News Topics
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October 27, 2025
The protein blind spot in women’s sport
I recently wrote a story about protein and how to maximise its benefits in endurance sport. I looked at ageing, timing, and quantities, but I didn’t cover the specific needs of women. So, when our readers raised questions about it, I went back digging for answers to find out what...
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October 27, 2025
New Research Reveals Canada’s Pro Women’s Sports Market Has Doubled in Two Years, Surging Toward $570 Million by 2030
A new report from Canadian Women & Sport reveals that Canada’s professional women’s sports market has doubled in size since 2023, reaching an estimated $380–$400 million in 2025 and is on pace to hit $570 million by 2030. The findings mark a defining moment in the country’s sport and business landscape—signaling that professional women’s sport has...
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October 24, 2025
Omorpho Introduces G-Vest Icon, a Fully Adjustable Weighted Vest
Omorpho, the Portland-based company known for its micro-weighted training gear, has introduced the G-Vest Icon, a fully adjustable version of its award-winning weighted vest. Designed for athletes and fitness enthusiasts seeking flexibility and comfort, the new vest lets users change resistance in seconds without bulky plates or sandbags. Athletech News
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October 24, 2025
Sonia Raman makes history as first Indian head coach in WNBA with Seattle Storm, AP Source says
New York assistant Sonia Raman has agreed to a deal to become the head coach of the Seattle Storm, a person familiar with the hire told The Associated Press. The person spoke on condition of anonymity on Friday because no official announcement has been made. Newsday
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October 23, 2025
Rocky Mountain Books Invites Readers Back into FLOW—A Groundbreaking Book Celebrating the Voices of Women in Adventure Sports
October 23, 2025 /SPORTSWIRE WOMEN/ - Rocky Mountain books invites you to revisit one of the year’s most awe-inspiring and meaningful outdoor & adventure sports books– Flow: Women’s Counternarratives from River, Rock, and Sky– through exclusive excerpts & stunning photos of women adventure athletes. Featuring breathtaking photography and beautifully-rendered personal essays,...
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October 23, 2025
Sarah Perry Sets Women’s Backyard Ultra World Record
This year’s edition of the race that started the backyard ultramarathon craze, the 2025 Big Dog’s Backyard Ultra, saw Sarah Perry of the U.K. set a new women’s record of 95 “yards,” totaling 395.8 miles (637.0 kilometers). I.RUN.FAR
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October 23, 2025
Zwift extends title sponsorship of Tour de France Femmes until 2029
The Tour de France Femmes avec Zwift will retain its full title for at least another four years after Zwift and race organiser ASO confirmed the extension of their partnership through to 2029. The announcement came alongside the unveiling of the 2026 race route in Paris, underlining Zwift’s ongoing commitment to promoting women’s cycling at the highest...
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October 23, 2025
The Tour de France Femmes avec Zwift is headed for Mont Ventoux
On Thursday, in a ballroom packed with cyclists in their offseason fits, journalists, and a ton of other people, the ASO unveiled the highly anticipated route for the 2026 Tour de France Femmes avec Zwift, and an extension of the title sponsorship agreement for the next four years. escape
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October 23, 2025
Exercise fights depression caused by poor diet, even without dietary changes
Scientists at University College Cork have discovered that voluntary exercise creates powerful metabolic changes that offset the negative behavioral effects of consuming high-fat, high-sugar diets, offering hope for those struggling to improve both their eating habits and mental wellbeing. NATURAL NEWS
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October 23, 2025
Autistic Ultrarunner and World Record Holder Camille Herron Calls for Greater Disability Inclusion After Her ADA Request Was Not Accommodated at the 24-Hour World Championship
Tucson, Arizona (October 23, 2025) /SPORTSWIRE WOMEN/ - Camille Herron has spent her career redefining what’s possible in human endurance. After setting 12 world records in a single six-day race in 2024-- an achievement that led BBC Sport to hail her as “the greatest ultramarathon runner of all time”-- she’s...
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October 22, 2025
Caitlin Clark Named Most ‘Powerful’ Athlete In All Of Women’s Sports
On October 22, Forbes named the top 25 most powerful women in sports. To the surprise of absolutely no one, Caitlin Clark cracked the list. Clark, the No. 1 pick from the 2024 WNBA Draft, has been the most popular player in women's basketball for a few years now. yahoo!...
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October 21, 2025
HETTAS Launches FrontFundr Equity Campaign to Accelerate Growth
Vancouver, Canada - (October 21, 2025) /SPORTSWIRE WOMEN/ - HETTAS, the Canadian women’s running shoe company redefining performance footwear for female runners, has launched an equity crowdfunding campaign on FrontFundr, Canada’s leading online investment platform. The campaign invites investors, customers, fans, and running enthusiasts to become shareholders and join HETTAS...
