November 18, 2025

lululemon Unveils Athlete Kit for Milano Cortina 2026 Olympic and Paralympic Winter Games in Partnership with the Canadian Olympic Committee and Canadian Paralympic Committee

Today, lululemon (NASDAQ:LULU), in partnership with the Canadian Olympic Committee (COC) and Canadian Paralympic Committee (CPC), revealed its new athlete kit for Team Canada ahead of the Milano Cortina 2026 Olympic and Paralympic Winter Games. This marks lululemon’s third Games as Official Outfitter of Team Canada in a multi-year partnership...

November 18, 2025

Lindsey Vonn Has Nothing Left to Prove

She arrived barefaced, hair damp from her post-gym shower, and went straight into hair and makeup—three stylists working at once while she offered calm, exact feedback. She’s done this countless times, toggling between athlete and model, snow and studio. That’s the duality of Lindsey Vonn, the consummate professional, who floats...

November 18, 2025

Women’s Pro Baseball League to play inaugural 2026 season at Robin Roberts Stadium in Illinois

The inaugural season of the Women’s Pro Baseball League will take place at Robin Roberts Stadium in Springfield, Illinois, league co-founder Keith Stein told Annie Constabile of Front Office Sports. The 5,200-seat stadium, named after the baseball Hall of Famer, is currently home to the Springfield Lucky Horseshoes of the Prospect League. yahoo!...

November 18, 2025

Professional Women’s Hockey League Skates to Expanded Media Rights for 2025-2026 Season

Amid a boom for women’s sports, the Professional Women’s Hockey League is expanding its TV footprint in the U.S. The upstart league currently only has four teams in the U.S. (and another four in Canada), and has cut deals with regional sports networks including NESN and MSG Networks, as well as...

November 18, 2025

Lumia snags $7M to bring real-time blood flow sensing to smart earrings

Lumia combines nearly six years of clinical research conducted alongside Johns Hopkins, Duke, and Harvard, with engineering innovation from former Bose experts, to create the world’s smallest smart wearable. This device continuously tracks real-time blood flow to the head, offering users immediate insights into how circulation impacts energy levels, focus,...

November 17, 2025

Sky Sports ditches new women’s TikTok account after viewers brand it ‘sexist’ and ‘patronizing’

Subscription TV company Sky Sports has scrapped its new TikTok account targeting female sports fans after just three days, after the style and tone of its videos faced backlash. Social media users labeled the account “condescending,” “patronizing” and “sexist,” accusing it of perpetuating the problems it purported to address. “Our intention for Halo was...

November 17, 2025

Protein Powder Is Under Fire. Experts & Brands React to What It All Means

The protein boom is as strong as ever, but recent news created some doubt as protein powder came under fire in the wake of an explosive Consumer Reports expose. The report, which included results from testing 23 different protein powders and shakes, offered a look into heavy metal contamination across these...

November 16, 2025

‘Price of sports bras shouldn’t stop us competing’

A former Team GB roller derby skater says the cost of sports bras is discouraging younger females taking part in physical activity. Rosie Halsall, 18, from Sheffield, is campaigning for free sports bras and fittings for secondary school girls, allowing them to participate and improve their long-term health. BBC

November 13, 2025

Parity research shows Gen Z rewards brands for women’s sports investments

For brands looking to connect with Gen Z, new research from Parity shows a meaningful pathway -- women’s sports. The report released Thursday found members of that generation -- which range from teens to people in their late 20s -- are more likely to be aware of and more likely...

November 13, 2025

Hot Flashes? There’s Now a Wearable for That

One of the top gift ideas for older Millennial and Gen X women this year may just be a new wearable, one that doesn’t count steps or calories, but hot flashes and night sweats. Behind it is IdentifyHer, a women’s health company that has launched Peri, a wearable designed to...

November 12, 2025

Saucony® Renews Contract with Marathon Standout Julia Paternain

Renewed a multi-year partnership with elite marathoner Julia Paternain on Nov 12, 2025, extending a relationship first announced in March 2025. The agreement continues Saucony's support for Paternain's training, competition, brand storytelling, and community initiatives. STOCK TITAN

November 12, 2025

Soča Launches Refined Yet Technical Apparel for Women Passionate about Fly Fishing and the Outdoors

DALLAS, TX (November 12, 2025) /SPORTSWIRE WOMEN/ - Soča, a newly launched women’s fly-fishing apparel brand, is answering the call of women looking for upscale style blended into their favorite, go-to outdoor apparel. Founded by four women and born from a shared love of fly fishing, Soča has debuted its inaugural...

