News Topics
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May 6, 2025
Fremantle and the Women’s Pro Baseball League Announce Strategic Partnership Across Media, Digital and Business Verticals
Fremantle and the Women’s Pro Baseball League (WPBL) announces that they have entered into a strategic partnership that will see the companies collaborating across numerous sectors of business. SPORTS VIDEO GROUP
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May 6, 2025
Sports Business Journal to add women’s sports biz coverage
The Sports Business Journal has announced a new vertical covering the business of women sports. The newsletter will be modeled after SBJ newsletters in other verticals. talking biz news
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May 6, 2025
Unrivaled Sports Gets $120M From Dick’s for Youth Buildout
Youth sports platform Unrivaled Sports has received a $120 million investment led by Dick’s Sporting Goods and featuring participation from Miller Sports + Entertainment, Dynasty Equity, LionTree and The Chernin Group. Sportico
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May 6, 2025
Why Nike Wanted A’ja Wilson’s New Shoe to Sell Out in Minutes
The Nike A’One sold out within minutes of being released online. The pink shoe and accompanying apparel line for the Las Vegas Aces star have generated tons of hype in recent months, making it one of the most anticipated performance shoe drops in recent years. FRONT OFFICE SPORTS
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May 6, 2025
Former LPGA golfer Michelle Wie West invests in women’s sports company Togethxr
On Tuesday, Wie West announced she has signed on as the latest athlete investor in Togethxr, the company behind the popular “Everyone Watches Women’s Sports” slogan. CNBC
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May 6, 2025
Mikaela Shiffrin joins ownership group for NWSL expansion team in Denver
The two-time Olympic gold medalist and all-time leader in World Cup wins in Alpine skiing is now part of the ownership group for the NWSL's expansion team in Denver. USA TODAY
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May 6, 2025
Michele Kang is spending millions to scoop up women’s soccer teams around the world. What’s her plan?
Earlier that day, Michele Kang announced her latest large investment in the U.S. Soccer Federation at an event a few blocks away. Seemingly everyone in town for the game between the U.S. women's national team and Brazil was asking the same question: Why? ESPN
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May 6, 2025
Sue Bird to take over as managing director for U.S. women’s national basketball team
USA Basketball is set to make massive shifts in its structuring later this week, and among some of the most shocking moves includes the introduction of WNBA legend Sue Bird as the new managing director for the women's national team. USA TODAY
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May 5, 2025
Simone Biles And Olivia Dunne Headlined The Kentucky Derby — Why It Mattered
The 151st running of the Kentucky Derby doubled as a landmark moment for women’s gymnastics. Simone Biles, the sport’s most decorated athlete, became the first gymnast to act as Grand Marshal. Biles was the second female athlete to hold the title after Laila Ali received the honor in 2018. As...
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May 5, 2025
How Ally Financial started seeing results from its WNBA and Paige Bueckers deals well ahead of tip-off
Ally Financial has been all over women’s sports since 2022, when the company committed to splitting its media spend equally between men’s and women’s sports within five years. MARKETING BREW
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May 5, 2025
Can Artificial Intelligence Help Catch Breast Cancer Sooner? A New Study Looks at Missed Diagnoses Between Mammograms
A recent retrospective study led by researchers at UCLA dug deep into this issue, analyzing how and why these cancers are missed — and whether artificial intelligence (AI) can help catch them earlier. Growing Your Baby
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May 4, 2025
48-year-old wins women’s title at 2025 Toronto Marathon
New Tecumseth, Ont.’s Ana Laura Fray delivered one of the most impressive performances of all. On Sunday, the 48-year-old made a powerful statement at the Toronto Marathon, blazing to an overall women’s victory in 2:50:40 and proving that age is no barrier to excellence. Running Mag
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May 3, 2025
Lisa Carrington invests in women’s basketball
New Zealand's most successful Olympian, Dame Lisa Carrington, is investing in other female athletes - on the basketball court. Dame Lisa has joined the ownership group of the Kāhu, who compete in the Tauihi Basketball Aotearoa league. The team made headlines last year when they became the first all-women-owned sports team...