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October 21, 2025
Recent Study Says Strength Training May Prevent Neural Decline, Supporting Longevity
Resistance training has long been known to preserve muscle and even help restore nerve function after injury, but whether it can speed up nerve conduction in healthy adults has never been tested—until now. Outside
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October 21, 2025
Jimmy Butler Is Now A Minority Investor In The San Diego Wave Fútbol Club, Aims To Set New Standard In Women’s Sports
Jimmy Butler’s business portfolio is warming up. The Golden State Warriors player joined an investor group and is officially a minority investor in the National Women’s Soccer League’s San Diego Wave Fútbol Club (Wave FC), which was valued at $120 million in October 2024 after it was acquired by the...
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October 21, 2025
United States announces bid to cohost 2031 FIFA Women’s World Cup with Mexico, Costa Rica, Jamaica
The U.S. will submit a joint bid with Mexico, Costa Rica and Jamaica to host the 2031 Women's World Cup, marking the first time the competition will have four host nations in time for its expansion to 48 teams. U.S. Soccer confirmed its interest in hosting the tournament by FIFA's...
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October 21, 2025
Women’s Pro Baseball League picks New York, Boston, LA, and San Francisco for inaugural season
The Women's Professional Baseball League has chosen New York, Boston, Los Angeles and San Francisco as the cities that will represent the four teams that will compete in the inaugural season, the league announced Tuesday. CBS NEWS
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October 20, 2025
Feetures, America’s #1 Running Sock Brand, Expands Apparel Collection With New Stride Flex Performance Tank
Charlotte, N.C. (October 20, 2025) /SPORTSWIRE WOMEN/ – Feetures, America’s #1 running sock brand, is bringing its signature performance innovation to apparel with the launch of the Women’s Stride Flex Performance Tank. Following the successful debut of the Stride Flex Performance Tee, the new tank continues Feetures’ mission to deliver...
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October 19, 2025
ASICS Were Top Choice of the Fastest Pro Runners From Kona 2025
The ASICS Metaspeed series has become the dominant force in pro triathlon, with more and more athletes selecting the brand’s various options for long course racing. At the 2025 women’s IRONMAN World Championship, 7 of the top 15 run splits were set in ASICS shoes, including the fastest run of...
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October 19, 2025
British woman sets new 24-hour world record
The 2025 IAU 24‑Hour World Championships kicked off at 10 a.m. local time on Friday, October 18, in Albi, France, with 366 athletes from 45 countries stepping onto the 1.5-km loop. In the women’s race, Sarah Webster of Great Britain covered a stunning 278.622 km—surpassing the previous mark of 270.363 km by...
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October 18, 2025
Boston Legacy FC announces first-ever major sponsorship, first front-of-kit partner
The Boston Legacy FC announced they teamed up with major retailer TJ Maxx for the club’s first front-of-kit partner. It marks the first major sponsorship for Boston Legacy FC, and the first time TJ Maxx has partnered for a front-of-kit sponsor for a women’s sports team. Aside from having branding on the kits,...
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October 16, 2025
Why running shoes still don’t fit women right
After decades of marketing progress and footwear innovation, most women runners are still wearing shoes modeled on male feet. Researchers from Simon Fraser University in B.C. argue it’s time for the industry to start from scratch. The study, published in BMJ Open Sports & Exercise Medicine, found that the majority of women’s...
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October 16, 2025
AI bra fitting platform Brarista links with Boobydoo to tackle barriers for girls in sport
With nearly half of UK schoolgirls saying their breasts negatively affect their participation in sport and exercise, and more than half having never worn a sports bra during physical activity, Brarista and Boobydoo are on the case. Those numbers from the University of Portsmouth's Research Group in Breast Health have...
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October 15, 2025
After Athlos success, Alexis Ohanian ventures into another women’s sports building on LA’s rich heritage
Serena Williams' husband Alexis Ohanian, through his investment firm 776, is set to become the major investor for the seventh professional volleyball team in the League One Volleyball (LOVB) league, based in Los Angeles, launching in 2027. This marks the third major sports investment for Ohanian in Los Angeles, alongside...
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October 15, 2025
The Cost of Fandom: Ally Bank Finds Sports Fans Breaking the Bank for the Love of the Game
Sports fans are spending for the love of the game in Ally Bank's newest report, The Cost of Fandom. The report reveals millennials lead the way in spending at $2,050 per year on fan related activities, compared to $1,550 for Gen Z. For many Gen Zers, the combination of high...
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October 15, 2025
Hims & Hers offers menopause, perimenopause treatments
Hims & Hers Health said that it has introduced affordable treatment options for those going through perimenopause and menopause. The menopause care expands on its services into hormone-replacement therapies. The stock of the company is up 2%. Hims & Hers added that they anticipate this new specialty will help their Hers division...
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