November 12, 2025

LA Olympics schedules top women’s event before men’s for first time ever

The 2028 Los Angeles Olympics will be the first in history to schedule the women’s 100-meter track final on the opening day of competitions and push the men's event to the second day. FOX NEWS

November 12, 2025

Kailas FUGA Women Dominate on China’s Toughest Trails

Guangzhou, China – 12 November 2025 /SPORTSWIRE WOMEN/ - Kailas FUGA, one of the leading trail running brands, celebrated podium wins by its elite women and FUGA Mountain Club (FMC) with leading performances in the 105k at 2025 Tsaigu Trail and 100k Kailas FUGA Ultra-Tour Mount Siguniang (UTMS) in China. HAU...

November 11, 2025

Nike Opens Female-Focused Retail Store in London

Nike opened a female-centric store on London’s King’s Road and a shop-in-shop inside Selfridges’ flagship department store, Level 3, at 400 Oxford Street in London. The King’s Road store, a 4,300-square-foot space, features modular displays and dedicated areas for personalized services, styling consultations and industry-led workshops. The store design is...

November 10, 2025

‘I’m an 80-year-old Ironman world-record holder – these 5 training habits keep me fit for life’

After learning to swim aged 59, Natalie Grabow recently became the oldest woman to complete the Ironman World Championship – she tells WH how she discovered the sport and why age should never stop you from finding the movement you enjoy. Women'sHealth Magazine

November 10, 2025

Dubai Sets A New Benchmark In Women’s Sports Tourism With The Launch Of The Pioneering Women’s Triathlon World Cup – Dubai 2025, Celebrating Empowerment And Global Athletic Excellence

Dubai is set to make history in the world of sports and tourism by hosting the inaugural Women’s Triathlon World Cup – Dubai 2025, the first-ever global event dedicated entirely to female athletes. This groundbreaking competition, taking place on December 7, 2025, not only highlights Dubai’s commitment to empowering women...

November 10, 2025

Wiley X Support A Girl & A Gun’s “Back The Women In Blue” Event

Frisco, TX (November 10, 2025) / SPORTSWIRE WOMEN/ - Wiley X, a global leader in protective eyewear, was proud to support female law enforcement officers through its sponsorship of the Back The Women In Blue event, hosted by the A Girl & A Gun Women’s Shooting League. This exclusive training...

November 10, 2025

Kat Matthews of Great Britain is Crowned 2025 IRONMAN Pro Series Winner for the Second Straight Year Following Race Finale at the 2025 Precision Fuel & Hydration IRONMAN 70.3 World Championship in Marbella, Spain

Yearlong consistent racing leads Matthews to 2025 IRONMAN Pro Series win, earning the $200,000 USD Bonus Payout  Solveig Løvseth (NOR) and Lisa Perterer (AUT) complete the second edition of IRONMAN Pro Series female podium earning big pay days  MARBELLA, Spain (November 10, 2025) /SPORTSWIRE WOMEN/ – Kat Matthews of Great...

November 9, 2025

Redemption: Great Britain’s Lucy Charles-Barclay Claims Victory at the 2025 Precision Fuel & Hydration IRONMAN 70.3 World Championship Triathlon in Marbella, Spain

- Taylor Knibb (USA) and Tanja Neubert (DEU) earn second and third spots on the podium in a thrilling race at the 2025 Precision & Fuel IRONMAN 70.3 World Championship triathlon - Kat Matthews (GBR) retires from the race during the run leg but holds on to claim the 2025...

November 9, 2025

Irish runner sets new women’s 100-mile world record at Tunnel Hill 100

The Tunnel Hill 100 in Vienna, Ill., has earned a reputation for producing world-record performances, and 2025 may go down as its most historic year yet. On Sunday, Ireland’s Caitriona Jennings and Anne Flower of the U.S. set new women’s world records (to be ratified) at the 100- and 50-mile...

November 7, 2025

New Pro League Signs WNBPA President Nneka Ogwumike, Offers Other WNBA Players $2 Million

The WNBA has a big problem on its hands. It is almost guaranteed to find itself in the midst of a lockout once the league’s collective bargaining agreement comes to an end on Nov. 30, but that’s far from the only significant issue it is facing. Now there is yet...

November 7, 2025

JuJu Watkins Makes History As The First College Athlete To Invest In A Women’s Professional Sports Team

You can never predict JuJu Watkins’ next move. The University of Southern California (USC) basketball player is now an investor in the National Women’s Soccer League’s Boston Legacy Football Club (Boston Legacy FC), according to a press release. Watkins makes history in the process as the first college athlete to...

November 6, 2025

Sports greats join new NWSL advisory board aimed at growing league

Soccer World Cup winner Alex Morgan, baseball Hall of Famer Ken Griffey Jr and basketball's Magic Johnson and Sue Bird are among the sports greats joining a new advisory board to accelerate the growth of the NWSL, the top-flight U.S. league said on Thursday. USA TODAY

November 6, 2025

Women’s boxing champ Claressa Shields signs $8 million promotional deal, plans ring return in 2026

Claressa Shields signed a multi-fight deal Thursday that will pay her a minimum of $8 million, and the undisputed women's heavyweight boxing champion plans to return to the ring in early 2026.  Times Union