May 14, 2025

WNBA Toronto Franchise Builds ‘Canada’s Team’ Amid Tariff Tension

Canada’s first WNBA team has a long to-do list before it tips off its inaugural season. The Toronto Tempo are looking to build their fan base and sign more corporate partners, among other goals. Sportico

May 14, 2025

She Helped Build Angel City FC — Now She’s Taking Over the WNBA with the Golden State Valkyries

From building Angel City FC to launching the Golden State Valkyries, Jess Smith has been at the forefront of revolutionizing women’s sports. Now as President of the WNBA’s newest franchise, she joins Redefined to share how she’s bringing the Valkyries to life in their inaugural season. FRONT OFFICE SPORTS

May 14, 2025

5 beauty brands with big-time partnerships in women’s sports

From Fenty to Glossier, beauty brands are aligning with women’s sports, redefining sports partnerships in 2025. These collaborations not only enhance brand visibility to a shiny, new audience, but also underscore a commitment to empowering women in sports. Tatler

May 14, 2025

Alex Morgan becomes minority stakeholder in her former club

Alex Morgan, one of the most iconic athletes in women’s football, has taken a new step after retirement by becoming a minority stakeholder in San Diego Wave FC, the National Women’s Soccer League (NWSL) team where she ended her professional career as a player. Olympics

May 14, 2025

Gainbridge® Expands Impact with Grants for Girls and Women in Sports and Education in Partnership with Parity and Women’s Sports Foundation®

May 14, 2025 /SPORTSWIRE WOMEN/ - For the second consecutive year, Gainbridge®, a Group 1001 company, is joining forces with Parity, the premier platform for professional women athlete partnerships, and the Women’s Sports Foundation® (WSF) for a grant program that supports girls and women through sports and education. As part...

May 14, 2025

Wild Rye and SEPTEMBER Release Limited-Edition Swimwear Collection

Sun Valley, ID (May 14, 2025) /SPORTSWIRE WOMEN/ – Wild Rye, a premium women-led brand that creates beautifully designed technical apparel to empower women in the outdoors and beyond, is thrilled to announce a new collaboration with SEPTEMBER, the women-owned surfwear brand celebrated for its sustainable and high-performance swimwear. This...

May 13, 2025

Milk Announces Official Partners of Every Woman’s Marathon 2025

Washington, D.C. (May 13, 2025) /SPORTSWIRE WOMEN/ - The largest U.S. marathon designed entirely for women, by women, just got even more powerful. Every Woman’s Marathon presented by Team Milk, announced today its 2025 lineup of official premier partners. Powered by Milk, the original performance beverage, this year’s event brings...

May 13, 2025

About 3 in 10 US adults follow women’s sports, a new AP-NORC poll finds

About 3 in 10 U.S. adults follow women’s professional or college sports “extremely,” “very” or “somewhat” closely, according to a new poll from The Associated Press-NORC Center for Public Affairs Research. KSTP 

May 13, 2025

Pro Padel League partners with Unrivaled women’s basketball, announces Season 2 schedule

The Pro Padel League (PPL), which is based in North America and uses a U.S.-style franchise model, is partnering with Unrivaled — the 3-on-3 professional women’s basketball league founded by WNBA’s Breanna Stewart and Napheesa Collier — to kick off the PPL’s 2025 season in Miami. The Athletic

May 13, 2025

Booking.com signs joint NBA, WNBA sponsorship

Booking.com made its first entry in US women's sport through a multi-year joint sponsorship with the Women’s National Basketball Association (WNBA) and NBA. SportBusiness

May 13, 2025

How the 2024 WNBA draft changed women’s sports forever

In this episode of FC Explains, hosted by Josh Christensen, we break down why the 2024 WNBA Draft is being hailed as the moment that changed everything for women’s sports. FAST COMPANY

May 12, 2025

How Unrivaled built brand partnerships that are more than logo slaps

For marketers looking to take advantage of the increased attention and investment in women’s sports, Unrivaled represented a rare white-space opportunity to get in on the ground floor. MARKETING DIVE

