November 30, 2022

Committed To Hosting Dedicated IRONMAN World Championship Race Days for Women and Men, IRONMAN Announces Plan for Dual Hosts for VinFast IRONMAN World Championship

TAMPA, Fla. (Nov. 30, 2022) /SPORTSWIRE WOMEN/ - Following the first-ever two-day IRONMAN World Championship and a continued commitment to providing women and men their own dedicated day of racing, IRONMAN announced today that the 2023 VinFast IRONMAN® World Championship triathlon will move forward with two different host venues. To...

November 30, 2022

First All-Female Referee Team To Take Pitch During A Men’s World Cup

On Wednesday, all three referees at a men’s World Cup match will be women, according to FIFA. The Costa Rica-Germany Group E match on Thursday will feature Karen Dia, Neuza Back, and Stephanie Frappart — the main referee. While this isn’t the first time FIFA has employed female referees —...

November 30, 2022

The Women’s Sports Foundation Announces its 2022 Grant Recipients for the Sports 4 Life Program – Serving Girls of Color in 40 Community Organizations Across 23 States

NEW YORK, Nov. 30, 2022 - The Women's Sports Foundation (WSF) announced the 2022 grant recipients of the Sports 4 Life program - a national initiative, co-founded with espnW and supported by Gatorade, to increase sport participation and retention of Black, African-American, Hispanic and Native American girls throughout the country. This...

November 30, 2022

Kimeze Focuses on Glasses for People of Color

An innovation in eyewear, Kimeze was born of a “lightbulb” moment when its founders realized eyewear companies do not design sunglasses and opticals for black and brown customers like them.  Combining craftsmanship with luxurious materials, Kimeze is a revolutionary eyewear brand with statement style, everyday versatility and exceptional quality at its...

November 30, 2022

How Merrell’s Focus on Women and Product Innovation Earned It the 2022 FNAA Brand of the Year Award

After two years of discovery brought on by the pandemic, Merrell spent much of 2022 focused on promoting a more diverse vision of the outdoors, while also delivering compelling and accessible product to the marketplace. That resulted in big sales gains. In the third quarter ended Oct. 1, Merrell posted...

November 30, 2022

How Lululemon Created a Female-First Footwear Line That Landed It FN’s Launch of the Year Award

When the Vancouver, British Columbia-based brand debuted its first sneaker line this year, it created the shoes from a last specifically designed from a woman’s foot. And the collection — which consists of four different silhouettes that dropped throughout 2022 — underwent a rigorous process of creation that included multiple...

November 29, 2022

Hockey icon Jayna Hefford drops first NFT with Parity Legends Collection

/SPORTSWIRE WOMEN/ – Women’s sports thrive because of their fans, and at Parity we’re always looking for innovative ways to connect these passionate supporters with their favorite athletes. That's why we're thrilled to be working with hockey icon Jayna Hefford in our latest Parity NFT Legends Collection. The Parity NFT Legends Collection: Jayna Hefford auction...

November 28, 2022

The Fastest-Growing Audiences On TV Are For Women’s Sports

Long an afterthought to men’s sports, women’s sports have seen huge gains in viewership in recent years, albeit from very small bases. While no women’s sports outside of Olympic gymnastics or ice skating can compete with men’s for ratings, interest in them is clearly on the rise—and could represent an...

November 27, 2022

New Study Reveals a Secret to Becoming More Active

A new mathematical model incorporates the influence of social interactions on community exercise patterns, implying that connecting with moderately active individuals may motivate sedentary people to become more active. Ensela Mema of Kean University in Union, New Jersey, and associates recently published their findings in the journal PLOS ONE. SciTechDaily

November 27, 2022

Indiana coach Teri Moren slams conditions of Las Vegas women’s basketball tournament: ‘This was a major miss’

Las Vegas is a city known for its glitz and glamour. Neither, though, were found during what was supposed to be a showcase of some of the nation's top women's basketball teams this holiday weekend. The Women's Las Vegas Invitational, which featured teams such as Louisville and Auburn, went viral...

November 23, 2022

The 36 iconic female athletes who have changed the world of women’s sports for the better

Recent breakthroughs have helped usher female athletes and their organizations closer to the mainstream than they've ever been. According to a 2018 Nielsen report on the rise of women's sports, 84% of general sports fans now have an interest in women's sports. Insider

November 22, 2022

The Athletic to double women’s sports coverage

The Athletic plans to double its coverage of professional women's sports through a multiyear partnership with Google, its chief commercial officer Seb Tomich told Axios. Beginning this week, The Athletic will start to post job openings for a new slate of journalism roles to cover women’s sports specifically, with an...

