November 25, 2025

Kailas FUGA’s Budha Sisters take Ultra-Trail Cape Town by Storm

Cape Town, South Africa (November 25, 2025 ) /SPORTSWIRE WOMEN/ - Kailas FUGA athletes Sunmaya Budha blazed to victory winning the RMB Ultra-Trail Cape Town (UTCT) Women’s 100k while her sister Ran Maya Budha took third place in the women’s 50k. This wraps up a year which has seen the pair...

November 25, 2025

Pair of Fever stars extend WNBA athlete list joining Project B league

Indiana Fever guards Kelsey Mitchell and Sophie Cunningham are the latest WNBA players to sign on with women's basketball startup league Project B, which begins play in Europe, Asia and Latin America in 2026. On Monday and Tuesday, the league revealed that Mitchell and Cunningham would join its expanding roster that...

November 24, 2025

Running Brands See Bright Future for Women’s-Focused Events

Through rain and relentless desert heat, over 4,000 women (and a handful of men) pounded Scottsdale’s streets in a sea of colorful energy, community and pain as they came together to run 26.2 miles in the second annual Every Woman’s Marathon. Featuring major sponsors like Saucony and Rabbit, the race...

November 24, 2025

UC Berkeley Haas takes the lead in advancing equal pay, women’s sports leadership

Kellie McElhaney, executive director of the Center for Equity, Gender, and Leadership (EGAL), which helped promote the conference, said women’s sports have a “special sauce”: positive community impact, role models, inclusive fan engagement, and purpose. Recognizing the need for professional development for athletes and business leaders to drive the industry, EGAL has...

November 21, 2025

Standoff between WNBA, players union continues after new CBA proposal

The standoff between the WNBA and its players doesn't appear close to ending with less than 10 days remaining before the league's collective bargaining agreement expires. The Women's National Basketball Player's Association has determined the latest CBA proposal from the WNBA won't move negotiations forward, according to a report from ESPN. The proposal reportedly...

November 20, 2025

Whitmore top pick in historic Women’s Pro Baseball League draft

When the first name was called at the inaugural Women’s Pro Baseball League draft on Thursday night, there was little surprise: When it comes to the world of women’s baseball, Kelsie Whitmore stands out as a giant. “Kelsie worked her whole life for this moment,” said WPBL co-founder Justine Siegal,...

November 20, 2025

Gatorade® aims to accelerate women’s sports through partnership with F1 ACADEMY™ rookie driver, Lisa Billard

Gatorade® today announces its sponsorship of F1 ACADEMY™ rookie driver Lisa Billard, marking its mission to make performance support accessible. Lisa Billard, viewed as one of the sport’s new rising talents, has shown impressive potential at just 16 years of age. She became the Women’s Champion at the 2025 French...

November 20, 2025

RADL GRVL presented by Quad Lock Announces GRVL® Femmes Wahoo Team Challenge for Australia’s Premier Gravel Event

Adelaide, Australia, (November 20, 2025) /SPORTSWIRE WOMEN/ - RADL GRVL presented by Quad Lock, one of the premier gravel cycling events in Australia that takes place during the 2026 Santos Tour Down Under, January 20-24, 2026, today announced the GRVL® Femmes Wahoo Team Challenge. The event is designed to create...

November 18, 2025

Source: WNBA proposes max salary over $1.1M in latest CBA talks

The WNBA's latest collective bargaining proposal would include revenue sharing with a maximum salary of more than $1.1 million available to more than one player per team growing each year, a source confirmed to ESPN on Tuesday. WNBA officials updated the board on the latest proposal at meetings this week....

November 18, 2025

lululemon Unveils Athlete Kit for Milano Cortina 2026 Olympic and Paralympic Winter Games in Partnership with the Canadian Olympic Committee and Canadian Paralympic Committee

Today, lululemon (NASDAQ:LULU), in partnership with the Canadian Olympic Committee (COC) and Canadian Paralympic Committee (CPC), revealed its new athlete kit for Team Canada ahead of the Milano Cortina 2026 Olympic and Paralympic Winter Games. This marks lululemon’s third Games as Official Outfitter of Team Canada in a multi-year partnership...

November 18, 2025

Lindsey Vonn Has Nothing Left to Prove

She arrived barefaced, hair damp from her post-gym shower, and went straight into hair and makeup—three stylists working at once while she offered calm, exact feedback. She’s done this countless times, toggling between athlete and model, snow and studio. That’s the duality of Lindsey Vonn, the consummate professional, who floats...

November 18, 2025

Women’s Pro Baseball League to play inaugural 2026 season at Robin Roberts Stadium in Illinois

The inaugural season of the Women’s Pro Baseball League will take place at Robin Roberts Stadium in Springfield, Illinois, league co-founder Keith Stein told Annie Constabile of Front Office Sports. The 5,200-seat stadium, named after the baseball Hall of Famer, is currently home to the Springfield Lucky Horseshoes of the Prospect League. yahoo!...