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May 1, 2025
Mizuho Americas Announces Five-Year Renewal Agreement With
Mizuho Americas, the New York-headquartered arm of Mizuho Financial Group, announced that it has renewed its title sponsor agreement for the Mizuho Americas Open through 2030 and will raise the 2026 purse to $3.25 million, one of the largest outside of the Major championships. The tournament will maintain its successful...
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April 30, 2025
Sky Sports study debunks myth of women’s sports fans being ‘niche’ and finds gender is not sole driver of interest
A study by the Gemba Group included over 2,500 sports fans with representation across all age groups, sporting passion, and a mix of those who pay and don't pay for sports subscriptions. It found that 80 per cent of UK sports fans are interested in at least one men's and one...
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April 30, 2025
Women’s flag football sparks euphoria in US
From parks to tournaments across the United States, a silent sporting revolution has begun to take shape with girls and teenagers getting involved on the pitch without physical contact, driven by a dream that no longer seems unattainable: to be part of the Olympic flag football team in Los Angeles. This sport,...
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April 29, 2025
Alani Nu Surpasses $1 Billion in Sales
Alani Nu, the energy drink marketed towards women and recently acquired by former competitor Celsius for $1.8 billion, has surpassed $1 billion in retail sales for the 52 weeks ending April 13, showing a 72.4% increase year-over-year. Celsius finalized the deal earlier this month, adding Alani Nu’s energy drinks, protein powders,...
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April 29, 2025
Landmark Women’s Health Study Saved From Funding Cuts
In a sudden about-face, the U.S. Department of Health and Human Services (HHS) said it won't slash funding for the Women's Health Initiative, a major research project focused on preventing disease in older women. The decision follows concerns about a move to end contracts supporting the whole study, which has...
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April 28, 2025
The espnW Summit NYC Lets Sponsors Eli Lilly and Rhone Join the Game
Hosted by journalist, radio host, and ESPN personality Sarah Spain, espnW Summit NYC kicks off with a keynote discussion between Olympic gold medalist, world champion, and best-selling author Jordan Chiles and SportsCenter anchor Elle Duncan. ADWEEK
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April 28, 2025
Sky Sports study debunks myth of women’s sports fans being ‘niche’ and finds gender is not sole driver of interest
For over three decades, Sky Sports has been committed to driving the growth and visibility of women's sport, most recently announcing a historic five-year partnership to show nearly 90 per cent of all Women's Super League matches from the 2025/26 season, with 78 fixtures shown exclusively. Sky Sports
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April 25, 2025
Lululemon Teams With the Professional Women’s Hockey League for Apparel Collection
Lululemon continues to expand its roster of partnerships in sports with its latest collaboration. The athletic apparel company debuts the inaugural collaboration with the Professional Women's Hockey League on Saturday, spotlighting new teams with fan-favorite Lululemon designs. MSN
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April 24, 2025
Exercise boosts brain health — even when energy is low
We know exercise is good for our body, but what about our brains? A new study suggests that exercise plays a crucial role in keeping our minds sharp, even when one of the brain's key energy sources isn't available. The study offers fresh insight into brain health and suggests that...
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April 24, 2025
Exercise boosts brain health — even when energy is low
We know exercise is good for our body, but what about our brains? A new study suggests that exercise plays a crucial role in keeping our minds sharp, even when one of the brain's key energy sources isn't available. Science Daily
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April 23, 2025
Fake tan, fancy nails: How marathons became a catwalk for beauty
You wouldn’t go to work without looking kind-of presentable. So, when you’re on the world stage — if you’re running a major marathon, you could be on TV — you just want to look good. CNN Style
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April 23, 2025
CARMAX, GOTHAM FC EXTEND MISSION-DRIVEN PARTNERSHIP
Gotham FC has renewed its multi-year partnership with CarMax, ensuring the company remains the front-of-kit sponsor for the club. Ministry of Sport
