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October 23, 2025
Rocky Mountain Books Invites Readers Back into FLOW—A Groundbreaking Book Celebrating the Voices of Women in Adventure Sports
October 23, 2025 /SPORTSWIRE WOMEN/ - Rocky Mountain books invites you to revisit one of the year’s most awe-inspiring and meaningful outdoor & adventure sports books– Flow: Women’s Counternarratives from River, Rock, and Sky– through exclusive excerpts & stunning photos of women adventure athletes. Featuring breathtaking photography and beautifully-rendered personal essays,...
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October 23, 2025
Sarah Perry Sets Women’s Backyard Ultra World Record
This year’s edition of the race that started the backyard ultramarathon craze, the 2025 Big Dog’s Backyard Ultra, saw Sarah Perry of the U.K. set a new women’s record of 95 “yards,” totaling 395.8 miles (637.0 kilometers). I.RUN.FAR
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October 23, 2025
Zwift extends title sponsorship of Tour de France Femmes until 2029
The Tour de France Femmes avec Zwift will retain its full title for at least another four years after Zwift and race organiser ASO confirmed the extension of their partnership through to 2029. The announcement came alongside the unveiling of the 2026 race route in Paris, underlining Zwift’s ongoing commitment to promoting women’s cycling at the highest...
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October 23, 2025
The Tour de France Femmes avec Zwift is headed for Mont Ventoux
On Thursday, in a ballroom packed with cyclists in their offseason fits, journalists, and a ton of other people, the ASO unveiled the highly anticipated route for the 2026 Tour de France Femmes avec Zwift, and an extension of the title sponsorship agreement for the next four years. escape
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October 23, 2025
Autistic Ultrarunner and World Record Holder Camille Herron Calls for Greater Disability Inclusion After Her ADA Request Was Not Accommodated at the 24-Hour World Championship
Tucson, Arizona (October 23, 2025) /SPORTSWIRE WOMEN/ - Camille Herron has spent her career redefining what’s possible in human endurance. After setting 12 world records in a single six-day race in 2024-- an achievement that led BBC Sport to hail her as “the greatest ultramarathon runner of all time”-- she’s...
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October 21, 2025
HETTAS Launches FrontFundr Equity Campaign to Accelerate Growth
Vancouver, Canada - (October 21, 2025) /SPORTSWIRE WOMEN/ - HETTAS, the Canadian women’s running shoe company redefining performance footwear for female runners, has launched an equity crowdfunding campaign on FrontFundr, Canada’s leading online investment platform. The campaign invites investors, customers, fans, and running enthusiasts to become shareholders and join HETTAS...
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October 21, 2025
Recent Study Says Strength Training May Prevent Neural Decline, Supporting Longevity
Resistance training has long been known to preserve muscle and even help restore nerve function after injury, but whether it can speed up nerve conduction in healthy adults has never been tested—until now. Outside
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October 20, 2025
Feetures, America’s #1 Running Sock Brand, Expands Apparel Collection With New Stride Flex Performance Tank
Charlotte, N.C. (October 20, 2025) /SPORTSWIRE WOMEN/ – Feetures, America’s #1 running sock brand, is bringing its signature performance innovation to apparel with the launch of the Women’s Stride Flex Performance Tank. Following the successful debut of the Stride Flex Performance Tee, the new tank continues Feetures’ mission to deliver...
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October 19, 2025
ASICS Were Top Choice of the Fastest Pro Runners From Kona 2025
The ASICS Metaspeed series has become the dominant force in pro triathlon, with more and more athletes selecting the brand’s various options for long course racing. At the 2025 women’s IRONMAN World Championship, 7 of the top 15 run splits were set in ASICS shoes, including the fastest run of...
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October 19, 2025
British woman sets new 24-hour world record
The 2025 IAU 24‑Hour World Championships kicked off at 10 a.m. local time on Friday, October 18, in Albi, France, with 366 athletes from 45 countries stepping onto the 1.5-km loop. In the women’s race, Sarah Webster of Great Britain covered a stunning 278.622 km—surpassing the previous mark of 270.363 km by...
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October 18, 2025
Boston Legacy FC announces first-ever major sponsorship, first front-of-kit partner
The Boston Legacy FC announced they teamed up with major retailer TJ Maxx for the club’s first front-of-kit partner. It marks the first major sponsorship for Boston Legacy FC, and the first time TJ Maxx has partnered for a front-of-kit sponsor for a women’s sports team. Aside from having branding on the kits,...
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October 16, 2025
Why running shoes still don’t fit women right
After decades of marketing progress and footwear innovation, most women runners are still wearing shoes modeled on male feet. Researchers from Simon Fraser University in B.C. argue it’s time for the industry to start from scratch. The study, published in BMJ Open Sports & Exercise Medicine, found that the majority of women’s...
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October 16, 2025
AI bra fitting platform Brarista links with Boobydoo to tackle barriers for girls in sport
With nearly half of UK schoolgirls saying their breasts negatively affect their participation in sport and exercise, and more than half having never worn a sports bra during physical activity, Brarista and Boobydoo are on the case. Those numbers from the University of Portsmouth's Research Group in Breast Health have...