November 18, 2025

Professional Women’s Hockey League Skates to Expanded Media Rights for 2025-2026 Season

Amid a boom for women’s sports, the Professional Women’s Hockey League is expanding its TV footprint in the U.S. The upstart league currently only has four teams in the U.S. (and another four in Canada), and has cut deals with regional sports networks including NESN and MSG Networks, as well as...

November 18, 2025

Lumia snags $7M to bring real-time blood flow sensing to smart earrings

Lumia combines nearly six years of clinical research conducted alongside Johns Hopkins, Duke, and Harvard, with engineering innovation from former Bose experts, to create the world’s smallest smart wearable. This device continuously tracks real-time blood flow to the head, offering users immediate insights into how circulation impacts energy levels, focus,...

November 17, 2025

Sky Sports ditches new women’s TikTok account after viewers brand it ‘sexist’ and ‘patronizing’

Subscription TV company Sky Sports has scrapped its new TikTok account targeting female sports fans after just three days, after the style and tone of its videos faced backlash. Social media users labeled the account “condescending,” “patronizing” and “sexist,” accusing it of perpetuating the problems it purported to address. “Our intention for Halo was...

November 17, 2025

Protein Powder Is Under Fire. Experts & Brands React to What It All Means

The protein boom is as strong as ever, but recent news created some doubt as protein powder came under fire in the wake of an explosive Consumer Reports expose. The report, which included results from testing 23 different protein powders and shakes, offered a look into heavy metal contamination across these...

November 16, 2025

‘Price of sports bras shouldn’t stop us competing’

A former Team GB roller derby skater says the cost of sports bras is discouraging younger females taking part in physical activity. Rosie Halsall, 18, from Sheffield, is campaigning for free sports bras and fittings for secondary school girls, allowing them to participate and improve their long-term health. BBC

November 13, 2025

Parity research shows Gen Z rewards brands for women’s sports investments

For brands looking to connect with Gen Z, new research from Parity shows a meaningful pathway -- women’s sports. The report released Thursday found members of that generation -- which range from teens to people in their late 20s -- are more likely to be aware of and more likely...

November 13, 2025

Hot Flashes? There’s Now a Wearable for That

One of the top gift ideas for older Millennial and Gen X women this year may just be a new wearable, one that doesn’t count steps or calories, but hot flashes and night sweats. Behind it is IdentifyHer, a women’s health company that has launched Peri, a wearable designed to...

November 12, 2025

Saucony® Renews Contract with Marathon Standout Julia Paternain

Renewed a multi-year partnership with elite marathoner Julia Paternain on Nov 12, 2025, extending a relationship first announced in March 2025. The agreement continues Saucony's support for Paternain's training, competition, brand storytelling, and community initiatives. STOCK TITAN

November 12, 2025

Soča Launches Refined Yet Technical Apparel for Women Passionate about Fly Fishing and the Outdoors

DALLAS, TX (November 12, 2025) /SPORTSWIRE WOMEN/ - Soča, a newly launched women’s fly-fishing apparel brand, is answering the call of women looking for upscale style blended into their favorite, go-to outdoor apparel. Founded by four women and born from a shared love of fly fishing, Soča has debuted its inaugural...

November 12, 2025

LA Olympics schedules top women’s event before men’s for first time ever

The 2028 Los Angeles Olympics will be the first in history to schedule the women’s 100-meter track final on the opening day of competitions and push the men's event to the second day. FOX NEWS

November 12, 2025

Kailas FUGA Women Dominate on China’s Toughest Trails

Guangzhou, China – 12 November 2025 /SPORTSWIRE WOMEN/ - Kailas FUGA, one of the leading trail running brands, celebrated podium wins by its elite women and FUGA Mountain Club (FMC) with leading performances in the 105k at 2025 Tsaigu Trail and 100k Kailas FUGA Ultra-Tour Mount Siguniang (UTMS) in China. HAU...

November 11, 2025

Nike Opens Female-Focused Retail Store in London

Nike opened a female-centric store on London’s King’s Road and a shop-in-shop inside Selfridges’ flagship department store, Level 3, at 400 Oxford Street in London. The King’s Road store, a 4,300-square-foot space, features modular displays and dedicated areas for personalized services, styling consultations and industry-led workshops. The store design is...

November 10, 2025

‘I’m an 80-year-old Ironman world-record holder – these 5 training habits keep me fit for life’

After learning to swim aged 59, Natalie Grabow recently became the oldest woman to complete the Ironman World Championship – she tells WH how she discovered the sport and why age should never stop you from finding the movement you enjoy. Women'sHealth Magazine