May 12, 2025

Amazon ‘virtually sells out’ NASCAR, women’s sports inventory ahead of upfront

The momentum of women’s sports as an asset class is real, and WNBA teams in particular may be the next big moneymaker, according to Kai Cunningham, a former Goldman Sachs banker who created his own venture capital firm to work with athletes before turning 30. FRONT OFFICE SPORTS

May 12, 2025

WNBA Franchises Are the Next Big Sports Investment

The momentum of women’s sports as an asset class is real, and WNBA teams in particular may be the next big moneymaker, according to Kai Cunningham, a former Goldman Sachs banker who created his own venture capital firm to work with athletes before turning 30. FRONT OFFICE SPORTS

May 10, 2025

Coco Gauff Just Debuted Her Groundbreaking Miu Miu x New Balance Collaboration

American tennis star Coco Gauff is off to a hot start at the 2025 Italian Open, winning both her Friday singles opening match and securing a doubles win with partner Alexandra Eala Saturday morning. Footwear News

May 9, 2025

Researchers make disturbing discovery after analyzing athletes’ bodies: ‘We’re only just beginning’

While exposure to microplastics is unavoidable no matter who you are, they surround athletes almost by necessity. Athletes eat plastic-wrapped nutrition bars and drink from plastic water bottles, as they're lightweight and easily handled mid-training or during competition. They wear lightweight, elastic, breathable gear made from plastic materials. They spend...

May 9, 2025

FIFA Women’s World Cup expanded to 48 teams from 2031

The Women's World Cup will be expanded from 32 to 48 teams, like the men's competition, starting with the 2031 edition, FIFA announced on Friday. yahoo sports

May 8, 2025

Who Gets the Spotlight and Who Gets Left Out in Women’s Sports

In the ever-growing spotlight of women’s sports, not all athletes are illuminated equally. As television deals grow, NIL contracts balloon, and fanbases swell around college and professional women’s basketball, a quiet but powerful question looms in the background. Who gets the camera time and why? yahoo sports

May 8, 2025

Do women work out less (or more?) at certain times of the month?

One might intuitively assume that women work out less during the phase that includes their period, but as it turns out, most people are sticking to their routines regardless of where they are in their cycle. Running Magazine

May 6, 2025

Fremantle and the Women’s Pro Baseball League Announce Strategic Partnership Across Media, Digital and Business Verticals

Fremantle and the Women’s Pro Baseball League (WPBL) announces that they have entered into a strategic partnership that will see the companies collaborating across numerous sectors of business. SPORTS VIDEO GROUP

May 6, 2025

Sports Business Journal to add women’s sports biz coverage

The Sports Business Journal has announced a new vertical covering the business of women sports. The newsletter will be modeled after SBJ newsletters in other verticals. talking biz news

May 6, 2025

Unrivaled Sports Gets $120M From Dick’s for Youth Buildout

Youth sports platform Unrivaled Sports has received a $120 million investment led by Dick’s Sporting Goods and featuring participation from Miller Sports + Entertainment, Dynasty Equity, LionTree and The Chernin Group. Sportico

May 6, 2025

BRANWYN Announces New Leadership Team

Bend, OR (May 6, 2025) /SPORTSWIRE WOMEN/ – BRANWYN, the performance innerwear brand redefining sustainable comfort for women, is proud to announce two strategic leadership appointments as the company enters its next phase of growth. Deanne Buck has been named Chief Executive Officer, succeeding outgoing CEO Jeff Shafer as he...

May 6, 2025

Why Nike Wanted A’ja Wilson’s New Shoe to Sell Out in Minutes

The Nike A’One sold out within minutes of being released online. The pink shoe and accompanying apparel line for the Las Vegas Aces star have generated tons of hype in recent months, making it one of the most anticipated performance shoe drops in recent years. FRONT OFFICE SPORTS

May 6, 2025

Former LPGA golfer Michelle Wie West invests in women’s sports company Togethxr

On Tuesday, Wie West announced she has signed on as the latest athlete investor in Togethxr, the company behind the popular “Everyone Watches Women’s Sports” slogan. CNBC