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October 15, 2025
After Athlos success, Alexis Ohanian ventures into another women’s sports building on LA’s rich heritage
Serena Williams' husband Alexis Ohanian, through his investment firm 776, is set to become the major investor for the seventh professional volleyball team in the League One Volleyball (LOVB) league, based in Los Angeles, launching in 2027. This marks the third major sports investment for Ohanian in Los Angeles, alongside...
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October 15, 2025
The Cost of Fandom: Ally Bank Finds Sports Fans Breaking the Bank for the Love of the Game
Sports fans are spending for the love of the game in Ally Bank's newest report, The Cost of Fandom. The report reveals millennials lead the way in spending at $2,050 per year on fan related activities, compared to $1,550 for Gen Z. For many Gen Zers, the combination of high...
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October 15, 2025
Hims & Hers offers menopause, perimenopause treatments
Hims & Hers Health said that it has introduced affordable treatment options for those going through perimenopause and menopause. The menopause care expands on its services into hormone-replacement therapies. The stock of the company is up 2%. Hims & Hers added that they anticipate this new specialty will help their Hers division...
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October 15, 2025
Halfdays Raises $10 Million in Series A Funding
Outdoor apparel brand Halfdays has secured $10 million in a Series A funding round led by Kellwood Company, with support from Dick’s Sporting Goods Ventures and model Taylor Hill, reported Business of Fashion. SHOPeatSURF
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October 15, 2025
Natalie Grabow, 80, of Mountain Lakes, New Jersey Makes History Becoming the Oldest Women to Finish the IRONMAN World Championship
KONA, Hawai`i (October 15, 2025) /SPORTSWIRE WOMEN/ – Natalie Grabow, 80, of Mountain Lakes, New Jersey captured the 2025 IRONMAN® World Championship women’s 80-84 age-group title in Kona, Hawai`i on Saturday, October 11, the first to ever do so. She finished the IRONMAN World Championship with a time of 16:45:26...
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October 13, 2025
She Became the First Woman to Complete This 3,600-Mile Thru-Hike—and Brought Thousands Along for the Journey
Jessica “Stitches” Guo began her 30th birthday alone, in the woods, walking north towards the Canadian border. It was the same way she had spent the last few months of her 20s, during which she hiked from the Mexican border through New Mexico, Colorado, Wyoming, Idaho, and Montana along the Continental...
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October 12, 2025
World’s fastest woman defeats 100 men for US$100,000
Internet personality and streamer MrBeast put the speed of the world’s fastest woman, Melissa Jefferson-Wooden, to the test in his latest YouTube challenge. The YouTuber offered a US$100,000 prize to any man who could beat the reigning world 100m and 200m champion across the width of two soccer fields. Spoiler alert: Jefferson-Wooden threw...
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October 12, 2025
After Joy of Women’s-Only Ironman World Championship, Grief Sets In
The Ironman World Championship has made a lot of progress in the last three years of women’s-only racing. Now it must avoid a setback. There was something about this year’s Ironman World Championship week in Kona that felt sad. The final edition of the women’s-only championship event was empowering and inspiring and...
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October 12, 2025
13 Female Athletes Take Titles in Their Age Group at the 2025 IRONMAN World Championship in Kona, Hawai`i
KONA, Hawai`i / TAMPA, Fla. (Oct. 12, 2025) /SPORTSWIRE WOMEN/ - The best female triathletes in the world from 13 age groups claimed their respective titles at the 2025 IRONMAN® World Championship triathlon in Kona, Hawai`i on Saturday, October 11. More than 1,600 registered athletes from 78 countries, regions and territories...
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October 12, 2025
ESPN Adds More Women’s Sports With UEFA UWCL Rights Agreement
ESPN just made a major power play for women’s soccer that will bring more games to the network and direct-to-consumer streaming service. The network has signed a five-year, exclusive multimedia rights agreement for the UEFA Women’s Champions League (UWCL) covering the 2025/26 through 2029/30 seasons. ESPN will carry all 75 matches...
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October 11, 2025
‘My Showgirl Era’ – British triathlon star becomes an OnlyFans athlete on eve of IRONMAN World Champs
“I’ve never really been one to do things the way they have always been done,” said top British triathlete Steph Clutterbuck when she made the eye-catching announcement that she has become an OnlyFans athlete. OnlyFans is a subscription site, which has been associated with adult material, although it is not exclusively a...
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October 11, 2025
Norway Strikes Again: Solveig Løvseth (NOR) is Victorious on Debut at the 2025 IRONMAN World Championship in Kona, Hawai`i
KONA, Hawai`i (Oct. 11, 2025) /SPORTSWIRE WOMEN/ - In a spectacular race for the ages in stunning Kailua-Kona, Solveig Løvseth of Norway was crowned the 2025 IRONMAN World Champion, crossing the line in a time of 8:28:27. Great Britain’s Kat Matthews secured her third second place finish at an IRONMAN...
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