November 22, 2022

How Races Are Supporting Breastfeeding Runners

From pumping tents at start villages to lactation stations along the course, here’s how major races are making changes to better support new moms. Runners World (paywall)

November 22, 2022

Women Who Crush on Skis: Why ‘Nexus’ Is One of Our Favorite Ski Flicks of the Year

Michelle Parker. Caite Zeliff. Brooklyn Bell. This next film is full of big names, big lines, and big smiles, and it carries a big accomplishment. ‘Nexus’ is the first feature-length film entirely directed and produced by an all-female team. The film opens with two friends, two decades-long skiers, two locals...

November 22, 2022

Running brand On adds apparel to resale program

With the resale industry predicted to grow, activewear brand On has added men’s and women’s apparel to its resale program, the company announced on Friday. After launching Onward in September for footwear only, the brand decided to extend the resale program to include tops, pants, running tights, jackets and other...

November 21, 2022

Gymnasts to testify on first day of hearings on safety of girls, women in sport

After months of imploring the federal government to clean up their sport, Canadian gymnasts will finally have the floor in Ottawa. Gymnasts will be among the first to testify before members of Parliament today as the Standing Committee on the Status of Women begins its hearings on the safety of...

November 21, 2022

Athleta Sees Q3 Sales Stabilize, Looks To Open 30 Stores In 2023

Athleta’s comps were flat year-over in the third quarter as the chain continues to feel the impact of a demand shift from athleisure to occasion and work-based categories. However, success with lifestyle offerings led to significant improvement versus recent quarters. Athleta’s total sales of $340 million were up 6 percent...

November 19, 2022

Naomi Osaka Partners with Nike to Launch New Capsule Collection, focused on Self Discovery and Personal Expression

Former World No.1 Naomi Osaka in collaboration with Nike, launched her new capsule collection on Thursday. The 25-year-old signed a partnership with the apparel giant back in 2019. Since then, she has been associated with the brand on several apparel pieces. Tennis Up to Date

November 19, 2022

Meet Victoria Brumfield, the Trailblazing New CEO of USA Triathlon

Prior to her appointment as interim CEO Brumfield served as USA Triathlon's Chief of Staff and Chief Business Development Officer, where she built a reputation as an innovative and results-driven leader for the sport and organization. Her vision and leadership led the development and implementation of USA Triathlon's most recent...

November 18, 2022

New women’s pro volleyball league embarks on ‘converting the unconverted’

Pro Volleyball Federation, the new professional women’s indoor volleyball league in the U.S., endeavors to give elite players and coaches the opportunity to profit from their abilities, cultivate dedicated fanbases throughout the country and thrive in the world beyond the court. With a start date of February 2024, teams will...

November 18, 2022

LPGA Prize Money to Exceed $100M in 2023, Setting Record for Women’s Tour

The LPGA is planning to award $101.4 million in total prize money in 2023, marking an all-time single-season high for the tour. According to the Associated Press (h/t ESPN), the figure is 18 percent higher than the planned total for 2022 and more than double the total from 10 years...

November 17, 2022

Wimbledon relaxing its all-white clothing rule to allow women to wear dark-colored undershorts

Wimbledon is planning to relax its all-white clothing rule in order to allow women's players to wear dark-colored undershorts if they choose to do so, according to an announcement from organizers on Thursday. This comes after Wimbledon and its organizers were facing scrutiny regarding whether blood would be visible on...

November 17, 2022

Pro Volleyball Federation to launch inaugural U.S. women’s season in 2024

The Pro Volleyball Federation announced its presence Thursday and said it will begin play in February 2024, calling itself “real pro volleyball and the premier women’s professional volleyball league in North America.” The organizers, while making their announcement, revealed that Columbus, Ohio, and Dallas-Fort Worth will be two of what...

November 17, 2022

Women-Led Wednesday Reports a Record 650 Brands Banding Together to Inspire Conscious Shopping this Holiday Season

Sun Valley, ID /SPORTSWIRE WOMEN/ - Women-Led Wednesday announces the fifth installment of its annual shopping holiday created to encourage conscious consumerism in support of women-led brands, and this year, is excited to welcome more than 650 companies to its directory leading up to the holiday on Nov. 23, 2022. Brands...

November 16, 2022

iTouch Wearables Announces Partnership with World Renowned Health and Wellness Expert, Jillian Michaels

iTOUCH Wearables, producers of well-priced smartwatches, fitness trackers and fashion-forward tech accessories, has announced a multi-year partnership with Health and Wellness Expert, Podcast Host and the Creator of The Fitness App, Jillian Michaels. Michaels has partnered with iTOUCH Wearables to develop exclusive Jillian Michaels edition wearables that will be available for purchase...