkyries deal

Beauty retailer Sephora has struck another deal in women’s basketball by becoming a founding partner of the Golden State Valkyries. Agreement includes naming rights to team’s 31,800-square-foot Oakland training facility, which will be known as the Sephora Performance Center. SP

April 10, 2025

Female athletes to be in the majority at 2028 Los Angeles Olympics after big win for women’s soccer

Female athletes will be in the majority at an Olympics for the first time at the 2028 Los Angeles Summer Games thanks to a big win for women’s soccer. The Olympic women’s soccer tournament will be bigger than the men’s edition for the first time in 2028, the International Olympic...